The Vintage Company
The Vintage Company
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The Rise and Fall and Rise Again of Creme Savers
In the late 1990s and early 2000s, Life Savers’ Creme Savers were among the most popular candies in the United States. Reminiscent of an ice cream treat on a hot summer day, Creme Savers were described as relaxing, creamy, and smooth. But the journey to get Creme Savers to stores was anything but smooth. In fact, Creme Savers almost didn’t make it out of the research and development laboratory of Life Savers. From a secret side project to a $100 million brand, this is the story of Creme Savers.
Sources:
“Life Savers Needs Help: Hard-Candy Sales Sinking,” Andy O’Connell, AP via Daily Times-Advocate, Jul 12, 1983
“Suitor Extends Nabisco Bid,” The New York Times, Nov 12, 1988
“RJR Nabisco Suitor Claims $24.88 Billion Victory,” James Sterngold, The New York Times, Dec 1, 1988
“Future of LifeSavers Division is Stirring Talk,” Christopher Ryan, Winston-Salem Journal, Feb 18, 1993
“Hershey’s Dipping Toe Into hard-Candy Market,” Todd Meyers, The Daily News, Jun 12, 1996
“Hershey’s Enters the Hard Candy Market with TasteTations,” Carolyn Wyman and Bonnie Leblang, The Jersey Journal, Sep 28, 1996
“LifeSavers Goes Fruity with Creme Savers Line,” Mike Beirne, Brandweek, Sep 14, 1998
“FedEx Delivers on Candies,” Mike Beirne, Brandweek, Jan 18, 1999
“New Products: Creamiest, Dreamiest Life Savers Arrive,” The Ridgewood News, Aug 5, 1999
“Buyers Savor Creme Savers’ Sales in Drug,” Kevin O’Rourke, Drug Store News, Feb 21, 2000
“Creme Savers Resumes Ad Campaign,” Stephanie Thompson, Advertising Age, May 15, 2000
“Creme Savers,” Stephanie Thompson, Advertising Age, Jun 26, 2000
The Greatest Thing Since Sliced Cheese, Anne Bucher and Melanie Villines, 2005
“Kraft Foods Will Sell Altoids and Life Savers to Wrigley,” Melanie Warner, The New York Times, Nov 16, 2004
“Wrigley Looks to Build on Chewing Gum Growth,” Staff Reporter, Confectionery News, May 11, 2006
“Wrigley Slaps Kraft for Shortchanging Brands,” Stephanie Thompson, Advertising Age, Apr 10, 2006
William Wrigley Annual Report, 2006
“A (Not So) Formal Petition to Bring Back Strawberries and Creme Creme Savers,” Madison Flager, Delish, May 31, 2019
“Cue the Nostalgia: Creme Savers is Back,” Iconic Candy press release, Aug 26, 2021
Interview with Ken Klacik, July 12, 2024
Interview Mike Ferrotti, July 17, 2024
zhlédnutí: 351

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How M&M’s & Snickers Helped Make the Summer 1984 Olympics Profitable
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Hosting the Olympics is usually a money-losing proposition. The cost of staff, fees, facilities, security, athlete accommodations, and infrastructure usually vastly exceed money from ticket sales and tourism. But in Summer 1984, the city of Los Angeles turned that around, holding one of the few profitable games in the modern history of Olympics. And this success was in part because of the corpo...
How Bomb Pops Revolutionized Novelty Ice Cream
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Bomb Pops are a classic summertime treat and an ice cream truck icon. But did you know that they also represented the beginning of a revolution that would take ice cream novelties to new heights and lows of shape and design? This is the story of Bomb Pops and the company that invented them. Bomb Pop Sources “The Campbells Buy on Poplar,” The Memphis Press-Scimitar, Jul 1, 1954 “Now You Can Do T...
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Birkenstocks are in vogue today, but retailers once thought they were so ugly that no Americans would ever want to wear them. So how did Birkenstocks go from ugly to stylish? This is the story of Birkenstock. Sources “People,” Industrial Design, October 1957 “He Has Salesmanship Know-How,” Mildred Ann Smith, Santa Cruz Sentinel, Jan 31, 1965 “Gordon Fraser to Teach Class in Salesmanship,” Santa...
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The Pop-Tarts Fires of the 1990s
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How Wrigley Made Chewing Gum Into More Than Just Gum
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Mars Wrigley has recently begun positioning its Orbit, Extra, Freedent and other brands as wellness products to relieve stress and boost concentration. But this isn't the first time Wrigley has tried to turn its gum into a stress reliever. In fact, Wrigley used the same marketing strategy more than one hundred years ago. This is the story of how Wrigley made gum into more than just a breath fre...
When Dunkin' Made Grandma Angry
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Humor in advertising doesn't always go exactly as planned. This is the story of how a Dunkin' Donuts commercial made grandmas angry. Sources: “Dunkin’ Donuts Introduces the Perfect Muffins,” Ad, The Baltimore Evening Sun, Nov 5, 1980 “Dunkin’ Donuts Introduces the Perfect Cookies & Brownies,” Ad, Evening Express, Nov 12, 1980 “Where’d You Really Get ‘Em, Grandma?” David Wessel, The Boston Globe...
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Why Toothpaste was the "Embarrassment" of the Aerosol Age
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After World War II, American products entered a kind of aerosol age, where companies eagerly embraced new technology that turned products into a fine mist or foam with the press of a button. Aerosol cans became the container of choice for countless products. Paint, bug spray, hair spray, whip cream, shaving cream, air fresheners, and…toothpaste. And while many of these aerosol products were imm...
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Recently, Taco Bell announced a new, limited edition cereal based off its signature Cinnamon Twists. And this new Cinnamon Twist cereal is part of a string of fast food and quick-service restaurant branded cereals that have sprung up in North America over the past decade or so. We’ve also seen Cinnabon cereal, Krispy Kreme cereal, Wendy’s Frosty Chocolatey Cereal, IHOP Mini Pancake Cereal, Dunk...
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Komentáře

  • @davidethridge5748
    @davidethridge5748 Před 18 hodinami

    Candy making is legit a lost art form

  • @Sandux930
    @Sandux930 Před dnem

    My Grandma used to have these in a lil bowl, she let me eat as many as id lik, but id just let one dissolve slowly all afternoon. RIP Grandma <3 you always

  • @captnjd
    @captnjd Před dnem

    I have been blessed by the algorithm gods.

  • @BrandEver117
    @BrandEver117 Před 2 dny

    WHAT?! CREME SAVERS ARE BACK AND NO ONE TOLD ME??!

  • @MoonMonkeyMCM
    @MoonMonkeyMCM Před 2 dny

    Absolutely great. I would love to see a behind the scenes video where you put one of these together. Best produced content on CZcams by a lot. Keep up the good work. I don’t want to say “it’ll pay off” because people don’t seem to like things that are actually good, but this is material you can be proud of. The right people will appreciate the value of them. I know I do.

    • @thevintagecompany
      @thevintagecompany Před 2 dny

      Thank you, @MoonMonkeyMCM! I enjoy making them. 😊 I appreciate your support!!

  • @thedankachu8653
    @thedankachu8653 Před 3 dny

    CZcams algorithm cooked with this one

  • @chrisbeck8182
    @chrisbeck8182 Před 3 dny

    OMG I totally forgot about these! I loved them back in the day!

  • @jebrasher
    @jebrasher Před 3 dny

    Gaprenuts with a bit of milk. Let us sit for 2 or 3 minutes + fruit of your choice = home run. No hard to 'earn' gravel. Let the cereal come to you. Add cinnamon if your fruit is peaches, apples, or pears. Yummy.

  • @MoonMonkeyMCM
    @MoonMonkeyMCM Před 5 dny

    Don’t know how I missed this, but excellent as always. I didn’t know anything about this one. Wonderfully produced.

  • @alangray9117
    @alangray9117 Před 5 dny

    I actually like grape nuts and have since I was a kid back in the 70s when Johnny Carson made fun of Euell Gibbons on the tonight show. The beauty of them is you control whatever sweetener you use. Whole grains are a great start to the day. I still love them. Let them soak in milk for about 5 minutes for sure.

  • @jimtongas821
    @jimtongas821 Před 13 dny

    Good old American quality that still holds up to anything of today. God bless America! Bring back these great long lasting quality items

  • @PiroKUSS
    @PiroKUSS Před 15 dny

    Chipsssss

  • @wcyretrotv7729
    @wcyretrotv7729 Před 15 dny

    czcams.com/video/09kY8tZOWj4/video.htmlsi=OJGRZ9VavB_ogTjQ

  • @thechickapedia1175
    @thechickapedia1175 Před 15 dny

    “Turn loose the juice” 😂😂

  • @CoolMusicToMyEars
    @CoolMusicToMyEars Před 15 dny

    I always place a little Heineken in my bead mixture on my Kitchenaid 5KPMS mixer then I always know it will reach other parts of the mixture that other mixers can't reach. 😅

  • @ClarkKent-bi7oq
    @ClarkKent-bi7oq Před 17 dny

    False We bought all of our caprisun with food stamps.😂😂😂

  • @MolGaeilge
    @MolGaeilge Před 17 dny

    Swanson is still available in Canada

  • @redredredtail
    @redredredtail Před 18 dny

    we drink this in Philippines too

  • @stephenstevens6573
    @stephenstevens6573 Před 20 dny

    Danish go rounds were far superior to pop tarts.

  • @gideonsmythe69
    @gideonsmythe69 Před 22 dny

    Bro it’s 1:24 at my place I’m gonna get pizza pringles (edit don’t click the time stamp it was a accident)

  • @agostinodublino1387
    @agostinodublino1387 Před 23 dny

    is someone aware that "Capri" should be pronounced "cà"⬆ + "pri"↘, not "caprì"?

  • @BalanceEnergy888
    @BalanceEnergy888 Před 28 dny

    My favorite cereal. They really keep you full and fueled for a long time. I enjoy mine with almond milk, or a vegan protein drink (Vanilla). I add raisins, pecans, coconut flakes and a little sweetener. I soak mine in the milk for a few minutes before eating. This cuts down on the hardness❤

  • @TeddyBelcher4kultrawide
    @TeddyBelcher4kultrawide Před měsícem

    Watching because I was there

  • @johnzangari3432
    @johnzangari3432 Před měsícem

    We had all the Pyrex and Corningware they made. In the 50s, 60s and early 70s my father was an engineer for you guessed it, Corning Glass. One day in th 60s he brings home a ceramic nose cone for a sidewinder missile. Just like the one in the video. At the very top there was made was a small hole. Ours was chipped making it worthless. That nose cone hung around for years, don't know when and how it disappeared.

  • @DarrellWefel-ts2kr
    @DarrellWefel-ts2kr Před měsícem

    Thank you,

  • @MsMimixOx
    @MsMimixOx Před měsícem

    First time trying Magic Shell, with my 6 year old son! It was a massive hit! Thank you for this wonderful video. 💓

  • @MoonMonkeyMCM
    @MoonMonkeyMCM Před měsícem

    Excellent and a nice surprise when I opened up CZcams!

  • @thekongstocks
    @thekongstocks Před měsícem

    EXCELLENT mini-doc! 👍👍

  • @robertforman3494
    @robertforman3494 Před měsícem

    Finally someone who remembers M&M’s fruit chewies. “You get one hundred and tow Mouth watering chews In M&M’s new fruit chewies” Yes, I’m old. There was also a M&M’s chocolate wafer bar. Basically a Kit Kat. I agree that they were trying to take advantage of the M&M’S name.

  • @austinkelso1191
    @austinkelso1191 Před měsícem

    Very well done and interesting

  • @ajs11201
    @ajs11201 Před měsícem

    Interesting video--thanks! I have a lot of Pyrex pieces, but mostly the older stuff that I say is "from the era when Pyrex was good." The new soda lime glass is a disappointment, and I do try to avoid it, but I love the older Pyrex pieces and use them regularly.

  • @ajs11201
    @ajs11201 Před měsícem

    At 10:55, I think maybe it's "judicial fiat," not "judicial flat?"

  • @simohayha1545
    @simohayha1545 Před měsícem

    Allow them to soak 10-15 minutes in the fridge. It's the best way to enjoy Grape Nuts.

  • @ThisHandleIsDefinatelyTaken

    thanks, just what I was looking for.

  • @Pepsifan30000
    @Pepsifan30000 Před měsícem

    They could do green flavor for the first 4 colors in the rainbow, but they used pink

  • @syminite1
    @syminite1 Před měsícem

    Non frosted Strawberry is the best, those sprinkle pop tarts are a culinary abomonation like crunchy peanut butter.

  • @skypainterboomytunes2974
    @skypainterboomytunes2974 Před 2 měsíci

    The stuff still works, better than any new stuff that I know, treat it kindly, don’t nuke it and it lasts

  • @TheZamaron
    @TheZamaron Před 2 měsíci

    0:31 Ok that pic is funny. Advertisment makes it look cute and fun, reality makes you say "DEAR GOD WHAT IS THAT MONSTROSITY?!!!" Spongebob looks like a horror film monster.

  • @Bushman53207
    @Bushman53207 Před 2 měsíci

    You lost me at the AI voice over.

  • @chrisbeck8182
    @chrisbeck8182 Před 2 měsíci

    Great job! I’ve loved bomb pops for close to 40 years!

  • @MoonMonkeyMCM
    @MoonMonkeyMCM Před 2 měsíci

    Man, you’re really knocking these out recently. It’s fab, fab, fab!

    • @thevintagecompany
      @thevintagecompany Před 2 měsíci

      Thank you! I appreciate you watching and commenting! 😊

  • @0011110000111110
    @0011110000111110 Před 2 měsíci

    Wow.. I was watching the Qxir video, came across the same moment mentioning aerosol toothpaste and stopped it and went searching for info and found your video which you made in response to that moment.. thanks!

  • @williamworth2746
    @williamworth2746 Před 2 měsíci

    One of these is available on Facebook marketplace

  • @WokOverEasy
    @WokOverEasy Před 2 měsíci

    its a custom shoe mold. You just have to style them cutely

  • @dgjdtuvsth4051
    @dgjdtuvsth4051 Před 2 měsíci

    Some kid tried to steal these ugly shoes. I’m sorry but I grew up poor but these look like Jesus wore them.

  • @MoonMonkeyMCM
    @MoonMonkeyMCM Před 2 měsíci

    Nice Monty Python reference.

  • @Miss_Kisa94
    @Miss_Kisa94 Před 2 měsíci

    I used to work at a shoe store and I sold SO MANY ugly shoes! 😩

  • @MST2312
    @MST2312 Před 2 měsíci

    The old Capri Sun was it, but the current 🗑