The Brand Deck

Are you "simple" or "complex", "conventional" or "experimental", "practical" or "imaginative"? Defining who you are and who you are not is crucial to building a successful brand. Whether you are designing, writing, directing, building, or planning, a simple set of adjectives can be your North Star, guiding difficult decisions through the process. Despite the importance, deciding on just a few terms to describe the complexities of an organization can be like finding a needle in a haystack. This is why we created a simple tool we call The Brand Deck.
(i needed a youtube link, all properties are to Scott Thomas)