I HATE Corporate Design.

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  • čas přidán 24. 10. 2022
  • 🥛🥛 NEW GAMERSUPPS FLAVOR COMING 10/28 - gamersupps.gg/schlatt
    Schlatt explains why he hates logos now. For the second time. This time he’s angrier.
    Twitch: / schlatt
    Twitter: / jschlatt
    Instagram: / jschlatt
    🧢 Buy a BIG GUY hat!
    schlatt.co
    Firefox, Microsoft Edge, Google, Microsoft, Corporate Design, Big Tech Art Style, Corporate Memphis Art Style... I can go on and on. The oversimplification of company logos really grinds my gears in this long rant vid where Schlatt complains for 20 minutes straight. At least I am releasing my Gamersupps flavor soon so I am happy about that.
    Edited by wheatskins: / wheatskins_
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Komentáře • 9K

  • @jonahhashopeRN
    @jonahhashopeRN Před rokem +61854

    I loved meeting Schlatt at the side of highway 3, he crawled out from an underpass and stabbed me in the feet. He then proceeded to scream NYC #1 while walking away. Best fan interaction ever 😁✨

  • @TedNivison
    @TedNivison Před rokem +30198

    reminds me of when Schlatt & Co. turned their company logo to a picture of a statue of a monkey with big golden balls and then changed it back 6 hours later

  • @superpac2081
    @superpac2081 Před rokem +10329

    these logos are actually quite fitting because it reflects how soulless the actual corporations are

    • @lewisbaitup6352
      @lewisbaitup6352 Před rokem

      Yeah, pretty coat of paint or not, there's no soul in these companies. We're run by the souless.

    • @Bigman-to2jn
      @Bigman-to2jn Před rokem +184

      I have been scarred ed by the 2013 Super Bowl commercial

    • @amethystgmd
      @amethystgmd Před rokem +23

      @@Bigman-to2jn SAME

    • @lewisbaitup6352
      @lewisbaitup6352 Před rokem +42

      @jschIattLive 🅥 guys we better listen, it's schlut speaking

    • @kinseydesignsbrands
      @kinseydesignsbrands Před rokem +60

      As someone who used to design logos for Fortune healthcare and finance corporations, I 100% agree with this statement.

  • @chrisblass4954
    @chrisblass4954 Před 9 měsíci +1417

    After all the Twitter/X bullshit that’s been going on, we need a part 2 to this video

    • @sharkbyt8806
      @sharkbyt8806 Před 9 měsíci +21

      I was about to say this

    • @ladycavalier
      @ladycavalier Před 6 měsíci +9

      Fr

    • @Roblox_mrtomas
      @Roblox_mrtomas Před 6 měsíci +1

      I ain't calling it X. What a Stupid name. Twitter is way better. CHANGE IT BACK! I miss old roblox logo It wouldve been S Tier but they changed it to a 8 year old drawing black logo. E Tier.

    • @Bunny_Bill
      @Bunny_Bill Před 4 měsíci +18

      I bet his head exploded when he found out it wasn't a joke. I need to see it.

  • @WordFyle
    @WordFyle Před rokem +511

    16:50 as a graphic designer, I love this and this is what I wish my clients wanted more, these vibes instead of corporate shit

    • @MrGamelover23
      @MrGamelover23 Před 4 měsíci +5

      The new logo looks nice, but didn't they just make the surrounding container look more boring by being dull? Isn't that exactly what people were complaining about? I mean, I agree. It totally looks more earth-friendly. Somehow it makes it look like it's made of biodegradable stuff instead of the obvious plastic. But it also looks much more boring as a result. Definitely think the actual logo itself looks much better though. When he showed the before and after, it looked like it was reversed.

    • @Frixworks
      @Frixworks Před 29 dny +4

      ​​@@MrGamelover23No, it feels more earthy, with the toned-down, matte colours. It's more relaxed, "natural".
      Not everything has to be exciting, it's yogurt, not racecars.

  • @TheSirRolfe
    @TheSirRolfe Před rokem +3511

    I'm glad Schlatt brought up the Staples logo reveal. That shit the funniest thing a company has ever done.

    • @SaHaRaSquad
      @SaHaRaSquad Před rokem +161

      And you can bet the executives thought this was a brilliant idea after hours of their "sophisticated" design circlejerks.

    • @Slurp_Nation
      @Slurp_Nation Před rokem +64

      @@SaHaRaSquad i thonk it was actually kinda irony on their part, seeing as how they made an unreasonably big deal out of it

    • @noahdrucker3076
      @noahdrucker3076 Před rokem +21

      @@Slurp_Nation I honestly don't believe these corporate people are capable of the few ounces of self awareness it would take to do something like that ironically.

    • @andersonsharp1570
      @andersonsharp1570 Před rokem +1

      Some one tell bager

    • @Blodwynnn
      @Blodwynnn Před rokem +6

      fuckin fake fireworks and standing ovation because they figured out how to make three fourths of a rectangle in illustrator. reality is grim

  • @Nelsonplink
    @Nelsonplink Před 6 měsíci +242

    13:14 Schlatt saying "Make no mistake, we live in a dystopian. It's just a whole lot more boring." goes so hard.

    • @YourFavDrone
      @YourFavDrone Před měsícem +5

      Bro is escaping the matrix💀💀 (but it did go hard)

  • @cheezeebutter452
    @cheezeebutter452 Před rokem +317

    A company had a small little idea: “hey, let’s simplify our logo to a modern aesthetic. Setting us apart from all the rest.”
    And then every other company in existence had that exact same idea all at the same time.

  • @Damp75
    @Damp75 Před rokem +3693

    I'm really loving this original never before seen content Jshlussy

    • @Kanzen1
      @Kanzen1 Před rokem +148

      JSHLUSSY???

    • @bigmanbeans8513
      @bigmanbeans8513 Před rokem +37

      WHAT

    • @screenedat0m
      @screenedat0m Před rokem +77

      On one hand I fucking hate the meme of adding ‘-ussy’ to any and every word, but on the other hand… man is Jshlussy a fucking beautiful word LMAOO

    • @Maxims1
      @Maxims1 Před rokem +20

      It's great to see Jshloggy branch out in other forms of content instead of remaining a reaction channel

    • @Jellyshark39
      @Jellyshark39 Před rokem +4

      Jschlussy?? 💀💀💀

  • @jimflint2654
    @jimflint2654 Před rokem +3741

    I'm glad his editors are keeping the channel alive. The Deepfake is getting better every video. RIP Schlart 1998 - 2021 (struck by a sober driver)

    • @gracified16
      @gracified16 Před rokem +130

      he died drunk driving 🙏

    • @tiiamaria_
      @tiiamaria_ Před rokem +129

      he died a hero, may his life honor the road of texas and the names from the incident of "1999"

    • @boomrangyt
      @boomrangyt Před rokem +28

      *sober crasher

    • @the_new_abnormal17
      @the_new_abnormal17 Před rokem +6

      this is actually hilarious /gen

    • @badaimerlolz
      @badaimerlolz Před rokem +4

      I'm not so good on schlatt lore pls help

  • @King-wk8eu
    @King-wk8eu Před 9 měsíci +131

    The aggresiveness in "Schlatt's" "YOU WILL DIE IF YOU LOOK LIKE THIS" always gets me

  • @smincesmeat316
    @smincesmeat316 Před 9 měsíci +24

    I remember the iSnack thing. It was actually their experimental vegemite and kraft cheese mixture. They quickly ditched the name for ‘cheesybite’, which is a far more palatable name and makes me consider whether or not the whole thing was a psyop so that the public would more readily accept cheesybite.

  • @alisonparker440
    @alisonparker440 Před rokem +3759

    Shlatt managed to say everything the art community has been screaming about Alegria for years. 😭😂

  • @maliceegg
    @maliceegg Před rokem +1741

    "you don't have to reinvent the wheel... especially if the wheel is fucking rolling" is actually a banger line.

    • @SonnyLetsPlay
      @SonnyLetsPlay Před 9 měsíci +17

      Unless the wheel belongs to a car in which a family of four is driving in 99

  • @rogueone8194
    @rogueone8194 Před rokem +73

    I wish Schlatt made more videos like this tbh

  • @SpicyCook
    @SpicyCook Před 10 měsíci +47

    I studied graphic design in college and wrote heavily about this stuff, good to see I’m not the only one hating the ill-proportioned people.

  • @alisonparker440
    @alisonparker440 Před rokem +1701

    I love how Schlatt said one thing he liked and instantly went back to hating

    • @drowsy_hk
      @drowsy_hk Před rokem

      @beyond your imagination i’m gonna finally release inside you if you don’t stfu

  • @lucaswickmansound
    @lucaswickmansound Před rokem +4291

    I love that Schlatt’s main way of pinpointing history is just saying “before” and “after” 9/11

    • @Whispitt
      @Whispitt Před rokem +81

      *why is before and after in quotes*

    • @TheGrundigg
      @TheGrundigg Před rokem +241

      @@Whispitt symbolises togetherness.

    • @Majima_Nowhere
      @Majima_Nowhere Před rokem +84

      He's kind of right, though. The '90s way of life ended on 9/11.

    • @steVENOM
      @steVENOM Před rokem +54

      @@Majima_Nowhere as did many people's lives!

    • @IStevenSeagal
      @IStevenSeagal Před rokem +11

      Still wrong though. I would say after 2007 everything went to shytter. Music, film, wrestling, comics, animation, videogames....

  • @alainaherzog2445
    @alainaherzog2445 Před měsícem +3

    Dude, I was at a youth group two weeks ago, and they showed us a video...THEY TURNED JESUS INTO ALEGRIA!!!

  • @SwimFroggies52341
    @SwimFroggies52341 Před 5 měsíci +10

    I dont think I'll be able to emotionally accept this last image at the end, it's just so beautiful yet deadly to my eyes. I feel the font of each letter through my veins, each punctuation, comma, apostrophe, period. So moving. I am in shambles, I am flooding the earth with my tears (which was also the cause for the Great Drowning Of Men in 1219) I feel so much passion from this image. And the piercing "Dawn of 1,2,3 day" sound from Majora's Mask made my heart jump outside my rib cage. It was overall just nothing but an epic and emotional rollercoaster.

  • @dilEmmaClaire
    @dilEmmaClaire Před rokem +5477

    As a graphic designer, I am so glad Schmitt talked about the horror of Alegra corporate minimalism

    • @THESLlCK
      @THESLlCK Před rokem +55

      as a verified witht he emoji thing in my title, blah blah blah my opinion is important blah blah

    • @colstonish2168
      @colstonish2168 Před rokem +257

      @@THESLlCK what 💀💀

    • @parselucas
      @parselucas Před rokem +60

      @@THESLlCK yeah what do you mean

    • @felxpog7750
      @felxpog7750 Před rokem +55

      @@THESLlCK weirdo

    • @midlemannn3095
      @midlemannn3095 Před rokem +46

      @@THESLlCK Elon Stan????/??/?

  • @Memu_
    @Memu_ Před rokem +4999

    I like how the scripting style is a lot like his old video essays even though his delivery is like a modern Schlatt vid
    edit: Now that I think about it this video is suspiciously similar to Aztro's video on the same topic

    • @TheHimikoToga
      @TheHimikoToga Před rokem +66

      Glad I’m not the only one who noticed this

    • @emily-tg8wk
      @emily-tg8wk Před rokem +60

      i miss the old video essays so much

    • @uglen7420
      @uglen7420 Před rokem +11

      @Bully peter this is a bot too, do not like this comment (nor click the link)

    • @lunard8690
      @lunard8690 Před rokem +5

      May i suggest the newest Pokemon to search on CZcams "THE SCHLEEVEE" it's like the SCHLANKET but alive

    • @schlim6763
      @schlim6763 Před rokem +1

      amen brother

  • @ChristineGneussPhotography

    10:50 'There is a saying in this world... ' had me screaming; Tears at 13:23 'This is Arial, Bro...' - You are a delight.

  • @Sick-cada
    @Sick-cada Před 9 měsíci +15

    I actually personally like the Firefox logo, specifically the second to last one, which is still used as the logo on the mobile app. There's something about it that's just aesthetically easing to me

    • @willow-wingsalt9442
      @willow-wingsalt9442 Před 8 měsíci +2

      I like the colors, sure, and i’d be fine if they just did a redesign of the color palette and slightly stylizing the fox more. But. How can they actually get rid of the FOX? The swirl is awful.

    • @Ghostly-dr4ny
      @Ghostly-dr4ny Před 2 měsíci

      @@willow-wingsalt9442the last logo isn't the actual logo, it's the logo for the Mozilla foundation.

  • @MaskedArab
    @MaskedArab Před rokem +9832

    We should also change the way the year “1999” was designed in the calendar so we could make people stop questioning the atrocious crimes that were committed in that year !

    • @akemi6730
      @akemi6730 Před rokem +31

      Hehe true

    • @Icyy4406
      @Icyy4406 Před rokem +37

      Bro your videos are the best :D

    • @SunIsLost
      @SunIsLost Před rokem +8

      Yea

    • @connermclovin4127
      @connermclovin4127 Před rokem +6

      Hey man I know you already said this in your IG story, and you get this question a lot but When is your new video dropping?

    • @leo_v8214
      @leo_v8214 Před rokem +3

      We need a collab between these two

  • @cherrypepsi2815
    @cherrypepsi2815 Před 8 měsíci +8

    The "firefox" logo thing is a complete misinterpretation of what it is but ofc it doesn't take away from the point
    the "removal of the fox" never actually happened, and that swoopy line design is just the logo for the firefox _suite,_ not the browser itself. Mozilla still uses the :// logo they've always used, and firefox still has the fox. Just the package of everything from firefox relay to the browser itself is housed under that swoopy design

  • @epic_noob1
    @epic_noob1 Před 9 měsíci +4

    Dont we all want to go on a 19 minute and 36 second rant about how companies changed they're font

  • @Oldmangamess
    @Oldmangamess Před rokem +2157

    As a graphic Designer with 6+ years of graphic design experience all I can say is Schlatt hits it over the head with a nail with this one. The Warner Brothers logo is so versatile with the redesign now unlike the old one.
    For someone who didn’t take a graphic design classes Schlatt understands a lot of design principles.

    • @Elephantsaresupreme
      @Elephantsaresupreme Před rokem +76

      I think it aort of shows how shit the logos are that even people who know jack about graphic design can point out flaws with the design

    • @Oldmangamess
      @Oldmangamess Před rokem +68

      @@Elephantsaresupreme The only misconception is the fire fox one is because the last logo is for their parent company but the logo is still a fox

    • @forsetha
      @forsetha Před rokem +7

      What confuses me is that they still use the old shield logo for their home video releases.

    • @dat_fast_boi
      @dat_fast_boi Před rokem +15

      @@forsetha iirc, a lot of these modern redesigns are the way they are to make it easier to resize them for websites etc. and have it still be legible, so it kinda makes sense they'd use the more specific logo in movies instead; it doesn't matter if it's legible, it's huge and famously used at the start of their movies, so yeah.

    • @MuhammadUsman-mi4jk
      @MuhammadUsman-mi4jk Před rokem +12

      “Schlatt” brought up a lot of the points around brand recognition and differentiation one of my marketing professors did. He’s got to be a natural marketer

  • @tables..
    @tables.. Před rokem +902

    it is actually pretty sad to watch all of these companies just devolve into one huge mess of Arial font text

    • @TommyTom21
      @TommyTom21 Před rokem +5

      Patch rick

    • @icebird76
      @icebird76 Před rokem

      Arial? Do you mean sans-serif or without the tails?

    • @TommyTom21
      @TommyTom21 Před rokem +8

      @@icebird76 Arial is the specific font, sans serif is basically the category that Arial falls under.

    • @__lasevix_
      @__lasevix_ Před rokem +4

      @@TommyTom21 Arial isn't quite the font either though.. most of them are just related to Helvetica about the same as Arial is

    • @cheeseburgermonkey7104
      @cheeseburgermonkey7104 Před měsícem

      _GIVE ME BACK MY SERIFS GODDAMNIT_

  • @aichaamara392
    @aichaamara392 Před 9 měsíci +13

    100 MILLION DOLLARS JUST FOR TO TYPE 3 LETTERS AND A SHADED SQUARE WHAT THE HELLLLLLLLL
    THATS 35 MILLION DOLLAR PER THING WHYYYYYY
    10:00

  • @mayo9407
    @mayo9407 Před 2 měsíci +2

    Every now and then I come back to this video and it not only makes me realize all the stupidity happening around me, it also helps me steer clear of it, being a rookie digital marketer.
    I have no credibility but I am really thankful Schlatt makes videos like this once in a while
    Please make more of these or a bit more often, Big Guy

  • @Jackson-bm9mo
    @Jackson-bm9mo Před rokem +1014

    Every corporate graphic designer watched the American psycho business card scene and took it completely seriously

    • @cartercravillion
      @cartercravillion Před rokem +58

      Including the “watermark” that isn’t even there

    • @stephen42007
      @stephen42007 Před rokem +2

      This is the scene my mind immediately jumped to

    • @cord2706
      @cord2706 Před rokem +4

      @im sacred to make the joke funnier get rid of the explanation, trust me on this

    • @austinkentner1771
      @austinkentner1771 Před rokem +1

      @@cord2706 the guy made over 100 comments pretty sure he is a bot as well

    • @iamacatperson7226
      @iamacatperson7226 Před rokem

      @@cord2706 it's a bot

  • @sheepsheep9499
    @sheepsheep9499 Před rokem +5375

    Seeing the Firefox logo change makes me feel like I'm a schizophrenia patient and seeing things differently with time and it scares me

    • @shvrkkii
      @shvrkkii Před rokem +111

      Firefox is actually a good redesign imo, it makes the fox look more like fire, has a nicer color scheme and the newest version is much more readable on smaller screens. i keep seeing this same image blasting the "newest" logo with no fox when that's a separate logo for Firefox the brand not Firefox the browser, literally downloading it shows it's not the case :p

    • @bluzzard
      @bluzzard Před rokem +56

      @@shvrkkii Its for firefoxes suite not firefox browser actually mozilla has a fire logo tho

    • @shvrkkii
      @shvrkkii Před rokem +4

      @@bluzzard ah I was mostly right, edited to replace Mozilla branding w Firefox branding

    • @RGC_animation
      @RGC_animation Před rokem +38

      For those that don't know, Firefox still has the fox and the blue ball, it's Mozilla, the parent company that turned into an orange circle.

    • @bluzzard
      @bluzzard Před rokem

      @@RGC_animation bro just hit this thread with the same comment

  • @meesmellink2514
    @meesmellink2514 Před 2 měsíci +2

    its actually so nice hearing someone talk about things theyre interested in, i could watch this forever

  • @ThatSpaceToaster
    @ThatSpaceToaster Před měsícem +3

    I do graphics design as a hobby and yes the trend is bold or tall sans serif font. When I design a logo for a concept website I take the boring sans serif font and put in blender to make a interesting shape to look at. Logo design is an art not a excuse for rotating something 5° degrees.

  • @nerdly745
    @nerdly745 Před rokem +3559

    “I hope that sound confused you. Fuck you, that’s why” is now my favourite line of subtitles ever.

  • @Leinks173
    @Leinks173 Před rokem +3083

    I think I actually lost braincells while watching them un-staple the staple in staples.

    • @blackmesaresearchcorporati6764
      @blackmesaresearchcorporati6764 Před 11 měsíci +190

      Hey guys check it out! We un-stapled the staple! On a completely unrelated note check out all these papers! *Drops all of them cuz the staple wasn't FUCKING STAPLED*

    • @larareid2276
      @larareid2276 Před 10 měsíci +17

      ​@@blackmesaresearchcorporati6764 Literally 💀💀

    • @Coristic121
      @Coristic121 Před 9 měsíci +23

      i started seeing red

    • @dabestgrimmreaper4
      @dabestgrimmreaper4 Před 8 měsíci +13

      i can't unsee the old staples logo; no matter how hard they try to unstaple it; it's permenantly there for as long as i read the word...

    • @TheKingOfCrocs
      @TheKingOfCrocs Před 8 měsíci +2

      Too many staples

  • @2015_ChevroletExpress
    @2015_ChevroletExpress Před 9 měsíci +5

    17:25 yeah I agree the new roblox logos suck but from 2017 to 2005, those were the best and the most nostalgic roblox logos imaginable

  • @stewdotart
    @stewdotart Před rokem +2

    I adore logo and design discussions and am so happy to listen to Schlingo's rant about my favorite thing.

  • @wyldonkey2064
    @wyldonkey2064 Před rokem +1297

    Im currently in school studying graphic design and I’ve felt the same way about logos like these for years. Sometimes its better for you to just keep your logo. If your company is a decade old or older, dont change whats already working, you’ve made it this far for a reason. The world is gravitating to more simplistic logos, but dont make it so simple that you remove the uniqueness from it

    • @marka1784
      @marka1784 Před rokem +21

      I am also studying graphic design in school as well and my instructor had brought up very similar points to this video how things are becoming more simple with logos.

    • @Goofygooberston
      @Goofygooberston Před rokem +16

      Amen. I work a graphic design job & thank god that my supervisor is a good guy and can talk some sense into the small businesses that come to us asking for a complete change in housestyle. Change isn't bad, but it is bad if it completely strips your identity as a business away.

    • @beastmasterbg
      @beastmasterbg Před rokem +5

      The problem is that companies hire graphic designers. They create a great design in the beginning. Great, now give some bullshit excuse to make the designer to work because ,what are you paying him for? That's the problem doing work where theres no need

    • @w9eful982
      @w9eful982 Před rokem +16

      @@beastmasterbg i don't think you have any idea what you're talking about

    • @Vysair
      @Vysair Před rokem +1

      they removed the soul 🗿

  • @Dalynx09
    @Dalynx09 Před rokem +3050

    This has to be the only time Schlatt has ever been a normal person

  • @ethanbrausen8598
    @ethanbrausen8598 Před 9 měsíci +2

    you know i loved this video so much that I had to scroll back down just to make sure I liked it
    schlett always brightens my day with his rants, soothin voice, and damn good chops

  • @maddieford345
    @maddieford345 Před rokem +4

    I love when Schlatt makes vids like this and reminds us that he came up as a video essay CZcamsr

  • @alex-ht8tp
    @alex-ht8tp Před rokem +2565

    "alegria" means happiness in portuguese but ngl I kinda die inside every time I see that art style

    • @Indiekidsophie
      @Indiekidsophie Před rokem +132

      It also means joy in spanish but yet again it makes want to punch my chair

    • @LeMargot
      @LeMargot Před rokem +4

      @Tiago Santos igualmente.

    • @Oreo_Is_a_Hazbin
      @Oreo_Is_a_Hazbin Před rokem +3

      @@Indiekidsophie And alegria is also cheerfulness in Italian

    • @Indiekidsophie
      @Indiekidsophie Před rokem +12

      @@Oreo_Is_a_Hazbin I think it means something positive in most languages that come from Latin

    • @dr3ww_
      @dr3ww_ Před rokem +10

      my surname is alegria 💀 i was a little pissed that i share a name with that shitty art style

  • @traviethecoyote9121
    @traviethecoyote9121 Před rokem +2297

    Schlatt is the only person to make a 20 minute video on company logos and be so relatable

  • @zelmodevito
    @zelmodevito Před 9 měsíci +1

    the end really inspired me, the way he said and i quote "limited time flavor lays wavy funyuns onion flavored funyuns onion flavored rings". just brings a tear to my eye

  • @reticenthope7022
    @reticenthope7022 Před měsícem +3

    This makes me feel a bit better about the assignments ive been turning in for my graphics design class

  • @oliverlarosa8046
    @oliverlarosa8046 Před rokem +810

    I love that Schlatt is steadily becoming the ultimate business man. It's as hilarious as it is terrifying.

    • @thegreatestoctopus9739
      @thegreatestoctopus9739 Před rokem +5

      It's more terrifying than hilarious, have you ever heard of the incident of '99?He has a lot of other "activities" prior to it and he did it without being famous and rich, if he ever becomes a successful bisnessman, than God help us all, he will be unstoppable

    • @LuckyAngel_girl
      @LuckyAngel_girl Před rokem +1

      i love that tommy literally copied shlatt and everything about him-even advertizing.......even the MUSIC

  • @COWMAN0412
    @COWMAN0412 Před rokem +374

    The people one honestly is horrific. Schlatt just made me realized that every time I see them I actually get annoyed and unreasonably angry but never realized that until now

  • @jacquelinelugo5518
    @jacquelinelugo5518 Před 8 měsíci +5

    It's the same way I feel about when the Open Floor Concept became so popular. Like every home was Blue/Grey with a little island and no walls separating the kitchen. I'm tired of modern looking homes, they all look like High End Dentist office waiting areas to me. Where is the warmth, the colors, different styles. When Ikea Floor displays look better than the houses being up for sale. You know its a problem

  • @krzysztofsamus739
    @krzysztofsamus739 Před 9 měsíci +1

    Thank you Schlate for the information, I agree and wow your parting words left me in schambles.

  • @tmcosby
    @tmcosby Před rokem +916

    Man jschlatt has really improved himself since 1999, hopefully all those families can rest easy and move on from their tragic loss.

  • @MajkiMoo
    @MajkiMoo Před rokem +380

    As soon as I thought, "Hey, we used to guess brand names based on just the logos without the text, there were apps for that back when I was in high school", Schlatt mentioned it, and I felt a deep connection with this man. Probably because we're the same age.

    • @DanimationYT
      @DanimationYT Před rokem +12

      yeah those games were great back then. I used to play some for game logos, and pokemon. good time wasters between classes.

  • @Ur_FavMil1408
    @Ur_FavMil1408 Před 9 měsíci +2

    this is my fav schlatt video and always will be

  • @facelessmw9804
    @facelessmw9804 Před 8 měsíci +1

    I hate how the Pringle’s guy lost his hair and that beautiful hopeful sparkle in his eyes

  • @cosmicspacething3474
    @cosmicspacething3474 Před rokem +543

    15:48 had me actually laughing out loud. They were trying to make cinematic trailer levels of hype over an unfolded staple in a logo. Even the audience sounds like they’re only pretending to care, cause they really don’t.

    • @water7962
      @water7962 Před rokem +4

      @just i c e no

    • @LilacMonarch
      @LilacMonarch Před rokem +28

      If I were in that audience I would have laughed. I wouldn't care if it got me in trouble, that is one of the stupidest things I've ever seen

    • @simonghoul3602
      @simonghoul3602 Před rokem

      I can't believe it's here
      czcams.com/video/y6120QOlsfU/video.html

    • @cftm4976
      @cftm4976 Před rokem +3

      The fucking music too 😭😭

    • @pink_sky_morning4842
      @pink_sky_morning4842 Před rokem +3

      It sounds like the Endgame trailer, except I haven’t watched the Endgame trailer.

  • @neillboyz6488
    @neillboyz6488 Před 8 měsíci +1

    you really opened my eyes to the fact that everthing is exactly the same. i kinda knew it but this proved it.

  • @lauralawson2292
    @lauralawson2292 Před 5 měsíci +1

    these videos are great, keep up the good work!

  • @petnamedsteve6794
    @petnamedsteve6794 Před rokem +1270

    This just goes to show that Schlatt could never be replaced. If a man is able to make rating boring ass logos genuinely entertaining and in a way unique and relevant, you’ve got yourself something special. Bringing topics people never knew they were thinking and making a point in a way that it is entertaining and engaging can always be a hit or miss. This guy has gotten it right each time. Great video Schlatt and keep up with the great work.

  • @Trto7
    @Trto7 Před rokem +740

    Jschlatt is so original and wise. He’s like the old wizard you would meet in a fantasy game that would give you the best life advice ever.

    • @xplitegaming8295
      @xplitegaming8295 Před rokem

      @im sacred the irony.

    • @xplitegaming8295
      @xplitegaming8295 Před rokem +1

      @im sacred you have become the very thing you swore to destroy.

    • @naurrii
      @naurrii Před rokem +1

      and then steal your kidney and stab you in the chest leaving a coupon for gamersups in your organ's place

    • @hendrix232
      @hendrix232 Před rokem +1

      Schlatt: here take this adventurer
      Everyone: what is this cum?
      Schlatt: NO ITS FUCKING TIDDY MILK. DRINK MY TIDDY MILK

    • @hendrix232
      @hendrix232 Před rokem

      @МеаtСаnуоn 🅥 also why are you pretending to be meat canon?

  • @Designwithvedant
    @Designwithvedant Před 4 dny

    The fact that this video could actually have real world impact on designs is crazy to me. I'm a design major aimed towards "Brand Identity Design" basically, someone who deals with company's branding and "redesigns"

  • @TheBuffoons-uc3bt
    @TheBuffoons-uc3bt Před 7 měsíci +1

    bro my older cousin was obsessed with the OG tom and jerry and when i was born i watched those same recording on CN it was sooo old it still had the dam bugs bunny characters and Scooby do running through that little ninja warrior course

  • @buddon
    @buddon Před rokem +380

    As a marketing major this was incredibly entertaining, thanks big guy

    • @kiwiyomi3824
      @kiwiyomi3824 Před rokem +8

      these bot replies are absolute garbage
      yeah, i'm no marketing major but this was still v entertaining to watch

    • @artoro8
      @artoro8 Před rokem +2

      CZcams sucks so f'in bad how can you not get rid of these bots jeezus christ

    • @illurinatibeans4667
      @illurinatibeans4667 Před rokem +1

      @@artoro8 They've let copyright abuse run rampant for the entirety of their platform's lifespan. What makes you think that they'd bother getting rid of bots in the comments?

  • @Clinderoth
    @Clinderoth Před rokem +181

    “you don’t have to reinvent the wheel every single time, especially if the wheel is rolling” is a really good quote.

    • @dragonusmolamola4140
      @dragonusmolamola4140 Před rokem +4

      @Chad 007 did you forget to be a bot for a sec or is that link a rickroll

    • @Craglicious
      @Craglicious Před rokem

      @@dragonusmolamola4140 shitty cooking video, these people should try making good content instead of botting all of CZcams

  • @paladynee
    @paladynee Před 9 měsíci +2

    This video is the most hilarious video i've seen in a long time. You made me laugh, like, A LOT. Thank you!

  • @abyssaltheking
    @abyssaltheking Před 9 měsíci +1

    schlatt please make more rants in the future

  • @opossummom
    @opossummom Před rokem +379

    "Deathbed portrait" is such an insanely funny and niche insult, I love it

  • @mudsy7660
    @mudsy7660 Před rokem +334

    I’m a graphics design major is Phoenix and everything being pushed to students is how to simplify logos. But I’ve noticed the younger aged students in my classes have been putting out colorful fun logos and designs, hopefully we start to see this more in the mainstream.

    • @skippykishi7851
      @skippykishi7851 Před rokem +7

      This just goes to show college is a racket and waste of money.

    • @noahdrucker3076
      @noahdrucker3076 Před rokem +19

      @@skippykishi7851 It really depends what you're taking. Whatever this guys doing sounds like a complete waste of time.

    • @chadwell69
      @chadwell69 Před rokem +1

      @@noahdrucker3076 ong. Shit like engineering and computer science can be really helpful. Medicine and law is basically mandatory. But if you're studying a gender studies or liberal arts degree you need to be conscripted into the military.

  • @MarioWolfBroa
    @MarioWolfBroa Před 4 měsíci +6

    18:12 yup and now they are dead

  • @plex_3673
    @plex_3673 Před rokem

    Shlatt, your voice and choice of music for this video had me nodding off to sleep way too much.

  • @sxtxnst
    @sxtxnst Před rokem +390

    I love how the passion really gets to him and sometimes you can see him really getting into it that you start seeing a bit of his sanity disappear.

  • @Hario338
    @Hario338 Před rokem +648

    I'm studying to be a graphic designer and this video kinda encapsulates EXACTLY whats wrong with the industry at the moment, I just hope that once I'm in the industry and my generation starts to make an impact, we add alot more character into our logos. We need it.

    • @novacaino
      @novacaino Před 7 měsíci +25

      It's the apple effect. Clients actively ask to copy apple's branding. It drives me insane.

    • @Hutch2Much
      @Hutch2Much Před 7 měsíci +12

      @@novacainoand they do it worse. i actually kinda like apple’s branding, its sleek and actually has thought put into it. everybody else? just makes it flat with rounded corners and assumes that all there is to it

    • @MrGamelover23
      @MrGamelover23 Před 4 měsíci +1

      ​@@novacainoDo you actually have proof or are you just speculating?

    • @MrGamelover23
      @MrGamelover23 Před 4 měsíci +1

      Not a graphic designer, but I took a class on graphic design and read some articles from a professional called Logos by Nick. The fact that the logos need to work in black and white as well as in color means that certain character elements like gradients just straight up wouldn't work. This means that ultimately the shape is the most important part. And so the people in charge probably place way more emphasis on recognizability than character because ultimately it doesn't matter if the logo lacks character, it still does its job. Even if you think it looks more bland, you still recognize it. If anything, videos like this are just free advertising for logos and companies that you were never going to think about beforehand. No such thing as bad publicity as long as it doesn't make them lose money. Making your logo black and white is the logo design equivalent of flipping the canvas for artists. Those logos he showed at the end that he actually likes, like the In-N-Out in Home Depot logos, are all pretty flat and minimalistic, but they're also recognizable into eye-catching, even a black and white (you can actually test this by switching your phone to monochromatic mode.)

  • @raz562
    @raz562 Před 10 měsíci

    Would like to add that when the USAF got guns on their Phantom, TOPGUN was started as well. Where pilots learned to position themselves on dissimilar aircraft, for a better probability of kill with gun and/or missiles

  • @theaveragefemboyenjoyer6969
    @theaveragefemboyenjoyer6969 Před 8 měsíci +1

    I'm getting a big tub for a very late birthday present because of the delivery time, I can't wait, I already had the packet sampler with the RussianBadger free packet stuff, and I loved it

  • @ub5168
    @ub5168 Před rokem +889

    Hey schlatt, I’m a graphics designer myself and have been in graphic uni for years. The reason why design choices have all these “complex” reasons is because we were taught to give them those. U could literally not get away with saying u did something because u just wanted to. U HAD to have some kind of fake “deep” meaning behind every pixel u moved

    • @harryreynolds3057
      @harryreynolds3057 Před rokem +92

      thats just art in general as well. your work has to have a deeper meaning other than, it was interesting to make and looks good.

    • @ThunderTheBlackShadowKitty
      @ThunderTheBlackShadowKitty Před rokem +74

      They're teaching graphic design wrong then. You shouldn't have to have a """deep""" reason for making a logo look objectively better by giving it details. More often than not it simply isn't that deep and it's just for aesthetic pleasure. A good graphic designer goes based off of what looks aesthetically pleasing. They do not concern themselves with deeper meanings. That is intended for philosophers.

    • @thedoggo6618
      @thedoggo6618 Před rokem +71

      @@harryreynolds3057 bro my highschool art teacher actually said "if you don't put deep meaning into your work then it's meaningless"
      Art schools drill this shit as far down the chain as they can

    • @nanamoke1357
      @nanamoke1357 Před rokem +34

      @@ThunderTheBlackShadowKitty You missed the point of the comment. It's not about what the designer was actually thinking when creating the graphic, it's for PR, making the reasoning behind the design change sound more sophisticated so they aren't slammed for just saying "It looked good, so I changed it".

    • @ThunderTheBlackShadowKitty
      @ThunderTheBlackShadowKitty Před rokem +22

      @@nanamoke1357 I didn't miss that, and it flat out doesn't make sense either. In that scenario, the ideal choice is for the graphic designer to threaten their teacher/boss and insist the design they made is good and that it doesn't require a specific reason to exist nor be used. The graphic designer should force their design to be accepted if it means having an objectively better design that is more aesthetically pleasing. Reasoning be damned.

  • @merlinstarhugs
    @merlinstarhugs Před rokem +497

    Fun fact, firefox does not use the last logo, the fox is still visible, the orange circle is just the logo of the parent company, Mozzila.

    • @merlinstarhugs
      @merlinstarhugs Před rokem +14

      @ReduxFlakes I literally use Firefox as my main browser, when people say Firefox they are 99% of the time referring to the actual browser.
      Also the new logo is based

    • @leandru7
      @leandru7 Před rokem +24

      Not exactly. Mozilla uses a different logo, but you are right that the browser still uses the fox logo. The simplified one is for the overall Firefox brand, which includes more than just the browser. The simplified logo actually makes sense for representing the whole brand, because the other Firefox services use logos that are symbols using the orange and purple colors, so the simplified logo unifies them in a way that makes sense.
      But the browser *still uses the fox logo.*

    • @merlinstarhugs
      @merlinstarhugs Před rokem

      @@leandru7 that's exactly what I said

    • @crushbeast29
      @crushbeast29 Před rokem +3

      Still crap compared to what it used to be.

    • @TommyAgramonSeth
      @TommyAgramonSeth Před rokem +2

      @@merlinstarhugs no it's not, Mozilla Foundation uses the "moz://a" logo, the logo for Firefox as a brand applies to Browser and Monitor (and formerly Send and Lockwise)

  • @sarcasmguy6482
    @sarcasmguy6482 Před 10 měsíci +1

    The one logo that I think has always been top tier is the LEGO logo. The red square, yellow bordering, and iconic text have always been recognizable. It’s also great since they follow “if it ain’t broke don’t fix it” as the logo hasn’t been updated since 1998.

  • @thebrain9685
    @thebrain9685 Před 8 měsíci +1

    ' ' Limited Time Flavor Lays Wavy Funyuns Onion Flavored Funyuns Onion Flavored Rings. ' ' - Schaltt

  • @originalname8541
    @originalname8541 Před rokem +591

    If I had a nickel for every time schlatt released a video complaining about company logos I'd have two nickels which isn't a lot but it's weird that it happened twice

    • @Bruhley
      @Bruhley Před rokem +36

      I was looking for this comment because I thought I was going crazy thinking he had already made one of these videos and I couldn’t find it

    • @saikinist
      @saikinist Před rokem +2

      firefox still haunts me

    • @HattedTim
      @HattedTim Před rokem +1

      I'm pretty sure this is a reference and to that I say "CURSE YOUUUUUUU"

    • @lo66ie60
      @lo66ie60 Před rokem

      Underrated comment

    • @freeeeplay
      @freeeeplay Před rokem

      @@saikinist The browser itself still has the fox.
      The circle logo I guess is for its whole "brand" ? Something I don't really get but, Firefox browser itself still has foxxo

  • @7LoavesOfBread
    @7LoavesOfBread Před rokem +628

    wow what an original video I definitely haven't seen something similar like this before. good work schlatt :)

    • @nothinkin69
      @nothinkin69 Před rokem +33

      So many bots in the replies

    • @Blastrodon
      @Blastrodon Před rokem +18

      @@nothinkin69 it's like there's more and more of em by the day

    • @nothinkin69
      @nothinkin69 Před rokem +5

      @@Blastrodon multiplying every second

    • @Memu_
      @Memu_ Před rokem +9

      This is definitely way higher in quality though

    • @yowtfputthemaskbackon9202
      @yowtfputthemaskbackon9202 Před rokem

      this is just plainly amazing the bots are getting so out of hand

  • @camillosteuss
    @camillosteuss Před 3 měsíci

    dear lord, i love this video... The ``art`` figures part, just marvelous...

  • @nahmate_
    @nahmate_ Před 8 měsíci +1

    Hey big man how you doing i hope your doing amazing because you deserve the best your always so amazing and a great ytber cause you never let all the hate get to you and i want ro thank you sm for that for allways posting such great content big man have an amazing day. ❤❤❤❤

  • @itsmarcooooo
    @itsmarcooooo Před rokem +472

    As someone who’s really invested in logo design and typography I loved this from you schlatt, I can tell how passionate you are about the topic

  • @Shizulupus
    @Shizulupus Před rokem +550

    I’m honestly pretty amazed by the effort he did for this video to show us this

  • @tylerabreo1610
    @tylerabreo1610 Před 10 měsíci

    Damn the sincerity in the conclusion gave me a flashback to Schlatt's tribute videos

  • @imsonicnoob2112
    @imsonicnoob2112 Před 8 měsíci +1

    IShow, this stream changed my life. My entire view of everything that exists in this world, in fact, even in the entire universe. I can never look at anything I know the same way again. This stream represents emotions that most humans could never understand. But I can. Thanks to this stream I was awakened to many things previously considered unimaginable. Thank you for this exquisite stream, I will never forget this experience

  • @JelloTalks
    @JelloTalks Před rokem +888

    Fun fact: Pringles doesn't sell potato chips. Because their snack isn't actually deep fried slices of potato, they are required to label their product as "potato crisps" instead.

    • @h0shi_
      @h0shi_ Před rokem +14

      WHAT😧

    • @mr.nerd3.142
      @mr.nerd3.142 Před rokem +87

      Pringles are the plywood of potato chips. Taking the off cuts and scraps and pressing them all together to make new boards, or in their case chips.

    • @anchovyacquirer
      @anchovyacquirer Před 9 měsíci +8

      ​@@mr.nerd3.142i was thinking particle board more tbh

    • @jayfrost9183
      @jayfrost9183 Před 9 měsíci +2

      ​@@anchovyacquirertbh I was thinking of osb lol

    • @ThatDigitalDemon
      @ThatDigitalDemon Před 9 měsíci +7

      welp, as I live in the UK, every american "chip" is a "crisp".

  • @abaddonarts1129
    @abaddonarts1129 Před rokem +217

    I swear Schlatt's made this video like 3 times already, and I'm absolutely happy to watch it again

    • @Memu_
      @Memu_ Před rokem

      Aztro also made basically the same video already too just a while ago

  • @venomized3649
    @venomized3649 Před 22 dny

    Same thing with videogames.
    Like a menu select or looking for a server. Everything looks formal and boring instead of popping out and making it look like art

  • @perishedsins
    @perishedsins Před 8 měsíci +1

    7:58 I almost checked my Discord, and then I remembered I have it set to Do Not Disturb, so I realized it was the video at the same time your message popped up. lmao

  • @immortal6180
    @immortal6180 Před rokem +700

    The Google rant was by far the most relatable thing lol

    • @BalderDye
      @BalderDye Před rokem +4

      Bro you didn't even have time to watch more than the google rant at the time you commented.

    • @Watburnt
      @Watburnt Před rokem

      @@BalderDye it wa in The first minute of the video

    • @BalderDye
      @BalderDye Před rokem +1

      @@Watburnt Astute observation comrade

    • @jacksoncarter2917
      @jacksoncarter2917 Před rokem +2

      "here is the clip..." 🤓

  • @chizzicle
    @chizzicle Před rokem +538

    Actual best "schlatt" video all year. Interesting, educational, and funny, and he really seemed like he cares about the subject

    • @noahdrucker3076
      @noahdrucker3076 Před rokem +3

      Honestly though I get why he cares so much. Whether we like it or not, we live in materialistic money driven world. We live our lives constantly interacting with logos and the products they create. If I'm going to be bombarded with logos all day long I at least want those logos to be good.

    • @elizabethsimon9000
      @elizabethsimon9000 Před rokem +1

      Sounds like a teacher's comment on an essay 😂

  • @therealthermic
    @therealthermic Před 4 měsíci +1

    I loved this schlockumentary

  • @jarisoncoiles6136
    @jarisoncoiles6136 Před 10 měsíci +2

    I love the quote, "You dont have to reinvent the wheel, especially when the wheel is rolling"

  • @TheSameYellowToy
    @TheSameYellowToy Před rokem +299

    Thank you for pointing out the atrocity that is Alegria. Every time I have ever seen Alegria art, it makes me feel dead inside.

  • @yolomolo2736
    @yolomolo2736 Před 8 měsíci

    Who knew shlatt would make a logo sequel

  • @mansgotplans
    @mansgotplans Před 2 měsíci

    The Vivaldi at 11:07 is unexpected and I don’t know if it fits but 🫡
    unironically have that on my playlist (although a different composing)

  • @DavidToons
    @DavidToons Před rokem +252

    11:15 - As an animator, I TOO hate this lmao. The amount of positions I’ve applied for that ask for this sort of style is insane.

    • @ArDeeMee
      @ArDeeMee Před rokem +11

      Aw, rip. That really sucks.

    • @zucchinii5616
      @zucchinii5616 Před rokem +19

      I consinder dropping
      Out of my graphic major every single day bc of modern design. I don’t wanna waste two years of my life and be in debt from college then be freelance etc just to waste all my talent on a fucking sans serif type logo with nothing else.

    • @TommyAgramonSeth
      @TommyAgramonSeth Před rokem +6

      Corporate Memphis is the absolute worst thing that ever happened to design and his anger (I share) warmed my heart.

  • @LostAlbumArchive
    @LostAlbumArchive Před rokem +1239

    Ill be honest i never expected such wisdom from schlott

  • @-_Jupiter
    @-_Jupiter Před rokem +14

    Is it just me or when Schlatt insults us it always brings a smile on my face