The Magic of Magic Shell: A History

Summer is coming to an end. Let's say farewell with a look back a classic warm-weather treat: Magic Shell. Where did Magic Shell come from? And how does it work? This is the story of Magic Shell.
Sources:
USPTO
“Anti-Shoplifer Device for Supermarket Use,” Lolita Driver, The Pantagraph, May 9, 1979
“Panel Takes a Crack at ‘Magic Shell,’” Janice Okun, The Buffalo News, Jan 19, 1980
“Changes in the Food Business,” Marian Burros, The Washington Post via Clarion-Ledger, Aug 7, 1980
“Ice Cream Covering Gets Thumbs Down,” The San Bernardino County Sun, May 5, 1981
“Suppliers Persuade America to Indulge its Sweet Tooth,” Chain Store Age Supermarkets, Jul 1982
“Magic Shell Ice-Cream Topping is Tasty-and It’s Also Fun to Use,” Judy Hill, St. Petersburg Times, Jul 17, 1983
“Peanut Butter Topping Isn’t a Hard Shell,” Santa Cruz Sentinel, Oct 30, 1996
“Hershey Musters More SKUs in Topping Battle,” Stephanie Thompson, Brandweek, May 26, 1997
“Tasting with Marie Bianco: Ice Cream Toppings,” Newsday, Jul 2, 1997
“Ice Cream: One Scoop Can Say a Lot,” Patricia Talorico, The News Journal, Jul 22, 1998
“Caramel Joins the Shell Game,” Morning Sentinel, Aug 27, 2000
“Do You Believe in Magic,” Anne Crump, The San Francisco Examiner, Jul 18, 2001
“Turtle Topping Fast Seller,” Citizens’ Voice, Jul 12, 2003

[@MsMimixOx]

First time trying Magic Shell, with my 6 year old son! It was a massive hit! Thank you for this wonderful video. 💓

[@YoYoBobbyJoe]

Wonderful video!

[@jtb3797]

Very thorough and well done, thanks for nostalgia trip.

[@thevintagecompany]

Thank you!

[@Johnmiller-gm9lm]

Thanks

[@thevintagecompany]

Thanks for watching!

[@giovannamoraes2476]

such a great video!