How To Setup Enhanced Conversion Tracking in GA4

Stay ahead of the curve and ensure you can continue making data-driven decisions with confidence.
Enhanced conversions in Google Analytics 4 (GA4) offers a way to improve the accuracy of your conversion measurement and enhance bidding strategies in Google Ads by utilising first-party data in a privacy-safe manner. This guide will walk you through setting up enhanced conversions for your GA4 property.
This guide specifically walks you through how to configure enhanced conversion tracking for GA4, opposed to setting it up through Google Ads conversion tracking.
Follow our step by step guide here: heavyweightdigital.co.uk/how-...
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