"SMALL PACKAGES" 1973 TOYOTA MOTOR SALES USA JAPANESE COMPACT CAR PROMOTIONAL FILM XD72634
Vložit
- čas přidán 3. 11. 2023
- Join this channel to get access to perks:
/ @periscopefilm
Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit / periscopefilm
Visit our website www.PeriscopeFilm.com
Produced and directed by Hermann D. Tauchert, this Toyota Car promo from 1973 seeks to promote Toyota’s 1973 range of compact cars - “Great things come in small packages”. Produced for Toyota Motor Sales USA, the film depicts various Toyota vehicles such as the Starlet, Corolla, Carina, Celica, Corona, and Land Cruiser driving around the United States. Additionally, the film seeks to emphasize the superior quality of Toyota cars and their practicality, the services offered at dealerships, and the work of the designers and engineers.
Golden Gate Bridge, perhaps 1973 Toyota Celica ST (0:18). 1973 red Toyota Corona RT driving along freeway, San Francisco skyline in background (0:34). 1973 Toyota Celica ST trails Powell / Hyde Cable Car (0:38). Red Toyota Corona RT drives down Lombard Street (0:47). Corona RT and Celica ST on highway (0:53). Toyota Hilux pick-up truck rounds bend on desert road (1:19). Toyota Land Cruiser drives through desolate, arid desert landscape (1:24). San Xavier del Bac Mission Tucson, Arizona; various Toyota compact vehicles drive through Arizona arid landscapes (1:26). Royal Gorge Suspension Bridge in Canon City, Colorado (1:54). Spires of red sandstone stretch towards sky in Garden of the Gods, Colorado (1:59). Tire spins, sends snow into camera lens, perhaps Toyota Carina rounds bend of snow-covered road before landscape changes to covered bridge in rural area, city streets of perhaps New Orleans (2:27). United States Capitol building (3:18). Dulles International Airport (3:25). Times Square, Brooklyn Bridge, FDR Drive and New York City skyline in background (3:32). Aerial view newly manufactured cars driving off commercial freighter at Joyserv Marine Terminal (3:48). Interior of car, woman with 70s-era haircut, sunglasses adjusts dashboard; pulls into dealership (4:41). Aerial view perhaps Toyota Honsha Plant, Japan; interior of plant and different stages of assembly line: completed, painted car frames sent down line while workers add dashboard, mirrors (6:14). Toyota designers, engineers in design studios sketch out new models, test out color ways on 1973 Toyota Corolla (7:39). Safety testing: New cars tested under various conditions from frost, heavy rain etc; engineers chip away at windshield to check glass (8:33). Completed, tested compact cars drive onto freighter ship ready to be shipped across the world; Aerial view of ship crossing ocean (9:23). Toyota dealership manager inspects new cars on car carrier trailer (9:41). New cars arriving at port: cars go through car wash, waxing before employee places quality control sticker in inner window before delivered to dealership (9:59). Quality control test once car arrives at dealership: dealership employees thoroughly inspect compact car, motor, paint, battery, emergency flashers, cigarette lighters (10:58). Dealership employees from around the country wear red jackets with Toyota logo, attend service training session with Toyota engineers and learn ins and outs of caring for vehicles (11:54). 1970s Kenworth K100 Aerodyne COE truck with Toyota logo pulls into dealership parking lot “classroom on wheels” (12:24). Service clinic at one of the dealerships: car owners come to dealership and ask questions, check up on engine and learn how it performs (12:40). Engineers at automotive emissions lab thoroughly test engines (13:09). Parts depot at a Toyota USA distributor warehouse; POV from inside elevator riding through warehouse (13:58). Order processed in administrative office; man prepares cylindrical container with order and sends it through pneumatic tube; order then packaged at warehouse (14:07). Spark plugs laid out on demo table, Toyota dealer lectures to high school auto mechanics class (14:59). Toyota Corona outfitted for Los Alamitos High School Drivers Ed course (15:20). Montage everyday uses: Young couple drive Toyota Corolla away from dealership, woman packs groceries into trunk of her car, man slides building materials into Toyota Wagon, farmer unloads hay from pick-up truck, young woman picks up mother from airport in Toyota Corona, Toyota Land Cruiser off roads on rocky, uneven arid landscape (15:40). More scenes of everyday people with their Toyota: family buckles into seats, surfers load surf boards onto back of pickup, couple tie skis to roof of car in front of chalet (17:38). Closing sequence, credits (19:53).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com
Is it just me or is this music fantastic??
Huh? Oh sorry. Couldn't hear you over the tinnitus all those brassy horns gave me in that 70's jazzy infomercial music.
Yes, much better than the hip hop computer programmed drum machine they would use today.
"How about a new imported American car?" -- Now that it is the way to sell a car to people who are skiddish about buying Japanese made anything; brilliant sales technique! For my part, I enjoyed the factory scenes. I am a Lean Manufacturing/Kaizen specialist and Toyota was the company where most of the concepts were created and/or proved out. Fascinating stuff!
Great find, Periscope team!
I loved my '77 Celica GT hatchback. It was (and still is) one of the best looking cars Toyota ever made. The 22R engine was incredibly reliable with good power and decent mileage. The standard transmission was a 5-speed while most domestics offered a 3 or maybe a 4-speed. I was especially wowed by the ESP system.
My 1972 Celica was probably the best car I ever owned.
I had an 82 Celica and I definitely loved that little car. Unfortunately a large whitetail deer didn't and ran out in front of the car on the highway. Lol Unfortunately it was never the same after that so it was traded in on an 86 Supra as I recall. But I definitely liked the Celica more. But the Supra was definitely a sportier car and was pretty quick.
1976 Corolla here. Feel the same way.
@@deandupont5503 Had a 83 Corolla as well. Lol that little car went places I never expected it to get through. Lol but it never got stuck stuck. It wasn't thefastest car or the best looking car but it was reliable as heck. I had that Corolla for close to 20 years before getting rid of it to the junk yard . Too many winter storms and salted roads. The body was mostly rusted away and sheet metal welded in as needed. But it definitely made it through a ton of snow in its life. Those early Toyotas were some solid well built vehicles and I would have loved to have an early Land Cruiser. I did have an early 4wd pickup and that was one of my favorite trucks and it would go through dam near everything. I had put a winch on it and I never used it to get unstuck. But I definitely used it for pulling up tree trunks out of the gully on the property. But it definitely was just like all of the other early Toyotas. They were some of the best cars and trucks on the road back then. I currently have an older 07 Highlander and it has been pretty good since I have had it but it's had some issues that I never had with the old Early Toyotas.
Eleven years after this film was made Toyota began building cars here in America beginning with the Corolla FX hatchback at NUMMI, a joint venture with General Motors in Fremont, California which lasted until 2010. In 1986, Toyota opened its first fully-owned U.S. plant in Georgetown, Kentucky and Camry production began there. Today, Corollas for the North American markets are built in Blue Springs, Mississippi and Cambridge, Ontario, Canada.
Love this! As I am a retired Toyota Master Diagnostic Technician with 30 years experience at Toyota dealerships. And I own 3 Toyota products too!
We have a few of these stuck in the barn.
Oh what a feeling to drive...... Toyota!
Only thing that could kill those old Toyotas was rust. I had an '80 Corolla in 1992-3 and ended up driving it to the junkyard.
Ran great but so rusty that I could've Fred Flintstone'd it anyway.
Corolla, Carina, Crown, Corona, Cressida and Celica. They really loved the letter C.
Crowns too. In addition to the Crown itself, there’s the Corona, the Corolla (from the Latin for small crown or garland, as in a laurel), and the Camry (named for the kanmuri, headwear worn by Japanese nobility, including the emperor)
@@RobCamp-rmc_0, a NEW Crown model is currently being built alongside the Camry in Kentucky.
The musical Easter eggs at 2:22 , 2:47, 2:55 and 3:20 are brilliant, somebody really had fun making this!
In early 1974, with the energy crisis, small / imported car sales were going to boom.
I had a 96 Tacoma I kept for 22 years. Never had to spend anything on it other than routine maintenance and generally looked new. I was sad to let it go. It had only 67,000 miles on it (yeah I was a home body). The kid I sold it to had it looking like it should be in the junk yard in under a year. ☹
What's 67000 mi I hope you wouldn't have any problems
Your first mistake was selling it. Then your second one was not being picky on who you sold it to.
My family migrated from US to Japanese brands back in the 70's, though up until the 90's that was mostly Nissan models. We've been a Toyota family since then.
Went to a Toyota school once apon a time. Very cool.
The editing and music are top notch. Toyota really took this film seriously.
I love Japanese cars from this Era
There has been a Toyota in our family since 1974. Great cars
Since 1974? I would say there's been tired or not family since 1977. And possibly earlier. we sold the Toyota Land cruiser. Better than that we still have a few of them from way back then
I remember those- small, efficient, reliable as hammers. Older folks wouldn't go near them because of memories of WWII.
Yep I had relatives that fought in the Pacific in ww2 and they were certainly not very fond that we had purchased a Toyota but by the 1990s came around and they were all driving Camerys. Including my grandmother who always drove American cars because of my grandfather. He had to have a v8 in a big American car but he did scale things back to a v6 but he wouldn't even consider anything that wasn't American made for the majority of his life.
Yeah my grandfather was 3rd Marine Division in Ww2. Never touched a foreign car. Wasn’t too happy when my uncle brought home a Toyota back in the 80s.
I was driving a Mitsubishi as a company car. Drove up to this gentleman's door. And this was maybe 15 years ago. Now wasn't too thrilled with driving a foreign car and giving bids. But it was a nice car. This gentleman stepped out in the first thing he said, those a****** Japs shot to planes out from beneath me. But I also agree with what he said after that. Japan wasn't the same country they were in world War 2. I saw some Christmas paper at Walmart for sale. Bud light and Budweiser in their brands of beer type wrapping papers. It was stamp product of Vietnam how fitting! Nowadays we have different battles. But I still will not buy anything that I know was made in Vietnam. Even though it's common knowledge at LBJ lied to get us into the war and his wife's family with big in the helicopter company that made all those helicopters for us. See we all keep making the same mistakes over and over. Just the names and the countries change. No I'm not old enough to be a Vietnam vet. Well put all that in for the category for what it's worth.
what about Mexican made?@@AW-sg9wd
I love my RAV4 AWD 2014 with 200569 km Toyota is the best 👌😎
I have had 25 Corollas and 11 trucks from various years from a 1968 Corolla to a 2001 TRD stepside 4X4 Tacoma. ( my daily driver)
My best Corolla could take V8s it was tuned perfectly had Headers and a Webber carb.
It looked stock and a lil junky so it took most by surprise.
I had a hobby , I would buy all the corollas I could then when I got into the trucks I did the same thing.
I would either strip them for parts or fix them and sell them. I kept the ones that I liked.
When I got out of the Corolla hobby, I sold off thousands of dollars worth of cars and parts for a few hundred bucks, but they were all gone.
Then I got into trucks, but that is a whole other paragraph.
4:41 That VUV plate was from 1968. I didn't know Celicas were on the road in 1968.
You are absolutely right! In California in 1968, a new car would have a plate issued from the MVD with a V, W, or X, as the beginning letter. My uncle bought a new first year 1970 Monte Carlo in late fall of 1969, and his California plate was 026 AYS. California switched from the black background plates, to the blue background ones, because they went through the whole alphabet sequence. My neighbor bought a new 1969 Buick Electra earlier in 1969, and the plate was ZSZ 695. You must be a fellow car guy like I am to notice, these incidental things, that most people would say, "who cares!" For for us car aficionados, we take an interest in such trivial things. I grew up in the San Fernando Valley, and you?
I also grew up in the San Fernando Valley. Our 1968 Ford was WAB. California license plates were interesting until they got rid of the sunset plate in 1988. I want to know what they are going to do when they get the end of the 9 plate for passenger cars which will be soon.@@carlc5748
I've owned only Japanese cars since 1984: Datsun 240Z, Nissan 720 pickup, and my current vehicle, a 2003 Toyota Tacoma. Never had a problem with it so far (95K miles). Reliability and economy reign supreme.
Oh what a feeling..... TOYOTA!!!
I just bought my seventh Toyota. Wouldn't drive any other brand!
I have a 2019 Toyota Corolla with a six speed manual transmission and I’m 17 payments away from owning it and my plan is for it to last at least ten years
I had some serious doubts about the authenticity of this 1973 auto industry promotional film until the girl in the bikini appeared 18:13 and proved its provenance. 😉
The “C” era of Toyota.
Celica
Corona
Corolla
Carina
17:01 - the pre-delivery plastic is still on the door panel!
My daily driver is an '84 Nissan pickup with the Z motor, 2 plugs per cylinder and it gets insane mileage, 32 around town and near 40 on the highway. And she'll tow my 26' boat with no problem, speed isn't the key in getting there!
TOYOTA #1
I love all cars. At 47, I've had everything from an AC to a Mustangs. Those Celica GT fastbacks looked like miniature fastback Mustangs! My stable is as eclectic as my taste in music nowadays.
First Toyota was a 1972 Corolla wagon bought for $2000.00 brand new.
2:55 If I did this and the cops saw me, I'd would have gotten a hefty traffic ticket.
My small package kept me from a career in adult film.
Lol
It's not the size of your package, but how well you use it that matters! 😂👍
Hilariously funny. Well you can always work with the background music of Alan Jackson. It's all right to be a little bitty.... 🤣🤣 . If not familiar he's a country singer and that's one of his songs from a number of years ago.
😂😂😂😂😂😂😂😂😂😂😂
Hahahah
some money put into this, even has an original score.
My first car in 1979 was a 1973 Celica ST - red with a white top. Saw several like it in this film.
Also owned a 1985 Celica and a 2005 Celica. Now driving a 2011 Prius and loving those high MPGs!
Just please don't get over in the passing Lane on the interstate 😨
great Vid... my first car was a white 73 Celica. and I learned to drive in a blue 73 Landcruiser.
My first Toyota was a ‘74 Corona Mark II, similar to one featured in this video. Like a lot of cars at that time, rust got to it waaayyy too soon.
That lady double parked and didn't put her grocery cart away!
👍
I had an '81 Celica GT that was my work car in the early 2000's. It was a cool little car and ran great - until an oil change place forgot to tighten the oil drain plug, and it poured all the oil out on the road on the way to work the next day. The oil pressure and temperature lights came on at almost the same time, and before I could get it pulled off the road, the engine was ruined. Still makes me mad.
The announcer looks like he probably drove an Buick at the time.
-Man asmeniškai patinka kaktusai, kalnai, tiltai, -ir šiaip graži gamta,,, -Automobiliai irgi kartais patinka... ;)
Toyota was ready for the Arab Oil Embargo of '73, Detroit was caught flat-footed.
1:44 Looks like the Durango & Silverton Narrow Gauge RR
Having an EMD (GM) freight locomotive pulling a train going past would have been the butt of jokes for years.
Plus it works with the SUV shown.
I'll take your monthly allotment of F-J's thank you!
13:14 That plate 405 FTZ should be blue.
Where is that white mission/church building located?
My dad used to say, "Made in Japan out of old beer cans." Those early Toyotas were kind of like that. I was in college in the Midwest in 1973. I drove a VW. I didn't have any friends who drove a Toyota. In grad school in the later 70s I had a friend who drove a Datsun 510. He switched to a Volvo. I don't know the Toyota sales figures, but I don't recall them taking off until the gas crises later in the 1970s.
You have to hand it to Toyota. They hung in there and finally began to dominate. But those early models (pictured in this video) were pretty tinny.
They were bigger than they are now. They were a great car more versatile and last longer than a VW bug. Which I like them too. Seems like a 1973 when the oil crisis came in I don't know about later on in the later seventies. You know when we had that worst present ever up to that point named Jimmy Carter. He should have stuck to counting nuclear atoms and peanuts 🥜.
If you ever owned one, or if you ever had any friends who owned one, you would feel differently about them being “tinny”.
@@davidgold5961 Puhleez... You don't have to own one to know its characteristics. In the 70s they were tinny. Admit it. I have a 2021 Lexus and a 2017 Audi. Even the modern Lexus is fairly "tinny" (exterior sheet metal) vs. the Audi. The interior is more plastic-y as well. I owned a series of Honda Accords in the 2000s and had friends with Camrys -- the Honda was more substantial as well.
I'm very familiar with the Toyota Production System and understand full well the quality standards of Toyota. Obviously the market has spoken and Toyota is one of the highest-selling brands. A big reason that the 1970s Toyotas started to sell was because they included many extra features as standard whereas American brands charged extra. The superior gas mileage of Toyota at a time of the gas crisis helped propel the brand. I understand all the dynamics -- even if I didn't own one.
But the early Toyotas felt cheap and tinny. That's just a fact.
@@emmgeevideono, that’s just your opinion.
@@christopherwaits7852 Of course it's my opinion. I hope you're adding this insight to every other person in this thread, all of whom are stating their opinions. Anything wrong with that?
looks like a ford gt at 0:33
Fast forward 2023 and china GAC cars are flooding us here..a year of use brandnew already troublesome 😂
Too Often Yankees Overprice This Auto
I had forgotten why the 70s should stay dead. The music reminded me.
Japan was dumping Toyota and Datsun (Nissan) cars in the States in the 70's (and probably still is). The Japanese had to pay a stiff "luxury tax" above and beyond the "list price" on their own Japanese made new cars. The tax actually made the cars MORE expensive in Japan for the Japanese citizens... than in the States. The Japanese government took a cut of the tax... and passed the rest on back to the manufacturer so they could make a profit. They did the same thing with their electronics manufacturers. So again, a Sony TV cost a Japanese citizen more in Japan than it did us in the States. And, none of that takes into account the shipping costs to get the goods to the States. However, in Japan a 1976 Chrysler Cordoba that sold for $6,200 in the States... would "only" cost a Japanese citizen the equivalent of $32,000 in Japan. Again, that was $32,000. Not a mis-type but $32,000. Over FIVE TIMES what it sold for in the States. Can we say "fair trade"??? NOT HARDLY. And, our politicians let Japan get away with it for decades. So WHO exactly do our politicians work for again??? Japan then... and China now. Is all this just pure speculation on my part??? Hardly. My wife was Japanese (RIP Tomiko). She hated the Japanese government for what it was doing to its own people. And, I saw the price of the Cordoba myself. Plus, she went in to price a new car... and then I went in and priced the same car. Being U.S. military, I was exempt from the "luxury tax". Her price?"?? Over 55% MORE than mine. And again, her price was way more that the car would sell for in the States. Oh yeah... one more little tidbit. According to the Japanese "history" books, they were just sitting around minding their own business and we dropped two atomic bombs on them. Our "friends". What is the old saying... with friends like that who needs..............................................................
Yes, Ronald Reagan signed the import quota legislation because yes they were trying to flood us with the high quality cars. Every other country protects their own first, so why shouldn’t we?
Everything with more than 2.0l is taxed heavily over there. It is why so many Japanese cars got DOHC or turbo engines early on.
@@skylinefever And, another jump is 1.0L. which is why over 35 percent of the cars and vans on the road have a ONE.point ZERO engine. Or rather, a .996L engine that is. Subaru made a little car and minivan (think they still make the van) that had a 360CC three cylinder two stroke in it (if not mistaken, the first jump was 500CC). You always knew one was around... by the blue smoke trail it left behind. Oh and, the zingdingdingding zingdingding sound. There were several roads on Okinawa they couldn't get up the hill on. Not enough power. The old 240Z... 1996CC not a 2.4L. Oh and, no motorcycles over 750CC. The Kaw 900??? Debored and destroked to a 750. The nice thing was... the US GI's could bring ANYTHING over. Couldn't sell it for two years, but could bring it in. One guy brought a 1968 Vette (1979). Bought it wrecked for six grand, and rebuilt it. Black, with a custom air-brushed scorpion on the hood. Had a 350 and automatic. Nothing really special, except for the paint and it was a Vette. "Legally", he couldn't sell it for more than he paid for it... six grand. It was still in the sling being lowered off the ship when a large, did I say large, lets say large (fricking tank), Japanese man came up and "told" him in broken English, "You sell car. Boss pay $60,000. You sell car". The GI was like, I can't sell it for two years, and for only $6,000. "Boss know. He buy $60,000. Two year. He find you" When the Japanese guy reached out to shake his hand... the GI noticed he was missing a pinkie. Must have screwed up once upon a time. The hand shake was, shall we say, "very" firm. He was NOT going to mess this up, and loose another finger. The GI was like, yeah... ok... sure... your boss buy car. They did find him... he did get $60,000 in CASH for it... and he took the money and ran. Now the GI's only paid a set price for their plates, and only USAA insurance. But, can you imagine what the Japanese "boss" had to pay for HIS plates and insurance??? A 5.7L engine??? A Vette. Not another one on the island??? Another GI brought a Harley Ultra Guide over (1984, my second trip to the "rock"). Raked front fork, short glass packs, big rear tire, he/she seat, short sissy bar. As soon as he rode it in for the inspection... Oh no... no mod-E-fE-cA-tions. He knew it was coming. He had the factory sales brochures... and ALL the specs for it. They went over that thing for over four damn hours... measuring and checking and looking at everything, but it was factory spec. OH DAMN... the young Japanese men would go absolutely nuts when he rode through the bar district. It had a bigger engine than their CARS. And it shook... and it rattled the windows... and it was MEAN. And, if he stopped for five seconds... there was a 18-20 year old girl wanting a ride. And, wanting to "pay" for the ride however he wanted. Oh but, no way could he sell that Harley to a local.... The engine was too big.
1970 Japanese cars are garbage they will never sell ... 2024 Chinese cars are garbage they will never sell ...😂
Remember when Toyota and Honda engines went to hell in a handbasket in early 2000s. How about Acura transmissions around 1999. They all have problems different makes and models. All I'm saying is if you're buying something older Google and research it to make sure it's not one of the lemon 🍋 egg 🥚 years.
Yes, I think about how before 1995, every Nissan 4 cylinder was tough. Afterwards, they were extremely hit or miss.
Not a fan.