ESPRESSO AND FILTER ROASTED COFFEE, WHAT'S THE DIFFERENCE? TASTING OUR NEWEST ETHIOPIA.

Every wonder what the difference is between our Espresso and Filter roast coffee? Watch this video as Sam and our head roaster Bruce walk you through development of roasts and show you how they come up with the tasting notes on the coffees by cupping them.
Featuring our newest Ethiopia which is served as a filter roast and in our espresso blend IN BLOOM.
Taste it for yourself here: www.samjamescoffeebar.com
ABOUT CHELBA:
Chelba is a washing station named after the nearby village of Chelba, located 12km from Yirgacheffe town. Over 800 producers contribute cherry to the station from within a three-kilometre radius. The average farm size is two hectares, and the average family size is seven individuals. Yearly rainfall for this area averages around 70 inches and temperatures average 75-85°F. Coffees in Ethiopia are typically grown on very small plots of land by farmers who also grow other crops. Most smallholders will deliver their coffee in cherry to a nearby washing station or central processing unit, where their coffee will be sorted, weighed, and paid for or given a receipt. Coffee is processed, usually washed or natural, by the washing station and dried on raised beds.
ABOUT ETHIOPIAN COFFEE
Unlike most coffee-growing countries, the coffee plant originated here, not introduced through settlement. Instead, growing, processing, and drinking coffee is part of everyday life for centuries.
There is 99% more genetic material in Ethiopia’s coffee alone than in the entire rest of the world; the result is a coffee lover’s dream. No coffees are spoken of with the reverence or romance that Ethiopian coffees are.
Coffee is still commonly enjoyed as part of a ceremonial preparation, gathering family and friends. The senior-most woman of the household will roast the coffee in a pan and grind it fresh before brewing. The process takes about an hour from start to finish and is considered a regular show of hospitality.
Honour this tradition and invite your friends and family to enjoy a cup of Ethiopian coffee today.

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Two legends in the game!

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BRUCE! ❤

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This video is a 5 minute Bruce cycle.