I would compare this to the 'Feed Your Inner Child' campaign from the mid 2000s. This used nostalgia to engage adults and get them to come back to McDonald's. My visits to Mcdonald's were rare. We usually visited during the school holidays. My mother took us to McDonald's for a treat. I did like the novelty of choosing my own meal since at home I had to eat whatever was cooked. I didn't like the food so much that I would pester my parents to take us there. Our family got fish and chips or a roast chicken if buying a fast food meal. McDonald's used to put out a coloring calendar each year. I did receive some as Christmas presents. The calendars came with coupons for different McDonald's items, or themed gifts like lenticular rulers with the Big Mac Jingle on it. My Dad took us to McDonald's begrudgingly. I think that he preferred Australian fast food chains like Red Rooster and Ollie's Trolley. I had an Aunt who was a home economist. She didn't think much of McDonald's. She was glad when I told her that I'd stopped eating there. I didn't like clowns as a child. Ronald McDonald had no appeal to me. When I began to learn about marketing and advertising, I worked out that the McDonaldland characters just there to encourage kids to ask their parents to take them to McDonald's. After seeing some episodes of HR Puff 'N' Stuff I realized that the McDonaldland characters were rip-offs of the characters from this show. McDonald's is branded as a 'hamburger restaurant.' Some might say that McDonald's is a restaurant in the same way that Murdoch's tabloids are newspapers.
I was lucky enough to almost never go to McDonalds either. I think the only time I went was when I was with friends and we were going to the movies in the city or something.
Lol, I remember the old blue uniforms. They had brown ones too, I think, but I really miss the environmentally unfriendly polystyrene boxes the burgers came in. I'm sure the burgers tasted better then, too (same with Hungry Jacks!).Mmmmm...
Yeah I had one or two friends work there when I was a teenager I remember the brown uniforms. I think the blue must have been earlier. I also remember they had amazingly dry fried chicken before they brought out those disgusting nugget things. The foam cartons are probably collector's items now.
When food was real and had taste. Produce was not mass producelike today. Now we have live export and mass production in everything. Even bread and simples like milk were better.
"What a great place to eat lunch". Well yeah, except for the copious amounts of cigarette smoke you would have had to endure at the time. I also find it interesting that the ad makes out you'll be served by older people rather than school / uni students. I wonder if it really was like this back then or if that's just in the ads?
I think it might have been older staff for the first couple of decades. When I was at primary school in the 80s; the mother of one of my friends worked at McDonalds. I think the stigma of it being a dead end for losers built up over the 80s.
Nah, he's just dressed as the store manager/owner. And they simply hired more cashiers back then. They had like 4-5 cashiers during peak periods back in the day. The rest of the staff were fairly young. As usual.
@@spectrum10 I don't know your age but I was a kid in the 80s. I remember well that the majority of each McDonald's restaurant back then was smoking and they had a small non smoking section. Now of course, these sections weren't divided by a wall or anything. So really all you avoided by sitting in the non smoking section was having someone right next to you blow smoke your way. Trust me when I say this didn't make the non smoking section much different. It smelled like smoke everywhere.
This commercial, though seen here in a tape transfer, appears to have been originally shot on 16mm film. I wonder if the original film print still exists.
I’d love to juxtapose this with a typical McDonalds in Australia today with its impersonal automated booths and disinterested non-Caucasian staff and clientele of gross bogans and gronks with their tattooed fat & out shape or ridiculously gym-bunny bodies and gross unwashed attire of hoodies and jogger pants or hi-visibility clothing.
I think it was considered ok to just look like a regular person. Women these days are pressured to look like an 18 year pop star. To be honest, I prefer this look to duck lips etc.
There was way less pressure back then, I think people were more 'real'. Now with the greater influence of media, internet and especially social media, there is an expectation of perfection and unfortunately way more emphasis on image, labels, rampant consumerism and other frivolous stuff.
The cashier- "Would you like fries with that cunt"
The customer- " fucking oath"
I love how big the Big Macs look.
Wow McDonalds eh? That seems like an interesting restaurant, I should try them one day.
Doesn’t everyone know what maccas is
@@jaidentslgl2753 That joke went right over your head mate! 😂😂
Calling it a restauarant is a bit of a scretch 😄
It's The Dog's Bollocks
Best known Scottish restaurant in the world!
The burgers weren't tiny back then.
I would compare this to the 'Feed Your Inner Child' campaign from the mid 2000s. This used nostalgia to engage adults and get them to come back to McDonald's.
My visits to Mcdonald's were rare. We usually visited during the school holidays. My mother took us to McDonald's for a treat. I did like the novelty of choosing my own meal since at home I had to eat whatever was cooked. I didn't like the food so much that I would pester my parents to take us there. Our family got fish and chips or a roast chicken if buying a fast food meal.
McDonald's used to put out a coloring calendar each year. I did receive some as Christmas presents. The calendars came with coupons for different McDonald's items, or themed gifts like lenticular rulers with the Big Mac Jingle on it.
My Dad took us to McDonald's begrudgingly. I think that he preferred Australian fast food chains like Red Rooster and Ollie's Trolley.
I had an Aunt who was a home economist. She didn't think much of McDonald's. She was glad when I told her that I'd stopped eating there.
I didn't like clowns as a child. Ronald McDonald had no appeal to me. When I began to learn about marketing and advertising, I worked out that the McDonaldland characters just there to encourage kids to ask their parents to take them to McDonald's. After seeing some episodes of HR Puff 'N' Stuff I realized that the McDonaldland characters were rip-offs of the characters from this show.
McDonald's is branded as a 'hamburger restaurant.' Some might say that McDonald's is a restaurant in the same way that Murdoch's tabloids are newspapers.
I was lucky enough to almost never go to McDonalds either.
I think the only time I went was when I was with friends and we were going to the movies in the city or something.
0:30 This guy looks like a young John Hewson.
0:27 '"At McDonald's, we serve you fucks"
How come a lot of adults worked at mcdonald’s in those days but these days it’s always like 15 year olds and shit.
What's going on at 0:34?
Also remember the chicken as well with chips or fries. :)
Before they poisoned their food
Lol, I remember the old blue uniforms. They had brown ones too, I think, but I really miss the environmentally unfriendly polystyrene boxes the burgers came in. I'm sure the burgers tasted better then, too (same with Hungry Jacks!).Mmmmm...
Yeah I had one or two friends work there when I was a teenager I remember the brown uniforms. I think the blue must have been earlier. I also remember they had amazingly dry fried chicken before they brought out those disgusting nugget things. The foam cartons are probably collector's items now.
When food was real and had taste. Produce was not mass producelike today. Now we have live export and mass production in everything. Even bread and simples like milk were better.
At the beginning is Joyce Jacobs from “A Country Practice” (behind the pot-plant).
i didn't know they had McDonald's in the land down under
yepadeedoodah yepadee aye
Yes they have meat down under
Tradies without their fluoro PPE.
Back then, the typical uniform for a tradie was the overall.
"What a great place to eat lunch". Well yeah, except for the copious amounts of cigarette smoke you would have had to endure at the time. I also find it interesting that the ad makes out you'll be served by older people rather than school / uni students. I wonder if it really was like this back then or if that's just in the ads?
I think it might have been older staff for the first couple of decades. When I was at primary school in the 80s; the mother of one of my friends worked at McDonalds. I think the stigma of it being a dead end for losers built up over the 80s.
Nah, he's just dressed as the store manager/owner. And they simply hired more cashiers back then. They had like 4-5 cashiers during peak periods back in the day.
The rest of the staff were fairly young. As usual.
they did have smoking and non-smoking sections for several years before the smoking got moved outdoors, so maybe not so copious
@@spectrum10 I don't know your age but I was a kid in the 80s. I remember well that the majority of each McDonald's restaurant back then was smoking and they had a small non smoking section. Now of course, these sections weren't divided by a wall or anything. So really all you avoided by sitting in the non smoking section was having someone right next to you blow smoke your way. Trust me when I say this didn't make the non smoking section much different. It smelled like smoke everywhere.
This commercial, though seen here in a tape transfer, appears to have been originally shot on 16mm film. I wonder if the original film print still exists.
I was wondering that
may have been destroyed in the fire at the universal studios lot
don't remember this one in Brisbane....must have been a NSW or Vic one?
groovy baby, lovin the old school styrafoam contaoners too, and is that joyce jacobs from a country practice at the start??
[Dennis Leary likes this]
When the burgers USED to be bigger and better.👍🏻😊🍔 🍔
Now they're just disappointingly WAY too small.😬😬
looks like joyce jacbpos from a country practice when this ads starts
It sure is Joyce Jacobs.
Yes, enjoying a Sundae at Macca's a few years before enjoying a port and lemonade at the Wandin Valley Club.
No kids in the ad....interesting. :)
theres old esmay from country practice lol
They called it a restaurant those days? :)
Where else can you see such bushy moustaches?
What the f. That Big Mac looks different!!
Yeah. It looked like an actual decent & appetising burger.
@@danieleyre8913 don't kid yourself!! 🤣🤣🤣
@@the_eminent_Joshua_E_Hrouda I said looked like.
I’m in Australia
wehn McDonalds actually tasted OK and not a pile of expensive toxic shit.
.
What a great place to get diabetes
😂😂😂 so true man
Ticklemesilly i bet that bloke is dead by now
how sadly true - I developed type 2 diabetes at age 45 because I loved Big Macs so much - I wasn't obese - I just loved my junk food
Johnny Rotten. Yeah, same here, diagnosed at the same age.
@@johnnyrotten5507 uh if you were just eating big macs.. it shouldn't have given you diabetes 2. assuming you're not overweight.
I’d love to juxtapose this with a typical McDonalds in Australia today with its impersonal automated booths and disinterested non-Caucasian staff and clientele of gross bogans and gronks with their tattooed fat & out shape or ridiculously gym-bunny bodies and gross unwashed attire of hoodies and jogger pants or hi-visibility clothing.
I like the touch screens and the non-caucasian staff.
haha, not these days.
Full of chemicals, if that what you're into. Mac minute death.
ehen a big mac was a big mac....i wouldn't touch it with a barge pole these days the quality has gone to shit
Look at the ridiculous hairstyles & sideburns!
Okay Boomers....
Ok sook 😂
People were not very attractive back in the day
I think it was considered ok to just look like a regular person. Women these days are pressured to look like an 18 year pop star. To be honest, I prefer this look to duck lips etc.
I much prefer 1970s beauty to that of the modern era.
There was way less pressure back then, I think people were more 'real'. Now with the greater influence of media, internet and especially social media, there is an expectation of perfection and unfortunately way more emphasis on image, labels, rampant consumerism and other frivolous stuff.
The people in this advert look a lot more attractive and kempt than the wobbly sweaty tattooed slobs that I see out in public today.
was "Australia" back then