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The Psychology Behind Selling a Product
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- čas přidán 20. 10. 2022
- Watch the full video - • 2017 Personality 21: B...
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Sales is simply about allowing someone to share something with you and you then use their thinking and words to package it and sell right back to them... communication is key, more specifically listening. Selling is in listening, not talking.
Incredible. It’s interesting watch Peterson not take accountability for the fact that he couldn’t sell his tests.
@@Sapphire1721 He has sold me on them, iv bought them.
@@Sapphire1721What are you on about? He’s sold millions of those.
Whoever is producing this amount of useful clips for J. Peterson is doing a great Job.
It's JP himself.
The man is multi-talented genius.
@@NickNicometi high g factor universalizing/generalizing in nature, so highly intelligent peeps often tend, to a certain xtent, 2 b skilled at all endeavors they attempt; midwit normies HATE tha reality of dis. tha only reason highly intelligent ppl usually dont become legit rennIssance polymaths anymore cuz not enough time xist in tha modern world & occupational specialization forced on tha vast majority of tha population as a matter of course; in a alternate timeline, JBP couldve become a folk guitarist or a evolutionary biologist or a xperimental visual artist, etc
I think he said once that mostly another family member (I think his son?) does the clips
Mikhaila helps Peterson run the company
I mean he’s partnered up with DW+. They’re probably professionals at looking at the viral moments.
I worked in advertising and this is so spot on. Well done Jordan Peterson. You really know your stuff.
Rubbish!
@@richardmatthews7489 how?
Peterson does a good job for his oil sponsors
oh yeh lots of work with zebras in ads?
@@QuanNguyen-og6pqHe won’t answer because he can’t back it up.
“When people say they want to be happy, they really mean they don’t want to be in pain.” Brilliant and insightful.
Applies to hiring for jobs too. Most hiring managers pick not the best candidate for the job, but the one they perceive as least risky.
That's why qualifications matter so much, even though they don't say much about how competent that individual is.
@@tuhaggis Agreed.
Exactly! Least risky to make them look stupid.
"You might be successful when you're visible, but you also might be dead" 😮❤
I study Marketing at university and this 9 minute video by JP has basically summed it all up :,)
ibm watched this video in 1970.
So you’re a student currently and you think you know everything about the thing you study? Otherwise how can you say he summed it all up.
@@Stierenkloot I also study marketing and I agree with the guy saying that JP summed it up pretty well, because the marketing lecturers literally talk about creating and selling products in a similar fashion.
@@Kristupasas I’m not saying he’s wrong I’m saying you wouldn’t know. You’re only a student still. It’s very arrogant to make this claim. As if you know it all. You don’t. You don’t get to say stuff like that.
@@Stierenkloot Who pissed in your coffee?
Good advertising matches a product's virtues to a customer's ideals. Bad advertising fools people into buying things they don't need or that aren't what they claim to be.
Don't forget you're also the lion. Mark your zebra if you want to have the best chance of getting it.
Zero in on the one thing you really want to have and forget about the all other things you could have.
True. I think people have the capacity to do things that are complete opposites of each other. They just need to right context to activate a side of that duality.
The regressive left are completely tolerant of minorities even when the minorities commit violence. But they are intolerant and violent towards everyone else.
The thing that you marked wouldn't be very happy with it though, and will be looking for a solution to keep you away.
👋
@@cryora lions dont mark their zebra they find a zebra thats already marked, like JP said one with a limp etc.
That's why companies conduct focus groups to gauge public interest before pouring millions of dollars into R&D wondering if the product will be successful.
00:01 Continuous market communication is key to product development and sales success.
01:06 Customers are too busy to buy unless urgent
02:17 Importance of perception in selling products
03:24 Zebras' stripes are not for camouflage
04:39 Study difficulties in identifying individual zebras
05:42 Lions pick out weak zebras
06:51 People tend to camouflage themselves within the herd for protection.
07:59 Well-being scales focus on avoiding suffering rather than seeking happiness.
so grateful to have this sort of access to Dr. Peterson.
Good idea to do some sub ten minute videos, so much powerful and revelatory information in these lectures, this will do until I can watch/rewatch them all. ❤
Yeah, it's quite sad to see that all of JP's old things are open to see, but the issue is that it would take months and months of ONLY watching jp to see them all
JP: “Stop me if you’ve heard it before…”
Me : “Ah, hell no.”
WOW, WHAT A LECTURE! I WISH I HAD BEEN TAUGHT THAT WHEN I WAS IN HIGHSCHOOL... MY LIFE WOULD HAVE BEEN SOO DIFFRENT.
I'll apply what I learned here to sell my novels.
I keep highflyer pigeons The most are blue when I fly a pigeon that's another color of others its the first that Got chased or taken by the falcon
Make people insecure, then say the product will make them secure. Ads make you feel inadequate and the product is the hero of the story, you -the target market- are usually the villain. If the hero wins (and you buy it), you are redeemed.
Robert green said this in his book art of seduction in part 5 a section that talks about creating anxiety
It's not about making people insecure. It's about knowing their insecurities and speaking to those insecurities. People with those insecurities will be interested in what you have to say. All people are innately insecure about a multitude of things.
Say that again, only this time say it in English. ( ln other words, what are you talking about? )
Gold
I’m changing the job titles of my “Success Coach” into “Not Fail Coach” 👍
He has a very interesting body language. Great man
I wish there was a link to the full lecture on these
czcams.com/video/Q7GKmznaqsQ/video.html , was in the description
It’s tough advice to take though if you want to have an extraordinary life. Zebras don’t get rewarded for being risk takers, they just get punished, homosapiens can have exceptional rewards from risk taking.
I fuckn LOVE dr peterson but he doesn't understand thinking big in business
But he's still the top g for psychology for me
When Akio Morita's team developed the first Sony video recorder he introduced the concept of time shifting to consumers who could not understand the utility of recording a television show they watched at its normal broadcast time. When enough people understood that they could watch their favorite shows at anytime, then sales took off. Unfortunately Sony would not license their Beta technology therefore the lower quality VHS video format dominated the market.
invisible and to be left alone.. that explains a lot to me. Briliant. Thank you.
If ANYONE is qualified to give advice about the dangers of success and visibility, it's Jordan Peterson.
One reason to make sure the neighbors are all armed; if they come for your arms, they come at their own peril. Not so damn easy being a predator, is it?
Statistically one of the neighborhood residents is unstable. another is subnormal iq. another is addicted.
so maybe don't arm the neighbors too much.
moderation, like Canada, UK.
@jim
What does that last sentence mean ?
Kill or be killed essentially ?
Just about every company when you go to their platform they track you they track every website you go to that’s one way of how they know what people are interested in because more than likely if you’re interested in buying something you’re gonna look it up.
There are plenty of Anti-Trackers out there
just because you search something doesn’t mean you’re gonna buy something. that’s more for ads but for me personally ads annoy me, not make me wanna buy something
@@chernxbyl9140 Ever hear of AD Blockers?
@@chernxbyl9140 Well they do that so that they know what you’re looking at what interest you
@@chernxbyl9140 Don't you realise if if you develop a product - how you going to get consumers to even know your product is out there, that it even exists. Without advertising no one sells anything.
Advertising is good. It tells and informs everyone about products and services that can help and make life easier. You got to have advertising ANDforget that it can seem annoying in between segments of your favourite TV show. It is the cost of these commercials that pay for your shows to be on the air in the first place. Ad agencies go to a lot of effort trying to make their commercials interesting.
loved the zebra story, had forgotten about it
I get what he's saying. People don't like failure or success not because of the negative consequences that can come with them, but because it makes them stand out while they want to blend in.
Dr. Peterson, your thoughts on people buying into "not failing" over succeeding; it reminds me of how you address your audience. These individuals come from dark places (some of them; some darker than others) and are looking for a way to not drown, as opposed to these self-help guys that market success, money, and cars. Maybe it's more realistic for people to digest, or maybe the audience your work attracts is more concerned with limiting negative emotion as opposed to seeking positive emotion. I suppose I'm just thinking out loud. Keep up the good work.
Tried categorising an entire Audience? "They all come from dark places" Really?
I think you’re correct, which is why you’re not getting upvotes, and why another commenter already attacked you. Your comment paints a red dot on the zebra.
@@MrClockw3rk These pesky but tasty 🦓's will try anythin 2 see a fellow 🦓 red dotted makes em feel safe...
@@MrClockw3rk U think quoting what someone says is an "attack"? Is 🎨 an entire audience with 1 brush acceptable?? Generalisations away...
@@yepsame2you805 you’re incorrect and I think this is the problem with the world today, and especially with politics. If you read what I actually wrote: “These individuals come from dark places (some of them; some darker than others)…”. I’ll repeat, I wrote, “…(some of them;…). Please make sure you understand what you’re trying to rebuttal before your rebuttal; Debate Class 101.
6:41 Life Lesson right there.
Hence why the Mercedes A and C class sells like water in a desert, it's not a symbol of success per say, it's a symbol of generally NOT a failure. Sure, in wealthy societies, it's a horn of failure. However in general u won't be associated with any kind of negative perception.
So what car is a symbol of success in wealthy societies ?
@@fritzthekidd Are u being facetious or genuine? Cuz that's a pretty obvious answer
Good info
Noone wanted to buy Vincent's art. He painted anyway.
Art is a different market. Fine art is luxury market tax evasion mechanic. They want to hide their wealth in paintings.
this is basically a lot of backbone points about marketing which is great information
This is actually pretty damn useful. I have blog on very unique topic and i wanted to sell services from my blog and people just dont want to buy them which puzzled me. Because i thought that since my blog have almost no competitors - people will be interested in that, but they simply didn't care.
Literally one 9 minute clip save me from maybe months of useless trying.
good luck with your business!
You probably face unique challenges with selling a niche product. Don't quit impulsively. Even when there is a clear target group for a specific product, there are many other factors.
@@MrSaemichlaus exactly. This is why people always insist you focus your career on one industry niche instead of diversifying. You can't sell something without understanding the market and the buyer intimately
Peterson 2024!!!!
You must be a Marketing major. Or Business. Is he for sale? I haven't paid a cent...Oh yes I have. I have spent money on him. But what he gave me- I GOT FOR FREE. Take care, Stranger.
I'd vote for him if I could powerhouse 🧠
@@mariagarced1013 Ya comment makes no sense? Is it just woke haters preaching tolerance? -Good work stranger...
@@yepsame2you805 You're right. It doesn't make sense. I don't make much sense anymore. I can no longer predict what he'll do. He would be a great Prime Minister. But right now, he is more influential than any Prime Minister, or President. I admire him greatly, but, quite frankly, he has become a Conundrum, to me. I still love him though. I just, perhaps, follow him WAY TOO MUCH. I'm on CZcams too much. I gotta regulate. Take care, Stranger. Thanks for reading my comment.
@@mariagarced1013 Your implying there "was a time u could predict what he would do?" Really?
Lots of uploads of great great bite sized life information.
This man is a gift to society.
You don't even need to agree with him to learn soo much
Create something you as the creator love. Create something you wish existed in the world. Create it and then release it into the world and let it do what it's going to do. Your only job is to make it and in making it you'll discover more of who you are and what you believe. It's about the journey.
No it is not. You have to sell it!
@@Sapphire1721 The thing will sell itself if it’s truly great. That’s why “salesman” have to exert extra energy to “convince” you to buy something rather than giving you the facts and letting you decide for yourself. Take Tesla for example (the car company), they don’t pay a single cent for advertisement and yet are the most valuable car company in the world. It’s because they focus on making something actually great rather than trying to use fancy terminology and phony tactics to get you to buy their product. The thing will sell itself!
THANK YOU.
If I had asked people what they wanted, they would have said faster horses - Henry Ford
Aren't cars just faster horses after all?
True!! PEOPLE CARE MORE ABOUT NOT LOSING MORE THAN BEING SUCCESSFUL...
Where’s the full lecture
How do you sell it when censorship prevents any sales approach.
I guess this is one angle to it. Pain points matter a lot. This may or may not involve what the herd does.
What I learned is to approach motivation from the 7 deadly sins. The sins reflect human motivation and if you are able to identify someone's "sin", you attack that angle.
Say, someone has the tendency towards pride. Tell them how your thing can help him stand out and get praise. Say someone is envious. Then get a famous personality to endorse your thing. Then, point out that the famous person has your thing.
Wow - this is really good. Can you explain the other 5. And how can you quickly identify someone’s inclination.
@@Sapphire1721 I don't see the rest being related to the video, but it's a bit simple really.
Lust? Use sexy imagery, or dress yourself up, possibly provocatively.
Sloth? Sell them the convenience, deliver on the promise, and normalise that convenience so it isn't perceived as a luxury.
Greed? Create an illusion of scarcity. Make offers that are good only now. Point out the "savings" from buying more. Worst cases are, of course, outright scams. Sell the dream of getting everything you can imagine, quickly.
Gluttony? Do what McDonald's does. Show scrumptious food eaten by happy people living active lifestyles, totally not getting fat.
Wrath? The military industrial complex. Make people fight. Sell both sides the means to beat each other. Or the media, and possibly politics too. Cater to "a side", and show how stupid the "other side" is. The more angry they get at the image you create, the more you make.
I don't really know how to identify them quickly. I'm a learner at this as well. I guess it can start with asking "What are you looking for?"
I would like to think that eventually we can be more driven by the 7 virtues. Until we do, the reality is these temptations exist, and it's up to each one of us to grow wiser.
Wow I never thought of it like that the person doesn’t want to fail more than they want to succeed. What’s that scripture pride goes before destruction..
When I listen to interviews with Athletes, they always say they hate to lose more than they love to win
@@romancarp6427 Well I’ve never been much of a winner at anything so I really wouldn’t know what that feels like..
To me being "in the herd" is suffering. But that's okay, long accepted I'm not a part of that but also not worried about the predators (beauty of being nuts, they stay away too).
Maybe your just sick so the lions don’t want to eat you
@@destinya3640 sick as in weak, no. What I've discovered is more mentally unstable = unknown element so odds tell them something off. It's weird at night, seeing a group of 3-5 physically more gifted persons but they walk away from me... Of course it creeps me out too, like is there something that seriously messed up with me vibe wise.
In other word, casuals wanna follow the trend to be included in the cool club. Could never be me!
This is partly why people and businesses are afraid to speak out against woke movement, nobody wants to be singled out outside the herd because no one wants to become an easy target
Find one clip from JP that the title remains the topic of the video from beginning to end lmao
I think this is the same topic all the way through.
Amazing video and thank you for breaking it down!! Despite the economic downturn, I'm so happy 😊I have been earning $ 60,000 returns from my $7,000 investment every 12days.
That's awesome. I dealt with crypto last year on Robinhood, tried some index but didn't take it out so I lost it by the end. Any consistent strategies?
She is also my personal trader, crypto analyst and account manager. With an initial invested capital of $8000, it yielded returns of over $22000 within two weeks of trading. I was really impressed by the profit Actualized.
Trading with Benito's strategy is nothing new to me, I opened a trading at $5K, and I've been able to scale to $18K in two weeks.
She’s active with this ＋𝟭𝟮𝟬𝟱𝟱𝟭𝟮𝟰𝟮𝟴𝟰 currently
she will guide you ☝️
3:27 That's fascinating.
That was fascinating
Subtitles will help many people read it. And take the msg
Keep up the work
He's having fun in this one
Advertising should be unlawful and be forced to have one channel to advertise with
What do you mean one channel?
Excellent excellent clip.
Only thing I had a bit of friction with is that happiness and pain can be independent but they do also affect each other.
Thank you for brilliant advice dr Peterson. God bless you.
oldies but goldies 👌
"People do not care about whether or not they succeed. They care about whether or not they fail."
Me: let me get some of this red paint and swim in it
I'm not exactly sure how I'm not dead.
Ha. Same. I faltered and pretty much retreated to the middle, but wow ((juggling through various paint cans))...it's way too hot, too crowded and too boring in here...
What to you do if you are "bait"? @7:09
Getting eaten
What is the psychology behind theft?
Tell that to Apple
People will definitely buy something good if it is good - the point of 'advertising' is to get people to but lesser products - brand loyalty used to be more of a thing - now companies compete more for market share rather than customer loyalty - they want to monopolize space in your face rather than have the best quality product or service
People need to know your products exists and why they should buy it. Especially if it doesn't already have a foothold in the market. I have learned that the thing that makes companies most reluctant in buying a products is not actually the price but the hasle of adoption/migration, and the fear that something might be wrong with the product down the line. They will often stay with what they know is a lesser products. At least they don't take any risk doing that.
What I'm trying to say is that the best products doesn't automatically win. The already ingrained products wins much more than you would think despite lacking quality.
@@codingrules I agree with that and think it applies to oil execs wanting price out future tech kill innovation despite knowing they are killing the planet by lying about their tech killing the species.. makes more sense to entrench themselves where the profits are.. Buy an oil friendly news outlet's propaganda.. than risk losing what they have, even If it ends all human life.
Wrong.
@@codingrules Good point. But you're only talking about the side of the current product
1. Inertia - existing habits and switching cost
2. Anxiety - worries about the new product down the line
There is also the side of the new product
1. Push - problems with the current product will push the customer to a new product
2. Pull - benefits of a new solution will pull the customer to a new product
It's a tug-of-war. A customer will switch if the push and pull overpower the inertia and the anxiety.
People won't know if it's good unless you advertise to them. People are generally busy and distracted with other attention grabbing things. Anyone with a good product needs to advertise. Also great points by TJarl and Al Barleta.
This is fucking gold
I'll take "invisible & left alone". thanks
“You might be successful at being visible, but you might also be dead.”
This is why being a redheaded child is bad. When a group of kids are misbehaving at recess, the redheads are singled out by the teachers.
man, after listening to him for the past 5 years, still have things that I haven't listened.
This is hugely debatable. He’s wrong and right at the same time. Ton of variables in this.
We have an old saying in South Africa about hunting lions. Who do you take with? Five guys fatter and slower than you.
Nah the five fat guys will take up a phalanx formation while you bolt off by yourself and the lion goes after you
? How's actions affected by opposite self polarity if I drink does it cause others the same or if I drink they don't this goes for all actions behaved
Advertising the new bitter JP with his old brilliant content. Way to go.
This is exactly textbook marketing. Unfortunately, this only is the theory. In practice, most goods and services (when it comes to new product development) are developed in the backwards fashion he described initially explaining why most new products and services fail. This is an endemic attitude among engineers especially. They think if they build it, they will come, and don't want anyone interfering in their fantasy (or employment).
Then why do some people like to stand outside of the herd and be noticed?
Mosquitoes do like the color black but they don’t like white
Come on man
Don’t need to advertise a product that’s literally addictive. I’ve never seen a cocaine ad, and yet it’s more profitable then any legal business
Because it alleviates the pain of their lives. And also creates more pain after the high.
What?
Blasphemy at 5:09
Clearly you did not take the Leo into account when you made that statement. I'd 100% disagree because the Leo loves the spotlight. They love the success but they also love the failure.
Overall. All things considered I agree with the message.
1:16 they're on fire and you're selling water. congrats
Being invisible isn't a life. It's not living it's merely surviving. JP isn't invisible right but he's an addict too. Often ppl need a crutch bc they do need to succeed, and they fear failure which is not healthy...
It's AI an sports of all sorts
bro, i got a whole lecture about animals tf this has to do with selling
Please rename or recut the clip. Make it about people motivation to camoflage themselves against the herd. Not exactly about selling.
right.!!
If u Payed attention for 10 mins. It is as title says.
I think I missed something! 😮
Set my instagram to private again, I guess.
This advice doesn't apply for dating unfortunately. I tried it and my market research led me to believe that women want an attractive, well groomed, in shape guy who's charismatic, confident and has a sense of humor. After getting this information I spent years transforming myself into that man, went out confidently into the dating marketplace knowing I was bringing exactly what they wanted, and got 0 investor interest. Turns out women lied on the surveys en masse.
I grew up with a twin sister and got "advice" from her and her friends. Literally the worst advice I've ever gotten they don't even realize what they are attracted too. Nothing gets a girl going like being socially validated by someone else. Basically if you have a history of girlfriends girls see it as low risk, if you don't they see it as high risk. Best advice I can give is lower standards to get any girl possible then use her for social validation as you work your way up. I design products, if my designs are two far ahead of what is deemed normal from society everyone doubts them, kinda like how a majority of people don't understand the appeal of VR. Who psychology is more approachable, the guy walking into the party by himself, or the guy walking in with a girl. Got to used mindgames against them.
@@ryansampey Haha, yeah never listen to girls for advice on girls. Or if you do, do the opposite of what they say.
In general you're right, but that kind of thing doesn't always work. I'm a very fit guy who's very outgoing. I can be in a place, know half the people there, talking to them left and right, approach a girl with a fun, flirty, confident attitude, and she still wants nothing to do with me.
Honestly, in my life, what I've learned is this: if the universe likes you, you'll succeed no matter how hard you try to mess it up. But if the universe hates you, you'll fail no matter how hard you try to succeed.
@@fuzzypanda1684This seems like an extremely rare case of failure. If you had to think long and hard, is there anything you think you might be doing wrong?
@@jacker1880 It is indeed a rare case of extreme failure, and I do think about it all the time because it's ruining my life.
Not only can I not identify what is causing it, no one else can either. Most (all) of my friends think I do great with women. I know that because they ask me for advice or talk in a way that assumes I got laid very recently.
The few friends I've told the truth to either didn't believe me or were completely shocked.
I even went out with a dating coach once, in a one on one bootcamp style. He was at a loss for words at the results I was getting. He said something like, you're an attractive guy, you're clearly in great shape, you have no problem approaching, you're confident and not nervous or fidgeting or anything, you carry the conversation really well...I don't understand it, we've been out all day...I don't understand why you're getting the results you're getting.
So yeah, at this point I've built myself into the attractive guy I can be, talking isn't an issue, and I've tried all kinds of approaches, high energy, low energy, focusing on the girl, not focusing on her etc. etc. But nothing seems to work.
@@fuzzypanda1684 You don't ask a fish how to catch fish. You ask a fisherman.
Also, none of that matters. Looks don't matter for men looking to get a girl. It is just an additional cherry on top or extra whip cream. You are thinking of it how us guys think about women which is wrong.
Money, looks, status, etc don't matter. You don't even have to be charismatic.
Men like physical looks and I am sure women do too but it isn't has heavy weighted as it is for men. women look for something else.
Men are logical and women are emotional. All that matters is you make them FEEL a certain way. You can do that in many different ways but all that matters is being able to do it. Most people use the money, looks, status, etc to make it happen but you don't necessarily need them. I don't have money or status. And, I think I am average looking at best. If I'm actually stunning then my answer would be you just need one.
There are fat, ugly guys who have smoking girlfriends. There are guys who are homeless, not well groomed, clearly poor and they still have a girlfriend. There are guys who are average looking, average build, have no car, no money, but still get girlfriends. Not only that, their girls gave them money and drive them everywhere.
And, what ryan said with social validation helps but only gets them to the door. Once they walk inside to find out all of the food is garbage and they don't like it. They will leave. However, a lot of the time the women will sit it out thinking they can fix the problem but it doesn't happen. It typically leads to very toxic relationships.
If I saw someone on fire, I'd probably just let them have the water for free.
Very socialist of you
Thank you francis.
Peterson has a talent to make collectivism seem like individualism.
Id like to be left alone
poor mr. p. now he is an expert in advertising. sure does sell himself.
Zebra and Antifa in black block.
At the end, did he really say "now I don't wanna be a smart elk about this"?
I guess he's still canadian after all xD
A smart Alek not Elk aha
@@cobbenglish1375 Why the hell Alek? 😂
@@Chrisknot94 Actually, on second thoughts it's Alec, not Alek. A smart Alec is someone who tries to appear clever or who answers questions in a clever way that annoys other people.
@@cobbenglish1375 I inferred that much, but thank you for explaining :)👍🏻
😊😅😮😢🎉😂❤
🤐Yes, here I am.🤐
❤😂🎉😢😮😅😊