Starting a Multi-Million Dollar Swimwear Empire | Erin Deering of Triangl

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl-that’s when everything went mad. But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.
Listen to Nathan and Erin discuss:
How Triangl started on a second date at the beach
When their manufacturer stole their idea
Why businesses undervalue word of mouth
Their “one bikini sale a day” mindset
Connecting with Hailey Bieber, Bella Hadid, and the Kardashians
Dealing with copycats and competitors
How they stayed lean amongst extreme growth
Her mental health challenges in coping with success
Coaching and mentoring women in business
And much more business and personal growth advice…
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[@hadrianthomas5024]

Love how she started out lean to show you don't need the big investment to start. If something works on a small scale you can grow it from there & she's showed it worked. Plus you get to keep full control.

[@FoundrStories]

Thanks for watching!

[@scottc2892]

Absolutely brilliant interview Nathan and Erin. I love that Erin touched on failure - everyone knows the statistic about something like 80% of businesses fail in the first five years.. but there is another stat many don't know about; of those that failed in business and were brave enough to dive back in that number IS INVERTED.
In other words, an entrepreneur who is brave enough to go back into business after a failure, knowing what they now know, have roughly an 80% SUCCESS RATE.

[@thedanielbudai]

wow, so much inspiration.

[@FoundrStories]

Glad you think so!

[@kimhart7234]

Brilliant interview.

[@KlaasVictor]

Fantastic interview! Thank you 😊

[@FoundrStories]

Thanks fo watching! Glad you like it.

[@omarygonell]

Great interview! Just followed Erin on Instagram. Also, non business related but fashion, I really love your outfit, especially the blouse!

[@FoundrStories]

Awesome! Thank you!

[@ashleylisboa7113]

So inspiring!!!

[@FoundrStories]

Thank you!

[@peace-1712]

Love it

[@kimmadzianike491]

I have really really loved her. great interview

[@thedanielleshow5439]

Wow!! That’s literally all I can say. This interview literally moved me.

[@sallyjaneasher]

Fantastic interview! Erin has a lot of entrepreneurial wisdom to share💜

[@FoundrStories]

We agree!

[@jennifermarca7119]

Is MLQ -Minimum Level of Quality?

[@juliakolosa8019]

Minimum order quantity.

[@smilli6415]

scam