Discover the master's Consumer Studies | WURtube

This short documentary-style video explores how Wageningen University & Research equips students with expertise in consumer behaviour. It addresses the following questions: "Why do consumers act the way they do? How do their actions relate to a society that values health and sustainability?"
The programme has a consumer-centred approach to enhance the quality of life. We provide students with the expertise and skills to examine consumers as they acquire, use, consume, and discard products and services.
Find out more about the programme: www.wur.nl/en/education-progr...
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