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Pro designers DISAGREE! | Adidas Italy 2023
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- čas přidán 6. 03. 2023
- The Kit Breakdown is the only place where you can hear exclusively from two World Cup winning kit designers.
Craig Buglass and Rob Warner use their combined experience at brands such as Nike, Puma and Umbro to offer a unique perspective on a wide range of kits. Today, they check out the brand new Italy shirt from Adidas.
Our Patreon: www.patreon.com/thekitbreakdown
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So, who do you agree with? Are you with Craig, and a fan of the new Italy offering from Adidas, or do you find it underwhelming like Rob? Let us know!
Its a great kit.
Love hearing Rob's insights of working with the FIGC informing what he expects. The comments about the badge and the marble design not working are spot on for me. The other aspect is the color -- Adidas have produced some gorgeous Azure Blue shirts for the Italian rugby team, so this shade of blue is such a let down, especially in comparison; not remotely Azure. Would love to hear about color swatches for designing an Azzurri shirt, and what informs the choices (designers vs. the federation vs. brand analytics).
Glad you're enjoying the content! That's a great point RE the blue, which is definitely much more striking on the rugby shirts. It would be interesting to see how much the shade of blue has been driven by the FIGC vs the brand. I'll defer to Rob on that one!
I agree with Rob: the home kit feels very pedestrian and quite disappointing for the beginning of Adidas's run with Italy. The subtle tricolor in the three stripes on the sleeves is about the best thing this has going for it. I suspect this'll be the classic case of a kit that looks better when completed with a nameset and numbering, but probably not enough to make the kit feel special or memorable. I'd guess there's some 4-D chess at Adidas, holding a banger of a kit design in reserve for the Euros.
How. Many. Pauses. Do. I. Need. In. That. Intro? Good grief... 😂
Great stuff as always, gents!
I have to agree 100% with Rob, Italian kits from Puma, and historically, have been always pretty clean and plain, with Royal Blue being the protagonist... even though Puma went somehow crazy with the latest designs (usually with fabric variations), i think the "Marble" effect on the blue kit wasn't accomplished properly. In fact, a more plausible design concept would have been the italian connection with the sea or something like that. In general lines, its a "likeable" kit, but not outstanding and by hiding the crest it becomes a Leicester City - Chelsea (when Adidas) - Japan or a second kit for a normal club
💯
I'm not a designer by any stretch of the imagination. However, as an Italian tifosi of over 50 years... the badge is garbage, far too simple. IMO, worst badge ever. If they wanted to go simple, they could have referred to the classic badge from the 70's to 1982 or even the logo used on the 2000 Kappa kits. If adidas was going to include gold accents, (nice touch BTW) then the four stars should have been gold as well. The kit and the marble effect definitely works better on the away kit.
Agreed
I agree! Not a fan of the badge at all - Tom
The home kit is no where near the level of intrigue and brilliance the away kit displays.
This yt channel deserves much more than 3.4K
Thank you! Hopefully we can keep growing & producing content for you guys! :)
keep spreading the word my friend :)
I take elements of both of your views. Rob is right in his opinion of The Crest. Personally my favourite Italian crest is from 1984 and 1992. But my favourite kit of theirs is The 1994 Diadora kit. Absolutely stunning. 🇮🇹🇪🇺
Agree with Rob. good shirt but not great, i don't the like gold trim.
The away kit is awesome.
Also hate the new logo, way better the old one.
I’d love to see both of you make a mock up of iconic teams jerseys and how you’d do it. You both have so much kit knowledge
You’ll like a film we have coming up at the end of the season then! 👀
I don't get why they used a weird blue and the pattern as background. I get this on the away kit, but Italy has just a very recognized kit to work around with, so I'm with Rob
I think the effect hadn’t come off on the home kit, with the contrast on the away it works a looks like Italian Marble. The home kit actually does remind me of Nikes Dutch from obvious viewing. But the marble pattern has been used on other teams, pretty LAFC have used it on their new Away kit.
I personally think the Italian home kit should’ve ditched the gold on the trims, jus keep old school, all blue.
Great Vid! What are you guys thoughts on the new Jamaica kits from Adidas? Be curious to hear opinions
Finally they’re back !
We hope it's worth the wait ;)
I'm with Rob on this one. Underwhelming is the word! New badge very plain Jane. On the other hand; great to see you lads back in the game. Been checking your page most days for the last couple weeks. Really appreciate the content!
Thanks for the support! We’re back on weekly uploads now, every Tuesday. A very exciting video coming up next too :)
I will definitely miss Puma with Italy...I agree that logo is too simple, almost cartoony. Not a fan of it. Not a fan of Adidas myself, but this has nothing to do with that. Away kit looks stunning though.
The home kit graphic represents the Mediterranean Sea, not marble. The away kit represents marble.
Rob 100% especially what he said at the end
I brought the cotton DNA T shirt and Polo shirt recently along with jacket. Absolutely love it. And Icon shirt. Glad Adidas finally got Italy
Given what Puma and Kappa's first Italy kits looked like, Adidas is off to a great start. People have short memories. Could this be better? Yes, and I'm sure it will improve. Also keep in mind this is a non-tournament kit(not counting the nations league) and will only be used for 1 year. I expect the next kit's design to be improved.
I forgot to add: Great content, and I love the review!
They are disgusting
Agree with Rob that the Adidas World Cup shirts have much better design. Mexico away for example
Always been my reference 🙌🏼.. great content
Glad you're enjoying our videos!
I expected much more from adidas for Italy's first shirt
I'm afraid this time I'm with Rob, the design is very limited for be an Italian kit, especially after seeing what Puma did with the renaissance collection. however the authentic shirt works for me.
Nothing to be afraid of! History will prove you correct!
Maybe it was similar to franchise Arsenal kit a few seasons ago because that might have been based on old marble halls off Highbury? I’m not sure as a spurs Adidas fan but if that is the reason I’m guessing if you’re seeing one type of marble print then you have seen them all !? ? 🤷♂️
Please review the Away shirts.
It’s odd, they only updated the crest a couple of years ago, and agree that looked better.
We're seeing a dramatic drop off being replica and authentic with recent Adidas releases, the MLS teams are night and day with differences.
It looks like a Japan kit
The away kit looks amazing!
Im an architect and Marble doesn't come in blue...lol. The graphic has to suit the colour for it to make sense.
TBH, a bit underwhelming, doesn't have the iconic ITALIA Kappa style
I would have liked to hear a greater insight of working with the Italian federation.
A bit of a disappointment this shirt if lm honest. Great review and interesting to hear what you both thought....looking forward to more vlogs and reviews fellas.
Loving all the comments here people and please keep them coming on all our videos, that's what makes us do this as we love to debate, and if everyone agreed the world would be well, a little like Sunderland, mid-table cack (just a joke people, don't go all Sam Fender on me) :)
🇵🇪Peru just got their first Adidas jerseys since 1985 and I loved them. Please review them!🙏
This channel is amazing deserves more credit!!!
Love both the home and away.
If you had to pick a favourite, which one are you going for? 👀
Get the mls authentic and replica in and then see those differences 😂😂
Pls do for the special edition jersey like Read Madrid dragon jersey for your video. I like to hear your opinion on the special edition jersey.
I think the home kit is a stunner
It definitely feels a bit middle of the road. Adidas fabric was terrible in my opinion on both the authentic and stadium version last season. I feel like the shirt needs better technical achievement with the fabric and the design. Spot on with the gold trim it would look much better with a thinner stripe. The away kit looks much better visually but these shirts from Adidas are a pass for me.
Do you reckon size up on the authentic kit? I know it changes from brand to brand?
In general, sizing up is always a safer bet. It depends on your build, but we'd definitely usually recommend it!
Ahhh I sized up with the puma 3rd renaissance kit player version and it was too big so it went back and changed it for a large I know with Nike I'd always size up. Guess I'll try and let you guys know! Great video! thank you
They look pretty decent to me.
When was the last time a England shirt looked that good.
About 2012 we think ;)
@@TheKitBreakdown Something like that & that was Umbro.
I thought the Puma Italy kits were untouchable
Im not a big fan of these new Italy Adidas shirts not as beautiful as the Puma's, I don't think the three stripes suit the Azzurri shirt should be understated and free of nik-naks. Quite honestly when you look back to glorious Italy shirts like; the 1982 world cup Le Coq Sportif, 1986/1990/1994 world cup Diadora, and 1996 Euro Nike, etc.... this is a letdown and probably the least good-looking Italy shirt to date the Italy logo isn't as beautiful or as special as it's predecessors either.
S E N S A T I O N A L 🗿🍷🥂
Team Craig (albeit the away kit is more impressive)
I think the pattern on the home kit represents the sea.
Just bought a replica at the Adidas store. I love it!!!!
This one is quite nice but the euro24 Kit is truly awful and truly un Italian. Like they didn’t even look at the past kits.
Liverpool go back to adidas
Respect both of your views and review on the the authentic and replica here. The details we wouldn't notice until after the buy is helpful. I feel like the badge could have been better and the replicas for what they price them at are pointless to buy. I like the simplicity of the home but not unique enough. Thanks guys, love your videos!
Thank you, glad you enjoyed the review!
Shirt in the United States are outrageously expensive , I’m sure that is the case with most countries but the term technology get thrown around to cover for incredibly minimal changes . A patch of mesh on the armpit of a shirt shouldn’t cost an extra 60 dollars on a shirt… neither should a different neck line or a thinner material… less crest … it’s always less and the innovations are less than actual innovation … more like a trick