5 Psychological Tricks Dunkin Uses To Sell 2.9B Donuts Every Year | Food Marketing Strategies

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👀 ABOUT THIS VIDEO
Did you know that Dunkin Donuts sells 2.9 billion donuts every year? But this donut brand has also reinvented itself to be a coffee powerhouse - all thanks to the marketing tactics and psychological hacks they use to get customers to buy from them and love them. And that's what I'm going to be revealing today on how Dunkin Donuts is able to do all that.
So if you're interested in restaurant marketing strategies, restaurant marketing tips, food marketing tricks, food marketing strategies, marketing video, restaurant management, how to do marketing for a restaurant, digital marketing for a restaurant, dunkin donuts marketing strategy, or you're part of restaurant management, then keep on watching!
5 Psychological Tricks Dunkin Uses To Sell 2.9B Donuts Every Year | Food Marketing Strategies
• 5 Psychological Tricks...
• 5 Psychological Tricks...
Chapters
0:00 - Intro
00:50 - Leveling the playing field
1:50 - Hack #1: Psychology of colour
4:39 - Hack #2: Selling on habits
7:24 - Hack #3: Barnum Effect
10:14 - Hack #4: Sensory Appeal
15:10 - Hack #5: Gamification
17:36 - What's next?
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Subscribe to see what everyone’s talking about and learn how you can achieve the same life-changing results.
Find more great resources, check out www.wilsonklee.com/
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Sound effect credits: otologic
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Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada

[@WilsonKLee]

💡Want more marketing tricks that McDonalds & Starbucks use? Get all 140 via the Food Marketing Labs - gumroad.com/a/691410035?

[@adamfrancourt8631]

Yes! Another banger, thanks Wilson

[@shreemontichatterjee978]

Lord you are sooo underrated, you are soo on point

[@gabrielolagundoye8362]

Great content as usual Wilson, thank you so much for these nuggets of wisdom, you are the real deal!! keep it up!!

[@WilsonKLee]

My pleasure!

[@TonySmxck]

Need more of these videos

[@nawaramane]

Woow so interesting and applicable 🤩 you are giving so much wisdom in your channel and I’m thankful to you 🙏

[@WilsonKLee]

I'm so glad you found my video helpful! Looking to do more :)

[@antoniodossantos5960]

Coffee + Donuts... good combo 🌎

[@stevesteve7175]

Wow!!! Great information.

[@WilsonKLee]

Glad it was helpful Steve!

[@shahedeen_ansary_]

I like your videos sir... This video is very very effective... Thanks for these psychological hacks... You are great 😘😘😘😘

[@antoniodossantos5960]

Thanks Wilson 🌎 Greetings from Colombia. The Venezuelan Immigrant writer, ecologist, entrepreneur 🇻🇪

[@hebertmoreira5648]

What would you use to sale a ready to rink alcoholic beverage

[@rubytaylor3156]

This is just awesome WilsonLee! Thank you!🌹

[@TheKimmyd1234]

Thank you

[@WilsonKLee]

You're welcome Kim!

[@anitha9121]

Yes

[@thiagoroldanmarketing]

YES!

yes

[@pramsaka2u]

I wonder how many donuts they also throw away

[@antoniodossantos5960]

Colors...l like it 🌎

[@maxagabon5624]

Yes!

[@WilsonKLee]

What big brand should i do a deep dive next?

[@nalanimulcahy8451]

Yes 👏

[@mickeyamoore8699]

Barnum effect is sooo horoscopes lol 😂 how do people not see that smh

[@noconborg]

YES ☕

[@WilsonKLee]

what food brand should i do a deep dive next??

[@noconborg]

@@WilsonKLee TIm Hortons. ☕

[@eabdwah51]

Tes

[@antoniodossantos5960]

Cozy color?!? Warm atmosphere color?!

[@MikeyCreator]

Hey man! I’m actually doing a cozy warm café and the colors I’m using is burnt orange with brown and tan.

[@alfredodiazcordova5890]

@@MikeyCreator in spanish please

[@MikeyCreator]

@@alfredodiazcordova5890 hola! Q paso?

[@tamermakram8121]

Tooo. Long introduction

[@ddddd8327]

Yes

[@moslimaodeh9980]

Yes

[@trishlafayette3187]

Yes

[@KidistTadesse-xm6vq]

Yes

[@zeejoe989]

Yes

[@charlesfiat6298]

Yes

[@WilsonKLee]

which brand should i cover next?