Evan Hafer Talks Business & The Story of Black Rifle Coffee | BRCC
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- čas přidán 2. 04. 2024
- This week's episode sees Evan give a tour and breakdown behind the SLC BRCC Headquarters, why he does what he does, and what it takes to be successful in business. From his days as a Green Beret to Founding a publicly traded coffee company, come take an hour of your day to listen how if a knuckle-dragger like Evan can do it, you can too.
🥇 Explore Black Rifle’s Award-Winning Coffee: www.blackriflecoffee.com
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
Find us on Instagram:
BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
#podcast #blackriflecoffee - Komedie
The focus on culture building and how thoughtful you guys are about it is super inspiring. Thanks for the behind the scenes look.
BRCC is more than a coffee company. It's the definition of the American dream.
Lol... yeah lets go with that 🤣
MO is the perfect coffee
If you’re a democrat then sure yeah
There communist disguised as “conservative republicans”
The pride in which Evan talks about coffee roasting makes it very easy to see why Black Rifle has been so successful.
As a business owner, I really when Evan talks about building the business. It’s probably not the most popular podcast that you guys do, but it’s the stuff that other business owners geek out on. Congratulations on your success!
100%
Thanks for all you do for the veteran communuty. I didn't serve, but have always appreciated what people like you have done for this country. On a personal note, I LOVE the stores. 95 % of the money that I was spending on SBucks, has gone to BRCC, and damn happy about that!
Also, love the podcast. No pretentious BS, just regular guy talk amd information.
My family and I recently drove through Salt Lake and visited your shop. The staff treated my kids and wife as if they were friends. They even went into the back office and brought out stickers for the kids that hadn’t been released yet. Not to mention the amazing coffee we had. We love your command what you are doing for many different communities!
So I am moving to Japan because my wife is Japanese. Once we get established my goal is to open a coffee shop revolving not just around coffee but my love of hiking and camping. You folks have given me the inspiration to get after it and make it happen. Thank you for this episode it has given me some good insight. I hope I can do a coffee subscription from there. Thank you and keep being awesome. 👍
Sounds great good luck brother.
It really speaks to me that Evan started this company in his mid thirties. It's easy to feel like its too late to chase a dream if you aren't 20 years old and single but the success of BRCC proves otherwise. Genuinely inspiring.
I honestly love this kind of content. No real purpose just talking and showing us stuff. You can really tell how passionate Evan is about all of this
As a veteran myself, I love to here these succes stories of other veterans that have transitioned into entrepreneurship, keep up the good work guys 🤘
The reason I've supported BRCC is exactly as you outlined. BRCC is the epitome of what a veteran run organization should be. Kuddos to you and all that you've done.
Thank you for the time in sharing your business and life philosophy. I appreciate your holding up the original founders and the fabric of America. The Persuit of Happiness...not what society dictates that means or should be but how an individual chooses to use their God given talents. That is freedom.
Evan. this was the best Black Rifle Coffee episode yet
Received an order of Just Black and everyone in my house agrees, it's an awesome cup of coffee. The inspiration BRCC provides is immeasurable. Look forward to your content every week and encourage my peers to listen. Keep up the excellent work!
Extremely humbling to see you take the time to do a video/ podcast like this. Greatly appreciate this.
Evan…Thank you for this episode. I have been a BRCC Club member since the beginning and was finally able to visit that shop in late 2016 and early 2017. I also want to thank you for bringing me out to VAAS22..still very humbled. Hope to shake your hand again someday. 🤙🏻👍🏻☕️☕️🏹🏹🇺🇸🇺🇸
My only questions are, when is CEO Puppet Evan back? and can we have more Instructor Earl?.... Long live Rated RR..
D.R.U.M. T.I.T.T.E.S
Sounds like Andy Stumpf
BRCC is built on authenticity, transparency and freedom 🇺🇸. Thank God our forefathers threw tea in the harbor and coffee became Americas drink!
I was a BRCC customer, supporter, and fan then I had the privilege of working with your team in SLC & Austin. I love your passion for coffee and all the podcast you do. Looking forward to many more years of BRCC coffee and inspiration. Keep putting up those shop! The country needs them!
I actually sat at that conference room table which was epic.
I've been a BRCC supporter since the beginning. It's fantastic to see the success after all your hard work. Listening to you speak, I always hear the passion in your voice when you talk about coffee and BRCC. Please keep telling your story to help others learn and understand what it takes to start a business and make it successful. I love your vision of hiring 10,000 veterans, which has remained consistent since the beginning.
BRCC is such an amazing company, it's the only coffee I drink. I love watching the Charity Challenges and The Caffeinated Life videos! I've watched them all multiple times. Definitely want to get to Utah to visit the shop. I was able to visit the shop in Sevierville, TN, and was blown away, such an awesome experience, and the first coffee shop I've been in where I didn't feel out of place ha. Keep up the good work. The BRCC videos are also what got me and my Sons into archery.
I’ve been listening to you guys since launch code podcast was a thing, I’m a die hard black rifle drinker and I’ll always love what this company stands for. I loved getting to see the coffee shop and hear the history about it, this was definitely top tier content Evan, keep it coming man. 🤙🏼
Thanks Evan for that awesome rundown of BRCC. I fully suppose your mission and actually dream to possibly be a part of the team. Where I did not serve myself, many of my family members have: dad, father in law, uncles, etc. I do fully support and appreciate all veteran causes, especially those in your circle of friends. I am a coffee nut as well and would love to get into roasting myself for a transition career down the road. Your path to success is what I was actually wanting to do as well, just add vintage cars to the coffee and gun stuff. Someday I will make it up to your facility and hopefully Andy’s in Montana as well.
Very informative. I have been BRCC fan for many years. love it is veteran owed and run and that you are so supportive of veterans. I’m old 1967-76 USAF vet that loves seeing people that love the Constitution and American as much as I do. Thank You for this post and insight to you company.
Thanks for showing us around your shop and sharing your story Evan. Very inspirational.
BRCC made me love and learn more about coffee. I had a chance to visit the SLC store and did not know there is so much meaning to it. This is an incredible story and company.
It is really admirable that Evan has formed and follows such well-rounded and developed values/principles. And his ability to build those into a public company is something a lot of CEO's and Corporate owners would benefit from doing. Keep up the good work bro 👍
I’ve been drinking BRCC since a friend introduced me to it back on a deployment. It’s a staple to my morning and day! I love the mission and I can’t wait to see where y’all go! Thank y’all for everything!
Loving the one on one conversations about the origin stories and ins and outs of what makes Brcc so great! Been a loyal customer since 2015
This was epic to see a little behind the scenes of the BRCC headquarters. Stoked on what you guys are doing, amazing coffee, amazing products, and genuine people. Keep up the great work BRCC!
Not a veteran and far from a coffee connoisseur but love the coffee, the company and the background ! Thanks for the tour of BRCC SLC. Can’t wait to visit!
During the last two months, I had the good fortune to visit the SLC shop twice. I'm a supporter. I liked the Gunship drip and respect the ethos you have for your family, serviice brothers and sister. Enjoying the podcast as well. Cheers.
The tour was interesting but your sincerity was even better. 😊 Thank you for all you’re doing to help the veteran community.
Would love to see you guys back in Canada. There are many here that share your ideals which we need more than ever right now.
Thanks for sharing your story . One of my favorite episodes so far . You all do it for the right reasons , BRCC is a great company 10/10 🏆
BRC is the best, they stand for freedom and what is right! In this day and age, that is a trait that is missing from so many companies! Keep up the mission! I can't wait for the store expansion to start up again, would love to get involved in bringing one to my home town!
I found my tribe again investing and subscribing to BRCC. Thanks for everything you guys do.
Love BRCC. I really enjoyed the episode. I’ve always wondered about the inside layout. It’s awesome to see how far the coffee bags have come. I’ve saved every bag I’ve bought. A box filled with them in the garage. The all black, roll down AK bag!
I have been a BRCC customer for a while now. I like to see you opening the door of BRCC and giving updates on the future.
I am a GWOT veteran and thank you for all that you do! There will always be haters, just keep on ignoring the noise and stay true to your dream!
Love hearing the origin story, and love the company.
From a veteran to another. I appreciate what you guys do for our community. I am now a EDC drinker because of how well you guys brew this s**t. Thank you!
Thank you Evan and Co.!
You guys make it a JOY to be able to enJOY a normal practice and routine of morning and sometime evening time rituals (depending on the time zone🙂).
Thank you for taking the time sharing how you developed a company that inspires Veterans. I wish there were more business owners like yourself that understand us and develop an environment that helps with the transition and make you feel your part of a team
Great video guys. Been Utah residents for 2 weeks now. My wife and I pretty much sold everything we own and moved from South Florida and i wanted to say that BRCC and Glover played a role in making that decision. Thank you
I have followed BRCC and talked about your company and products since 2015. It’s almost a part of my personality. I often joke about being a part of the BRCC culture before it was cool. I’m fairly positive I was one of the first few people in Midland tx who knew about this coffee. It combined my two favorite things and thats coffee and patriotism.
Wow, the place has changed so much since my son and I were there in 2017… Road Trip!
Love what you guys are doing for the veteran community. I actually feel there is hope for our country with people like you.member of your exclusive coffee club and love it so much !!! Thanks and God bless !!!
I remember working 3rd shift at UPS in the hub on my breaks watching the early videos of you guys. Sharing and understanding some of the dark humor I wasn’t used to. lol I look forward to seeing content BRCC as a community and all of the people connected to you guys. It’s really helped me to be able to connect in some ways and understand GWOT veterans I know on a personal level and others I have met. I myself am not a veteran but greatly respect and appreciate everything the community has done and are doing for this country and the sacrifices that have been made. That is why I drink BRCC. (And it tastes amazing!) Thank you
I was fortunate enough to visit the shop during a snowboard trip through Utah. Honestly one of the coolest places I’ve visited. Not to mention the fact that the staff are fucking rad, too. Love the company and what you guys are about 🤘🏻
Thanks for your service EH!!! Also building a great company that all of us can put our money into and watch it grow with you guys!!! Keep up all the hard work, much appreciated.
Thank you Evan and all of BRCC employees that keep the caffeination flowing! As a local cop, me and the guys keep a constant stock of your coffee at the station and when we have a precious moment, we all sit around and conversate with a cup of your joe in our hands. Much love!
This company is something I aspire to build someday. Such a huge inspiration for American citizens
Thank you for the History lesson/back story(all the details!). This plus the great stream of guests on the podcast makes for excellent listening. Love the direction Black Rifle is headed!
Awesome orgin story on Just Black, it's my go to when my monthly exclusives run out. Keep grinding....coffee pun 😂
Just retired, loved hearing about this community/tribe. The transition is tough but necessary-good coffee helps!
Evan great podcast. Thanks for taking us on your journey from the inception of BRCC to present! Keep up the good work and serving up great coffee.
I remember stopping by with the family when we moved from Montana to Colorado back in 2016 and it has grown dramatically since then. Great job and love the videos.
I’ve always just listened to the podcast via audio when I’m driving. But I’m glad I watched the first CZcams version for this one. Awesome stuff Evan. Thank you!
Such a cool look into the original shop. Love it when Evan talks real talk. I will continue to support this company wholeheartedly. Wish they were closer to home so I could work for them!
Thank you for showing us behind the scenes! Love your company and what you represent! Also love your racing involvement with Baldwin and Pastrana!
Thank you for doing this video. I got a lot out of it not just because of my natural curiosity of what it looks like behind the scenes so to speak but also to hear it straight from the CEO. This type of transparency is extremely rare. Such a great company, keep up the great work.
First time in a BRCC shop was in Myrtle beach last week..very impressed with the service we received. Only coffee I drink, keep up the amazing work
I've been in the Retail store in SLC dozens of times, but never have known the significance of the elk on the wall. Amazing story and amazing company.
I was just here for the invaluable business advice but now I'm here for yall to send me a perfect coffee mug!!!
Evan & BRCC Team: Really dug this deep dive on your views on business and how BRCC came to fruition. Plus the perfect mug just makes sense. Can't wait for more content like this.
Great to hear the story of BRCC. Thanks for helping others.
It's great listening to a successful entrepreneur that is focused on more than just profit. Not that it's not important but you have to look at the big picture of a business and your life! Thank Evan!
Loved watching this raw footage of the realities of running BRCC and the behind the scenes of business. This is going out on a limb to say but, I would love to see a BRCC location come to California! Some of us believe in your business and your mission even in the crazy state of CA. BRCC forever!
I’ve been following your company since this first bag was announced. i started by following Mat’s CZcams content. I love the podcasts. I really liked the theme of Free Range American. You guys are very inspiring and impactful in the 2A and veteran communities. I wish you nothing but success in your future endeavors.
Great podcast, I listened to the episode on the apple podcast, didn’t realize they had a separate channel just for the podcast so I will now be following this CZcams channel!
Love this episode & the info Evan gives. Proves BRCC is more than just a coffee company.
Thanks Evan for all you do, and everything you give back! Look forward to your podcast every week! One of the best episodes to date! It was awesome stopping into the main office there while TDY back in March 2021. The team at BRCC hooked us up with great cups of coffee when we came thru early in the morning!
Love this “behind the why” content from Evan & BRCC! Cool to see how and why things were built a certain way, strategically. 🇺🇸
Always good to hear the story again! Love you guys!
It’s crazy how much I admire this company and your passion for coffee, people, family and country. Can’t get enough of it.
As someone whos striving to build their own business and complete the American Dream the way you guys have I absolutely loved this episode. Yall will always have my continued support! 🇺🇸
40-year-old dad of seven from Texas, working my ass off every day running a roofing company. Loyal to be BRCC 4 lyfe.
This is an excellent look into the company. Thank you for sharing your experience and passion. I am grateful each and every morning as I start my day with BRCC.
Brian Ray
Lexington, KY
Super motivating, in the process of starting my own machining/firearms shop post 14 years in the Coast Guard. It’s always great to hear the start up days stories!
Well done Evan! Great company with great values! I have been drinking BRCC since 2016!
I genuinely appreciate you sharing this history of how you started. Never knew that you basically didn’t have start up capital. That inspires me a bit to keep pushing.
BRCC gets my business every time, its obvious Evan loves this country and wants to share and educate that love. I hope BRCC grows for the next 100 yrs and keeps their values steadfast!
I’ve been experimenting with pour over coffee the last few months and was elated that i could actually taste a clear and major difference over the drip coffee i drank for over a decade. Thank you brcc for elevating my coffee game!
This was pretty cool. Like a BRCC history tour through where and why with the man himself. Been a long time fan and in ‘20 was able to join the ECS. It’s cool to see the growth
Love you all, and thank you for you dedication.
As a guy who is thinking about starting a business Evan and his business partners have been an inspiration. I’m not a veteran but support the community in any way I can. BRCC is amazing! Thank you for all you do!!!
Fantastic episode. I love seeing people display their passion within reality. Thanks for making good coffee.
Evan thanks for sharing in detail of what it took to build BRCC as it stands. Love all aspects of the company from supporting Veterans and First Responders to the coffee. Kalispell and Salt Lake are awesome shops. Just missed you in SLC. Would love a perfect mug Heston!
I've followed you for a few years and always enjoyed your coffee and content. Came back home to Texas 2 years ago and moved to Waco in March of last year. While running errands, I saw a BRCC off to my right on I-35 that I somehow missed during my recons the previous months. It took about 15 minutes, but I eventually wound my way back to the shop - anyone who knows Waco will understand that. It seemed new, but the friendly staff combined with the sounds and aroma of grinding beans made it a nice place to take a break and enjoy a great cup of coffee. I now stop by regularly to restock and refuel, but I'll always remember that first visit as one of the moments that confirmed Waco was a good fit. BRCC coffee is a fixed budget item and I hope to start adding some merch to support your company and its outreach efforts. Thanks for all y'all do and for keeping it real.
Dude I freaking love this podcast. Ever since Evan took control of it this show is my favorite of the week. I’d do anything to find a job with y’all in west Ky! Keep kicking ass!
I started following you guys in 2014 on Drinkin Bros FB group. Didn't give a fuck about coffee back then, now I'm a straight addict to your badass coffee. It's been awesome seeing what you guys have built. Well done.
What a great company. We need an outpost in Naples Florida where like minded people can finally find an amazing cup of coffee with great people.
Love BRCC podcasts! These shows have helped me change my perspective and outlook as i work towards my own business full time, and not just the business part its about getting out of my own head and charging headfirst in both life and business.
P.S. Tell Evan to open packages sent to the BRCC headquarters!!
BRCC is so much more than a coffee company. You truly stay true to your word to inspire, entertain, and inform. Keep up the good work.
Fantastic discussion! Thanks for the insight and your service to our country especially the veteran community.
Well done Evan, BRCC is something to be proud of. Additionally, the values and messages that you are putting out there are priceless, not only for veterans but especially for young men coming up in the world we are currently navigating.
Love this stuff BRCC is definitely an inspiration to the veteran community. Really enjoyed listening to Evan explain how he had to risk failure in order to succeed. Keep doing what you do.🦅🇺🇸
Love this type of content, behind the scenes is so awesome.
This is such a phenomenal episode! Evan's honesty and transparency is so important and unfortunately it is becoming less usual among business owners. I've been a long time supporting and shareholder and Evan got me fired up to double down! I am glad to be apart of something so real and awesome.
Also I appreciate roasting the "Entrepreneurial go get em guys" that are influencing young men in a bad way. I will always work hard but dedicating your life to hustle to get money as your 1st priority in life is not good. Family and fellowship are way more important.