REALTORS: This is The Fastest Way to Get Clients
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- čas přidán 21. 08. 2024
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Most real estate agents say that their number 1 challenge in their business is how to get clients and how to get leads. In this video, I share one of the best strategies for real estate agents to get clients and generate leads on a consistent basis.
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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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I was supposed to have a zoom meeting set up today and I was prepared. No one called me. I have the emails and everything but I didn’t get a call.
HELP
Watched this video last night. Did what you said. Woke up to a lead. Booked a call. Booked an appointment to view the property tomorrow. He wants on my pocket list.
I’ve watched a lot of your content over the past year, but this takes the cake. Straightforward, easy to implement and free. Thanks for sharing.
I wish we had multiple offers. It’s surprising to hear some areas do
What's your market?
This is a good strategy, clearly its market specific. 1- yes, there is a shortage of inventory 2- not yet seeing enough multiple offers to get buyers to jump not to mention interest rate fright.
Maybe, I can taylor this strategy to my market wish list......
Brandon, your thoughts ? ;)
My biggest struggle is converting client to sign the agreement. How should my second, third, fourth conversation be structured to get clients to sign?
First. They are not your client UNTIL they sign the agreement
Second. Please do not pressure CUSTOMERS. You must offer FREE, pressure-less interactions.
Noone, especially nowadays is eager to be contractually obligated to sign with anyone.
By the first meeting you should know where they stand
Brandon, I listen to you every morning at 5AM on the treadmill. You never disappoint. #Amazing!!!
How do you protect yourself on the compensation side? Do you have the potential seller that you've brought a buyer sign in agreement with you before the buyer and seller meet?
In my market, we have a one time showing agreement where you can get your commission in writing. You would negotiate the fee with the seller.
Brandon is the best 🙌
Brandon = 🐐
Maybe I’m missing something but wouldn’t this only work if someone following you was looking to buy a house? I don’t see how that would work unless a large percentage of ur following was looking for a home
Hey Brandon for your FSBO scripts in your book do you still recommend doing the 1.0 script for 30-60 days first ?
What would I say if I actually booked an appointment and previewed their house? That seems like the only thing I’m doing for the 1.0 script
That’s cool and it makes sense. How would you work out compensation?
In your offer for your buyers you write in your compensation in the additional terms. I do it all the time with off market land for builders
Example: this offer is contingent upon Century 21 North East being compensated a 2.5% commission for bringing the interested buyer to your house.
as a dual agent: double-ends the commission
Very Interesting approach. Thanks so much.
Hi, can you shed light as to how you provide the list? ie. with addresses or just general details only until buyer signs on with a Buyer agency agreement or perhaps you suggest the "information without obligation" approach in hopes of showing your value so they feel comfortable to sign on as a client.
Awesome to see this put into a "system"! The video clicked for me, because I realized I was already starting to get some of the pieces for this using your "Bullseye Prospecting" strategy. I'd get a lot of "We might be looking to sell if we could find X, but the way the market is I don't see that happening"
Would love to know what tools you use to keep everything organized
Thanks for all the great content you put out!
I'm building my path as a real estate agent in a country where this job actually doesn't exist or at least is not regulated, I'm from Guanacaste, Costa Rica. I tried to generate a lead yet the owner estimated the price of the property at $380 x sq.mt yet the market suggests the price is around $90 x sq.mt. A colleague advised to try to get the listing agreement to see if an offer is received, no matter if the listing price wouldn't be competitive. Is it okay to reject a lead in that scenario? Is it okay to let it go even if the owner doesn't want to consider adjusting the price to something more realistic??
In this approach, should we get the buyer to sign a right to represent once we start sending deals?
Or just fill out the agency form only if they want to put an offer in on a home?
Good stuff. Your sphere is your best friend
I'm sure this will work in other people's markets. We have 3 builders flooding us with houses here. Homes are selling for around 90% of list price and sitting on the market for monts. I get the concept though and think I can tweak it a bit t work. Thank you!
What market? Anything within an hour of me that is okay is selling fast and for more than it is usually worth
@@chadmarrocco I'm in SC
Good idea Brandon I like it.
Great marketing strategy!
maybe dumb question but since this is basically off market property. sounds like a hybrid type of whole selling. would the broker need to be involved ? I'm confused.
Can we get a copy of this ?
This is golden !
How fast does it take to generate this list to give back to your potential buyers ? Don't you need a signed listing agreement to advertise to the public?
Thank you.
Quick question, at what point does the buyer agency agreement come into conversation?
Asking a real estate agent whether you should buy a home right now is like to asking an alcoholic whether they think you should have a drink lol. Homes in my neighborhood that cost around $450k in sales in 2019 are now going for $800 to $950k. Every seller in my neighborhood is currently making a $350k profit. Simply unreal. In all honesty, deflation is what we require. The only other option is for many people to go bankrupt, which would also be bad for the economy. That is the only way to return to normal.
Home prices will come down eventually, but for now; its best to offset some of your real estate investments and get into the financial markets or gold. The new mortgage rates are crazy, add to that the recession and the fact that mortgage guidelines are getting more difficult. Home prices will need to fall by a minimum of 40% (more like 50%) before the market normalizes. If you are in cross roads or need sincere advise on the best moves to take now its best you seek an independent advisor who knows about the financial markets.
Due to my demanding job, I lack the time to thoroughly assess my investments and analyze individual stocks. Consequently, for the past seven years, I have enlisted the services of a fiduciary who actively manages my portfolio to adapt to the current market conditions. This strategy has allowed me to navigate the financial landscape successfully, making informed decisions on when to buy and sell. Perhaps you should consider a similar approach.
That's impressive! I could really use the expertise of this manager for my dwindling portfolio. Who’s the professional guiding you?
My CFA ’Melissa Terri Swayne’ , a renowned figure in her line of work. I recommend researching her credentials further. She has many years of experience and is a valuable resource for anyone looking to navigate the financial market.
Appreciate this recommendation, hopefully I can get some insight to where the market is headed and strategies to beat the downtrend with when I hear back from Melissa.
What if we don’t have a large following on Facebook or Instagram. I have about 5 friends on facebook
Create a business page and you can turn this into an ad and reach people that way
Go add everyone in your market - agents, lenders, contractors, friends of friends, etc.
Where can I find this document? I can copy and paste for Brandon?
This is genius
@brandon is there a word document for this to share?
I did post this, and unfortunately got nothing from it. Not sure what I did wrong.
Is there a pdf of this post to copy and paste?
I need your guidance kind sir
List!!!
Wow!!!!
Being a realtor is a dying profession! Buyers agents are down to 1% and sellers agents are next to fall to just a flat listing fee of $1,200.
Tell us more, wise one
More money for the real agents that do it because we love it. Not just because the market made it easy.
Nobody is taking on that liability for $1,200 😂
Plenty of lawsuits coming soon from buyers that got screwed over by the listing agent & sellers. Subagency (buyers agent) was created for a reason.
$499 flat fee been around forever, low BBC has been around forever too. FSBO for free has been around forever. General public doesn’t realize nothing will change. All the things they speak of are and have been in place already forever.
Spoke with a fsbo today who is about to put his listing on the MLS for a $75 flat fee, give out 2% to a buyer agent, and somehow I provided enough value over the phone to set an appointment. I hope people keep thinking that being a realtor is a dying profession. More market share for the realtors who actually strive in this business.