Long-Form Newsletters: How to Stand Out In An Inbox

EJ Brown from FastSpring talks about how to stand out in an inbox with long-form newsletters.
"Newsletters are the new publication of choice for many consumers. I've had great success with long-form newsletters. One newsletter I started for an online magazine in 2021 resulted in a 60%+ open rate. In less than a year, the long-form newsletter I helped create for FastSpring has led to new sales opportunities in the six figures.
In this presentation, you will learn:
- How to choose newsletter topics and streamline the process by using the same content in a newsletter and on a company blog
- How to foster engagement and choose relevant CTAs that match a company's goals
- Tips on branding a long-form newsletter, such as whether it's better to send it out from a specific person or the company name, etc."
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[@udo9999]

Now I saw first 7 minutes and STILL it is not about the promised topic. Waste of time, stopped it. Won't subscribe.
Frustrated.