It's not favoritism. It's marketing (A KPOP COMMENTARY)

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  • čas přidán 28. 06. 2024
  • ( for some reason the color grading is messed up on this video! I hope it's not annoying ) I loved making this video, i hope you enjoyed watching!! Friendly debating in the comments is encouraged.
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Komentáře • 103

  • @devourerofmedia
    @devourerofmedia Před měsícem +239

    ppl are so willfully ignorant about kpop basically being a product... pity stanning is so cringe

    • @NatashaLkim
      @NatashaLkim  Před měsícem +35

      literally..... i love kpop so much but a lot of it is kinda fake

    • @CroftyHeart
      @CroftyHeart Před měsícem

      @@NatashaLkim kinda? a lot of it? girl literally 99% of it is all fabricated and fake

  • @okxyemz
    @okxyemz Před měsícem +81

    Imagine being an idol and purposefully messing up your lines so you don’t have many, but then your fans begin to demand that the company gives you more lines 😭😭

    • @NatashaLkim
      @NatashaLkim  Před měsícem +15

      That would be me if i'm being completely honest

  • @Wonycious
    @Wonycious Před měsícem +147

    It’s a really smart way to market tho like honestly the worse or better a member is treated the more you see people post about that group and sometimes try to buy more merch of the member who’s treated “worse”

    • @NatashaLkim
      @NatashaLkim  Před měsícem +41

      I just don't get how fans biasing you the least is the fault of the company... it kinda makes me laugh when fans talk about it like it's not their choice to bias whoever they want

  • @serenitysubs933
    @serenitysubs933 Před měsícem +34

    this is exactly what happenned to jennie. The public initially favoured her, so she was pushed in Blackpink, that brought revenue, then fans turned on her because she got too popular and made lisa the cinderella of the group, yg pushed it further, it brought revenue. Cummon now. You wanna tell me both these girls weren't used as puppets for the companies to bring more sales? That lisa's 'bad' outfits weren't deliberate choices for her to stand out more and juxtapose Jennie's rich girl look? This was all a PR's wet dream.

  • @--5265
    @--5265 Před měsícem +37

    about the soyeon getting more lines then the other idle members
    she actually lets the members pick what part they want (other then her rap part) and she sings the left over lines
    of course this doesn't apply to rookie idle bc soyeon wasn't allowed to have much creative input as she does now and started getting the authority during (I think) queendom
    but when you look at their recording behinds and queendom you can see the members picking their parts :)

  • @Its_about_drive_its_about_po
    @Its_about_drive_its_about_po Před měsícem +71

    THANK YOU FOR THIS OMGGGGG 😭🙏🏽 Fans who talk about favouritism are usually on the younger side so I let it slide but sometimes it gets annoying hearing everyone talk about favouritism.

  • @hagpill
    @hagpill Před měsícem +56

    line distribution especially always gets me. i'm a fan of loona which means back in the ot12 days chuu, heejin, and kim lip could end up with 30+ seconds each of lines and other members could have less than 10. as much as i hated how some members didn't get to showcase their talents because i know they can hold a note, i couldn't imagine some of kim lip, heejin, and chuu's lines sung by someone else. especially if the members voice suits the concept and song. the producers definitely know what they're doing and as long as a member doesn't go out of their way to say they're uncomfortable, i will never see a problem

    • @hagpill
      @hagpill Před měsícem +7

      @@vixxexo6855 that's true. members like haseul, yves, hyunjin, choerry, and jinsoul are also amazing vocalists and pretty talented so i'm satisfied they can shine in separate groups now

    • @Stay_Zerose
      @Stay_Zerose Před 26 dny +1

      My though on this is, the goal is to make the best song, period. So the member best suited to the line should sing it, end of. If a company is producing songs with a group in mind, they have presumably picked all the members for a reason and thus the line distribution ends up more even because they are thinking about all the members when they are making the song, but still if trying to write parts for a member results in a worse song, I don't want it. Honestly I don't know why this is controversial.

  • @OyinkansolaOkunola-mi8wb
    @OyinkansolaOkunola-mi8wb Před měsícem +43

    so true and whats worse is when these people who are up in arms about this supposed favouritism protest this by trending the 'mistreated' idols name on x or send protest trucks. It must be humiliating on the other end having your name plastered on a massive truck or having your stans argue with people within their fandom and act like the members have bad blood when they know nothing at all

  • @Wonycious
    @Wonycious Před měsícem +35

    I don’t get how people think companies genuinely care about the idols they are just doing whatever they can to make the most money like a good idols for Example like wony it’s not her or anything it’s a smart choice to push their most popular member cus they will bring the most money like why would they push a member who is least popular if they know they won’t make as much money. I could say a thing about hybe and adore like everyone is mad how hybe was saying they want to do better then aespa like it’s not something every company wants especially the the big companies like hybe, SM, YG and JYP they all just want more my

  • @VideosForYou90
    @VideosForYou90 Před měsícem +28

    Agree with all of this! Finally someone with a brain who can think without being biased. And I really like what you said about Jennie and Blackpink because it's sooo true. Their stylist used to be a bit messy so almost every time there was a member standing out - but people only pointed it out and complained when it was Jennie. It bothers me until this day that people still believe that YG princess lie based on literally nothing but biased opions of pity stans. They used her as a scapegoat and couldn't care less about her.

  • @snoopyjulzz
    @snoopyjulzz Před měsícem +34

    100% agree!! preach.🙏🙏
    and for the pity stanning..yes!! bias the member you personally like most..dont let outside influences make the choice for you
    now if you like the least popular member bc they speak to you most then sure go ahead and bias them..but dont be like "oh, im sorry for this member not being popular..i'll change that now by biasing them and not the person i actually like most🤓"..cause really..thats just..no..i'd also feel insulted..i wouldnt want "fake" fans

  • @JY_Hann0
    @JY_Hann0 Před měsícem +11

    100% agree although for the lines part in some cases like Jeongyeon’s i i think the producers just genuinely have a bias against her

  • @enjeanss
    @enjeanss Před měsícem +16

    i hate pity stanning although i only joined kpop in jan this year ive stan only 2-3 groups and pity stans piss me off sm bc they also know nothing about their "bias" and all they do when they talk about them is say how unpopular they are. my ult is enhypen and its so annoying when people just bias jay or sunoo because theyre considered to be "less popular" theyre literally not for me i think enhypen has a pretty spread out popularity between all members and some fake fans just want to be different and cause drama

    • @eliquos
      @eliquos Před měsícem +6

      Wait sunoo and jay is less popular? I thought they're pretty popular

    • @enjeanss
      @enjeanss Před měsícem +6

      @@eliquos they are popular its just that alot of pity stanners make them seem less popular then pity stan them and try to act like their different

    • @eliquos
      @eliquos Před měsícem +6

      @@enjeanss damn, tbh jay is always the more popular member, sunoo i can see but that's a reach to say he's not popular

    • @high26ful
      @high26ful Před 26 dny +2

      I don't stan enhypen but they are the only boy group with small popularity disparity. From an outsider view they r almost evenly supported. Good for them 👍

  • @ViewportPlaythrough
    @ViewportPlaythrough Před měsícem +12

    this. in addition, agencies/companies also change their media pr to follow trends that might benefit the business. for example, one of the current trends is to show that the members have some sort of control over their creative decisions. this might be manufactured or not, thats up to the higher ups to decide, point is, the more it seems that members are 'free' to do what they want as artist, the better.
    one more example are the 'dance/tiktok challenges'. people started complaining that idols cant seem to interact with each other, the simplest way that theyve found is to let groups/artists thats having promotions at the same time do those tiktok challenges.
    maybe it did not start that way, doesnt matter cause it is now used as such.
    its the same with "live vocals vs dancing" or whatever. its simple trend/demand - supply. ie everyone is now starting to complain that idols groups are not singing live, thus business started to supply groups that are vocally strong.
    at some point in the future(maybe 2-3 years) people would start complaining or be burnt out by idol groups being too much of live singing and that dancing are fading, at that point business would start pumping groups with strong dancers again
    even the "positions" are not really there for the music production itself. they are more for the marketing dept. its just easier and more effective to market with tags thus positions.

    • @ViewportPlaythrough
      @ViewportPlaythrough Před měsícem +3

      as for the production, it flows roughly as:
      1 a demo song would be picked by the team managing the group. they pick it according to the groups' concept, current trends, overall members' public image, concepts of the other groups on the same company(so yes,belift coppying what ador does is a big problem for ador more than the public understand.), believe it or not, they also have to consult marketing and more or less marketing has some notes/checklist thats needed to be followed
      2 initial line distributions would be marked by the producer and arranger.
      - those lines are mostly picked by 1) whoever fits the song most. sorry, theres just no way to get around it. if a member doesnt get lines it means something... 2) whoever they could use more to market the song better ie the popular one. yes, there would biasy on it. but like natasha said above, fans are the ones deciding it by the stats so if you want your fave to get more center time then go spend money for that dedicated member cause in business, money = popular = marketable.
      3 the members would record their marked parts, guided by the producer and arranger.
      its not unheard of that a line is marked to be recorded by more than a single person. this is to give the producer and arranger some space to choose who would fit that line better.
      3.1 adlibs would be recorded by most of the vocally capable members. its the producer's and arranger's prerogative to decide which one would go where to whom. in music production adlibs are called vocal ear candies
      4 all while that was going on, the demo song is already given to choreographers. point choreographies would be made at this point and some other general steps.
      it is not unheard of that the demo would be passed to multiple choreographers and the management would pick the one they like better. its also not unheard of that those choreographers do not know which group that song would be for.
      5 initial choreography would then be taught to the members. initial recorded version would be used on this. formations would be added, steps would be adjusted accordingly etc etc.
      they would not do it as much as possible, but if the choreography is having problems with center distributions, formations, balancing or such, the song would be passed again to the producer/arranger. at that point some members might be called back for re-recording.
      6 for bigger companies if the producer/arranger want to continue working on the music then they would, for the other companies thats the end of it and it would be sent to marketing for packaging and such
      (it is not unheard of that some artist have not heard the final version of the songs till the final packaging is up. )
      thats a overly super simplified flow and ofcourse not everyone follows that.

  • @My_TinyWorld28
    @My_TinyWorld28 Před měsícem +10

    THANK YOU! My goodness, I'm so grateful for you talking about this 😭; I had a video idea I wanted to make on this perspective within my own fandom that I follow the most based on discussions I've constantly seen on some members, and every time I mention something about it, I get attacked that I'm an "anti" of my own bias or that member or that I'm kissing a producer's ass when literally I'm just allowing and respecting a producer's decisions. After all, how do fans have a say on who needs to do what parts in a song when most of us aren't even music majors with proper knowledge? I may have experience in the music field, but that doesn't qualify me as more qualified to a decision over most producers who have years of experience and study under their belt. (No offense to actual music majors; I respect your work

  • @sakuraaoi4709
    @sakuraaoi4709 Před měsícem +10

    The favouritism thing doesn't really bother me i think it's stupid kpop agencies are businesses they're bound to do what's most profitable.
    But i do see getting annoyed when a certain member in a group doesn't get as many lines, because I've seen it happen before, but not because of favouritism but rather when a member gets relegated to just being a visual. the example that i saw bts , yes there's 7 members ofc they're not gonna have equal line distribution, but when they first debuted "V" was given waaaay less lines, and basically only used as a visual to market the group, completely disregarding his talent and hardwork.

  • @ikeeneye
    @ikeeneye Před měsícem +8

    Smart companies don't debut members they don't plan on investing strong marketing or money into individually, and even if they did in the past many of those companies do their best not to repeat that mistake. Even with IVE as an example, Starship has done their absolute best to make sure we don't get a SISTAR 2.0 situation while still maintaining popularity. (JYP is also a good example of this, we have never had another Suzy or 'two siblings in the same group' situation again - and even the members who are considered "less skilled" in their groups get activities, solo songs, subunits ect.)
    As for what you said about Soyeon the counter argument to that would be a group like Seventeen - yes, particular members write, produce, and choreograph, but they also make it their responsibility to make sure ALL of the members have their time to shine so those accusations never start in the first place. Could they take all the lines or give themselves the best parts of the choreography? Yes. However they play into each of their members individual strengths instead. HYBE and the HYBE sublabels generally seem to market their groups in a way where each individual member holds a somewhat equal value anyways. Whereas generally companies that get the "favoritism" accusations have a long history of doing the same thing with previous artists (CUBE with Hyuna, SM debuting groups with a large amount of members that cannot realistically have equal line distributions, the whole situation with how the foreign EXO M members were treated ect.)

  • @YamaniAishaElysee
    @YamaniAishaElysee Před měsícem +8

    This!!! This is exactly what is happening and people tend to see this as favoritism coming up with names like “YG Princess” or calling a group “_____ and friends” it’s terribly annoying. Love these type of videos. Keep up the good work !!! Also can you drop a makeup tutorial :)

  • @kazuhasgloves
    @kazuhasgloves Před měsícem +17

    Damn, this is real. This is the truth.

    • @NatashaLkim
      @NatashaLkim  Před měsícem +3

      i'm glad someone agrees D: x

    • @kazuhasgloves
      @kazuhasgloves Před měsícem +3

      I mean, hey. I don't want to lie to you!

  • @luckymissy6255
    @luckymissy6255 Před měsícem +7

    It's so funny every time fans get mad on behalf of their "unpopular" bias when the idols themselves are probably glad to have less lines and are grateful to their fellow more popular members for carrying the group 💀

    • @avanikpop
      @avanikpop Před 29 dny +1

      Exactly.. the favorite ones are doing their job better. They're favorite for a reason.

  • @free_falling_in_abyss
    @free_falling_in_abyss Před měsícem +8

    A lot of what you said is about songs and line distribution and red carpets and i don't think that applies to the group i stan: stray kids, they (usually subunit: 3racha with chan, han and changbin) make almost every song they release so they get a lot more control than your average group. The two most popular members would be Felix and Hyunjin and they get the most opportunities for solo endeavors. I have no problem with them getting their bag and getting opportunities but i do hate that my bias (han) has the least promotion out of all the members. And no i didn't stan him due to pity reason, he's simply too talented and pretty, he's got me obsessed. I understand that kpop is a business, which is why it's mind boggling that even tho han is far from the least popular member, he still has the least promotion or solo endeavors, because everything he wears sells out lightning fast from pimple patches to airport looks. And he had his first magazine cover with W korea (each member got 2 covers, which was great), he sold out multiple time in multiple online stores even after 2/3 restocks, his magazines were still selling out. So clearly he has impact and selling power but i feel like jype isn't interested in pitching more than a couple members for more opportunities. They don't try to find something right for every member. Also the most annoying part in my mind is so called fans always assuming that han doesn't want to do things others get to do or assume that he can't do them when he's literally expressed interest in so many things and any time he's asked if he'd want to do an ost, for instance, he answers "if i get the opportunity then yes!" And i guess i just don't understand why jype can offer another member, seungmin, 3 osts meanwhile 0 for han. Like Han is releasing skz records (solo music that only gets released on yt by members as passion project) like 13(written and sung by han) that literally sound like it's begging to be a k-drama ost showing he can do that style very well. Like i have nothing against other members getting to do whatever they wished but it's frustrating to see your bias never get to do things he want to do. Sorry for the rant. I'm not really looking for a debate, these are just my opinions. I feel like skz are in their prime right now, so i want my bias to not be ignored by the company. Many ex jype idols have complained about management (no one is surprised) so it's wrong to assume that every idol shares your mindset of less is better because i don't have to work as much.

    • @pingujaejim
      @pingujaejim Před měsícem +6

      She never said it applies to all groups tho..

  • @wamothy
    @wamothy Před měsícem +3

    Story time (kinda related)! I made a post on a video about kpop producers basically joking that Edenary (Ateez’s producers) are my Ateez bias, bc as a musician/producer myself, no one is out here doing it consistently like they are, specifically as a company team that has been making their music since day 1, and…. I had to delete the comment, not bc I don’t believe what I said with my WHOLE chest, but bc the replies were starting to get out of hand y’all. From the “i hope you don’t call yourself Atiny 😡” to the (I shit you not) “he’s not gonna sleep with you.” Like…. Edenary LITERALLY COMPOSES AND PRODUCES ALL OF THIS MUSIC YOU GO FERAL FOR but I’m the weird one for attempting to give them their flowers? Oh. Oh ok 🙃
    Kpop Stan’s are a different breed of delusional.

  • @chuuberryxoxo
    @chuuberryxoxo Před měsícem +18

    FIRST OMGG also this is so real

    • @NatashaLkim
      @NatashaLkim  Před měsícem +2

      AHHHH welcomeeee! thanks for being early

  • @mikamischief1239
    @mikamischief1239 Před 3 dny

    What's so funny is how often I'll like a member and find out way too late, usually from talking with other fans, that they're the least popular like I'm some kind of curse. I've just taken to never announcing a bias to avoid getting roped into fandom fighting, and if anyone asks I love all the members equally.

  • @Wonycious
    @Wonycious Před měsícem +11

    U FINALLY POSTEDDDDD YAYYYYAYAY

  • @wamothy
    @wamothy Před měsícem +3

    2:03 oh nooo she is really spitting FACTS somebody better stop her 😳🫣

  • @pingujaejim
    @pingujaejim Před měsícem +3

    I a 100% agree with you. You said evrything in this video I always thought about omg. Also I love your accent so muchhhh.

  • @Yxxyn._
    @Yxxyn._ Před měsícem +5

    I’m ngl I think some idols have signed exclusive contracts with their companies separate from other members. Wonyoung and Yujin for example use their full names like Jang Wonyoung as they clearly have a brand separate from the group/have different management, also with having the insta accounts first while the rest didn’t yet. It wouldn’t be surprising I think since starship would want these famous idols to stay in the group they’re gonna debut. So I feel like they have things in their contract that allow more benefits(?) to make them stay. It’s like when Minji I think got offered to go to SM and they promised her a center position if she signed with them.

    • @wavzone
      @wavzone Před měsícem +10

      I'm not sure that's how that would work with Wonyoung/Yujin. They've been with Starship since produce48 (2018) and maybe even earlier(?). I wouldn't be surprised if they renewed their contracts with a few additional things but I think the only difference between them and the rest of the members are the brand deals they have. They got a lot of brand deals early due to being with IZ*ONE, so they carried over when they debuted in IVE. Wonyoung/Yujin were extremely popular in IZ*ONE, but Wonyoung in particular wasn't the "it girl" she is today back in IZ*ONE, so Starship wouldn't have any reason to give her or Yujin special contracts just so they'd stay with them. I think they had to stay regardless, otherwise it'd break their contract.
      In regard to their names, Starship actually DID change their stage names to just "Wonyoung" & "Yujin" during debut era, but it didn't work out since people continued to refer to them by their original stage names (Jang Wonyoung/An Yujin). They also changed their stage names back due to brand reputation, so their names would still rank and trend as they had been.

    • @Yxxyn._
      @Yxxyn._ Před měsícem +1

      @@wavzone idk I just feel like they would because of being in izone. Wonyoung was one of the most popular members (I can’t remember yujins) and izone was obviously one of the most popular groups at the time. I remember someone telling me but idk if it’s true that wonyoung signs all her own deals so that would imply she has her own management(?). I’m not a megastan so I don’t know everything about the history. It just seems that’s way to me with their Instagram accounts being the biggest factor to me. Since they didn’t stop posting even when they joined I’ve and the other members didn’t get accounts until recently, further implying they have separate/more management.

    • @Justsomegir
      @Justsomegir Před měsícem +3

      ​@@Yxxyn._sorry but you said you think that they have their own separate management because they kept posting on their Instagram before they joined Ive.did you ever consider that the company kept it this way to promote the new group Ive with the well known members and keep the public anticipating on what new path they would take and that they were indeed returning to the entertainment scene by keeping the fans updated with their posts

    • @wavzone
      @wavzone Před měsícem +3

      @@Yxxyn._ Wony/Yujin had fanbases prior to debuting in IVE, Yujin also had an instagram prior to even being in IZ*ONE (Wonyoung might have as well but I don't think so, I can't remember tbh). Yujin use to be in ads and such prior to Produce48, so her having her own social media was well before all of her idol business. Every IZ*ONE member opened their own or updated their previously locked instagram accounts like a week after disbanding. I think the individual companies all just agreed to let them do that.
      I'm not trying to be rude at all whatsoever, you said you weren't a megafan so I totally get not being as knowledgeable on the subject haha. Wony/Yujin were ALREADY SIGNED to Starship, which means once they redebut, they typically don't re-sign a new contract. They continue with their pre existing one. If they wanted to re-sign or break their original contract, that'd cost them a whole lot of money they most likely did not have at the time. I'm assuming Wony/Yujin had their own instagrams as a way for Starship to hype up IVE and to use them to promote it more so those who weren't WIZ*ONE got to know the girls a bit more before they redebut. The argument just doesn't make sense to me because 1. obviously SS is going to want to use wony/yujin to promote IVE & 2. they have zero reason to revamp their contracts separately if they weren't that popular to begin with (compared to now!). Obviously yes they were extremely popular in IZ, but every iz*one member was. They didn't get to the point they're at currently until literally now, so back then there was no incentive for the girls to bargain for a new/special contract when SS didn't even need to do that to get them to stay in the first place.

    • @Yxxyn._
      @Yxxyn._ Před měsícem

      @@wavzone I understand they opened their instas. I was a huge izone fan. But if they had been treated exactly same as the rest of I’ve they probably would’ve gone inactive of their Instagram accounts until now. So them continuing them to me seems like they have hired their more management to them. Maybe not signing a different contract but have more people hired under them especially since they have more money from previous activities to be able to afford it.

  • @perfectpmh1020
    @perfectpmh1020 Před měsícem +4

    I do disagree but mostly because I see the favoritism not in simple things like lines or outfits. Maybe the perspective is different to me cause most of my idol are active composers and contribute usually in the vision of the comeback so all those arguments do not apply for my stanning situation. There are enough cases where members have less sales and views in the end but the company sticks to their pre-made plan of focusing on them, which doesn't seem business oriented to me if they don't react to actual sales indicators. One part of the job of a company is schedule management and it makes no sense to me why they would try so hard to get some to get solo schedules while others do not have appearances at all eventhough their numbers are doing good. It's like the reason for an agency is failed if they aren't doing this job. I see this especially in case of the people who set up their own agency who suddenly increase their jobs tenfold from before...there it seems really the agency to be the issue not doing a good job

  • @afiaxz
    @afiaxz Před měsícem +2

    THIS IS SO REAL!! i hope this goes viral

  • @b1sib1si
    @b1sib1si Před měsícem +3

    thank you for the video, i really like how you articulate your ideas.
    also it's really baffling that fans want their faves to have more lines, like that doesn't mean way more work for the idol, most of them doesn't really care about artistry as long as they are on stage and are getting money.
    eg P1Harmony's Soul that basically asks the company to not have lines so he can focus on dance. 😭😭
    ps i hope you have fun in south korea!!

  • @HenningGu
    @HenningGu Před měsícem +2

    Anyone who's still claiming Wonyoung + Friends like it's early 2022 should just come to the present and watch like any of the videos on their channel.
    Anyway, I agree with the video.

  • @mariashoe1538
    @mariashoe1538 Před měsícem +1

    This is why i love self produced idols

  • @haleyh9875
    @haleyh9875 Před měsícem

    Amazing video!!

  • @S0REZ
    @S0REZ Před měsícem

    Omg 1s in you're already speaking facts. Ilysm now

  • @white_candy6
    @white_candy6 Před 23 dny +1

    This is actually so true, I discovered IVE because of wonyoung, I’m still a wonyoung Stan but i LOVE rei, she was the second(after wonyoung) that caught my eye. I notice her bc she was the rapper of the group,just like your eye could catch Liz by her Amazing vocals. I do really agree with you that it’s just all marketing I don’t really mind SOME idols not getting a lot of lines. The only scenario I would argue is with Giselle,she has so much potential but sm is wasting it(I’m a Giselle Stan)

  • @giuliaradu155
    @giuliaradu155 Před 27 dny

    I 100% agree with you. I don’t understand how so many people can’t comprehend this

  • @ElectraTechna55
    @ElectraTechna55 Před měsícem +1

    Omg a kpop stan with SENSE 🎉

  • @avanikpop
    @avanikpop Před 29 dny +2

    IVE would of never got as popular as they are today, if Wonyoung didn't get all that publicity, attention and scandals that brought the group fame, STARSHIP Entertainment is not a big company, we all know why.. thanks to Wonyoung and Iz*one

  • @AllMyInkHybrid
    @AllMyInkHybrid Před měsícem +2

    I liked early 2000th kpop the best virtualhug Sure, manufactured back then too, but today everyone sounds the same. The same style, beat, everything. No individualism in interviews (already written answers by their company before hand), not 100% self made songs. I have been an old BTS fan for a long time (and still am) but around the Love Yourself era everything sounded the same to me. Not bad songs, but I believe everything sounds the same nowdays.

  • @vanthadoun1
    @vanthadoun1 Před 23 dny +1

    I agree Kpop is a business and some idols get more push because it brings in more attention to the entire group

  • @diannaa0202
    @diannaa0202 Před měsícem +1

    I agree with most of what you said but you should've talked about suzy from miss a and how her massive popularity "ruined" the group :( I looove suzy and it sucks how everyone blames her for miss a's disbandment even the members were kinda mean to her bc of her popularity

  • @Unicorn-min
    @Unicorn-min Před měsícem

    SKZ joins the chat :)
    Very good points girl, never thought of these things

  • @cobblerpudding6292
    @cobblerpudding6292 Před 25 dny

    Also, the fact that when solo members get brand deals or events the money is shared across all the members in some cases. So even if only one member is getting jobs all the members are getting paid until a certain point in their career or if all members get solo jobs/deals. Also not every member is going to be liked the same or have the same selling impact so certain members are going to be favorited by brands and pushed into the spotlight. Companies CAN spread brand deals for one member to either the whole group or another member but marketing the most popular is more profitable than pushing a less popular member.

  • @TheRyno525
    @TheRyno525 Před měsícem +1

    Same can be said for any artist in any genre.

    • @avanikpop
      @avanikpop Před 29 dny +1

      It's mostly Kpop. But yes that's right, but with bands and member treatment genres like Rock would be different because they're mostly not in companies and are more like actual friends who do instruments and vocals and don't care about spotlight.

    • @TheRyno525
      @TheRyno525 Před 29 dny

      @@avanikpop Yeah Rock would be the exceptian, but as far as R&B, rap, and even pop here in the U.S thae artist's are just the labels puppets. 10+ years ago if artist's especially rappers didn't write their own lyrics it was a huge mark against them now it's openly known the newer artist's doesn't write the lyrics and nobody seems to care anymore.

  • @songnialuvs
    @songnialuvs Před 29 dny +1

    this if very true, but in the case of eleven, i feel like the other members didint shine as much esp during promotion. (besides liz ofc its her era.) i get if its another era, but in a debut, they should make each member shine individually. its ok to have more focus on wony and yujin, but i feel like the other members got somewhat glossed over. ex: in a performance stage yujin and wonyoung got intros while the others didint. of course starship has gotten better at promoting fairly since they dont need to rely on wonyoung or yujin for views anymore.

  • @miguelfranciscosoares6745
    @miguelfranciscosoares6745 Před měsícem +2

    IVE has the best DEBUT OF ALL TIME
    highlighting Annyeongz was the best & only decision like?? 1. They are established idols, 2. They, overall, are very popular in 4th gen, 3. The others members might need time to lock in & highlighting them would put unnecessary pressure on them?

  • @highkage0_0
    @highkage0_0 Před 25 dny +1

    As much as I hate pity stanning ironically I actually stan Jisoo from Blackpink not bcz she's the least biased but bcz of her amazing deep voice. Like hellooooooo. You can play 10 kpop songs altogether and I'll still be able to recognize the beautiful husky voice and there's just so much more to her. I used to look forward to blackpink reality shows bcz her humor is just something else and I hate when I tell ppl that my bias is Jisoo the first thing they say is 'Ahhhh that's nice blinks don't usually like her sooo" likeeeeeeeeeeeeeeee it's actually very offensive to the idol lol and to someone who really likes the artist for who they are

  • @a.a677
    @a.a677 Před měsícem +2

    I agree

  • @rainbowsubs2
    @rainbowsubs2 Před měsícem

    Didn't Daisy say they pick their own lines?

  • @FEMMESICAL
    @FEMMESICAL Před měsícem

    0:01 did you really have to yell at me like that? 🥺

  • @fearnot_jeans
    @fearnot_jeans Před měsícem

    I've been saying that since 2019 but no one believed me but look who are known here and have this "Kpop body" : Madison Beer, Olivia Rodrigo, Tyla, Ayra Starr and maybe Sabrina Carpenter

  • @Riri-gn1of
    @Riri-gn1of Před měsícem

    Hit the nail on the head for the Soyeon section... lets you realize just how dumb kpop stans can be

  • @user-oc8oq8bl4b
    @user-oc8oq8bl4b Před měsícem +1

    why do you look like a Disney princess?:D sleeping beauty much

  • @user-jq3pu8jo5o
    @user-jq3pu8jo5o Před měsícem

    👍🏼

  • @Lewis-hl9qw
    @Lewis-hl9qw Před měsícem +2

    Favouritism is giving unfair preferential treatment to one person over others, so it’s still favouritism regardless whether the goal is relating to marketing. It doesn’t have to be a company’s personal preference/relationship with the idol to be considered favouritism.

    • @NatashaLkim
      @NatashaLkim  Před měsícem +4

      I think you kinda missed my point. These idols are being used by the company. The favouritism makes them a target and gives them hate. The idea of being the “company favourite” implies that they’re treated better but they’re not. They’re not being protected by the comply they’re being exploited and scandalised for money. They have the same rules as every other member, it’s not like they get special treatment, only more lines and screen time which turns them into a target

    • @Lewis-hl9qw
      @Lewis-hl9qw Před měsícem +3

      @@NatashaLkim favouritism involves preferential treatment, it’s not conditional to the wellbeing of the recipient in order to be considered favouritism. More screen time, better outfits, increased center time etc is favouritism as it’s the receiving of benefitial privileges regardless of the intention behind such privileges.

  • @schmoneysworld3790
    @schmoneysworld3790 Před měsícem

    I havent even watched the video (yet) and youre right about the favoritism just from the thumbnail!

  • @4lovleygirls
    @4lovleygirls Před 29 dny

    For ppl saying that Jennie is the " YG princess ":
    1.Jennie got her first solo...
    Really? The only memeber who got only 1 song in her album barely got an polaroid,not even a photocards
    2.Lisa getting most screen time..
    3.Jennie get most lines?What do u accept? She's the all-rounder rapper and singer ofc she will get most lines!!
    4.First confirmed dating!
    Are u serious they were caught and YG let it all to SM without saying anything
    I'm not hating any kpop idol but this is so stupid hating her for "favoritism "💀not only for Jennie but for all kpop idols!

  • @rainbowsubs2
    @rainbowsubs2 Před měsícem

    8:45 girl they are lip syncing

    • @ManduJendukie
      @ManduJendukie Před 28 dny

      Tell me ur a new stan in loop without telling me ur a new stan in kpop

  • @aquaaria3489
    @aquaaria3489 Před měsícem +2

    It is favouritism, but there’s really nothing wrong about it. Like, you’re indirectly saying you don’t like democracy 💀
    EDIT: by you, I mean people who scream “Favouritism!!!” as if it’s a bad thing.

  • @finnlinnsone
    @finnlinnsone Před měsícem +3

    i have to disagree with you. i fear there might be a bit of a lack of knowledge when it comes to your opinion on an idol vs artist career. building a successful career without the backing of a large label is near impossible both in and out of k-pop. that's just the reality of the music industry.
    you could say 1st gen really marked the era where it got really difficult to become a singer without being under a huge company.
    it's not really as simple as just becoming a singer anymore, and it hasn't been for the past 3 generations of k-pop. this isn't exclusive to k-pop ofc, while western labels don't have training periods they do have a casting system where the labels decide who would be a good investment. Doja Cat went through this, Rihanna and even Lady Gaga.
    point is, young teens are lured in by k-pop companies (notably the big 4) because making a debut would mean an almost guaranteed successful career where they can live off of singing and performing. the rat race simply makes it way too difficult for people with no connections to just "become a singer" without a company. logistically it wouldn't make sense at least.

    • @NatashaLkim
      @NatashaLkim  Před měsícem +4

      I don’t think that I have a ‘lack of knowledge’. I think we just have a different opinion on it. There are plenty of singers who aren’t in the kpop world in Korea. Probably good to keep in mind that you (and me for the most part) don’t know what Koreans are listening to. Idols and singers aren’t the same. Singers sing and usually write their own songs too. Idols dance, sing, model and sometimes even act. You act like the only choice is to become a kpop idol. Which is just not true. You only think that way because you’re thinking from a western perspective. Not every singer wants to go global through a kpop agency

    • @finnlinnsone
      @finnlinnsone Před měsícem +3

      @@NatashaLkim i'm not saying it's the only choice nor did i say everyone wants to go global, but there's alot of reasons why people choose to try and debut under companies rather than pursuing a singer career independently. most Koreans can't afford trying to work their way up the ladder of the Korean entertainment industry because it could compromise their chances of getting into university should things not work out. i'm just trying to point out that it isn't as easy as you make it sound, and i am not saying becoming an idol is the only way lol. i'm trying to explain why most people think there's a bigger chance of making it big enough under a company rather than independently. not all singers write their own songs. koreans listen to alot more western music than people realize. there's ofc niches that can be filled with more up and coming singers (such as in the korean indie scene) but under normal circumstances it's not very lucrative to pursue a singing career independently is what i'm trying to say.

    • @avanikpop
      @avanikpop Před 29 dny +1

      It's different when sets, fuckin lyrics, personalities, choreographies, debuts, creativity, and ideas are 0% of the idol LOL

    • @finnlinnsone
      @finnlinnsone Před 28 dny +2

      @@avanikpop Be so fr 😭 You know a ton of Western artists literally don't do most (or sometimes ANY) of those themselves?? Why are ya'll so set on making it seem like this is some kinda phenomenon exclusive to K-pop when Western music labels literally do the same things to most of their artists 😭 Yk that Western music labels literally do curate personalities and concepts for their artists? And that they ALSO pay choreographers to create choreos for the artists?? Mind blowing stuff right there

    • @avanikpop
      @avanikpop Před 28 dny

      @@finnlinnsone Doesn't matter how much Western artists out there like that, when it's EVERY kpop idol and group.

  • @ajak281
    @ajak281 Před měsícem

    See I also feel like it's just human nature that some people in the group are more stanned.
    To me, it's kind of like picking a favorite Barbie or movie character...as a kid i vividly remember my friends and I pretending we were the Winx characters, and i was so shocked when I found out her favorite character wasn't the same as mine- from the outfit and look to personality, i thought she was the coolest by far.
    We have different personalities, tastes in food, hobbies, what we think of other people
    I don't really find it weird that every member isn't equally as loved, but i do find it surprising sometimes, how people couldn't see what I see in the person, but I'm sure everyone thinks that about their bias.
    I DO hate though when the person doesnt have a lot of fans/is less popular and the FANS treat them unfairly.
    It makes me feel really bad for the idols because they DO have fans that love them as much as people love the most popular person in whatever group they're a part of.
    I'm pretty new to kpop, but an example I've seen so far with one of my fave groups is Sullin from tripleS.
    I'm picking up on the vibe that knetz especially seem to hate on members that aren't Korean. I see support for her, but i also see a lot of rude, unnecessary comments - not even about her abilities as an idol, but her looks and place in the group.
    While i think it's fine to have your own opinion on if you personally like the way someone sings/dances/acts/looks-and it is quite frustrating to stan someone if they don't get a lot of lines/screen time- you have to realize a lot of people are probably going to have taste completely opposite of you. Just keep stanning them and hope the company at least puts them in parts that make them shine/are memorable and fulfilling to the fans