Cracking the Growth Code: Behind Business Acquisition with Jay Broyer

In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Jay Broyer, Co-Owner of St Cyr’s Pool and Spa. Join them as they explore the challenges that come through business growth and acquisitions, from generating demand and increasing profitability to the importance of efficient management.
Throughout his 23 years in the pool and spa industry, Jay Broyer has built a wealth of experience in internet marketing and advertising. Until 2019, he worked as a Sales Manager at Precision Pool Construction, helping grow the family-owned business in a harsh economic climate and the new digital age. This gave him the unique perspective of following a customer journey from digital touchpoints to brick-and-mortar sales, which he has carried into his work as Co-Owner of St Cyr’s Pool and Spa, a company that is expanding from Massachusetts into New Hampshire.