My Simple (but Genius) plan to Supercharge Haslabs!
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- čas přidán 5. 09. 2024
- I have made it no secret that I support the Haslab model that brings us dream projects that would otherwise go uncreated. There is a GLARING problem with the model though, but I think I have a great plan for fixing!
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Are YOU backing the Haslab Ghost?
I’m surprised you didn’t bring this up, but Hasbro actually tried something new with the Deathsaurus project from last year. That figure only had two stretch goals, the Metal-Destroying Cannon/Flail, and the blast effects/throne, and both were revealed right at the start. It had huge momentum, funding quicker than the othee Transformers Haslabs. Not only that, but after it got funded, they announced a bonus 3rd stretch goal consisting of some mini-cons meant to go with the Victory Saber project, as a special reward for funding so quickly. Honestly a system like that seems like it could really benefit other projects as well.
I’ve always thought they should toss out stretch goals altogether and instead lower the price with each backer number milestone. Like if they get to 20k with the Ghost, lower the price by $100. It would make it much more palatable.
That would be fantastic but Hasbro loves money too much for that
I agree that the ghost really should come with the full crew as standard. The tiers could then be unique deep-cut Rebels characters that would otherwise never get made. Don't give me a ship without the crew needed to man it
I also think there is an opportunity for smaller projects as well or at least a radial change to how they do pre-orders.
Take Serpentor for example… the figure is amazing. But you had to play the lottery where the website actually processed the order. Why not run a 30 day campaign where…. you can just order the figure? I’ll gladly wait if I know I’m going to get one and not have to pay scalper prices. Then if you get 40k orders or something… reward the people that order it with some cool accessories. Throw in a throne?
The bonus to this is that you don’t have to do the god awful preorder rush that for some reason no company does well at all.
One of the things that I think is apparent with HasLab pricing is that it seems like the "extras" aren't extra; they are taken into account in the "base price." You aren't getting those tiers for free, but if the tiers don't hit you are still paying for them. That's why everyone is out here doing the math like "Well, if it hits all the tiers, that's four figures at $25 a piece so your only paying $$ for the vehicle."
Tiers should be above an beyond because the project already met it's necessary funding, but that's not the way it seems to me.
The missing point is that they budget to make a certain amount of products for each cost and those extra tiers mean that they are keeping their profits to cost ratio.
If they don’t make the extra tiers then they also aren’t making x amount of the product so they keep profit ratio
@@Tarriq You can do all the math you want, but ultimately people decide to support based on a “feeling” that the price is reasonable…I don’t think most people are doing algebra in their heads to figure out if it’s worth the cost.
I agree. People have lost sight of this.
@@roger1296 we shouldn’t have to figure out if it’s worth the cost 100%
The problem is they said they can’t do these big vehicles etc because not enough people buy them and that explains their pricing and tier structure here.
But again they do it all for profit.
Compare the Ghost to the Lego version for $150 and I’ll say the Lego is better physical value at a lower price
This project does not have the tiers in the base price. To compare the BMF reissue few years back at Target was $400 and the only new tooling was a radar dish.
Matt, useful video topic. Not just supporting or denouncing kickstarters, but offering ideas for improvement. Nice!
Dash Rendar's Outrider had me screaming 'YES' with you Big Nerdy😂
The problem I've observed with the Transformer HasLabs is the tier goals being things that should be included with the base product. Case in point, Victory Saber turns into a flying vehicle thus, a display stand to display him flying should be included, instead, it was one of the stretch goals as was Victory Leo's cannon.
“Next order of business: Marketing department. Yes…or no.” - Rigfort
As adult collectors, we enjoy acting like children, not being treated like children. That’s what rubbed me the wrong way (in addition to the price) about the Engine of Vengeance. “We have some really fun prizes! If you don’t stay until the end, you’ll miss out.” Sorry, Hasbro. You can’t be needy if you’re gonna be greedy!
My solution would be to reveal all of the tiers and stretch goals up front. I don’t disagree with you in principle. The stretch goals should be the icing on the cake, but given what cakes and icing cost these days, I think you have to let the customer know what the menu options are when they walk in the door.
I don’t think that would have saved the Engine of Vengeance though, because they weren’t giving us the Goblin Queen and Hellstrom we really wanted. Goblin Queen in her accurate costume (or lack thereof) and classic Hellstrom along with Mephisto? I would have signed up so fast it would make your head spin.
Great video Nerdy. So much m going to point out you’re on target with your marketing assumption. Before I came back to Action Figures I got into a brief stint with board games and miniature war games and one of the biggest companies in that market use crowdfunding for almost everything (CMON is the name) and they literally pace out extra game pieces and exclusives as stretch goals throughout the campaign (and they are great at estimating what kind of banking they will get) and use that as a way to keep talking and hyping the campaign. The two best examples I’ve seen are their masters of the universe board game and Marvel Zombiecide where they had new reveals everyday and then stretch goals too. They’d also reveal expansions to the core games etc. as they went. Now that’s not practical for a Haslab or Mattel crowdfund but I see similar tactics being used. It’s like they read from the same script with names changed and don’t really know how to react when crowd isn’t on board.
I agree on the tier system. I can't understand why Hasbro just didn't introduce all of the figures and include them in the $500 dollar price tag. Actually, it's close to $600 bucks once you factor in taxes and shipping. On the Razorcrest it eventually included Mando, but who cared because there was already a Mando released previously that would have fit in the ship anyway if you wanted to make it fit. I knew the ghost would back, but I'm still having my doubts on getting all of the figures because the bar was set too high.
@dadofducks Just remember that one of the reason that crowdfunds use the stretch goal model is that the profit margin of the company (Hasbro/Mattel/etc) goes up with the number of units, tiers are a way of returning some of those profits to the investors without adjusting the price. I only bring this up because something I don't often hear debated in the community is if maybe there are not enough stretch goals in current campaigns. After all Hasbro has been pretty guilty in a few campaigns of setting up three stretch goals and capping returns to investors and then blowing through the final goal by 5000 units. It would be great if the CZcamsrs and commentators who are pro-crowdfund would talk more about things like including Sabine and Chopper at say 20,000 and 22,000, even if those numbers seem unlikely, there really shouldn't be a moment in the campaign when the manufacture can cap returns to investors and begin pocketing all of the increases to the profit margin.
Stretch goals need to be spaced out logically for what they are.
Take the ghost and each additional figure (which should have all been included to begin with imo) are spaced out 3000 orders apart. That’s insane.
If it were 1000 apart, I’m sure it would hit each one, but the overall buy in for a figure (that, let’s be real here, hasbro WILL make at some point in the mainline) isn’t an incentive.
Perhaps instead of one figure being spaced out like they are, every 3000 could unlock a “crew” or group of supporting figures
Say at 3000, the first tier is the whole crew as a set, at the next 3000, you get some of the other characters from the show together like vizago, hondo, puffer pig, the imperial droid that defected, agent kallus, gov price etc etc
There were enough established characters in the show to do this for at least 3-4 tiers
Hey Matt my first thought was uh-oh your ideas may be trouble, but your ideas are pretty legit.
I think the Sail Barge is worth 4-6 times what it cost not just because of the nostalgia appeal but also because it was the first Haslab and many people myself included didn't know about it. Other people might have been hesitant of what you were actually going to get and how long it would take. Also, at that time $500 seemed like a lot of money for a toy now it's not that crazy. At the time the Sail Barge came out I was collecting sporadically and didn't even know about Haslab and I wasn't watching any toy youtube channels or FB, IG pages. I was just collecting on my own but I wasn't in the social media loop. I think they should re-release the Sail Barge as a one time "only because it was the first Haslab" deal.
The thing I wish I could impart in some people is… if you think the value is there with all the stretch goals, don’t wait to put in your pledge. The stretch goals don’t come unless people pledge and build those numbers. Waiting to see if you get all the stuff before chipping in makes no sense when 1) if everyone did that no goals would ever be met, and 2) there is literally zero risk to pledge early. If the campaign ends and the stuff you wanted didn’t unlock you have a full day to cancel before you are even charged, and something like a full 3 weeks or so to cancel and get a refund if you wait and do get charged. The earlier people pledge the sooner the stuff unlocks… but if for some reason the numbers aren’t met, the cancel button is super easy to access from your acct page.
Obviously this doesn’t apply if you didn’t think the value will be there even with the goals met, or you just haven’t fully decided yet.
I agree the stretch goals are not done well. It totally killed several projects. I like your ideas about perks that enhanced the offering but did not detract if not unlocked.
I'm all about "dream" projects. Unfortunately, not all are dream projects...
Dream project is subjective. One man's cookie monster is another man's hiss tank. Fan polls could potentially solve this problem.
As someone that enjoys marketing and did their capstone or hasbro action figure marketing and pricing, I completely agree. Hasbro needs to either get rid of the stretch goals or find a better way to market their haslabs. In my report, I suggested they have the 3 tiers instead of stretch goals. With 3 tiers you can do a base, deluxe and whatever comes after deluxe. So If someone just wanted say the rancor, boom there you go. But if you just wanted the keeper, guard and Luke to come with it, you just pay the whatever X amount is for the next tier. And the next tier can include everything from the last plus a display back drop that’s not cut outs with the door to place the keeper and such. I’d also suggest hasbro do polls more often and surveys of what ppl want next for haslabs instead of just picking what they think everyone wants. They have done a good job with gi Joe haslabs but that’s also due to popularity and it’s relatively new addition to hasbros line up so they really can’t mess up on having a hiss tank and helicopter as their first haslabs.
Great video and you bring up some good ideas for these types of crowdfunding in the future. If the Ghost would have come with the ‘whole crew’ I would have backed it immediately!! The tiers should have been something like, a white and dark Loth wolf and 2 part mural. I’m still on the fence too, but I highly doubt we’ll see Chopper and Sabine on the mural cardbacks and they will not sell them separately if the 17k isn’t hit. They mentioned that the Luke from the Rancor will never be sold.
I think to be truly successful as messaging campaigns, crowdfund projects need to move toward treating the investors as if they are actually investors, rather than customers. Which is why I would make the early bird special on these projects be that the early investors, those that reach the initial funding goal, get to determine the order of the stretch goals through a registered poll. That would mean that some form of public sentiment would select the initially included figure and could guarantee that the fanbase receives what is presumably the most desired stretch goal, and the backer would likely be left with the feeling that investing in a crowdfund is distinctly different than buying something at retail.
The only two Haslabs I kept track of were the Sentinel and the Ghost Rider car.
From my pov, the reason one was successful and one was a failure is that the price of entry was worth it without the stretch goals included for the Sentinel and the price of the Ghost Rider car was for the entire package, including stretch goals.
One has bonuses on a big purchase and the other doesn't.
I totally agree with you on the Haslab projects, just include all that stuff right off the bat
100% agree. This is the same thing I’ve been saying. IMO that’s one of the things that killed Mattel’s Jurassic Park Gate. The stretch goals were all things that should have been included with the gate in the first place. Not only that but us collectors don’t have room for all these huge items
Great video I agree with some of your points on stretch goals I'm not a huge fan of special packaging or autographs but things like the throne or Lazer effects jet engine effects would make it more attractive if the base figures are already included.
The other option is factoring the figure pricing in at launch(like you mentioned) and then the tiers are price drops due to production scales.
I've been saying that the early bird is a campaign killer (if it doesn't unlock) since the EOV, so I completely agree BN. However there is something to be said with unlocks helping to maintain momentum throughout the campaign versus one giant push at the beginning. People like the excitement and anticipation when unlocks are unveiled but what's unveiled needs to feel worth it. That's where Haslab's struggle. The secrecy is fine but because the unlocks can't be so integral that not having it causes consternation, what they unveil is a tightrope. Glenda, I'm looking at you girl. Great topic BTW
I would have them include everything that “would” be as a stretch goal - at the price it would cost for the initial backing - but the stretch goals are actually discounts on the price. So it’s basically the same for hasbro because currently they end up giving us more for the same price anyway, this way we get the same for less and it ensures we actually get what we want. I was so close to backing out if we didn’t get Zeb and Kanan. For example the initial backing might be like $560, but each stretch goal reduces 20$, so if all tiers are met the price ends up 500 for everything just like it is now.
If I was going to make a suggestion is make the stretch goals add-ons. Ghost is 499. Want the added figures, buy the Ghost and for X more you get them. If they dont get a lot of people wanting the extras, the base offer should be enough to cover tooling and the figures could be released separately later.
Great video and discussion!
In addition to the suggestion laid out, which I think would all be great (example of Mephisto was perfect), why not apply a certain % discount with tiers ( if we reach 20k units we will take $50 bucks off or get a credit on Pulse? Just a thought.
the idea that I wouldn't mind and it's gonna be a polarizing take in on the early bird. I say keep the early bird but instead of make it available to all if it gets to a minimum backing. reward ONLY those who ordered before the early bird cut off. if you give the deadline and make it more exclusive. it'll make the people that back it early special, and maybe encourage more buzz and "peer pressure" for others to back it t get the early bird bonus. that way people aren't begging to g3t the the minimum to unlock a bonus that others might not care about, that only want the main project. hope I didn't lose anyone with my lack of explication. idk how it would work. not sure if it would be even Ben possible or manageable but I'm standing by my suggestion
Glad to hear you talking about Haslab again. Bummer you didn't get to the Dragonfly but hey you're a busy man. Keep up the great work!
Yes!! Totally agree. They’ve been doing these all wrong and I’m glad to hear I’m not the only one thinking that. Also… glad to hear I’m not the only one wanting some Shadows of the Empire merch. I hate that Disney ignores the very thing that revitalized Star Wars as a brand and has made it the merchandise juggernaut that it is. And where’s that damn Mephisto?!? They designed it like two years ago. Just toss it on Pulse or something. ANYTHING!!
I backed the Ghost!!! I also love Rebels. Getting to see the Ghost in Ashoka, just Awesome!!! We still have to buy Sabine and Chopper separate. At least they offered them with the mural background on said cards.
True, but since we surpassed the 17k threshold, Hasbro should've rewarded all of us with the other two crew members.
Why the Phantom I wasn’t a stretchgoal for the Ghost is beyond me.
The stretch goals are bonus alternate versions of mainline releases.
It’s absolutely going to be in the Ashoka show! That’s not even a question. It’s Hera’s ship
Excellent video Matt. I hope the ankle is healing well. Your ideas are tremendous. One of the aspects of the Galactus campaign that I found very distasteful was the "shrouded in secrecy" tiers. I don't understand the purpose of this concept, and during Galactus I found it very juvenile. Give the consumer a decent glimpse of what is produced including the price so the consumer can determine whether the price equals value.
Hello there, so, I agree without any doubt that the teirs are completely pointless. Include everything needed, at this point the Cantina is backed minus the one figure I wanted the most hence why I got 5 of them and I almost cried when that tear didn't hit. Yes, include stretch goals, the sticker sheet for the Cantina, random decor for the Ghost (we haven't gotten yet) things that improve the things but don't make someone decide to back it. As always, love the channel, May the Force be with You.
That Jurassic Park Gate was a dumpster fire. The fact that it made it around 25% overall shows that.
They need to do a black series at st. It's a box on legs. 3d printers are doing ones for people pretty affordable
thanks for this Marketing 101 video, Matt! Or is it Advertising 101? LOL You have very valid points about this, and I truly respect your opinions. I did not know that the Ghost was set up this way, so I will check their website (before it is too late). Thanks for this educational and informative video, Big Nerdy!!! 👍👍👍👍👍 👍👍👍👍👍
Hasbro could re-release the Jabba's Sail Barge or Sentinel, or others at a lower price.
The tooling and molds have already been paid for.
Yeah, but that would be looking after loyal customers.
@@ernestmuric6719 Yeah...that would be a major problem for Hasbro - in whatever wacky land Hasbro thinks it's in!
Let's all hope Hasbro doesn't think to do what I suggested. (sarcasm)
I’ve got old videos talking about this
A. Kickstarter etc has been doing this for year, so it how they do
B. Saying that All tiers need to be open and available first day
C. Every crowdfund thus far (Mattel, hasbro, super7) has done early bird wrong, early bird rewards need to be for people that back early, not some “if it backs by this date “ we will give to people, that’s awful and the Eternia crowdfund almost sank because of it.
I think the price for the Ghost is highly priced.
However I’m a huge Rebels fan and the Cardbacks are the selling point for me!!
Two disappointments from the Haslab 1: The figures faces aren’t accurate to the show ( Ahsoka Mandalore was cartoon accurate)
2:The whole crew isn’t offered with the Haslab
I have 2 main issues with Haslab/crowdfunding projects at the moment:
1. I do not like that we are at a place now where the unlock tiers are expected to be figures. I believe that unlock tiers should be specific to that item. I.E. energy effects, additional hands, weapons, heads, etc.
2. I really don't like that if a crowdfunding fails, then we lose all chances to ever get that item or those add-on figures.
My issue with packing in additional figures is that 99% of the figures would sell just fine by themselves, but now they are locked into a huge investment. For people that want Silver Surfer, or want to army build characters like Bastion or Nightforce Ripcord, well now it just severely limits your options to get multiples or even one. I keep seeing the buzz about Giant Man and how the tiers should be characters like Wasp, Yellow Jacket, or Goliath. Are collectors nut?! Why are we hoping that these crucial characters that we've been waiting years for (that would sell perfectly fine on their own) should be included in a $500 project. In my opinion, accessories for Haslabs should be items that are specific to that main item that we will only ever be able to get as part of that project. Ex: because the Sentinel didn't come with hand blasts or eye blasts, we will never now be able to get those. What we got was Bastion instead, which again could have been released at any other time in a wave.
Which brings me to me next big issue, that if project fails then are we never getting that figure again? Did we lose our chance to get Robbie Reyes, Mephisto, or Goblin Queen? Or what about projects that luckily succeeded, but could have also failed. Does that mean if the Dragonfly failed then we would never have gotten Will Bill or Ripcord (in the beautiful Nightforce colorway)?
I get that fans like to see figures because we understand the value of them and so we can mentally include that value into the price of the total package, but we really need to get away from that. I really like Big Nerdy's idea, and I think it would be better. It's worth a shot, at least
In the case of Haslab. Hasbro and the licensor sets the rules. There is absolutely 0 reason why any figure released in a Haslab can't be offered in some other way.
There is no contract with the backers that says they can't. The lack of opportunity would be completely on Hasbro(and the Licensor).
There is no losing our chance as again Hasbro sets the terms of engagement. The question is if it profitable to release these figures a different way?
What I would prefer is if they included more unique looks so that they can release a normal version and not "devalue" the mass produced figure from the Haslab.
Silver Surfer for example was already release twice before. The one from the Haslab isn't even pinless. There is no reason to believe Silver Surfer is now locked behind the Haslab and they'll never make another.
@@DesignIncase That's what this The Ghost Haslab is offering. Bonus Unique deco / accessories mainline figures.
I like the cake analogy
On the ROI analysis all tiers are factored in price before announcment .
Good points re Haslabs in general. Re the Ghost, I’m NOT backing it because 1), I have no nostalgia/connection with the ship at all, 2) I don’t even like the design of the ship, 3) it’s frigging huge and will be difficult to display or even hide away when my kids aren’t playing with it, and finally, 4) $500 ain’t cheap for something I’m not in love with. I backed Victory Saber and Deathsaurus even though I never saw Transformers Victory because the prices were far more reasonable and the designs at least looked cool independent of the show. I’m glad the Ghost is already funded for those who grew up watching Rebels, but this isn’t a HasLab I feel like I’m personally missing out on.
I think the idea of not making stretch goals other figures and instead making them additions to the "complete package" is solid, but i also think it depends on the project.
Galactus, to me is pretty much complete as a concept with just him and the Silver Surfer, the other heralds are just icing on the cake so they work as stretch goals. RotJ Luke feels like he should be part of the package, so he shouldnt be a stretch goal. With Mephisto, hes someone that i really want, but theoretically id be fine without him in the package if they released him later, same with the Ghost and the Rebels Crew.
I think Hasbro does need to rework what gets included in the box standard and what works as a stretch goal.
I say this…
Give the public a choice from three. Fan vote it. Then move ahead with that one. Say that in three months money will be collected. Release the price for that package.
The main thing and figures. All in.
Puts people in charge and to budget. And hasbro know roughly how many will sell a lot earlier.
Then stretch goals should be effects, more heads and accessories. Soft goods etc. those can also be sold at retail later if there’s any left.
There should be some sort of multiple display options too. Sentinel, Galactus, HISS, etc were all items that included extras where it incentivized you into buying more. Even WWE New Gen gave you wrestler & announcer Macho plus ring skirts. Perhaps if WCW Nitro included nWo conversion pieces & Rick Steiner with alt heads to make him Papa Pump or Steiner Bros it woulda motivated those who were excited about to back more than one.
The only Haslab I've bought so far is Galactus. I immediately saw the value even before the stretch goals, so I was all in. The tiers actually felt like a bonus. I would have been the same way with the Sentinel the year before, but I wasn't that big of a collector at the time. I don't think I even knew about it. The ghost rider Haslab didn't interest me at all until they added Mephisto and Madeline Pryor, but I wasn't about to spend the money simply for 2 figures.
Hi Big Nerdy, nice video, but I completely disagree on your appreciation that the prices thses companies ares asking for these is fair. Just look at what smaller companies like Valaverse or Ramen Toys have been able to offer in regards of size vs. pricing. And these companies are just a small fraction of the size Hasbro/Mattel are, which also means that the latter will get much better deals from the factories that make these since their order size per SKU is way bigger in general.
Aside from that, I think the rest of the video is on point. Keep up the great work and hope your ankle is doing better!
It should be noted that the Rancor failed to a lesser degree because of concurrent HasLab campaigns, like the Ghostbusters Afterlife Proton Pack and the GI Joe Skystriker, that definitely canibalized pledges and forced potential buyers to choose between more than one campaign.
The ghostbuster Plasma pack had poor stretch goals too. I don't know how that one got funded. People couldn't buy the wand and the hose it's self was a goal. I didn't have the wand part, so it was an easy pass.
Man I wanted to back that WCW stage but I already barely have room for the New Gen Ring
I want The Ghost... but not for $500! Not even if they had included the crew for that price. That's just crazy! And all backing it will do is give Hasbro the green light to keep raising the prices on their future crowdfunding campaigns. I would have jumped on it right away at $300 w/crew.
Exactly. People buying overpriced $500 toys is the incentive they need to keep fcking collectors up the ass. And people seem to like it up the ass.
A has lab bruticus Combiner team or Ariel-bots or even a devastator would be great
I agree that things that are necessary should be included, but there needs to be stretch goals. It keeps people interested in campaign. I think another thing they should do is allow people to buy as many as they want. Why would they care who buys them?
All I can say is I, like you, am on the fence about the Ghost. If I’m getting it I want to be sure we get all the crew up to Zeb- so I am waiting it out to see if that looks like it will happen. It may seem silly that I want all the crew offered in the tiers before I decide to fund, but that’s the way I feel.
Silly? Silly is not including the whole crew from the start. Don't back it. I pay for what I want, not for what people think I want. No complete crew, no money. I ain't paying extra for something that had to be included.
The whole concept of Haslab is just ridiculous in general for a company like Hasbro
Great Video Matt!!!
I suppose the real issue now, is running out of iconic dream items. I can think of a few more SW ones, but they probably won't be as popular. Light freighters are probably the biggest we can get. Frigates & Capital class ships would be far too out of scale.
In my view the stretch goals should be price deductions because as you pointed out the backers are giving a billion dollar corporation an interest free loan for a year or more.
The more funders means more people to spread the tooling costs over.
I'm afraid the campaign would never lift off. Everyone would play the waiting game to join at a better price.
Honestly, I don't know how I feel about Haslab. I do know it's a really touchy subject with some collectors. Heck, Shartimus Prime forbid mention of the Engine of Vengeance on his channel. As for myself, I haven't ever been wowed by what they have offered us so far.
I agree with you on the stretch goals. If they would have had the whole crew with the Ghost I would have backed it in a heartbeat. Doesn't look like it will.hit the 2nd stretch goal so I'm going to have to skip this. Great video by the way! Now if they would do the Rogue Shadow with Starkiller, Proxy and the pilot Juno Eclipse I'd be on that quick!
What are you looking at ? The Ghost will certainly hit over 14K, most likely make it to 17K.
With Rebels I think some adults felt it was a kids show and season One was but if you got into 2 and beyond it became so much more. Those are likely who want this but I feel they might be a minority.
I bought both GI joe haslabs...
Cool video, as always. Thumbs up!!!
By the way, you were doing volume with the dimensions of the Star Wars Haslab ships, not area. 🤪🤪🤪🤪😁😁😁🤝🏼🤝🏼🤝🏼🤝🏼👍🏼😎
Definitely should finish rebels. You’ll want the ghost.
Stretch goals should be additional purchases that you can tack on to your pledge. Then they don’t have to price the base package with the stretch goals factored in.
What if we get the goal at 8000 and then make it 1000 to each tear. Then maybe make a super stretch goal at the end and make the number something like 5000 or even make it 8000 to get something really cool.
Love your show. Stay Nerdy.
500 dollars for a plastic ship is insane. Scorponok, along with most titans from Transformers are 200% but bigger and transforms.
Hasbro kind of did this with Giant Man. They dropped any (real) stretch goals and made the price only $200. Yeah, technically the zombie faceplate and Skrull head are stretch goals, but they are not figures and I don't think people care too much about those. They may even have done that to wean people off of the tier system and next time there will be none at all. I didn't back Giant Man, not because it isn't a great offer or doesn't look great, but I was just never crazy about the concept of Giant Man, I prefer Ant-Man in my Avengers display and because I already backed the Dragonfly AND the Ghost.
They need to do a low buy in teir and then every unlock is an add-on. So if you dont want the giant expensive piece you can still support the project and help add to the total unlock goal. Then at the end when everything is unlock they total price for all in should be the better deal and only $30 more. Or something close to that. But Hasbro is greedy so nothing will change.
Nerdzoic what happened with that re-release drama? You have been quiet on it
I think Hasbro/Mattel need to reevaluate what their crowd funding models are trying to be. To them a dream project = a big toy. That is not always the case. It should be something we want but never though possible and that does not always mean something large. Maybe it does but eventually collectors are going to stop backing because we’re going to run out of room. Personally
I don’t have space for anything they’re making. Perhaps they should vary between the big projects and maybe something smaller but way plused up. I once said somewhere they should do a Spiderman No Way Home boxset but not just repainted and reused bucks. They should use new tooling, lots of extra paint apps, figure stands, soft goods, higher quality plastic and basically just a really extra high quality Marvel Legend set. It doesn’t have to be $500 or the size of a toddler to be a dream project.
The two recent Transformers Haslabs are a great example of that, actually. They’re not huge, but have a lot of engineering and parts put into them. The reason they’re not retail releases is because of obscurity and complexity, not just size. And they were both reasonably priced at just $180.
Love your ideas man!!
Love this video...sad that hasbro and mattel don't think of this, but I guess according to them they know everything lol. I really wanted the nitro set too as well as the UE DDP and UE Scott Steiner. And from hasbro I really wanted that ML Mephisto. Anyone think they might make it anyway?
The crew should be included with the Ghost for the price shown as wothout the crew, it's kind of pointless. We all know the price includes the tiers, so if something backs, but not with all of the tiers, the only people missing out is us. Ships should come with their crew, vehicles should come with their drivers, and so on. Especially since we know that they will re-release the Ghost crew with animation accurate colors, and heads, later on. Same bodies. Different heads and paint apps. A new, updated version of Dash Rendar's Outrider would've been freaking awesome to get!
I would love to get the ghost, but I want the crew as well, if not more than the ship. If I can't get zeb with the ghost will I ever get it as it doesn't look like the tier will be reached. Hasbro is being greedy with this one.
Tiers are used to build interest and demand in the duration of the campaign as well provide a value proposition to the consumer.
no electronics on the Ghost. the last 2 falcons had that at least. I agree with you about just include the figures. Much better deal. If the figures were there I would be in. but I'm not because I'm not willing to let hasbro gouge me on something like this. I'll give me $$ to other companies instead.
Hey big nerdy I just bought McFarland dead man from a chain video game retailer and I thought it was a Target exclusive and when I asked him about it they said sometimes people sell us stuff but they had two of them and they had them marked up to $29
I’m still disappointed that ghost rider one didn’t come through. I really wanted that figure I collect avengers and he is a gigantic flaming skulled hole in my collection.
The problem with Haslabs is that buying a Sail Barge was an experience. We got behind the scenes of the process, a book, Email updates about every month etc. It's almost as if Hasbro cared about it. Haslab has devolved into " Hey remember that thing you paid for months ago? We need you to confirm your address." mixed with the shotgun approach. They're just not special anymore and I'd wager at least 30% of the backers are just resellers which is why the price remains high on the barge, what they actually missed out on, and the rest are now what they refuse to miss out on, FOMO. I couldn't be less interested in the Fanfic Aluminum Falcon they're selling. I expect to be pushing them out of the way at toy shows.
Okay, if I order one ship, that counts me as 1 single backer of the proyect, right? So, what about if I decide to order 2 or 3 pieces, I'm still counting as 1 backer? I mean, a lot of people order more than one just to make some profit in the coming years when collectors will be desperate to get one of those irreplaceable ships or robots or whatever. That's my real concern in this situation: could be that Habro already surpassed the 17,000 goal just because of those extra pieces ordered. Does anyone knows about this situation? How do they count the backers?
I’m desperate for a black series Republic drop ship
Problem is that many of us are simply priced out! I can absolutely not afford $300 - $400 items! The most I can ever afford is these 5-Packs that are $100 to $125!
Agreed 👏 Ha$bro and Mattel could offer payment plans similar to Sideshow collectibles 🤷♂️ but they won’t.
And that car was an absolute disaster. People began finding and posting about perfectly good and acceptable substitutes in the $40-$50 range! I think I saw 5 cars and a truck that would work fine, many even with electronics, in the $40-$50.
The Ghost Haslab is 100% modeled from the Ahsoka D+ show.
Kickstarters are fine as long as they don't try to fuck us on the value, which they often try. Announcing and even including everything from the get go is the only way to go.
I bought an extra Galactus to try and recoup some money from the first one, but it's just NOT selling!!!!
The stretch goals should be optional so that if you don't want to get them you'll get to pay less
So the real cost of the Ghost is around $536. Since we have to buy the other two crew members separately.
I have not backed any crowdfunding products, 95% or more are too expensive and or are too big for me. Saving up looks good on paper and works in theory, but in my experience anyway , in the real world it rarely if ever works that way. Inevitability something dumb happens that takes whatever I was able to save 😑
youtube didn't suggest this video to me until sept 11th, i would have liked to have watched it before, but i got the ghost because i wanted the Phantom 2 vehicle, just like that arab guy in Indiana Jones 3, he didn't want the nazi gold, just the Phantom 2 vehicle, i wanted them to release it separately like at target store, with maybe a Hera and chopper figures, that would have like 40 dollars and way more affordable
I really want the giant man but you’re right the fact it doesn’t come with the zombie head off the bat makes me not want to buy it.
Totally agree, Big Nerdy. I backed Haslab Sentinel, and wanted EOV bad but Hasbro’s tactics were just greedy and insulting. The early bird scheme felt more like a hostage situation, the stretch goals including Mephisto & Robbie Reyes should’ve been in the base & the price was insulting. Plus, these are big 💰 asks. Haslab should pace these campaigns out better so they don’t fatigue the small group of collectors they’re squeezing for these dream projects.
Also the Ghost is bigger than the Falcon.
They are definitely overpriced as Hasbro pre-bake tier costs into the initial asking price, so charge it even if tiers are not met (or wanted!).
This is backwards to how crowdfunds usually operate. The asking price is for the base product only, if it keeps exceeding over the initial goal tiers are added for free, with everyone paying only the initial price still.
Hasbro method is why Hellcharger failed, they were asking for the cost of Mephisto, Pryor and whoever else when they weren't even revealed or on offer yet. When it became clear the tiers weren't gonna get met the numbers started dropping as nobody wanted to pay for tiers not included.
yes crew everyone would want but not like those all would sell in greater numbers tiers should be thing that have zero chance of selling at retail. If want to haslab ghost fine. Sell the crew in retail assortments timed for release when haslab ships. Fig out other stock goals or just make it the ghost alone for 440 to 450. Majority of recent haslabs last 2 transformers and gi joe skystriker can be bought close to sale price plus a min extra cost. Want the ghost but just gonna wait to pay till releases I can use that money to .make money the entire year.