Attorney Steve W. Berman: Challenging the the NCAA's Name, Image and Likeness Rules

On May 23, 2024, Hagens Berman and Winston & Strawn LLP announced jointly with the NCAA, Big Ten, SEC, Pac-12, Big 12 and ACC a landmark antitrust class-action settlement poised to radically change the economic model of college sports and provide billions of dollars in backpay damages and tens of billions of dollars in future revenue-sharing to college athletes.
The settlement resolves three pending antitrust lawsuits, House v. NCAA, Hubbard v. NCAA and Carter v. NCAA, which challenge NCAA limits on compensation and benefits that college athletes can receive for their athletic services and their names, images and likenesses (NIL).