How Amul Killed Competition ? | Business Case Study | Aditya Saini
Vložit
- čas přidán 27. 02. 2024
- Check out Odoo:- www.odoo.com/r/SfR
-------------------------------------------------
Research Document - docs.google.com/document/d/1X...
------------------------------------------------
Amul | Dairy industry | Amul Girl | Dairy products | Market expansion | India's milk production
Discover the remarkable success story of Amul, the dairy cooperative that thrived while others faltered during the pandemic.
In this video, learn how Amul not only survived but flourished, generating a staggering revenue of 53,000 crores during the COVID crisis, introducing over 60 new products, and providing extra support to its farmers.
With a target of 1 lakh crore by 2025, explore the business and marketing strategies that propelled Amul to the top, spending just 1% of its revenue on marketing compared to the industry standard of 10-15%.
From its humble beginnings with just a handful of farmers to becoming a billion-dollar revenue generator, delve into how Amul revolutionized the dairy industry while staying true to its cooperative roots.
Uncover the secrets behind Amul's minimal marketing expenditure and its unparalleled success in this captivating video. Witness how Amul overcame challenges, embraced innovation, and emerged as a beacon of resilience and prosperity in the face of adversity.
Join us as we unravel the extraordinary journey of Amul, an inspiring tale of triumph against all odds.
-------------------------------------------------
MORE POWERFULL VIDEOS:
💼Business Case Studies: • Business Case Studies ...
🏭Dark Sides of Industries: • Dark Sides of Industri...
📈Stock Market Case Studies: • Stock Market Case Stud...
🏟Startup Case Studies: • Startup Case Studies
🎧Aditya Saini Podcasts: • Playlist
-------------------------------------------------
MY SOCIAL MEDIA HANDLES:
📸 Instagram: / aditya.saini4
📝 Linkedin: / adityasainiofficial
🐤 Twitter: theadityasaini?t=...
📹 Facebook: / realadityasaini
📟 Facebook Page: / adityasaini04
💬 DISCORD: / discord
------------------------------------------------
MY OTHER CHANNELS:
OpenCast: www.youtube.com/@Opencastshow...
OpenCast Clips: www.youtube.com/@openmediasho...
Open Finance: www.youtube.com/@Openfinances...
-------------------------------------------------
📱FOR COLLABORATION & BUSINESS INQUIRY: collabwithadityasaini@gmail.com
THANK YOU SO MUCH
#adityasaini #adityasainicasestudy #businesscasestudy #casestudy #amul #amuldarkchocolate #amulbutter #amulproducts #dairy #dairymilk #dairybrand
Check out Odoo:- www.odoo.com/r/SfR
hi, ty for another amazing education video
Aditya bhai apko ek bahut important topic bata rha hu. Hamare desh me milk demand aur supply me bahut bada difference hai. Uss difference ko milavat adulteration wale fulfill kar rhe hai aur crores of Indians ki life aur health ko khatra ban rhe hai. Sarkar import ban hataye
QQ@@Thepatriot8356
bhai plz canon nikon and sony jesi camera company ki funtioning pe ek video Bana do❤
dark reality of dairy farm and slaughterhouse.
when i was a kid i used to saw newspaper for amul girl taglines
Aditya bhai apko ek bahut important topic bata rha hu. Hamare desh me milk demand aur supply me bahut bada difference hai. Uss difference ko milavat adulteration wale fulfill kar rhe hai aur crores of Indians ki life aur health ko khatra ban rhe hai
indeed truth video needed
@@shekharkapoor9208
Guy's
We should try to Consume A2 Milk, Curd, ButterMilk, Ghee of Desi Cow of Bharatiya 🇮🇳 Breed
Its milk is better than the milk of foreign cows breed
Desi cows give less amount of milk as compared to foreign cows, that's why many people do not keep them, whether at home or in the cowshed
But we should focus on the quality of desi cow's milk instead of its quantity
Desi cow's milk should be used in less quantity as compared to foreign cow's breed milk. Since it contains homengus,
it requires a lot of physical effort to digest it properly. And our body gets as much strength from a little milk from a local cow as from double the milk from a foreign cow. This makes it clear that a desi cow cannot give much milk. But the power of the milk they give is better than double the milk of a foreign cow. And quality is a different matter.
Milk from foreign cows causes many diseases. You can avoid all of them with desi cow's milk. Just keep the dosage according to the physical exertion. We should pay more attention to the quality of milk than quantity
Jai Bharat 🇮🇳
@@Priyaykanth_Panwartrue but unfortunately in the present day a2 milk is not available everywhere, I tried searching near my area but no one sells a2 milk
@@jojowowo628
Yeah currently it is not available everywhere
But if demand increases - availability will also increase after some time
Government is also trying to revive a2 cow by some initiative
🙏
@@Priyaykanth_Panwar Good thing if the govt takes some steps to increase its availability. Currently I am consuming powdered a2 milk which I order online
14:02 who else notice fit tuber 😂
Bahut smart lg rhe hai saini bhai
😂
But the bitter truth is that currently amul is purchasing milk in very less price roughly 32 - 38 /litre & the market price is 60/litre depending on regions.
Packet Milk Can't be Made without Adulteration 💉 🧪
+ it's Cost Rises because of Travel from Farm Sheds to Collection Booth to Processing Plant than back to Distributor to Retailer than to Customer
Local Dairy or Neighbour Cow's in Village is Best (If they are Not Mixing anything Bad)
People say its risk because in brand adulteration it is Fixed
But in comparison with Local System it can be too much or No Adulteration
If People want to Check Test Kit are Available in Market & Test Lab too are Present
+ In Cities Many People doesn't want to take Responsibility of Daily Fixed Purchase in comparison with Brand's they have to take daily or if they are going on vacation or outside town they have to inform before
People are not United to take action against if someone doing bad thing
& if Inspection Department comes they didn't support the department sometime people have above links in Politics or Powerful by Caste or Religion in that Particular area
So Department needs Support
A Shopkeeper margin on amul packet milk 0.5 - 1 ₹
Then he keeps it in Refrigerator too, Amul Packet milk has date of 48 hour's after they left Factory, Mother dairy has 72 Hour's
In morning Amul - 40 hour's left (1.5 day)
Mother Dairy has - 64 hour's (2.5 day)
No one want's to purchase in last date
Everybody want's fresh
In some areas they have to give Polybags after banned also
Customer does want to struggle a little bit of bringing bag at shops Reusable
Question is People want Short term or Long term Benefits
Packet Milk Can't be Made without Adulteration 💉 🧪
+ it's Cost Rises because of Travel from Farm Sheds to Collection Booth to Processing Plant than back to Distributor to Retailer than to Customer
Local Dairy or Neighbour Cow's in Village is Best (If they are Not Mixing anything Bad)
People say its risk because in brand adulteration it is Fixed
But in comparison with Local System it can be too much or No Adulteration
If People want to Check Test Kit are Available in Market & Test Lab too are Present
+ In Cities Many People doesn't want to take Responsibility of Daily Fixed Purchase in comparison with Brand's they have to take daily or if they are going on vacation or outside town they have to inform before
People are not United to take action against if someone doing bad thing
& if Inspection Department comes they didn't support the department sometime people have above links in Politics or Powerful by Caste or Religion in that Particular area
So Department needs Support
A Shopkeeper margin on amul packet milk 0.5 - 1 ₹
Then he keeps it in Refrigerator too, Amul Packet milk has date of 48 hour's after they left Factory, Mother dairy has 72 Hour's
In morning Amul - 40 hour's left (1.5 day)
Mother Dairy has - 64 hour's (2.5 day)
No one want's to purchase in last date
Everybody want's fresh
In some areas they have to give Polybags after banned also
Customer does want to struggle a little bit of bringing bag at shops Reusable
Question is People want Short term or Long term Benefits
Aur bhi bahut saare expenses hote hai aur phir apna profit bhi nikalna hota hai, vo business kar rehe hain koi charity nhi to aisa hona normal hai
that's fake WhatsApp knowledge.... they give 80 percent of the market price to farmers.... 😅
28 rs...😅
Information overloaded , seems like a full fledged educational video, not for entertainment purposes .
Mother Dairy Father of Amul🎉😅
Gotta agree amul ice creams are theeeee best !!!! Even better that quality walts !!!
Mother dairy is far better than Amul as it uses only 1.7% Es Preservatives while amul uses 3.9%
Love you from Jaipur ❤️
Jabardast video❤💯
The man of unity.🙏🏼
when I was kid I saw advertisement of amul in the newspapers and TV's but amul make strategies like printing their new products in the milk packets which are already gaining in the market and I think that was the strategy by which amul spent only 1% of its revenue in advertisement just same in classmates notebook and ansara pencils........ and so on......
Amul, the taste of India ❤
the pride of india
Nakli dudh of India only water no buttermilk
Amul really have the best strategic managers
Amul is goated😊
AMUL is Love & Nostalgia ❣️
THAT'S WHY WE PROUDLY SAY AMUL THE TASTE OF INDIA
Buhat info daty ho bhai ap mein Lahore Pakistan se hon
Bhai suno amul ne 53000 cr ka revenue kia.. Or usne 1 % advertising or marketing m krch kia... Toh 530 cr kya kum h.... Uske competitor usse kum ka revenue krte he jse 1000cr usne 10% kia toh 100cr hogya toh yrr kum kse hua
Great Content 💚
No one can replace Amul.❤
Beeing proud I'm Manthan...1st Indian Oscar nomination 😤
❤
Bhai ad kyun nhi aa rahe video pe ?😢
Very informative video.. 1st comment
JAi hoo Aditya baba ki
❤❤❤
Amul advertisment play a main role in marketing because the ad is really heart touching because they used the our country name
Op bro ❤
Proud consumer of amul
😂
Lucky hu bhai main "The milk city of India Anand main raheta hu❤ AMUL
Respect button for *Mr. Tribhuvandas Patel* ❤🙏 ( Founder of Amul )
Please make a video on affiliate marketing
Make video on ultratech cement please
Amul is an emotion 😍 n we support Indian company ❤
Sir eese family branding bhi khte he
Hamre delhi m Sabse jyada mother dairy chalata h. Amul ka itna nhi chalta . Kyu amul k distributer bhout bekar h
See I am from gujurat ahmedabad amul supply is good here what amul is doing it sets up store at every AMC(ahmedabad municipal corporotion) garden and builds the store there and the maintainence of garden comes under Amul its a great deal but a direct cut down of competition. But if you go to smaller cities like mehsana,etc. amul supply is very less and what it does is white labeling from dudh Sagar
Please increase you Sound Volume
Nice
He deserves more subscribers
How much
10 million
To be honest why i buy amul products is just because of quality and trust nothing else if didn't find any amul products I just opt for mother dairy ❤❤❤
Mother Dairy is best...........
Make video on how to become youtuber and Niches, tools etc
Iam btech dairy technology student
Mai to ajj tak amul ka doodh nahi Piya ya to mahananda ya to Gokul 😂
Proud to be Gujarati ❤
bhai black rock ke bareme kuch videos banao
Bhai ki hairstyle mst lg rhi nam ky h iska
But amul cannot make profits in Karnataka.... Nandini is strong brand
Same in Rajasthan
Saras is more favourable than amul
Same in Punjab .. verka is biggest milk brand here .
True
Cause of amul bjp lose 😂
@@LEO-jn9ti 😂one of
अमूल-दि टेस्ट ऑफ इंडिया😁😁👌👌👌
Ye jo Amul girl hai, hum iss se pehle kabhi dhyan hi nhi Diya
Respect Button ✅
nice video
I am from Anand.
Government always takes a highly responsible decisions everytime!!
bro till little bit slow..ur like express trine 😅
Sirf Amul aur Tata desh ke liye kam karte hai ❤
Not Kaira Its Kheda District
Bhai voice bhot Kam hai😢😅
Dhruv Bhai bolo Jai Shree ram 🚩🚩
Ye dhruv nahi hai bc
24 march my birthday but lockdown....😢
Why only 100k views atleast 1M views too hona chahiye tha
ITS NOT KAIRA ITS PRONOUNCE LIKE - KHEDA ( A DISTRCT IN GUJJRAT U CAN SEARCH) I WAS CONFUSED WHAT IS KAIRA THEN I SAW IN VIDEO
Where is country delite
dark reality of dairy farm and slaughterhouse
Vegetable farmers bhi aesa kuch kar le to bhot hoga
❤❤❤
Kheda District not Kiara...
Bhai kheda ko kaira bhi kehte hai
5:55
Nandini for Karnataka
What do u mean by israel Palestine ki war?
you are better than abhi and niyu
Why?
@@Anoymous464 they are biased against Hindus.
@@Anoymous464 no shit talk no elvish were harmed in this video.
😊 अमूल दूध पीता है इंडिया
अमूल दूध एक ब्रांड है जो बहुत पावरफुल है
Bich me Fit Tuber aa gaya 😆
Proud employee of Amul. 💪
Sir kya inka doodh pure ha
Hats off RS Sodhi ❤
You saying killing compitition but in Rajasthan Amul is as small as not exist. Rajasthan people only know Saras brand and quality wise also Saras far more better then Amul
amul ka ipo agar aya that will record breaking
nahi aayega because amul is not a company
GCMMF has been exporting Amul products including paneer; cheese, ice creams, chocolates, and other dairy items to more than 50 countries including in West Asia and Africa, 😀
Amul is not brand it's family of India
Bi aj b bart m 70 prtisat nkli dud h
Amul also can't beat gokul
Bhai tu thoda time leke upload kar views down ho rahe h
Whatever it is we Nandini milk❤❤
GCMMF has been exporting Amul products including paneer; cheese, ice creams, chocolates, and other dairy items to more than 50 countries including in West Asia and Africa,
Sudha milk case study
Board students attendance mt lagao
Jaake padhai karo
😂😂😂
Kabhi socha h gau mata k bachde ko dudh mila hoga ya nhi?
Me anand ka hi hu😅
Me Anand se huu
800 crores bro what u have problem with crores u always say it wrong 😂😂😂😂
Aaj Mera birthday hai koi wish to Kar do
Happy Birthday 🎉😁
In Karnataka Amul ko success nahi mila aur aagay bhi nahi milegi, bcoz Our legend Nandini 😊 aur amul ghee ka quality nandini ghee ke samne piddi hai.but i love amul ice cream.
I think amul ko unke diary products ke karan jyada prft milta hai na ki sirf doodh se.
Maharashtra -Rajhamsa,doodh pandari.
Karnataka - Nandini,Arogya
Tamilnadu - Arogya
Andhrapradesh+Telangana=Heritage,Thirumala
Rajasthan-Saras
Usey ganta fark nahi 😂 padta who USA mey bhi apani new market khuje Raha hai tum pade raho Apne state mein
@@djhack007 Kholne do muje kuch ghanta fark nahi padta. MUJE mere Nandini brand uske quality aur authenticity taste pe garv hai.Faltu amul KE jaise chemicals nahi pilate logoko. Tum badnaseeb ho jo Nandini KE products ko consume nahi karsakta. Khate peete RAHO amul ki chemicals ko.😂😂😂😂
GCMMF has been exporting Amul products including paneer; cheese, ice creams, chocolates, and other dairy items to more than 50 countries including in West Asia and Africa, 😂😂
@@raknuogut amul>>>>>>>>>>>>>>>nandini or whatever
Thumbnail dekhkar kuchh aur laga😅😅😅😅
लगता है माईक लेने के लिये पैसे नही है🤣
10:00 customer baklol hai😅
Yogi par video banav😅
Amul ne gujrat ko bachaya hI
Amul ne Karnataka me BJP ko Hara Diya 😂😂
❤❤❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉
Kis kisko CZcamsr banna hai 😢🎉❤
Thankyou for 1 ruppes super chat wala mar banna hai kabe be 😂
Kis kis ko scammer banna hai
Mahabeer wala sala😂
Mahabeer wala sala😂
@@Thepatriot8356😂 mereko