Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling

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  • čas přidán 4. 07. 2024
  • Instantly Become A Better Storyteller With These 5 Books
    Join The #1 Copywriting Challenge on the Internet ►► go.copyposse.com/5dc-ytd
    If you want to become a better writer, salesperson, or just become more persuasive in general…
    Then you need to master the ancient art of storytelling.
    Why? Well, it’s simple really…
    Humans like stories.
    We’ve been hardwired over thousands of years of evolution to pay attention to them.
    Long before we learned how to write, stories provided us with purpose, meaning, a sense of community, and personal identity.
    Stories helped us make sense of the world…
    And pass on important lessons…
    They were how we related to one another and how we coped through stressful times and uncertainties.
    We’ve been bred to pay attention to (and believe in) stories.
    Because remember - you can debate facts and you can disagree with opinions…
    But you can never argue with a story.
    So when you utilize storytelling in your marketing…
    You’re using a form of persuasion that comes naturally to the human brain.
    Which is pretty cool, right?
    Keep watching to see 5 books you should read to improve your storytelling (and persuasion) skills.
    WHY SUBSCRIBE?
    Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
    GET THESE BOOKS ON AMAZON*
    The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
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    Wired for Story by Lisa Cron
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    The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons and Doug Lipman
    amzn.to/3eGMEZr
    On Writing: A Memoir of the Craft by Stephen King
    amzn.to/3Ua6rks
    Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
    amzn.to/3eOmQLa
    *These are affiliate links so if you purchase using one of the links above I will receive a small commission.
    CONNECT WITH ME!
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    Read this instead: www.alexcattoni.com/5-books-o...
    #Storytelling #CopywritingTutorial #CopywritingBooks

Komentáře • 90

  • @christinacarter4358
    @christinacarter4358 Před rokem +65

    Heading to the library now to get:
    1. The story telling animal
    2. Wired for story
    3. The story factor
    4. On writing a memoir of the craft
    5. Made to stick

  • @JaxAndree
    @JaxAndree Před rokem +18

    When my mom recently passed away I threw myself into reading a TON.
    I've read over 200 books in the last year and I can definitely see it's impact on my writing.
    P.S. For copywriters besides reading good fiction and non fiction, reading good marketing copy regularly is a game changer. 💛

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

    • @divyamadhubala7102
      @divyamadhubala7102 Před rokem

      I'm sorry about your loss. It's good that you decided to read more. I'm improving my writing skills (only a hobby but I want to work on it)
      What genre do you like to read?

  • @frankanaz2919
    @frankanaz2919 Před rokem +5

    Storytelling grabs the most attention

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @brandonthink
    @brandonthink Před rokem +5

    Daniel Thrussell has been killing it just because he does quirky stories. Really opened my eyes. I never think about storytelling when I write.

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*

  • @vamsik8551
    @vamsik8551 Před rokem +1

    The way you deliver the message is mesmerizing and I am enthralled...
    Thank you Alex🤗
    So much love to you😍🥰

  • @BethGatzaArt
    @BethGatzaArt Před rokem +1

    Just finished your recommendation, Influence. Looking forward to checking these out. Best!

  • @SamVanderWielen
    @SamVanderWielen Před rokem +1

    Thank you, Alex! This was great and so insightful. 😊

  • @LauriPradaEnglidhCoach
    @LauriPradaEnglidhCoach Před 7 měsíci

    A memoir of the craft! I’ll give it a try!!! Thank you for sharing

  • @bencravens2109
    @bencravens2109 Před rokem +1

    Thanks for the suggestions. "Bird by Bird" is also a must read.

  • @learnwithm.o5142
    @learnwithm.o5142 Před rokem

    Thanks a ton, Alex🥰

  • @akash21987
    @akash21987 Před rokem +3

    Thanks a ton Alex🥰 !!! You gifted what I needed.

  • @sofiacosta1897
    @sofiacosta1897 Před rokem

    Great video!

  • @MkcLaura
    @MkcLaura Před rokem +2

    I love reading supernatural fiction.
    But at the moment, I'm reading QBQ - the question behind the question. It's a great book about personal accountability.

  • @Nasi728
    @Nasi728 Před rokem +3

    Read the last one this year and loved it.👍

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*

  • @CalmDown4628
    @CalmDown4628 Před rokem

    Thank you.

  • @KimmySang
    @KimmySang Před 3 měsíci

    Storytelling is a key skill that every creator and entrepreneur needs. Thanks for sharing!

  • @NOYESUSA
    @NOYESUSA Před 6 měsíci +1

    Thanks! Just discovered your channel and appreciate how loaded with value this is. Subscribed ✅ I’m losing major weight and started vlogging… but I need help making my ideas more concise. I’ll definitely be diving into some of these books. 😊

    • @AlexCattoni
      @AlexCattoni  Před 6 měsíci

      So happy you found my channel! Welcome and best of luck on your journey!

  • @MatthewKennedy23
    @MatthewKennedy23 Před rokem +2

    Adding these to my next to read pile, thank you! Another one worth looking into is Building a Storybrand by Donald Miller

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤😊

  • @allaboutdesignstrends
    @allaboutdesignstrends Před rokem +2

    very nice ۔stay connected dear

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @andreaaracil6604
    @andreaaracil6604 Před rokem +3

    Another good one is How to Tell A Story, The Essential Guide to Memorable Storytelling from The Moth. I love the podcast and when I saw this book on the shelves I picked it up immediately.

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      Amazing! 👏

    • @andreaaracil6604
      @andreaaracil6604 Před rokem

      Was at Malaprops bookstore and saw they also made a gorgeous gamified version of the book in a deck of cards. 100 themes with 350 prompts for sharing life stories. It's been a great way for me to get jump started in songwriting as well. Highly recommend!

  • @FinansMentor70
    @FinansMentor70 Před rokem +2

    thank you so much Alex. Nice to meet you. Only I watched a your video. İt is enough for me. You are energetic and knowledgeable

    • @AlexCattoni
      @AlexCattoni  Před rokem

      Thanks for being here!

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @matthewaj5398
    @matthewaj5398 Před rokem +1

    love this Alex

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @alpower888
    @alpower888 Před rokem

    Hey Alex, Thank you for sharing your inspiring informational video. It was all great. I have a suggestion to the video in this way. At around @6:30 when you said "... ideas that fly", the volume on my computer was higher and almost buzzed my hearing for a while. You got too emotional and said the word "fly" so weirdly. Hope you don't mind. If you hadn't told it a little louder that would be so great.

  • @anthonywutkowski199
    @anthonywutkowski199 Před rokem +2

    Love your videos!

  • @tastefultraveler6745
    @tastefultraveler6745 Před rokem +3

    Alex, I also recommend "Winning the Story Wars" by Jonah Sachs. You should add it to your list.

  • @akashiccode
    @akashiccode Před rokem +3

    I recommend “invisible Ink” by Brian Macdonald and his amazing podcast “you are a storyteller”

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*

  • @KingKhan-vf4fr
    @KingKhan-vf4fr Před rokem +1

    Nice video

  • @chandnisoni3979
    @chandnisoni3979 Před rokem

    Your eyebrows are looking good

  • @raissabrena5043
    @raissabrena5043 Před rokem +2

    Hi! If someone has the second book, please help me. I want it so much, but I'm from Brazil and now I Don't have this cash. And I don't now where I can find this books... Help..

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @kendrewreviews
    @kendrewreviews Před rokem +3

    Alex - what about sustainable copywriting? It's really difficult to spread awareness about negative stuff while also encouraging people to take action on issues. Maybe this could be a topic for your next video?

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      Interesting! Thanks for the idea 💡

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*

  • @BriceKamgang
    @BriceKamgang Před rokem +2

    Great !!!

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @modoulaminsaidy9018
    @modoulaminsaidy9018 Před rokem +1

    Teach me how to write to you lol, you are so intelligent beautiful I had to watch your most recent content having first seen your old videos. Thumbs up

    • @writeme6220
      @writeme6220 Před rokem +1

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @GirlBossProductions615
    @GirlBossProductions615 Před rokem +3

    Girl! HOW did you forget Bird by Bird - by Anne LaMott??? Stephen Kings book 'On Writing' is amazing! It is near by laptop (along with Bird by BIrd) whenever I am working on my manuscript.

    • @Avwerote-Deborah
      @Avwerote-Deborah Před rokem

      Where do I get it please?

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      That's a great one! Thanks for dropping it!

    • @writeme6220
      @writeme6220 Před rokem +1

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @marianavictor9464
    @marianavictor9464 Před rokem +1

    Amazing!

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @DanielPaysTheMortgage
    @DanielPaysTheMortgage Před rokem +1

    Hey! Great video!

  • @deepikachoudhary6390
    @deepikachoudhary6390 Před rokem +2

    Hey, great video👍btw your brows look super weird in the thumbnail.

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @bishopbabony5504
    @bishopbabony5504 Před rokem

    Must newbie read all the books or should read one and later and go pick another one after awhile?

    • @AlexCattoni
      @AlexCattoni  Před rokem

      No need to read all of them :) I would say pick the one that resonates the most with you and go from there!

  • @tavleenbhatia9152
    @tavleenbhatia9152 Před rokem +2

    I started reading fiction but got so absorbed I had to yank myself out of it! Fiction is addictive lol

  • @JaxAndree
    @JaxAndree Před rokem +1

    Also, Building a Story Brand is really good.

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @christinacarter4358
    @christinacarter4358 Před rokem +1

    Ughhh, fiction. Well I do really love Jean M Auel

  • @vivianho9345
    @vivianho9345 Před rokem +1

    Like 99% of books on my shelves are ALL fiction, mainly in the YA genre. Because who doesn't love reading drama unfolding in front of you, as long you are not the one involved inside, right?

  • @wallacebankley3384
    @wallacebankley3384 Před 8 měsíci

    "NOMINATION FOR INSPIRING WOMAN OF THE YEAR " CONGRATULATIONS ALEX CATTONI 🎉WORLD

  • @thenerd8001
    @thenerd8001 Před rokem

    Can you make video for non native people and how to start

    • @AlexCattoni
      @AlexCattoni  Před rokem

      Noted. Thanks for the suggestion!

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤

  • @thesecretspy2832
    @thesecretspy2832 Před rokem

    But this does not change the fact that in Antarctica there are 21 million penguins and in Malta there are 502,653 inhabitants. So if the penguins decide to invade Malta, each Maltese will have to fight 42 penguins.

  • @dashingsun
    @dashingsun Před rokem +1

    Earlier you recommendations included Save That Cat...... It is missing NOW... Is there any specific reason?

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      No reason! That was a different video and I like to give out new recommendations, rather than the same ones over and over again. Save The Cat is a great book and I still recommend reading it :)

    • @dashingsun
      @dashingsun Před rokem

      @@AlexCattoni Thank you for the reply...

  • @ZarahPotchichang
    @ZarahPotchichang Před rokem +1

    I love this content... But please don't use that eyebrow makeup ever again. You're beautiful, but the eyebrows are distracting 😅

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*❤❤

  • @zhangjin7179
    @zhangjin7179 Před rokem +1

    You have excellent teeth. What kind of toothpaste do u use?

  • @Komalwritescopy
    @Komalwritescopy Před rokem +1

    whats wrong with your brows?
    hahahha LOL

    • @writeme6220
      @writeme6220 Před rokem

      *Thanks for watching send a direct message right away on the above number for more enlightenment:••*