The TIA Global Tire Expo at the 2023 SEMA Show Las Vegas

A growing feature at the SEMA Show is the Tire Industry Association (TIA) Global Tire Expo. Occupying the lower floor of the South Hall and front grounds, the Global Tire Expo includes tire manufacturers, service equipment manufacturers and the aftermarket wheel manufacturers.
At the 2023 SEMA Show, this was a bustling segment. Interviews and walk-throughs at the Cooper Tires and Mickey Thompson booths brought us up to speed on tires. We caught Goodyear's new Boulder MT line. The details and interviews are in this video coverage!
4WD Mechanix Magazine and the channel focused on both the latest 4x4 light truck and SUV tire offerings and the service side of the industry. We attended the TMS sponsored "Total Truck Tire Repair" workshop and visited the Gaither Tool Company and Tech booths. Throughout the expo, we paid close attention to tire safety issues, including best mounting, balancing, repair and airing practices. We reviewed the latest equipment for safe and permanent tire repairs.
Tires are perishable and expensive. Properly and safely fixing a tire puncture or minor break can save considerable expense. Vehicle safety is always primary. Throughout 2024, we will be covering topics like tire choices, tire service procedures, wheel alignment and how-to keep tires safe for the longest possible service life.
For more information and how-to visit www.4WDmechanix.com and forums.4WDmechanix.com.