Cracking the Product Management Interview | Questions, Frameworks, Courses
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- čas přidán 28. 06. 2024
- Pre-order Chloe's Product Course here (來看看我的課程)→ hi.sat.cool/o845K
Use code: “CHLOEPM” for 300 NTD off! 使用折扣碼「CHLOEPM」可以再折台幣300元！
Hi unichlos ~ Hope you enjoy this ultra chonkers of a PM career video. It's been a hot min since I've done a dedicated one. I kinda miss it!
..but the secret is now OUT! In December, I got an offer to be an instructor for SAT Knowledge 知識衛星 (like Masterclass of Taiwan), and I accepted! My mission is to elevate tech for Taiwan. We’re doing 3 things:
1. Teaching the most comprehensive + practical product course in the market 👩🏻💻
2. Hosting business and tech leaders and sharing their stories 💼
3. Representing women in tech and business thru media work (interviews, podcasts, newsletters, etc.) 🎥
Today is when the product course is available for preorder!
𝑭𝑨𝑸
• 𝗛𝗼𝘄 𝗹𝗼𝗻𝗴 𝗶𝘀 𝗶𝘁? 8-10 hours
• 𝗪𝗵𝗮𝘁 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲? It's filmed in English with Chinese subtitles, but the website is in Chinese.
• 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗶𝘀 𝗶𝘁? You can preorder today for 3500 NT / $108 USD, but it’ll increase as time passes!
• 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝘀𝗲? Breaking into product, mastering product skills, and elevating your tech career
• 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿? Anyone interested in building product skills!
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「秘密揭曉！！」🥳
首先，我剛剛上傳了一部CZcams影片，向大家揭幕了產品經理面試的問題和框架。這是一部還滿長的影片，也許是大家最常敲碗想知道的一集內容（除了談判技巧之外）。
在影片的最後…我公開了我在台灣過去一直神秘進行的秘密項目！🇹🇼
回到去年十二月，我收到了成為 SAT Knowledge 知識衛星 (像是Masterclass台灣版）開課講師的邀請，而我接受了！我的使命願景是精進、提升台灣的科技水平。這是我們正在做的：
1. 教授市場上最全面和實用的產品思維課程👩🏻💻
2. 邀請商業和科技領袖分享他們的故事💼
3. 透過媒體的工作在科技和商業領域中代表女性（訪談、Podcast、電子報）🎥
今天是產品思維養成課 課程開始預購的日子！
常見問題：
• 課程有多長？8～10 小時
• 課程中使用什麼語言？英語口說錄製，中英字幕都有，但課程網站內容是中文的。
• 課程要多少錢？今天已經可以購買，價格是3500新台幣 / 108美元，但優惠價格會隨著預購倒數越來越高！
• 適合誰？想要進入產品領域，掌握產品技能，提升科技職涯的人！
• 為誰而開？任何對建立產品相關技能有興趣的人！
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𝙘𝙝𝙖𝙥𝙩𝙚𝙧𝙨
0:00-0:59 Intro
0:59-2:09 How PM Interviews work
2:09-2:54 Types of Product Questions
2:54-3:34 Product Sense Questions
3:45-4:25 Product Sense Frameworks
4:25-7:49 Product Sense: Improve DoorDash (Case Question)
7:49-8:45 Product Execution Questions
8:45-10:07 Product Execution: Goal Setting Framework
10:07-11:42 Product Execution: Tradeoffs Framework
11:42 -13:30 Product Execution: Root-Cause Analysis Framework
13:30-14:03 My Secret Project!
14:03-18:27 How this all happened + Why I'm doing this
18:27-19:31 What's in the course?
19:31-21:11 How much is the course?
∙𝙗𝙚𝙘𝙤𝙢𝙚 𝙖 𝙪𝙣𝙞𝙘𝙝𝙡𝙤 ✩ → bit.ly/subscribe-chloe
∙𝙢𝙮 𝙧𝙚𝙨𝙪𝙢𝙚 → colorsofchloe.gumroad.com/l/r...
∙𝙢𝙮 𝙘𝙖𝙢𝙚𝙧𝙖, 𝙢𝙞𝙘, 𝙜𝙚𝙖𝙧 📷 → www.amazon.com/shop/chloeshih
• 𝙢𝙮 𝙇𝙏𝙆 (𝙤𝙪𝙩𝙛𝙞𝙩𝙨) → www.shopltk.com/explore/chloe...
𝙎𝙊𝘾𝙄𝘼𝙇𝙎 🌸
∙instagram → / chloe.shih
∙twitter → / colorsofchloe
∙tiktok → / chloeshih
∙threads → www.threads.net/@chloe.shih
∙twitch → / chloeshih
∙discord → / discord
𝙈𝙐𝙎𝙄𝘾 🎵
epidemic sounds (1 mo free) → share.epidemicsound.com/ihlhb0
#chloeshih ##productmanagement #productmanagementinterview #productmanagementcourse
YOO Hope y'all enjoyed this educational tech video!!
Check out my Product Course here (來看看我的課程)→ hi.sat.cool/o845K
(Yes, the page is in Chinese, but the course is filmed in English!) They said they'll come out with an English page, but it'll take some time.
Use code: “CHLOEPM” for 300 NTD off! 使用折扣碼「CHLOEPM」可以再折台幣300元！
⭐UPDATE
Hi! Everyone, we're SAT. KNOWLEDGE.
We've received feedback from many users difficulties with order the course. Please feel free to contact customer service email (service@sat.cool) . We're going to do our best to help you. Thank you for your support！
Can't wait to get it and finish it, congratulations and thank you! 🎉❤
Hi, love love your content, can you pls make a video on Product Marketing, and the difference between that and product management. Career opportunities and so on
You’re born for the PM role Chloe. Having the knowledge to do the job is one thing, but being able to present yourself in front of people with confidence and flair is not something that can be easily taught.
The skin whitening in that instructor ad is crazy
😂😂😂 LOL I know
(And I lowkey think they added some AI filter and made me skinnier bc I’m pretty sure my face isn’t that shape😅😅😅)
@@chloeshih I was wondering why your face looked "off" very strange especially since you are gorgeous!
I have never seen anyone do something so concise wow, love your content Chloe!
Thank you! Haha I really enjoy boiling things down simply. Glad you found this helpful!! ❤❤😊
This is so so good! Thanks Chloe. Definitely need to rewatch this over and over again & pause to take notes! Thanks for packing so much valuable content in 21 mins.
of course!! so glad i finally got to make this video. hope this helps for years to come!!
This video couldn't come at a better time! I just only started getting back into interview prep for PM roles and this is definitely a good place to start! Def some new frameworks for me to add to my playbook too! Congrats on the course launch again! woohoo! :D
Just bought your course! Already working as a Salesforce PM but have always been curious about B2C product management! Thank you for being the star, Chloe! Looking forward to you teaching us your genius ways 🥰
Hi Karina, I am thinking about buying it too, did you manage to buy and listen to the whole course?
@@pablodelmares2207 I bought it but it doesn’t start till July!
wtf Chloe, your drive is admirable. im not in this field, and will prolly never be, but your willingness to share this is so respectable
Aww thank you Vin! It’s been a long time coming - I’ve been asked to do a video like this for YEARS! Here it finally is ~~
Thank you for sharing all of this!! I learn a lot with your videos and love your storytelling and vibe ❤✨
Thanks for this video. Please, more of these! And when it comes to the questions and points, please don't rush through, I had to pause so many times. Thanks ❤
Incredibly helpful, thank you for crafting this together and congrats on the course launch!!
ahh thank you so much ~ it took a village and i'm very excited for it!!!
Most valuable video tbh!!! 🙌🏾 appreciate it big time
Thank you for the interview crash course! I think that even if a lot of stuff is specific to product, learning how to think about these interview problems is super helpful to just expand my thinking when it comes to work!
Just ordered your product course, you are absolutely amazing Chloe!!! 我想向你的方向努力，和姐姐一起前進！🫶🫶🫶
Long time coming! Can’t wait to see more content from you! I will def join your course 🙂
I know! Super long time coming! Oh actually the team translated the page to English so there’s a button on it for the English experience!
@@chloeshih Hey Chloe :) So, so glad to hear this! I purchased the course(using google translate haha), but am not able to find any button for the English experience on the website, could you help me out/let me know whom to contact for this?
Hi Chloe,
You did an amazing job with this video on cracking the Product Management interview! Your insights, frameworks, and tips were incredibly helpful. I would love to sign up for your English course once it’s available. Keep up the fantastic work!
Congratulations! That's so exciting!
Congrats Chloe! Super exciting news. I’m not a PM (a SWE instead haha) but found this useful and so engaging! I can definitely tell a lot of work was put into the video. Excited to see what’s to come :)🎉
You're so amazing Chole, well-done
This is so good, Chloe! I'm SOLD! And you are right about the cost of PM resources!
LFG!! Congrats Chloe! 🎉 I just enrolled in the course. Can't wait for it to officially go live.
Aww thank you kev!! ❤❤❤
Waaah! Yesterday I had this realization to take my self-investment so seriously, especially in my career. I too, jumped in Product Management without experience. While I am learning the ins and outs of this career by the help of my leaders, I wanted to also pursue it and gain a more in-depth understanding of the Product Management. I am also an Asian and I think this might just be what I needed to step up my PM journey. Thank you Chloe for making this possible and using your platform to reach your unichlos in a more tech-level kind of way. 🙌🏼 More powers to you! 🙏🏻 Gosh, hope I could meet you in person one day.
i loved this video, so on point! i would watch hours of this
Much respect for doing this!
Very useful and profound video. Thank you, Chloe! I believe the framework and methods you used to crack the interview are not only for PM roles but many others like sales and marketing at FAANG as well.
You know, every time I see your vids I get really inspired.❤
aww thank you so much!! it brings me a lot of joy to craft these videos. really appreciate u appreciating them haha
Love your vibe Chloe❤ know you from the dodomen but immediately found your advise super helpful. Ordered your course 🎉
Thank you for the free knowledge and congratulations on your course
Hey!
I'm from Brazil and I love your videos.
I hope I can finally study with you!
I love the blonde strips in your hair!! Congrats on the course launching- very exciting :-)
I love your videos! So easy to watch and such great edits, do you edit your videos yourself?
Preparing for PM interview rn, super super helpful, thank you!
Really appreciate the large frameworks!
Damn product interviews are intense! Thanks so much for sharing your knowledge and expertise!
the blink at 14:20 LMFAOOOOOOOO. 18:23 legit almost make me cry, thank you so much Chloe!! KEEEP F'ING GOING!!
haha it was a fun moment!!!
and thank you for the wonderful support in your commenttttt!! I feel all the joy!!!
Logical Thinking, a skill to see into the future, through analysis, data and creative approaches to solve issues. It’s interesting because you realise a lot of people don’t have this skill.
Just came across your channel and love it!! Question: what do you think about quitting a job one month after you accept the offer?
yes!! new video
Omg I love the little dab emoji 😮💕💕💕
Thanks for all the info! The video quality is elite 🎉
Are you using special lighting?
hello! for this video, i'm just using natural lighting! but sometimes i do shoot with a lightbox if it gets really dark.
Although I am not part of the tech industry and have no plans to join it, I've always been fascinated by the business aspect and life as a tech creator. This video is very interesting 🤍💙 I also love the playful touch of the fairy wand when Chloe was trying to explain step two. ✨😂
haha yass fairy chloe here to add a lil razzle dazzle ✨
Hi chloe, like ur videos so much! I'm a junior PM. Cound you share some advice about how to learning product related things, like books, courses. BTW, I just bought ur course. Looking forward to it !!!
This is a great breakdown! I’d refine the success metric a bit : revenue from recommendations
This confirms that the customer specifically ordered the recommended meal.
Love this - thank you for the adjustment! I do think good success metrics are nuanced and very intentional. It's not as simple as just revenue or new user registrations or minute watched. Appreciate your input!
Can you make a video explaining the difference between a Product Manager and vs Product Marketing Manager?
Omg yess you always have our back and give us great information!!!
Thanks!
Omg wow thank you LiDonnavi!! 💕💕 really glad you enjoyed the video!! This is my first Thanks on a CZcams video!
Chloeeeeee! You are an inspiration! Love this ❤
Fantastic video! I would love to join Chloe's discord community but the link in the description isn't working for me. Is there a new link available anywhere, please? Thank you! 💜
Hey I love your content and have followed your work for a while! I wanted to join your discord community, but I see that the link in the description has expired. Could you please update it?
Hey Chloe! I’m from Malaysia and I’ve signed up for your course. I’m excited to learn from you. I genuinely hope that by when the course is made available online in July, the course content and notes will be made available in English as well🙏🏽 super excited to learn from your past experiences
just a note, the website was definitely hard to navigate for non Mandarin speakers, but nothing Google translate could not fix.
But I’d think to have a greater understanding of your course content, would genuinely hope to have the course notes in English 🫶🏽🙆🏽♀️
Hi！There will be an English version of the course content and notes.
@@sat.knowledge2926 when please ? or it's on the same site ?
Congrats on the course, Chloe!
Every time she pushes herself to new level! Soo inspiring! Good luck Chloe!
Yeyyy🎉🎉
Thanks for the video! Where can one learn more about getting better a cross-functional collaboration?
so the course covers XFN collaboration in the last chapter! it's a big one haha. we talked about pretty much every function (design, eng, data, marketing, legal, trust and safety, etc.), what they love and don't love, and what they expect from you.
@@chloeshih I'll take a look it, thanks!
For those not working in tech PM what can you do to position yourself into the industry?
Thank you so much for your high-quality videos Chloe and all the stellar advice! I'm just barely 17 and have been accepted into my dream school, my dream career is to be a Product Manager, specifically at Apple. But now, I have to reverse engineer my approach as I step foot into this new chapter of my life at U of AZ. I am a highly entrepreneurial, driven, ambitious and empathetic person who would love such a role. Growing up without my biological parents, and being abused and neglected all of my life, I know deeply what failure is like. But it is, in my belief, the raw stimulus for growth and success as you mentioned, so I hope that the PM role might suit me. Anyway, I'm wondering what I should major in, I'm thinking about marketing bec I love photography and selling something people admire, love and think is aesthetic. Also, what are some top certification courses or programs that would benefit me? I know this is a lot, and I thank you for reading all the way down here. I just want some tailored advice if possible. I appreciate your hard work and videos and I hope you'll have a blessed life!♥
I'm thinking about communicating with software engineering and design majors upperclassmen who are like seniors in order to help me build an app. I'm not a technical person at all, have almost no interest in learning coding, but I'm good at statistics and data analysis. Anyway, I want to create an app while in college under the product life cycle steps from conception to completion. Specifically, I want to create a food and cosmetic app that you can download on your phone, scan stuff in stores, and figure out the nutrition profile, how organic/healthy the product is, etc. I believe there is a great need for this. If the plan works and the app is developed and people like it, I would like to sell the idea to Apple, and kind of wiggle my way into PM role at Apple; my dream! Any thoughts about my networking and development strategy. Thank you once again!
Great video, super helpful and neat :)
Hey Chloe - given this is for the Asian market, does that mean the CV/resume section will be culturally relevant for that market? Or would someone from the UK/US still benefit from those tips?
Can navigate the site to buy the course but wanted to check ☺️
It’s actually relevant to Silicon Valley expectations and standards.
Are you looking for only the resume tips and templates? If so, it might be best to just check out my resume product on gumroad. If you’re interested in the other topics, then ofc this course is your best bet
Are the course materials also going to be available in English? (e.g. written documents) Looking forward to learning from you! :)
yes! so it's filmed in english with chinese subtitles and the supplementary materials will be in both english and chinese. i'll ask if we can separate the documents so it's not too much information in one page!
@@chloeshih awesome, thank you!! Okay with it not being separated too, was just wondering if I'll have to Google Translate everything 😂
@@PikachuTVStar Thank you for your suggestion. The supplementary materials will be in both English and Chinese.
Is the course also fitting if you want to create and sell a physical product?
Thanks for the great video and the fair price for the course!! ❤️
there are some learnings for sure - especially with user research, first principles thinking, meeting management, leadership concepts, 0-1 product positioning, and when products fail. but i'd say physical products have a very different product development cycle and execution needs. i think they're far more operational and you need to look at margins a lot of the time for success. product thinking is super applicable to any types of businesses where you need to solve problems for certain customers.
just want to set expectations though! the course is written from the pov of consumer tech.
Thank you very much for your response and the clarification!
Yass! I want to buy but the course page isn't in English! Is there a button or link I can follow? Sooo excited to register 🎉
Disregard me! You answered this already 😊
Oh actually!! The team updated the page and there is an English course page. You should see it right under the promo video. Lmk if you were able to see it!
@@chloeshih - I saw the link to the Google doc in English so I translated the page and boom, signed up!! Cheers to more women in tech, maybe one day I will be the Latina Chloe haha
currently a PM in a smaller Dutch software company and looking to grow my career. Bought the course right away! Can't wait. Hope google translate will be enough for the website hahaha, i did manage to buy it though sooo I guess that's ok?
Hello!! I'm so glad to hear! So the course *should* actually roll out in like ~2 months. They roll out in phases so it's like an online cohort and I get everyone's feedback / questions in chunks so I can make more exclusive videos. It might be a bit of time, so just wanna set expectations! But yes, the price right now is going to be the lowest!
I reallyyyyy hope you enjoy the course!! :D
@@chloeshihWould you be willing to commit to appending English notes for each segment (by your hand/translation, to ensure cohesion and accuracy)?
@@knaledge6854 Well actually, I wrote everything in English first, and the design team is productionizing them into way more user friendly graphics, charts, and worksheets.
But yes, 100%. I have to review and approve of everything being created! Also the chapters will be released in segments. And if there is student feedback on parts being unclear, I'm committed to re-filming or recreating the resources to make sure it works. We did jampack all the creation into 3 weeks of shooting everyday. If you find parts that could be done more effectively, do let me know!
Have you landed a new job and that’s why you’re giving interview advice?
Ok, the website is in Chinese, and the videos are in English, but are the resources and complementary images available in English as well?
Actually the team just updated the site so you can toggle it to an English view. The supplementary materials will have both languages!
On interview questions about 'Product X'… What do you do/say if you don't use the app/product referenced in the question? For example, I might now be able to give a knowledgeable answer to a hypothetical question about TikTok because I simply don't/won't use it.
In videos about PM interviews, there seems to be a heavy assumption that the interviewee is familiar with all the popular apps. Are these typical of the big digital product companies (e.g. IG, FB/Meta, Google, etc…) or are they common also for less established companies?
(I'm a Snr UX looking to move into PM, though I'm not interested in seeking a place at any of the types of big digital companies mentioned.)
Can we enrol a course if we're from Europe?
These fits are top notch. The glasses really add too
the glasses are from a grandma costume I bought as a prop from Amazon 😅 but I appreciate how you appreciate the fits!! I hate dressing myself x_x been working on my personal style
You are fab Chloe! For educational content, Can you please restrict adding more cuts, various angles. It causes disruption in the paying focus on what you are actually talking. From creator perspective, it's really good as you would get multiple plays and high viewing time. But from consumer perspective, it gets tiring to keep clicking back for previous line. I really want to watch the video till end but I have many distractions the way its edited and shot :(
I tried to pre order the course, but it's so difficult to navigate through the page, and when I clicked on "click this link for the english course page" it just showed me an infographic. For us living in Mexico this is really good information but so hard to buy.
Thank you for your suggestion. We‘re going to add the purchasing steps in English on the course page to help everyone buy the course.
I am a computer scientist and work with applied ML in research. I live in Europe and I have been thinking of product management role in industry and wanted to slowly learn about it. Why does it make a difference for a course to be targeted for Asian market? Is PM strategies different for each market?
Great question! Technically, there are differences in various markets. Like Taiwan is very B2B driven and excels in hardware. But I built this course for B2C markets in the consumer product spaces.
This is mostly for Chinese speakers because the website is in Chinese and doesn’t have an English setting quite yet :/ but other people are saying that if you google translate the page or use safari translator, you can navigate the site quite well.
In terms of the actual content - the material is rooted in Silicon Valley best practices. It’s filmed in English with Chinese subtitles. Hope that helps clarify things!
How does this differentiate from mgmt consulting? Can you ask Taylor Bell to do a comparison in a video? 😊❤
Omggg! I just texted Taylor ~ maybe we can do a video on it!!
@@chloeshih yay thank you!
A native Taiwanese person told me that SAT knowledge is not the typical "goto" place for learning a new subject. He mentioned not many people know about SAT, but I guess that's why you're promoting it :)
Anyways, I was wondering if you could comment on why the course is in English? Are all the courses on SAT in English? Are any in Chinese?
Cheers!
Yes! They’re a pretty new startup so not a lot of people know about it, but they’ve been working on some top of industry educational content.
The course is in english…because my Chinese is not good enough 😓 and it’s like 10 hours of videos. Virtually impossible for me. It’s a lot easier for them to translate.
The rest of the courses on SAT should be in Chinese or Korean. I believe I’m their first English course
Interviews are not the problem, getting past the screening is.
Any advice for that for people who are not Ivy or Stanford, MIT CS degrees?
There's an entire dedicated chapter on the art of resume writing for product - tactical advice, actual phrases, templates, examples.
I'll also mention that having degrees from Ivy Leagues or Stanford / MIT does not guarantee you'll get the job. It certainly does help you get access to a pool of people who might already be in those jobs, but you still need to demonstrate core competencies and experience. You also need to learn the game of interviewing.
Especially in tech, I do think it's quite easy to sniff out people who actually know what they're doing vs are just carried by brand names. For the most part, the people in the latter don't do well long-term. Hope this helps answer your question!
@@chloeshih Yes it does, thank you for the response!
I agree with what you're saying but I would say there is only so much you can do to tailor your resume and your existing experience to fit a PM role.
IMO the best way someone can get past resume screening at big tech is either by:
a) Taking a PM job at smaller/lesser known companies and successfully launching products there
b) Getting as close to a product adjacent role at whatever company you're at now and be able to demonstrate your success with specific metrics
Would love to hear your thoughts
恭喜您推出新課程!
謝謝你！！！
I am here because I have watch those video you feat with Taiwanese youtuber.
Before cracking the PM interview, there is a bigger chanllenge that the speed of your talk is way faster than I thought.
Damn. why there is no a pill that can make my EN get to the native speaker level?
Above are just the murmur. Don't mind it.
Thanks for sharing. I change the speed to 0.75, problem solved.
When you say it's for asian do you mean culturally? or do you mean Chinese? Because Im asian (Filipino) but cant read/write/speak Chinese 😅
i mean language-wise haha. like the course is filmed in english, but the website is in chinese. so if you google translate the page, then you might be able to navigate it. but that's the main barrier!
have you ever considered being a professor?
I would honestly love to be an adjunct professor at some point! But I still have a lot of industry work to do in the meantime!
😀從ＤＯＤＯＭＡＮ看到訪談連結過來的，好希望有中文版或字幕看喔，ＳＯＲＲＹ英文太差了😅
Can I buy the course? I’m in US but I do understand Chinese. Just wondering if it is gonna work.
yes you can! it's filmed in english with chinese subtitles. the worksheets will have english and chinese versions too!
Couldn’t checkout, got an error
Ehh? Try again! Also, if you’re an English speaker, the team just translated the whole page to English. There’s a little button for that on the landing page.
@@chloeshih I got an error too. The company said my bank blocked the transaction. When I called my bank they said they can't let it go through cause it's high risk, even after I confirmed I tried to buy it. Has anyone been able to buy it from the U.S.? I'm thinking about trying a prepaid card but I'm not even sure if that would work. I'm gonna tell the company to set up a PayPal method. That would be best for international payments.
Would really help to add PayPal to payment options
I purchased it, but google translate is not translating it. Anyone using another translation tool?
@@katef724 let me give feedback to their tech team!
Why do western people forget the India is a part of the Asia. I would have liked to take up the course. But when at the end you mentioned it is only for the ones who knows Chinese, what? Asia market has other countries as well
I don't think I disregarded other parts of Asia here. My main point is that it's not going to be easy to navigate the website because it's in Chinese and targeted for the Taiwan market. The course is filmed in English though (with Chinese subtitles). If you google translate the webpage, then you should be able to navigate and participate in the course! But even I, as a Chinese speaker, have a hard time navigating the site. Hope that clarifies things!
whos taking notes : )
Speak slow!!!
abc女up总给我一种在逛p站亚裔区的错觉