How to create a content strategy for ANY brand
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- čas přidán 31. 05. 2024
- Today I'm sharing my formula for how to build a content strategy for any brand! Whether you're looking to build up your own personal/freelance brand, or you're consulting with a client who needs some help, this episode will provide you with a solid roadmap so you can get started right away!
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Mentioned in today's episode:
Platform Demographics - sproutsocial.com/insights/new...
Answer The Public - answerthepublic.com/
Quora - www.quora.com/
Reddit - www.reddit.com/
TubeBuddy - www.tubebuddy.com/latasha
Descript - www.descript.com/?lmref=wPzGLQ
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#SocialMediaManager #Freelancer #Entrepreneur
00:00 Hey, Hello
00:23 Content Pillars
02:37 Distribution Channels
04:08 Topic Ideas
06:46 Audience Research
08:47 Tactics
10:30 Question of the day - Jak na to + styl
Your content always comes through! I started watching/following/learning from you about 2 years ago and with your FREE info was able to land freelance gigs and internships. I'm now on my way to FT freelancing! And your long game pays off cause once it's in budget I'd 100% take your courses! Thank you Latasha! Keep it up!
Yessss, congrats on your success so far! That’s amazing to read 🙌🏽❤️
Thank God Almighty, I was able to reach-out to them successfully.
It was very easy for me to get started. It was worthy it. Life can change from good to better.
Thank God for everything now.
You are my favorite online teacher when it comes to comms, content development & strategy and marketing. Sometimes, I just have your videos on in the background while I work - thanks for sharing your knowledge in such a friendly way, makes learning new things way less daunting!
Hey Latasha! I am brand new to all of this and just took a job doing it part time while I also pursue freelance writing (long term goals!). I have probably watched at least 10 of your videos in the past two weeks and I am SO thankful. Your information is so helpful and you are a great communicator! Plus stunningly beautiful. Thank you 100 times over.
Content Strategy
Content Pillar ( 3-4 Content Pillar
when you confuse you loose
Can tie your pillar back to actual service you offer
Themes n content pillar
Focusing long bigger well though of- helped in SEO
Answer the Public
Tube Buddy
SEO optimized Title
Cora-Reddit and Twitter
Descript
Distribution channel
Target Audience
Strategic and tactics
Tactics-content calendar, trending, content formats
colours for each pillars
I love how you broke down this topic especially the difference between a tactic and a strategy.
Thank you for this video about content strategy Latasha, this is pure gold.
It is true that having a clear focus on a few key areas helps to avoid confusing the audience.
Love your work! Thanks for all of the pro tips and advice!
What held me back from long form was constantly coming up with topics to write about. I’d try to write about everything. Then I found out about answer the public and also hired someone to gather my keywords and golden keywords for seo optimization. Put those into a binder and now I have created a content calendar so I know what to write when. In short. Having a plan and strategy prevented my long game.
That’s awesome! Glad you’ve found a system that works for you 🙌🏽
Any brand can benefit from this content strategy! As for the distribution channels, I completely agree with you. Answer the Public is a great source, Reddit too, and most of the mentioned options in this video.👌
Glad you enjoyed!
REally loved your points here. Also a big Building a Story Brrand fan. You might really enjoy Mike Kims "You Are the Brand" especially on your distribution point! He uses this thing called the shopping mall analogy that really crsttalizes centering yourself and having open and closed doors to your brand. Those doors represent different online and in-person channels as enty points. Beutifully written book and the audio version has all sorts of other goodies. I think it really aligns with what you're saying and would bring even more value to your clients too! Great work, Latasha! Found a new podcast to devour.
Thanks for this! Never knew about Tactics vs Strategy before. glad that I found your channel!
This brought me the kind of clarity that I just needed, thank you🙌🏻
This is so helpful as a freelancer to create a content strategy for your clients, thank you so much
Thanks for sharing about Answer the public, it's so helpful!
Your channel is a life saver! Thank you so much
Hi, Latasha!
Your videos are well-informed which it really helped me. Thank you so much!
I’m hoping that you’ll soon publish another video regarding about engagement strategy.
Latasha your videos are gold. Period. Thanks for sharing another gem. 🙏🏾
Love the idea of using Instagram as a Communications Hub.
I appreciate it, Michael! Glad it was helpful 🙌🏽
Thank you for this! Your lessons are helpful and they're giving me clarity on how I can approach content creation :)
I really enjoyed this. SUPER relevant evergreen content. I felt like this podcast was published today 🙂
This video is so valuable! Right now we’re focusing on Instagram and dabbling a bit on CZcams. The struggle with CZcams is that creating valuable content takes a lot of time and there are so many variables to consider.
So glad it was helpful, Chanel! Yeah, CZcams is definitely a long game which can be frustrating 😖
This is helpful information! Thank you! I'm looking forward to using my knowledge to help others grow on social media!
Hi Latasha. I just got hired as an SMM in an office. I had the basic knowledge of doing social media contents but this video helped me more in what to do for my future tasks.
I can hug you, you just pushed me over the cliff in a good way! "Self"
I'm about to start out..."for about 3 years now🤭" ok but I've made progress...at least decided it's this year...already started testing the waters w some reels, insta posts and creating a FB page. Need to pluck up the nerve for TikTok still... but since you mentioned you can either do original or repurpose what you already have. However my long term platform CZcams I need to get going.
Have lotsa content already stored away over past 2 years ..and get inspired every week. Wish me 🤞 luck to progress
Thank you. This is very helpful.
an incredible content like this. Be blessed James
❤❤❤❤❤ much love from Kenya 🇰🇪🇰🇪🇰🇪🇰🇪🇰🇪
The perfect video at the perfect time. I really try to figure out a plan and what tactics.
Glad it found you at the right time, Jason 😊
It’s like you know me deep down. Thank you for this video
This is just what I needed for today’s research im making!! Writing down all of those amazing tips :)
So glad it was helpful! 😊
Those are great strategies. Love it!
This was so helpful.
I personally don’t like making reels. But I will once in awhile. I need to focus more on CZcams which was my main goal!
So glad you enjoyed! CZcams is the best 🙌🏽😊
This video is so valuable!
Than you so much for this!
Right video at the right time🥰😊
So glad to hear that!
Strategy vs. tactic! Nice!
This was really good!
'Building a Story Brand' is actually the new book I'm starting. This is my sign to start reading!
It’s a good one!!
Thank you for this video! I am watching your videos like crazy lately, they offer me great guidance. (I note down everything too)
I will begin working with this beauty salon in Romania on Monday and I want to propose them a strategy until then.
What I did so far:
-Social Media Audit on their pages
-Sent them a 6 pages pdf with the metrics I can provide them each month and a little explanation on each metric
What I think I should do until Monday:
-Research what is popular on the beauty industry on each platform in Romania, Bucharest (where we are based)
-Study what other successful businesses on this industry do on their social media pages
-Establish exactly WHAT type of content we will post on social media
-Create a posting calendar for social media
-Study Google Analytics for beginners (I only know google ads) to prepre the plan for campaigns for them (analytics on what they have already posted, because I can see where they went wrong based on their current statistics)
-Create the ‘perfect customer’ profile so I know who we refer to and talk to them about it on Monday (it helps the ads)
What holds me back really is just the research part, I need to learn as much as I can until we can start testing the theory while posting. I am in charge of photo-videography and editing, on posting, on advertising and I think learning a bit of digital marketing as well will help me prepare their pages to sell their services better.
As I have experience as a social media moderator and video editor (1 year, 2 months) and I have a client whom I raised his tiktok account from 3k to 185k in this year, and the materials we made reached over 40Milion people online, on all platforms, so I know how social media works, but I need to study more the pro managing part, with more metrics than just the basic ones. Unfortunately, they want me to do everything and I need the money so I can’t really refuse, and I want to do the best I can to grow their pages in order to gain more clients. I really do not mind doing all of this, as long as I see results from my part as well, reason why I study this field more now.
What do you think of my plan? Any feedback is much appreciated!
Ioana
Woww, you're doing well
@@danniepearl2783 yeah :) I am working for another company now, but as a video editor 😄✌🏻
Love this video! I'm actually getting ready for an interview for a digital marketing position so this video is prefect timing!!
Good luck! Latasha's videos are super helpful!
Good luck with your interview!!
Thanks! Also, I got the job!!! 😊😊😊
@@cameronfowler9451 Congrats 👏 🎉💫 #DrinksonCameron
@@cameronfowler9451 yay!!! congrats 🎉
great advice! TY
this was great! I am on fb but I wanted to do yt because it's the long game. or even a blog but i don't like writing that much
Thank you for sharing your strategy!
Thank you for tuning in!
Thank you so much for sharing so much insight and resources. It's very helpful! I have a question for you, what type of video software do you use to edit your videos? Help! :)
incredible video, congrats! cheers from Argentina ⬜🔵
I just started my CZcams channel and this video has come at the right time,,,I will benefit from it...
So glad it was helpful!
good work at all
Question-when we "keep it to 2-3 ", can within those 2-3 have many different variations? If for example one of our content pillars for an English teaching channel is pronunciation, can a subset of that be things like tongue twisters, guess which word is being pronounced, reading challenge, difficult to pronounce vocabulary, a series on phonetic sounds, etc" ? I feel like that becomes slightly confusing especially if each content pillar a few subsets of how it can be presented.....
Could you do a show that focuses on grass roots non profit organizations? Awareness posts and gaining donors...
Great video!!
Thanks, Angelica!
Awesomeee
Hi! When you talk about pillars what are you referring to? Wheter is it a reel, a post or what? Thanks for the video!!
categories of content or content themes!
Thanks for sharing Latasha! My question - wouldn't it be better to do the target audience research first and then the distributed channels + list of topic ideas. Knowing what where your target audience is likely to show up would influence which channels to use. Also knowing their painpoints + interests would make it easier to choose your topics.
Yeah this video was kind of written with the assumption you know who your audience is already, hence "if you're having trouble figuring out where you should be..." at 6:30. If you don't yet know your audience, then that step should definitely come first 😊
@@thelatashajames Thank you for responding! I love your work
@@solvedvirtually-contentmar4621 Thanks, Tiffany! 😊
I like it ❤️
Hi Latasha! I find your videos influencing and educating. Even heard you that you want to have that accountability group. Is there a way to be connected with you to get more learnings? I'd be glad to hear from you!
Latasha!!! This was absolutely super helpful. I need to hit replay. Thank you!!
So glad it was helpful!
I have the same microphone! I have the hardest time developing content! I hope this video helps me out 🤞
Could you suggests content strategy for a politician
Hey I wanna be a social media marketer where do I start?
Does the social media strategy I'm sending to my client have to be at least 30 pages long?
That seems rather long. Most I've seen and worked on are no longer than 5 pages but I guess it's subjective to the industry.
I don't think mine are usually that long. Here's a walkthrough of what I usually send to clients: czcams.com/video/PLkGIcrv7JI/video.html
I am a new member of SMMA. Should I add my email for the potential group or will I get the content in SMMA for CZcams?
Hi Latashia! The video course is a separate program, so if you're interested in both, you can put your email down here!
The area I'm struggling in is to find clients. I want clients who have good money power so I could pay the person I'll employ and keep a marginal for myself too. So it'd be really helpful if someone could give some suggestion.
I have a few videos on that here: czcams.com/users/results?search_query=latasha+james+find+clients
Goddamn Lady, I don't need branding tips. I need that dinner date 🥂 🥴
I'm using Money Drop Cards to advertise
Is Pinterest a long form or short form distribution channel?
Pinterest is more of a search engine than anything else. Most of the time the pins are linked to a website/blog post, so I guess it depends on what the pins are linked to. If I had to pick one I guess I'd say short form but also not really either. 😅
Pls what do you mean by Instagram reels,?
It’s a short form video content on Instagram
Omg i love that dress, looks good you, but where is from???💚💚💚
Thank you, I think it’s from Nasty Gal!
@@thelatashajames ive been looking it up since i left this comment, Lol and thought the closet was nastygal. Serched sage green puff sleeve tea dress : D no way ill look as cute as you 💚
@@LS-im6uc Aw, you're too kind! ❤️ Looks like it's on sale and pretty sold through now, but here's the exact link: www.nastygal.com/puff-sleeve-linen-look-mini-dress/AGG02912-209-14.html?istCompanyId=c0be3c48-e653-4c39-b0ef-f608859d9f17&istFeedId=6391ec2f-cb91-4734-b4e8-dc6e630eb98c&istItemId=iallrplql&istBid=t&gclid=CjwKCAjwo8-SBhAlEiwAopc9W3TGjme6jg2pHA7sJ3HmP4kjvrZNLQif5HPhbxosdLZqKkyEOORpKxoCMmAQAvD_BwE&gclsrc=aw.ds
how about an ai text generator?
I am a Blogger and Career Coach I have a Work From Home Blog. Can HoneyBook work for me?
My platforms right now are Instagram CZcams and TikTok - and now that I'm saying that I realise that they're all video like 99% of my content is video 😂
Video is the best!
The way to get started is to quit talking and begin doing.
~ Walt Disney
I’m sorry i clicked cause shes beautiful, but this is actually very informative.
I would say more companies are trying to integrate to Tiktok for all demographics not just Gen Z , its very easy to think that Gen Z is target on tiktok because thats all we SEE but millenials are a huge part of viewer ship if anything and the ones that are actually out here buying the products that are sponsored on tiktok
yes of course. I didn't go into detail on each platform in this video, but was simply using that as an example :)
CZcams is definitely my white whale lol
I love your videos. Very informative and gives a strategy. I really could use your help with promoting my brand. Lets chat. And keep up the great work.
Facebook and Instagram. I have a an inactive CZcams. 😔
I guess I'm the first to comment here. I've been waiting for this particular Video
Thanks for tuning in, Rachael!