How Indian Brand Spykar Battling With Levis and Lee

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  • čas přidán 30. 07. 2024
  • Sanjay Vakharia is the CEO of Spykar Lifestyle Private Ltd. and has been part of the original team that founded Spykar in 1992. His sharp business acumen saw him rise from overseeing product development and Marketing to being the CEO. Sanjay graduated from R. A. Podar College of Commerce & Economics in 1988 and is currently based in Mumbai, India. He was a team member at Magna Publications before joining Spykar.
    Spykar has evolved from a leading fashion jeans wear brand and a dominant player in the Indian denim industry to a Lifestyle Brand. Spykar is a brand that resonates with the aspirations of the youth. Right from denims, shirts, t-shirts, non-denim bottoms, and tops to accessories like belts, socks, perfumes, deodorants, and bags, Spykar continues to set trends while it promises trendy styling and absolute comfort. Spykar retails from over 210 standalone stores and over 1200 retailers across 330 cities in India.
    In this episode, we talk about the importance of building a brand, how to navigate the supply chain in a crowded market, how to create differentiation for yourself in markets dominated by international brands, how to consistently stay relevant, gross margins in the apparels business and more.
    Follow Sanjay on Linkedin - / sanjayvakharia
    Know more about Spykar Lifestyle here -
    Buy online on their website - ​​www.spykar.com/
    Twitter - / spykarofficial
    Instagram - / spykarofficial
    CZcams - / spykarofficial
    LinkedIn - / spykar-lifestyles-pvt-ltd
    Time Stamps:
    00:00 Introduction
    00:52 Journey of Spykar
    01:56 Learnings of Sanjay from his early struggle
    16:44 How the journey of Spykar begins
    24:09 What was the goal of starting Spykar
    31:41 How Sanjay Supplies initially
    41:48 My Story is not glamorised
    45:54 How was Spykar’s equity structure
    49:01 How Spykar always make trendy products
    57:15 How Spykar creates its Branding
    1:01:00 How Spykar Started Movie Marketing
    1:04:10 How Spykar design and manage products
    1:13:36 Spykar’s product launching strategy
    1:17:54 What are the Margins of Spykar
    1:23:19 How Spykar is differentiating itself from its competitors
    1:37:26 Rapid Fire
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Komentáře • 149

  • @varunprabhuswamy3420
    @varunprabhuswamy3420 Před 2 lety +36

    I never knew spykar was a indian brand.. now I'm going spykar

  • @vivekvarnwal1549
    @vivekvarnwal1549 Před 2 lety +7

    Spykar fit is awesome. Using spykar jeans since last 5-6 years .

  • @dharmpalgurjar8109
    @dharmpalgurjar8109 Před rokem +3

    Thank you Sahil Bhaiya

  • @BajsonShirts
    @BajsonShirts Před 2 lety +41

    Very nice sahil g! Its great that you are promoting people of grassroot level and a garment industry person video is cherry on the top👍

  • @travellingduo
    @travellingduo Před 2 lety +7

    my first expensive rugged jeans was spykar, it was from M.G.Road, Bangalore store. Though I wanted to buy more rugged and torn, however that went out of budget, this jeans was ofcourse my sister's gift..#memories # circa 2008

    • @Jameson_jeans
      @Jameson_jeans Před 2 lety

      Sir by Jack Denis jeans and share your experiences

  • @anshul26soni
    @anshul26soni Před 2 lety +7

    Ab esha time aa raha hai jab log indian product ki quality dekh kar lete hai na ki cheap bolke .... Like tata , Jio and spykar also 😁😁

  • @cyberspider78910
    @cyberspider78910 Před rokem +1

    1:35:00 is golden moment which every Indian youth need to listen and understand. We are not slaves but slavery is cultural heritage and which is very sick. New India must come out of this. and 1:37:20 is diamond...listen new india listen...

  • @letsknowyourplants5399
    @letsknowyourplants5399 Před rokem +2

    Spyker is just like lifeboy ,successful as business not as brand like other top brand

  • @skk5815
    @skk5815 Před 2 lety +8

    Thank you Sahil Bhai ...he is such an inspiration...watched full interview...feels good....

  • @hemangpalan9457
    @hemangpalan9457 Před 2 lety +4

    being from same industry, it was delightful to listen to...

  • @aadarshshukla2609
    @aadarshshukla2609 Před 2 lety +5

    Sir please bring these kinds of entrepreneur more who really are contributing to the society through their work. And managed to successfully build such traditional business!!

  • @youstron
    @youstron Před 2 lety +5

    Lot of learnings... Har phrase se aap bahut kuch sikhsakte ho... I think i should watch this one more time along with book and pen...

  • @ariyabraat7988
    @ariyabraat7988 Před 8 měsíci

    When Spykar CEO said - "Overall India as a brand is changing"-
    I think India ke branding ko kisine itna siddat se grow and change kiya hain to oo hain PM Modi. Har indian ke mind main made in India and Indian products ko lekar jo marketing kiya hain uske liye har Indian Companies pe unpe garv hona chahiye. Jab opposition Sansad main khade hoke ya bole ki " Made In India" possible hi nahi hain but unke samne ak insan datke ya bole "main Made In India ko globally established karunga "- Thats the spirit all Indian Entrepreneurs wants from a Leader.

  • @amolmankani6273
    @amolmankani6273 Před 2 lety +1

    Excellent pieces of content🙌🤘 Thank you so much both of you

  • @anandanadkat08
    @anandanadkat08 Před 2 lety +3

    Great Interview Sahil …
    Normally I dont comment on any video but this interview made me know about one of my favourite brands !! Thank you so much

  • @samridhasaxena576
    @samridhasaxena576 Před 2 lety +12

    Amazing podcast. Appreciate your work Sahil , keep bringing such valuable content 👍😊. Thank u !!

  • @earnwithme7265
    @earnwithme7265 Před 2 lety +3

    Bro this series is gem!

  • @AhmedKaludi
    @AhmedKaludi Před 2 lety +1

    One of the best ones Sahil! Good one!

  • @amanraghuwanshi1960
    @amanraghuwanshi1960 Před 2 lety +5

    Feedback: ye interview me se thumari "hu hu, hu, ha" wali Voice mute kar diya karo

  • @bhushansonar-ai
    @bhushansonar-ai Před 2 lety +7

    Bhai tech founders ko leke aao jinhone zero se start kiya ho matlab 20's me like ritesh agrwal

  • @shah9366
    @shah9366 Před 2 lety +4

    Sahil Bhai aasa koi CEO leke aavo jo "data related business" Karta ho like
    data science, analytics.

  • @thrustydraculla15
    @thrustydraculla15 Před 2 lety +6

    What a journey fabulous

  • @masroorkhan8821
    @masroorkhan8821 Před 2 lety

    Awesome Interview, Learned many things!!! Keep going team 💪

  • @mehboobshaikh6305
    @mehboobshaikh6305 Před 2 lety +1

    Poora video kabhi khatam hoova mujhe pata hi nahi jala
    Inta entrest se dekh raha tha
    Spykar ko maine bohot follow kiya hu thanks main sanjay sir ka interview duhon raha tha hindi mai thanks

  • @marconifood9930
    @marconifood9930 Před 2 lety +1

    Sir I am great fan of your work
    Your channel is most underrated channel of CZcams
    It has exponential growth potential in between people who love knowledgeable content

    Keep creating 😇

  • @akashgoyal21
    @akashgoyal21 Před 2 lety +1

    Spykar की वजह से Sparky की किस्मत चमक गई

  • @chaitanyavaru
    @chaitanyavaru Před rokem +1

    very inspiring episode!

  • @pratikjain3369
    @pratikjain3369 Před 2 lety

    I personally love spykar jeans.. Thanks for the interview 👍

  • @aagamshah1994
    @aagamshah1994 Před 2 lety +9

    We too are Garment manufacturer since last 30 years and supply to leading companies like Zydus, Astral , Torrent , Jindal , TCPL etc. Want to know how to get in touch with you for Founders unfiltered

  • @SK-em5wq
    @SK-em5wq Před 2 lety +1

    Thank you sahil !

  • @kripashankarpathak1048
    @kripashankarpathak1048 Před rokem +1

    Tried many brands but Spykar ROVER is still my favourite jeans.

  • @bijoykrishnasaha5560
    @bijoykrishnasaha5560 Před rokem +1

    Excellent interview

  • @jaslen86
    @jaslen86 Před 2 lety +1

    Love The brand.... Using since 2010...

  • @SciShowActive
    @SciShowActive Před 2 lety +3

    Good to hear
    Excellent communication power
    Dream full journy

  • @rajeshtaneja5759
    @rajeshtaneja5759 Před 2 lety

    Lay man, revealed quietly, hat's off 👍🏻👍🏻
    Love spykar team specially this man 🙏

  • @Uncool-vn5vz
    @Uncool-vn5vz Před rokem +1

    What an amazing man!

  • @rajkumarmandal2249
    @rajkumarmandal2249 Před 2 lety +4

    Sir founder unfiltered mai Jain ya marwari ka video banao Jo wholesale trading kar ke wealth create Kiya hai . Pls include the question like from where they started and how they managed to get capital

  • @nikhilsaxena8152
    @nikhilsaxena8152 Před 2 lety

    Super...Great insights

  • @hoprd
    @hoprd Před 2 lety

    Always learn something... love the series

  • @DhruveelDave
    @DhruveelDave Před 2 lety +3

    I always preferred spykar and Arvind mills products... Great fit, quality material and made in India.

  • @kheenkhaabdesignerstudio4377

    Wonderful interview. More of a learning session. What a man, Sanjay is and his business credentials...i never had a spykar but would definitely go for one ....Sahil you are doing great job....Good luck

  • @nikhiljain407
    @nikhiljain407 Před 2 lety +8

    Sahil was so under prepared. Loved how Sanjay explained everything. Absolute brilliant interview.

  • @deepakbhardwaj3201
    @deepakbhardwaj3201 Před 2 lety

    maza aaya sahil bhai ....bedhiya episode tha ye bhi

  • @aadarshshukla2609
    @aadarshshukla2609 Před 2 lety +2

    Sahil sir want to know more about how traditional business works like manufacturing factories etc. It'll be great if you can interview any kind of entrepreneur in these traditional business field.

  • @ozmoveda
    @ozmoveda Před 2 lety

    Thx for the video

  • @parshwaexports4347
    @parshwaexports4347 Před 2 lety

    You are doing Good Bro , keep it up. god Bless you

  • @arnabmondal9231
    @arnabmondal9231 Před 2 lety +2

    Journey is more important than destination ❤️

  • @dhanrajkumar6166
    @dhanrajkumar6166 Před 2 lety

    Sir I am very impressed with you.
    Sir, you have given that one Hundred percent formula which 10% of the people had.

  • @aritraghosh6121
    @aritraghosh6121 Před 2 lety

    Excellent content 👍

  • @ramann777
    @ramann777 Před 9 měsíci

    Excellent man Mr. Sanjay Vakharia

  • @swapnilaghav2153
    @swapnilaghav2153 Před 6 měsíci

    Dear Sahil Sir,
    i truely admire your work ,keep going ,more power to you.

  • @knowledge2know710
    @knowledge2know710 Před 2 lety +4

    Namaste london movie mai akshay kumar bolta hai spykar brand

  • @pavoartsonline5146
    @pavoartsonline5146 Před 2 lety +1

    Evary 5 second... "Hu" 😁

  • @nileshpatidar1584
    @nileshpatidar1584 Před 2 lety

    What a thought sir"hum sochte the kbb ye raat khtm ho aur kbb hum office jaye"🙌🙌

  • @pritamnandi8425
    @pritamnandi8425 Před 2 lety +2

    Don't use hmm hmm too frequent just a suggestion, it makes feel the listener that you don't care about what they say

  • @JaspalSingh-cf5xr
    @JaspalSingh-cf5xr Před 11 měsíci

    Learned a lot 🙂

  • @aayushmadhogaria
    @aayushmadhogaria Před 2 lety +1

    What an entrepreneur!! :)

  • @knowledge2know710
    @knowledge2know710 Před 2 lety +1

    Bhai london showroom open hai kyy

  • @kartikdancepower
    @kartikdancepower Před rokem

    Aww very nice 🙏🥰🙏❤️❤️💐

  • @AYUSHGUPTA-fw9km
    @AYUSHGUPTA-fw9km Před 2 lety

    Its one of my favourite brand.

  • @rajnehra
    @rajnehra Před 2 lety

    Me 10 saal se spykar hi pahanta hu
    Products are insanely good and fit.

  • @ChavraSuarez
    @ChavraSuarez Před 2 lety +1

    For middle class spykar is premium product.

  • @samitdutta1987
    @samitdutta1987 Před 2 lety

    Spyker was my favourite since 2001

  • @AjayPatil-fj5tu
    @AjayPatil-fj5tu Před 2 lety +3

    Best jeans are by spykar not even Levi's comes close to this brand... Best fit and best quality fabric

    • @topn925
      @topn925 Před 2 lety

      Lol...there is no comparision with levis

    • @AjayPatil-fj5tu
      @AjayPatil-fj5tu Před 2 lety +1

      @@topn925 you can try and you'll know it... Just purchase denim above 2k inr of spykar

    • @indian-jd5fl
      @indian-jd5fl Před rokem

      bhai india mai best jeans pepe jeans Mufti aur Wrangler hai Levi's sabse cheap materal use karta hai

  • @kumarhimansh1698
    @kumarhimansh1698 Před 2 lety +7

    Go local..support indian brands and products 🙏

  • @bikashanand9172
    @bikashanand9172 Před 2 lety +1

    please bring someone from core manufacturing industries.

  • @himanshuchhabra1942
    @himanshuchhabra1942 Před 2 lety +1

    Time stamps ???

  • @dhimanhalder4256
    @dhimanhalder4256 Před rokem

    I love Spyker design.

  • @T-walk01
    @T-walk01 Před 2 lety +1

    Har business ko simply kr ke dekhna chahiye don go in Deep.... make it simple

  • @abhishekgp3
    @abhishekgp3 Před 2 lety +1

    Wow it’s not very old brand that I bought in 2009 - 2 shirts & 1 stretchable jeans.
    It was my first stretchable jeans which lasted long as I use to wear it every alternate day.
    Two shirts are still with me and I wear it once a week.
    Very comfortable & high quality.
    I haven’t seen it in stores from long but would love to buy it again.

    • @MysterAlien
      @MysterAlien Před 2 lety

      You have the shirts bought in 2009?🤔

    • @abhishekgp3
      @abhishekgp3 Před 2 lety

      @@MysterAlien yes I meant their quality is soo good.

    • @MysterAlien
      @MysterAlien Před 2 lety

      @@abhishekgp3 is their quality comparable to the US POLO, Levis, UCB, Louis Philippe brand???

    • @abhishekgp3
      @abhishekgp3 Před 2 lety +2

      @@MysterAlien back when I bought it was high quality compared to UCB, US polo and some SKU’s of Louis Phillipe but not sure what is the quality at present as I haven’t bought in recent years. But surely will buy once out on shopping or if I see it online.

    • @MysterAlien
      @MysterAlien Před 2 lety

      @@abhishekgp3 spykar clothing is widely available across all online platforms!

  • @hitesh11111
    @hitesh11111 Před 2 lety

    Please create a series on exporters ✌️✌️🌎🌎

  • @vikramrajpurohit2898
    @vikramrajpurohit2898 Před 2 lety +1

    Spykar ki quality kafi a6i he comparison kare badi western company se

  • @SINGH_RAJAT
    @SINGH_RAJAT Před rokem +1

    *PURE GOLD*

  • @deepaksoni5095
    @deepaksoni5095 Před 2 lety

    Bought Today itself New Cotton Jeans , nice brand

  • @astroyogendra
    @astroyogendra Před rokem

    Good 👍

  • @AjayKumar-gp9gj
    @AjayKumar-gp9gj Před 2 lety

    Spykar good quality, survived for so many years.

  • @Cryptosangatprivate
    @Cryptosangatprivate Před 2 lety

    which shoe brand sir is talking on 36:41 ?

  • @hardcoregaming7787
    @hardcoregaming7787 Před 2 lety

    Kya bandaa he yaar...

  • @shahbaazkhan509
    @shahbaazkhan509 Před 2 lety

    Spykar love
    best clothing ever

  • @milindlko5271
    @milindlko5271 Před 2 lety

    Please tell him to make renegade again.

  • @agbdrxj
    @agbdrxj Před 2 lety +1

    👍👍💯

  • @darshanpathak1422
    @darshanpathak1422 Před 2 lety +2

    इतने सालो की मेहनत पेशन से खडी की कंपनी को कीसी को बेच देना पडा पर बंदा सारे नेगेटिव पोइंट को कीतनी सरलता से चासनी लगा कर मीठा मीठा बोल रहाँ है 😀

  • @saurabh3293
    @saurabh3293 Před 2 lety +3

    Sir can u bring "Porter" ceo on founders unfiltered

    • @SK-em5wq
      @SK-em5wq Před 2 lety

      *unfiltered

    • @saurabh3293
      @saurabh3293 Před 2 lety

      @@SK-em5wq autocorrect 🤦🏿‍♀️🤦🏿‍♀️

    • @SK-em5wq
      @SK-em5wq Před 2 lety

      @@saurabh3293 porter is also a good startup
      Earlier truck and tempo people used to charge any rates but due to porter we get 3-4 wheeler tempo at rates of a taxi.

  • @maabetakitchen6119
    @maabetakitchen6119 Před 2 lety +1

    Sahil Bhai gunpoint pe ho kya
    No hand movement no facial expression most of time hun hun hun

  • @mistmode9463
    @mistmode9463 Před 2 lety +2

    Time stamps kyou ni lagaaye 😢

  • @abhaykdesign
    @abhaykdesign Před 2 lety +1

    Sound issues Sahil bhai

  • @santoshkarande4809
    @santoshkarande4809 Před rokem +1

    I think spykar owner is maharashtiyan prdeep pabrekar

  • @falguniwaghela4208
    @falguniwaghela4208 Před 2 lety

    👍

  • @user-ok1fl3zx7z
    @user-ok1fl3zx7z Před 2 lety

    23:30

  • @aryanjadhav6921
    @aryanjadhav6921 Před 2 lety +2

    Bhai mere paas Spykar hai Indian sun ke aacha laga

  • @knowledge2know710
    @knowledge2know710 Před 2 lety +4

    Russia mai jeans ki kami hai bhai waha chala jaa bhai

  • @beinghonest2707
    @beinghonest2707 Před 10 měsíci

    Next ISRO chief somnath sir please

  • @tajrubekaradmi
    @tajrubekaradmi Před 2 lety

    Acha Kiya Sahil Bhai Aap Dedh Do Ghante ki Videos Banate ho, aor Aise Aap ne Films Dekhne ki Aadat Chudayi 😝

  • @knowledge2know710
    @knowledge2know710 Před 2 lety +1

    Char chhavani thali mai Levi's jeans naali mai

  • @shanshukumarblogs3628
    @shanshukumarblogs3628 Před 2 lety +2

    I think that Your THUMBNAIL was not so eye catchy.Beacause I have skipped your video Because I am not a kapda Businessman.U have target only a particular viewers by Writing this.I am your regular viewer but this time I am skipping your video

    • @IntellectualIndies
      @IntellectualIndies  Před 2 lety +2

      CTR is high for this video. Avg is time Tak 4 se neeche hota hai but abhi 6+ hai

  • @HARSHPATELORTHOPAEDICDOCTOR

    @Sahil please change your hairstyle
    Dhyaan se video nahi dekh paa rahe

  • @awaishahmad8021
    @awaishahmad8021 Před 2 lety

    ladke

  • @indian-jd5fl
    @indian-jd5fl Před rokem

    india mai best jeans brand pepe jeans hai nahi Levi's aur nahi spykar

  • @avkashthakur4249
    @avkashthakur4249 Před 2 lety +1

    2 im

  • @sunnyverma1261
    @sunnyverma1261 Před 2 lety +1

    1 I am