The Boston Matrix | A Quick Guide to Apple's Product Portfolio

This quick guide to the Boston Matrix walks you through the model and applies each of the 4 sections to a product that Apple has in their portfolio.
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The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy.
It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.
Overall the Boston Matrix is a useful tool in plotting out a businesses product portfolio and aiding businesses in their decision making process regarding the marketing and the future of their products. However not all products sold should be measured just by these two criteria and their may be intangible benefits of offering such products in your range.
I hope this video helps people studying business, teachers or anyone interested in the concept. Thank you for taking the time out to watch.
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