83's Movie Producer Reveals Filmmaking Business - Madhu Mantena

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  • čas přidán 10. 07. 2024
  • Madhu Varma Mantena is an Indian film producer and entrepreneur involved in the production and distribution of films since more than 14 years. He started off by handling the marketing side of his cousin and Bollywood director Ram Gopal Varma's film company Factory, and then went on to set up various companies across the different verticals of the entertainment and media industries.
    In 2008, Madhu Mantena co-produced Ghajini which was the highest grossing Indian film for that year. After co-founding Phantom Films in 2011 with Anurag Kashyap, Vikas Bahl, and Vikramaditya Motwane, Madhu produced a string of either critically or commercially successful movies such as Lootera, Queen, Ugly, Hunterrr, Masaan, Udta Punjab, Trapped and Super 30.
    If you are someone curious to understand how to become a movie producer in India, how is the budget of a movie decided, how much do movie producers earn, what it took to create some of the highest grossing movies in Bollywood, you will love this episode. Do share your thoughts in the comment section.
    This is Madhu Mantena, one of the biggest movie producers in India on Founders Unfiltered. Absolutely honest and straightforward. Enjoy yourselves!Follow Madhu on his social media handles -
    Instagram - mantenamadh...
    Linkedin - www.linkedin.com/in/madhu-man...
    Website - madhumantena.com/
    IMDB - www.imdb.com/name/nm2985299/
    Timestamp:
    00:00 - Introduction
    01:45 - Story of Madhu Mantena
    02:58 - Starting an Ad Company at the age of 16
    04:08 - Creating an Audio Company at 18
    04:55 - Rise of the Originals Music in the 90’s
    07:43 - Learnings from Gulshan Kumar
    08:56 - How was the audio business started
    12:36 - How are CDs sold
    13:58 - Role of piracy in selling CDs
    16:01 - Why Madhu decided to shut his audio company
    18:46 - Working with Ram Gopal Verma to head marketing
    19:09 - Setting up Adlabs’ International Operations
    20:03 - How Madhu independently produced Ghajini Movie
    23:06 - Role of a director and a producer
    28:08 - How to become a Movie Producer in Bollywood
    32:58 - How is a movie’s budget decided
    41:01 - Breaking down the costing of a movie
    43:52 - Importance of word of mouth marketing
    46:26 - How do movie producers earn in India
    50:10- What is the role of distributors
    51:24 - How much do movie halls charge
    51:59 - How long does a movie stay in theaters
    53:04 - Overseas collection of Bollywood movies
    54:56 - Where do producers get money to make a film
    57:09 - RAPID FIRE ROUND
    58:38 - Why was Phantom Films shut down
    59:28 - Book Recommendations
    59:41 - Discovering god at 42
    1:00:26 - End Notes
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Komentáře • 426

  • @chourasiyakishan
    @chourasiyakishan Před 2 lety +92

    I had a basic idea of the business behind the film industry. But this kind of depth has never been told in any article, interview, or informational video.
    Great insights. Kudos to Sahil Sir @intellectualindies

  • @nandanasalvi
    @nandanasalvi Před 2 lety +9

    Seems like a perfect combination of kindness and brilliance. A lot to learn from this so called "Uneducated" person.
    Hats off to the interviewer as well.
    One who actually knows to listen 👂.
    Saw this by Mistake, would happily welcome such mistakes.
    Thanks

  • @rishiraaj.580
    @rishiraaj.580 Před 2 lety +17

    Producer - Money , Owner Of Ship
    Director - Directs , Imagination , Captain Of Ship. 👍

  • @rishiraaj.580
    @rishiraaj.580 Před rokem +5

    Music Directors Like Nadeem Shravan , Anu Malik , Anand Milind, Jatin Lalit.... They Ruled Music Industry In 90s. Melodious Compositions. 🎵🎸🎺👌

  • @VinayakaHalemane
    @VinayakaHalemane Před 2 lety +11

    Thanks Mr. Mantena for being so generous with sharing your knowledge and experience. As a budding filmmaker out of film school, this was a fantastic talk to watch and opened up a whole new world to me, especially about the financial aspects of filmmaking. I know I'm going to be coming back to this talk every now and then when I need some inspiration and advice. Thank you
    And thanks Sahil, for brining him on the show and being a patient listener throughout and asking thoughtful questions that most filmmakers are never asked.

  • @dhruvg148
    @dhruvg148 Před 2 lety +21

    Appreciate your skill of asking basic questions.
    Some may say they are silly ,but everytime we learn more through those questions.
    Thanks

  • @ronak1257
    @ronak1257 Před 2 lety +17

    Superb Content (Rich in content)
    As Madhu Sir described so well (Amazing Personality)
    Everything you need to know about a Cinema Business and how it works and how money is made.
    Thank you Sahil for bringing such great guest.
    Hoping to see more such like that

  • @korakatar7921
    @korakatar7921 Před 2 lety +3

    He was so open and generous with sharing his knowledge. Very impressive man.

  • @shock-t3768
    @shock-t3768 Před 2 lety +3

    Wow.. Such an inspiration. Thank you Sahil for bringing him into your show.

  • @skierdeepak
    @skierdeepak Před 2 lety +3

    Sahil bhai thanku yr...bahut kuch seekhne ko milta hai ...Founders Unfiltered series se

  • @ss-wg7jw
    @ss-wg7jw Před 2 lety +4

    Thank you sir for this video... i was really waiting for someone from the Film Industry :)

  • @hearthrob29
    @hearthrob29 Před 2 lety +8

    Finally people will understand what is a hit film after watching this video.
    40% of gross revenue - budget = Hit or Flop

    • @thesam27hosh
      @thesam27hosh Před 2 lety +2

      Bhai .... The producers also make money via Satellite and OTT platforms...so you should also include that..and also Music rights

    • @gudduentertains
      @gudduentertains Před 2 lety +1

      @@thesam27hosh movie hit or flop is usually based on Box office numbers. The total amount made definitely includes all these revenue.

  • @kaizenTechVideos
    @kaizenTechVideos Před 2 lety +4

    Bahut badhiya episode, Sahil Bhai. I would have liked to know a little about IP rights of movies, are the deals with TV/OTT for a certain period of time or outright ? Also, wanted to know the same about series/movies made exclusively for OTT eg. Sacred Games, Lust Stories etc. Really enjoyed this episode with Madhu Sir.
    I have a few guest requests.
    Dinesh Vijan (Producer, Maddock films)
    RGV ( would like to know about RGV factory)
    Abhinay Deo ( Ads and Movie Director at RDP)
    Guneet Monga ( producer of Sikhya Films)

  • @raaaj9c
    @raaaj9c Před 2 lety +1

    madhu mantena sir is a gem... itne ache se kisi Bollywood wale ne kavi nahi samjhaya...❤

  • @Kayash_Kino
    @Kayash_Kino Před 2 lety

    Superb, thanks to the guest
    Sahil bhai as always, excellent content and edit.

  • @vishaldegaonkar2664
    @vishaldegaonkar2664 Před 2 lety +2

    Like most others accidentally came across this. Encyclopedia in movie making explained so simply and so well. Made my day!

  • @prakashshetty5189
    @prakashshetty5189 Před 2 lety +1

    Wow !!!Superb interview ...It was like a Master Class on Making Films ... Appreciate it...Thanks A Ton Mr.Mantena and Mr.Sahil 👍💐💐💐👍Best Wishes to You 🙏

  • @tarunmahajan3523
    @tarunmahajan3523 Před 2 lety +5

    AMAZING CONTENT AS ALWAYS, LEARNT ALOT. TYSM 👍🏻

  • @rishabhbeniwal5429
    @rishabhbeniwal5429 Před 2 lety +3

    Really interesting insights into the movie business!! Loved it..

  • @brandesensegifts8993
    @brandesensegifts8993 Před 2 lety +1

    Madhu Sir I must say you thou your educational background is limited, your hands-on practical experience is awesome, you are one of the best teachers I have seen so far. The way you explain in simple words makes such a complex world so easily understandable. Just wow🙏

  • @muditkumar40
    @muditkumar40 Před 2 lety +3

    Thanks man!
    Aapka style mujhe bahut achha lgta h ek dum bade bhai jesa feel ata h
    Love you big brother

  • @samuelmarndi
    @samuelmarndi Před 2 lety

    Loved the interview. Looking forward for directors interview to know more about The shooting and editing process

  • @Malshe
    @Malshe Před 2 lety +5

    👍👍 Madhu Mantena was very engaging..Kudos on attempting hindi 👍

  • @SandeepNathMusic
    @SandeepNathMusic Před 2 lety

    It's one of the best interview I have seen ....thanks to both of you ....

  • @dreamofhardik1
    @dreamofhardik1 Před 2 lety +3

    please bring more producers of different type. new, old, independent, famous, new comers, all type of producers....

  • @LOKUOFFICIAL
    @LOKUOFFICIAL Před 2 lety +3

    now i dont see movies , im kinda addicted to talks, very knowledgable and interesting facts...

  • @seeksatva7730
    @seeksatva7730 Před 2 lety +1

    Thank you for doing such an in-depth interview where the viewer can actually learn something new as opposed to other videos using click bait titles trying to cash on the success of some regional films box office success

  • @Sarchak
    @Sarchak Před 2 lety +2

    Superb. Madhu was so good. Enjoyed it very much

  • @sanjaygulati4351
    @sanjaygulati4351 Před 2 lety

    very good, specially ur questions were very clear , Madhu Mantena is superb ,, Business section was the best part along with his honesty that he shared everything honestly eg ,, how much he share with studios etc,,
    thanks a lot

  • @shravanuchil
    @shravanuchil Před 2 lety +1

    first time I heard his name,
    this guy is awesome. so open n he started doing business before 16 😮

  • @nairharry
    @nairharry Před 2 lety

    Amazing interview, what an insight into film business, very well conducted interview, lookiing for more

  • @surajsingh-ji5cw
    @surajsingh-ji5cw Před 2 lety +2

    this content is next level going to share in my every friends group

  • @C02754
    @C02754 Před 2 lety +2

    Bring more movie & Music production companies... want to know how they do business & their journey

  • @Gaurangakrishna
    @Gaurangakrishna Před 2 lety +1

    fantastic conversation between them. I wish one day I can work with Madhu.

  • @Awakenbeing
    @Awakenbeing Před 2 lety +1

    The Movie business insider with great insight really helps me understand how all it works.

  • @Akshay-tq6zk
    @Akshay-tq6zk Před 2 lety

    Great chat . Very authentic interview.

  • @amritaashah6851
    @amritaashah6851 Před 2 lety

    Brother seriously...this is best interview i ever seen in my life , specially thanks to mr producer.... 🙏🙏🙏🙏

  • @rakesharya9242
    @rakesharya9242 Před 2 lety +2

    This episode is very helpful for many.👌🙏👏

  • @mayurpanchal7680
    @mayurpanchal7680 Před 2 lety +4

    Omg 😱! Sahil sir!! Content level!!!

  • @narayanp9270
    @narayanp9270 Před 2 lety

    Awesome to see my one of my special directors and producer talking so precisely...

  • @navneetrathore29
    @navneetrathore29 Před 2 lety

    Best video's on youtube... Great job bhai.... ❤️❤️👌👌🙏🙏

  • @dreamsung7171
    @dreamsung7171 Před 2 lety +1

    much awaited!

  • @prafullakumarcuddalorepatt8135

    When he is saying Thatttuuu... Its a nostalagic Hyderabadi Telugu diction :). Great work Madhu Mantena, Hope to see more movies of you in Theaters and OTT

  • @earthgemios1051
    @earthgemios1051 Před 2 lety +4

    Thank you madhu sir for speaking in hindi.

  • @rishiraaj.580
    @rishiraaj.580 Před 2 lety +3

    Film Business - Return On Investment Is Very High . If Movie Is Hit , Super Hit.
    Eg - The Kashmir File - 14 Crore Budget . 350 Crore + Earning....

  • @jatin9240
    @jatin9240 Před 2 lety +3

    Its amazing to hear life story and learning lessons very interesting please bring adani or ambani also their story

  • @deepakshethia5420
    @deepakshethia5420 Před 2 lety

    Sahil bhai ye sab established log hai bhai. I will recommend u to have conversation with upcoming and future stock market wizard and multitalented Mr.Vikram Prabhu.
    His journey is truely a dream come true story.

  • @ExpertStoryteller
    @ExpertStoryteller Před 2 lety +2

    Feedback:
    1. 45:24 - Don't do this speed up thing. It's insulting to the person on the screen
    2. You don't need to be in the split-screen always. If you have something to show (reaction, question, comment, etc) only then show yourself. Add another camera for a third shot of the two people
    3. Chapter placement is excellent. Very helpful
    4. Keep going :)

    • @abhishekanand3230
      @abhishekanand3230 Před 2 lety

      Asking people to speed up is not insulting the interviewee; the person has accepted that he is not fluent in Hindi, so his speed will definitely be less than avg. Hindi speaking person so speeding up will only save time of the audience. Although I believe he should have sped up the video at 1.25x during the edit itself.

  • @EntertainmentSector
    @EntertainmentSector Před 2 lety +1

    Maza aa gyaa jo dhund raha tha wahi knowledge mil gaya easy language me thankyou sahil bhai iss serise me app wo knowledge leke aa te ho jo esy language me available ♥️

  • @GovindRane05
    @GovindRane05 Před rokem

    Content is very good... Great work Sahil ji... Just 1 suggestion...High frequency of Split screen appearing distracts the attention.. Plz note this changes 🙏🏻 I like all your video's

  • @rawalankur
    @rawalankur Před 2 lety

    Lovely discussion. Watched every minute.

  • @maneeshahooja
    @maneeshahooja Před 2 měsíci

    Informative. Thank you!

  • @sandeepsydney1573
    @sandeepsydney1573 Před 2 lety +1

    Sahil bhai work you are doing is superb its nation building contributions mate by helping people to understand how real strategies and business practice works that too direct by veterans, highly Appreciate 🙏we don't get this in mba class

  • @TheRahulBang
    @TheRahulBang Před 2 lety

    Great Job Boss ! This was really very informative.

  • @ravindrabhandari6830
    @ravindrabhandari6830 Před 2 lety +5

    Yesterday I was discussed with my friend about the movie business but both were null about it, but Today what a conversation I watched!
    Thanks man and also thanks to sir....!

  • @nishantsinhmar2504
    @nishantsinhmar2504 Před 2 lety

    thanks to both of you

  • @chhaya_chitrakarudu
    @chhaya_chitrakarudu Před rokem

    ThanQ very much for the type of content!

  • @marufalam_20
    @marufalam_20 Před 2 lety +3

    A startup that will accept the challenge on behalf of Anand Mahindra.
    The challenge of that Chinese speaker who made fun of India in june 2020, that Indians have nothing good to be ban by Chinese.
    Trying to convey this message to anandmahindra sir

  • @gopalkrushnasamal5068
    @gopalkrushnasamal5068 Před 2 lety +1

    Sahil bhai mujhe aap saare jo podcast karte hain naa mujhe zyada achha lagtaa hai... Baaki log bich bich main bol bol ke khud ko promote karte hai, aur aap main yehi alag hai ki aap jyaada sunte hain aur tabhi bolte hain taaki hum log keliye samjhnaa asaan ho yaa guest se kaise jyaada se jyada nikala jaa sake
    Doing gd sahil bhai😍👍

  • @gyanaranjankar7095
    @gyanaranjankar7095 Před 2 lety

    What a detailing...hats off man👍👍 great job...

  • @Tushar-oj3ij
    @Tushar-oj3ij Před 2 lety +2

    Thank you so much sir ❤️❤️❤️

  • @Khana_yatra_lens
    @Khana_yatra_lens Před 2 lety +1

    Clear thoughts of cinema business 🔥🔥🔥

  • @rishiraaj.580
    @rishiraaj.580 Před rokem +2

    Nice, Insightful Conversation 👍

  • @blazechat
    @blazechat Před 2 lety

    at so early age mr madhu had so much of experience and know of different streams and art of taking credit.

  • @khushboojain2861
    @khushboojain2861 Před měsícem

    good insight on the business model. Thanks for sharing!!

  • @aniketphatak951
    @aniketphatak951 Před 2 lety +1

    This was honestly an awesome video

  • @earthgemios1051
    @earthgemios1051 Před 2 lety +1

    Amazing content bro.

  • @pabitrabehera201
    @pabitrabehera201 Před 2 lety +1

    Informative video 🔥

  • @akshadgoyanka4635
    @akshadgoyanka4635 Před 2 lety +7

    Gazab hai Sahil bhia please yeh series mat rokna
    Bring more Cinema Producers, distributers, directors etc

  • @tusharagrawal5458
    @tusharagrawal5458 Před 2 lety +1

    Great episode

  • @imbhaveygupta3378
    @imbhaveygupta3378 Před 2 lety +1

    Nyx Sahil Great Work .

  • @sudhirbector
    @sudhirbector Před 2 lety

    What a friendly person... great interview.

  • @premnarayan8803
    @premnarayan8803 Před 8 měsíci

    Very Knowledgeable Informations about Film-Making is given by Madhu Mantena .

  • @mayurpanchal7680
    @mayurpanchal7680 Před 2 lety +24

    I will never go for an MBA program.
    Because intellectual Indies>>>>> MBA program.
    Can't believe that I am getting all this for free!!
    Sir Aap ki meherbani hai hum par!!

    • @ninjaarashi851
      @ninjaarashi851 Před 2 lety +11

      🙂hmm Stanford, IIM should be shut down with immediate effect.

    • @grealish2234
      @grealish2234 Před 2 lety +2

      @@ninjaarashi851 haha .

    • @sharadgupta
      @sharadgupta Před 2 lety +2

      @@ninjaarashi851 🤣

    • @RajeshKumar-oy5ny
      @RajeshKumar-oy5ny Před 2 lety +1

      Apka gyan ko dekhte hue.. I believe.. Aapko lenge bhi nahi wo

    • @shrishri8898
      @shrishri8898 Před 2 lety

      @@ninjaarashi851 iim is overpriced now and it anist about placement no learning .

  • @swatidhamunia
    @swatidhamunia Před 2 lety +53

    1 No. Content 🔥🔥

  • @kitsharma3330
    @kitsharma3330 Před 2 lety

    I saw one of ur first videos.....that barbuquenation video....now u have reached million subscriber......m happy for you sahil bhai 😊

  • @sitaramgrover
    @sitaramgrover Před 2 lety

    really learned a lot ... please make some video on music business.. brands and indie both

  • @shubhammalikk2077
    @shubhammalikk2077 Před 2 lety +7

    Eye opening for revenue they got from box-office, i though it would be 60%

  • @siddhantaggarwal3137
    @siddhantaggarwal3137 Před 2 lety

    Bro, I love your channel. But if I may I will give a small suggestion. Try to do interviews in a podcast way. That thing is trending these days. Plz refer to the style of Beer biceps.

  • @arshad15355
    @arshad15355 Před 2 lety +1

    Bht mast hai sahil Bhai ye video

  • @rishiraaj.580
    @rishiraaj.580 Před 2 lety +2

    T-Series, Tips, HMV, Venus, Time Audio Video - Top Music Companies In 90s.

  • @AnkitKumar-vl1tn
    @AnkitKumar-vl1tn Před 2 lety

    Amazing guest. Nice interview

  • @suyogwagh8548
    @suyogwagh8548 Před 2 lety

    Thanks... Superb Content

  • @C02754
    @C02754 Před 2 lety

    Want more videos on business model of Movies, webseries. Bring more Producers. Want to know how they do business & their journey as Producers

  • @kirankm2050
    @kirankm2050 Před 2 lety

    Loved it👌🔥🔥

  • @monikabindlish9974
    @monikabindlish9974 Před 2 lety +1

    Its very informative and nicee✨💡

  • @ThrillxX.
    @ThrillxX. Před 2 lety +1

    Thanks. Very unexpected and unbelievable knowledge.

  • @sonu72049
    @sonu72049 Před 2 lety

    I am already loving the channel

  • @vikramdeshmukh6373
    @vikramdeshmukh6373 Před 2 lety

    Best discussion, ever witnessed.

  • @aasimshaikh771
    @aasimshaikh771 Před 2 lety

    Too much insights..great pieces of content....

  • @zdorovo7
    @zdorovo7 Před 2 lety +1

    Thank you and love you from Hyderabad

  • @Fatherofcrypto
    @Fatherofcrypto Před 2 lety +1

    thanku

  • @prajyotchavhan7469
    @prajyotchavhan7469 Před 2 lety +1

    Very informative, thank you 🙏

  • @jaydesai6809
    @jaydesai6809 Před 2 lety

    Excellent information and interview.

  • @aadvikswaraj9800
    @aadvikswaraj9800 Před 2 lety

    Thanks for this enrich content.

  • @snehitsinha9297
    @snehitsinha9297 Před 2 lety +1

    Amazing really able to now new things
    Thanks

  • @surajdaswani
    @surajdaswani Před 2 lety

    Thanks for the effort.

  • @Kumar_Raj91
    @Kumar_Raj91 Před 2 lety

    One more beautiful episode.

  • @satvikkhare1844
    @satvikkhare1844 Před 2 lety

    Gus fring from los pollos hermanos is now in film business. Cool.

  • @KumarSambhhav
    @KumarSambhhav Před 2 lety

    Waah waah kya master class thi. Kudos man !!