The (Overdue) Collapse of Facebook Ads
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- čas přidán 1. 07. 2024
- If you’re running a small business, you’ve been promised the ultimate shortcut to getting a steady stream of customers, and all it’ll cost you is 5 or 10 bucks a day.
Facebook ads have long been what we think of when we hear the term “paid ads,” because they worked really well for a long time.
But with privacy regulations making them less effective and more large companies advertising driving up the prices, the question isn’t so much “are facebook ads dead?” as much as “Are they still worth it?”
In this video, I’m sharing all the reasons why Facebook and Instagram ads aren’t the slam dunk they used to be, how they'll likely lose you money while burning you out, AND the better strategy you should be using instead.
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Nobody can confirm the ads actual views or circulation. I never trusted them, after their political intervention I will never give them a dime.
I had an ad recently that showed the same number of clicks and impressions, even when actual response to the campaign varied by a factor of 200. That's 20000%.
I'm quite certain they just didn't run the ad some days.
A relative recently did a Facebook ad campaign and mainly had to deal with a lot of spam/scammers pretending to be from Facebook posting saying they'd been reported for copyright infringement and trying to get them to click on links.
I thought I was the only one. It’s ridiculous.
that's totally normal, just ignore them.
I'm a romance author. I had an ad recently to grow my newsletter list, highly targeted, offering a free book. FB reported a steady ~100 clicks per day. Some days I'd have 20 new subs, some days I'd have 0. You can't tell me that 100 people click on an ad for a free book and then say, Nah, I don't want a free book. Six months ago, it was 0.08 per sub. Now it's $1-$2 per sub. I don't believe they were really showing the ad to anyone.
Facebook has been facing accusations of exaggerating their stats. I think they were sued at some point. And I think they are still doing it.
Your have the absolute best looking videos. Not just cinematography wise. The sharpness of the image is truly mind blowing. Well done!
Wow, thank you!
@@WesMcDowellInc I was going to ask for a video on your studio setup, but that vestaboard alone is 3K+ --- so anything you've done is likely out of my budget 😄
I have wasted so much money on FB ads. It's been fun telling my lamentations to those people calling me to help with FB ads.
We've been dancing around this for the last year and really felt the pain recently with facebook ads. We're ramping up much more marketing now and I think this video has helped sharpen where more time and energy should be placed. Thanks!
I feel entire digitalmarketing landspace is getting tougher
Great Vid Wes. Ive been using fb ads for 10 years and its got worse every year and especially since the Apple IOS targeting malarkey...
100%
After iOS 14. The results are down by 5-10X. Previously it use to work like magic, now it has lost all its targeting capabilities. Also the scaling is so difficult now. I failed to do that even after trying 100 times.
Awesome video. Thanks for this insight.
Thank you for this. Subscribed.
This is an epic video. Well done Wes!
Thanks!
This is so true. What part? All of it. We’ve been doing FB from almost the beginning and the only thing we do now is use it to test content, organically. And then if it proves worthy we will then turn that into a paid ad and create…you guessed it YT videos. Spot on Wes. Thanks for always being the tip of the spear.
Thanks Jeff, I appreciate that! Good for you using CZcams!
Great content, and beautiful color grading. In my opinion, Facebook ads are still worth it for mid-to-high price offers, but not low cost goods or services.
As a consumer, I LIKE FB ads. What puzzles me are the youtube ads. I"ve watched THOUSANDS of videos the past 4 years and never bought anything from them. Can't see how they are the least bit effective.
To be clear, I'm not advocating for YT ads, just making YT videos.
@@WesMcDowellInc Oh, I understand that. I just find youtube ads far more annoying and don't see how companies make any money off of them.
Mostly just brand exposure. The more times you see a logo the more you build an unconscious familiarity with the company or brand.
@@Shelf_Help_ca No brand exposure when I hit the skip button ASAP.
I'm exactly the same way.
I love how you always mention CZcams at the end of your videos haha it really is the best advice
You taught me word press now am an OG. Thanks
I was about to jump back in after 3 years
Thanks for this video. They used to be fantastic
They CAN still work, I just feel like for the amount of effort needed, there are much better ways. They definitely aren't what they used to be unfortunately.
I run events such as webinars and promote those on events websites, which works far far better than Facebook or others.
Interesting. Nice. I never thought of that.
Cheers so much and this was my recommendation in 2018
How funny I've come full circle 😊❤
Kinda like this. Really the content machine thing is true regardless of even FB ads. Any social including FB which does end-up in social too. Thanks. Nice thing to think about. 👏
Man I wish I saw this literally seven days ago. Just finished running a $40 a day campaign that actually did really well by Facebook metrics but resulted in nothing tangible. I sell contemporary art so it’s a high ticket item. Not sure that CZcams would work for me because the art industry is quite snobby. Anyone else have other methods that have worked for them without having to become a content creator in addition to their current role? Or is that wishful thinking in this day and age?
I’d definitely try getting them on an email list like this video suggests. You can build a funnel which allows you to touch your customers a few times before they’re ready to purchase
maybe pinterest ads ? I"m not sure im new to marketing, but it was just a thought
This works really well now. @@TerpkeZ
It’s because it’s too much work to actually buy in your website I just looked at it
Great content as always Wes! The price of running ads has def become hard to justify lately. Especially when it comes to smaller individuals and companies! 😫
I do have to say tho.....it seems like more and more of your videos lately are just telling people to become youtubers. Almost like I just watched a 12min ad FOR youtube. Which is kinda at odds of what I hear from older youtube channels and what not.
Well I'm sure you know what you're doing! 👍🏿
I’m only recommending what I know works. I’m certainly not advertising CZcams. Take the advice or leave it!
I absolutely agree with what you are saying.
I wholeheartedly agree with everything on here! Don'e the Facebook ad thing and it's gotten they have become more and more complicated and expensive. CZcams. That is the way to go. That is what has grown my business to 6 figures, without question.
what business do you run that youtube ads is effective ? I'm just curious bc I'm working with my first client on his google Search ad campaign, and once that's set up I was going to setup his FB campaign, but now I'm second guessing. He details cars by the way
Awesome!, so actually establishing a 'brand' or a personal brand with value, building trust & rapport (the funnel game) is proven across history to be the best regardless of the algorithms and platform updates and it's cheaper to get emails than converting on spot or converting sooner!
What about CZcams adds?
I've given up on FB ads. Minimal or zero sales, and really difficult to set up the adverts. It loses settings, for a start. (I could go on but I won't.)
Total waste of money and will never use again.
Is CZcams work better for local service based brick and mortar businesses? As far as I am aware, CZcams doesn't curate your content to people in your area. So is there still value in doing these over FB ads when the vast majority of views won't be local?
What is the alternative why to advertise?
He mentions it in the video
Never again will I advertise on FB. Total scam
This is “ya know”…”super” 🥃
For the past 4 years fb ads have gone the route of Craigslist. Seems like 90% are those fake 49 dollar ebike or 49 crafting desk etc. Very scammy
There's no more consumer confidence in those ads.
Thoughts?
That’s because of the crap products sold via false ads making products look better than they really are.
We owned a Mom & Pop brick-and-mortar gift shop for 10 years. We boosted posts and did Facebook ads but never had one single conversion. My advice is just don't.
You did that for 10 years??? And not even 1 conversion????😢😢😢😢
Facebook ads have been scam for a few years now
Zuck has totally jumped the shark on Facebook. Horrible platform now. Just trash.
I totally agree. It's a hotspot for scammers now 😢
It's just not worth even trying to start a business these days.
Thats not true.. did you stick around till the end?
@@WesMcDowellInc yes. Make youtube videos. 😒
There is plenty of opportunities out there. It's about bringing value to the market place. No value, no business. Most want easy money yet have no experience or skills to offer.
@@thedrvn99 % have nothing to offer tbh
@@thedrvn This is completely true, you must show the result they want or need and emphasize what it would do to improve what they're currently going through. in design and marketing there are 6 possible pain points for businesses I've collected data on it and never has a business not fit into 1 of these 6 categories. all you need to do is COLLECT CONVINCING DATA, KNOW ABOUT EVERYTHING THAT COMES WITH STARTING YOUR SPECIFIC BUSINESS IN YOUR INDUSTRY< FIND YOUR TARGET PEOPLE AND POINTS, GAIN KNOWLEDGE< and THEN ACT. practice what you do for a little gain expertise in your field and execute your plan to greatness. There are lots of bumps but if you think you can you likely can, remember everything great comes with time, if you don't have patience you'll never get anywhere!
Lmao, you're completely wrong. It's gotten harder, and you have to be a way better/smarter marketer, but it's still the best advertising platform in existence.
Awesome. BUt its harder, and its a ton of moving parts, and ppl have to be an expert to do it? Kinda my point, lol.
@@WesMcDowellInc Yeah I may have spoken too soon.
I aggree with you @thenecroyeti and honestly, as a marketer who's been building his skills for the past 8 years, I am happy it's that way. Crushing the competition is easier because no one puts nearly as enough effort as they should into creating content and having a solid funnel in place. At your level @wes you should really make it work though?!
So you are saying that we should quit facebook advertisement and do the youtube advertisement instead?
you must be a clown!
Did I say yt ads? Might wanna pay closer attention
@julieta_solayao #SimplicityIsMe 😊