2024 VIP Trip - Kota Kinabalu Malaysia

A big thank you to the 144 Australasian dealers, distributors and team members who joined us at our recent annual VIP Trip. It was an unforgettable week-long experience held in sunny Kota Kinabalu in Malaysia! It’s such a great opportunity to connect and celebrate the success of our network.
We are also thrilled to share the results of our 23rd Braemar Scotch Auction, held during the Gala Dinner at our annual VIP Conference trip.
Spirited and enthusiastic bidding from our dealers and distributors, matched dollar for dollar by the Seeley International Everglades Fund and supported by the generosity of our team, saw us collectively raise $223,380 for Variety, the Children's Charity and Samaritan's Purse.
This single bottle of scotch has now helped to raise over $2.9million. 100% proceeds go to children’s charities in Australia and around the world. A big thank you also to esteemed Auctioneer Vincent Doran who joined us for the 4th year running, for helping us reach this record result!
The Braemar Scotch story: The $10 Braemar Scotch bottle was jokingly gifted to Chairman Frank Seeley on the VIP trip back in 2001. Used for a prize at the auction, it raised $2500 that year, with the winning bidder regifting the unopened bottle for the conference the following year. It has since become one of the cornerstones of Seeley International’s charitable initiatives.
Thank you to everyone involved, for their generosity, and embodying our vision and calling - “For the Greater Good”
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