Inclusivity in Indian Advertising | Sonal Dabral | TEDxNSSHillSpringIntlSchool

Celebrating otherness and creating togetherness, Sonal Dabral gives the audience this experiential ride through powerful advertisements that advocate not only inclusivity in cultural attitudes but significantly express varying emotions blending sports, relationships and festivals with a unique humane angle and intensity that actually tugs at your heart strings and allows you to bask in feelings sometimes unspoken but only felt. The guru of advertising talks about the relevance of making connections beyond the obvious, thus emphasizing the importance of nurturing inclusivity in advertising and ensuring ‘EK INDIA HAPPYWALA’
Sonal Dabral is the Chairman & Chief Creative Officer of DDB Mudra Group, India with over two decades of experience in the advertising industry and has worked on major local, regional and multinational brands such as Volkswagen, Audi, Unilever Foods, Cadburys, Virgin Mobile, GE, Remy Martin, Coca Cola, DHL, to name just a few.
Heading Ogilvy in Malaysia and then taking over as Chairman and ECD of Ogilvy, Singapore, Sonal positioned the company as one of the top creative offices in the region. He has served on juries in most of the Regional and International Award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, and Spikes and has spoken at major festivals like LIA, Dubai Lynx, Spikes Asia Singapore, Cristal Advertising Festival, Turkey besides numerous engagements across Asia.
A Popular TV host, Bollywood scriptwriter, and ad-film maker, Sonal Dabral dons many creative hats and was named as one of the 50 young Indians who will lead India into the 21st century.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@AbodidSahoo]

Loved the way you explained about storytelling using the bias we see in India as the theme. The so-called ads and commercials have been so influential.

[@sahil7922]

amazing sir .. I loved it .. the way u showed the commercials are `full of brother hood and emotions .. thank you for this talk .. this will help me a lot.. as an artist towards advertsiing

[@HimanshuKumar-uf1ir]

Wow!!

[@copyvibes3367]

Great learning

[@writerjey3565]

The better stories you tell the more you will be effective.

[@Zamiloyster]

Nice sir

[@Kunalalal]

1:02 Why do I feel I have seen the guy in the white shirt, sitting closet to the camera, on TV!

[@aastikdixit95]

Yes he is Sumit from "Sumit sambhal lega"

[@hritvik7]

I would have killed someone to be in that room 😌