The Rise and Fall of KKW & SKKN by Kim Kardashian
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- čas přidán 7. 06. 2024
- Kim Kardashian is famed for her many ventures, and KKW was one of a long string of cosmetics brands helmed by Kim. However, because of the heavy comparisons to Kylie and cannibalised market space, the brand failed, only to be sold to Coty a few years later for a very small amount of money (not the $200 million that many sources cite). However, that deal with Coty is far more than meets the eye after you realise KKW was actually sold for less than 10% of what the media claimed, suggesting quite heavily that the value of the brand had been inflated to protect the Kim Kardashian name from looking like it was the face of yet another failed company
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proof that being a celebrity dosnt mean you will succeed in every venture if u solely rely on ur fame
Yep
Lol look at skims
Being a celebrity will not make a brand successful, but it will provide it with at least a more than quiet launch
Right and wrong because both brands were reported to be sold out within minutes ….I think sustainability is the issue
@@cologedorahbaba7398they can have 200 units in stock and say they sold out. Be mindful of when celebrities use these tactics to inflate the need for their products
The fact that people ever bought anything from these grifters lol
Millions and millions of people
@@underskinYT apparently not. Businesses keep shutting down and they had to go as far as faking tax returns to seem waaaaaay richer than they are ?
Facts
Srsly i look down on ppl who buys influencers easy money grab
@@robbiedaw3415 she’s not a influencer, but I get what you mean.
As a marketing girl working in the beauty industry, LOVE THIS CHANNEL!!
Thank you so much 🙌🙌
I'm waiting for the day when the name 'Kim Kardashian' come s up in conversation and someone goes, "WHO"?
Whatever the gen after the gen after gen z
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
I wonder what Kim’s businesses will look like in the next ten years, she does not want to be associated with Kanye anymore but her brands’ visual identities (Skims and Skkn) are direct products of Kanye’s aesthetic. Will Kim and her family return to the styling of the early KUWTK seasons?
Yes exactly, Im so interested in this
No lmao absolutely not. She’s a rich minimalist
@@lemmeborrowthttopshe is now because minimalism is whats trendy and associated with wealth and luxury, but she is not a pioneer or early adopter of minimalism in fashion and cosmetics. She will have to rebrand in the future and change her entire lifestyle aesthetic to match the trends
As a Chief Marketing Officer, I find your content highly valuable. It consistently prompts me to revisit and refine my marketing mix, ensuring all aspects are effectively addressed. I really appreciate the insights your material provides. Love the content on channels. I would love your insight on Vogue Magazine in the US.
That makes me so happy to hear, Im glad you enjoy the content and it motivates you in your work (whats your company’s name btw?) and yes I also very very much want to do a video on Vogue!
F vogue and these company’s that promote sex trafficking
You in a news source that has good intentions all around & or ur own magazine or any platform u choose that’ll be different than these huge corporations that aren’t credible tbh bc ppl b paying to get a spread or even a tweet they’ll tweet ai if it’s paid for
@@underskinYT Yes, I work for Epitome World.
Really enjoyed your analysis! When you did a SWAT analysis I chucked because I haven’t heard that since my uni marketing class! I think the skin care brand would have been more successful if they didn’t try to pretend that they were environmentally conscious. A lower price point would have helped them stay relevant a little longer
I did my whole degree in marketing, and all of those things I find so useful still today. Maybe that’s why I enjoy making these videos? Because I’m a giant nerd 😂😂
Also, on your point about environmentalism, I don’t understand why so many brands are trying so hard to force upon us that they are environmentally friendly, when there’s no evidence for that, and many do so much damage. When did it become okay to just? Twisting the truth is marketing staple, but it seems quite unethical
Just got my Msc in marketing! Love your channel 😊
@@funmilayotijani3119 The world better be ready for you!!!
@@underskinYTwhat university pls ? Cauee I want to start a degree in marketing as well
Skkn is boring and overpriced lmao💀
Pretty much
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
Very poor quality too. Don't support Kim products
I didn't buy it because it came from a Kardashian. I know better. 😂
I think the announcement of the loyalty program is also done in an effort to convey that the brand and its products are here to stay, unlike KKW beauty. I wouldn’t be surprised if they come out with a Goop-esque newsletter/ blog form of lifestyle content and branch out to products under the wellness and beauty tech category because that seems to be the trend in luxury beauty recently.
Thatd be interesting if they do that, but idk if their demographic has the need for that kind of tribe like goop does
Both of your channels are so insightful and interesting. I’ve introduced my friends to them too. Thank you for your work.
Im so glad you enjoy them both, thank you 🙏
Love your videos! I will never buy from one of their brands. I think they would have better lasting power if the products weren’t actually shit and if they stayed more behind the scenes. Skims and good American appear to be succeeding.
Celebrity definitely doesnt make the brand, only genuinely good and needed product can do that, I agree
Only because Emma GREEDE MADE THESE BRANDS NOT KARTRAISHINS!! There investments and model the brands not the brains of the products
100 I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
Always look forward to your videos, and this was another banger
Im so happy to hear that, and Im glad you enjoyed this one too
I am so grateful you do the deep dive on the companies as i find it very hard to find such documents and follow the trail as companies cover their tracks to trick us. Marketing is so powerful
The kardashians in particular use so many companies within companies, and its not really to trick us, its to ensure financial stability for the company. Much easier to be a part of something big than stand alone. But really, it makes it so hard to follow and often very confusing
Tbh affordability and quality is everything with skin care competition now!!
Consistency too, something we can rely on as customers
Love this channel. Super informative 🤍💯
Thank you so much
wow, well done! this was very thorough. i enjoyed listening and learning. thanks~
Im so glad, thank you for watching :)
I feel Kim's KKW line just ripped off Kanye's aesthetic
honestly you could be right, but at least he gets the credit with SKKN
Your channel is unprecedented! It’s so unbelievable how informative your videos are.
Thank you so much 🥰
Im a little late to this video and channel but i have actively started to incorporate watching your videos into my daily routine as i await feedback from a prospective marketing role for a skincare brand. Your expertise and analysis is invaluable and while I'm not based in America, your content helps me stay ahead of the curve. even reading the comments is an educational experience!!
Im so glad you find value in my research, and I agree, the comments in my comment section are always so top tier, I guess thats because theres a lot of really interesting and smart people who found me early on and Im grateful for that
Thank you so much for all your quality work !!! You are such a queen 🏆🏆🩷🩷🩷
I'm so glad you find it well informational
I just want to say that your videos are so well researched. Keep it up.
Thank you so much, Im so glad you enjoy them 🥰
You videos are so interesting. I love your voice is relaxing and soothing ❤❤❤
Thank you so much, thats so flattering 🥰
loved this video--i hadn't even known she has a skin care/cosmetic brand, only knew about SKIMS!
Did you come from my skims video? 🥹
Love your videos 💗
Thank you!!
love love your vids and your editing! ⭐️ please do an analysis on kourtney’s lemme gummies too ~
Thats the first compliment Ive ever had on my editing, so thank you 😇
New subscriber to both your channels. Love your professional well researched content.
Thank you so much!! Im currently in the middle of a big video for this channel, so I hope yiu will enjoy it 🥰
Have you thought of doing a part 2 of any previous brand about what's their situation now/in future or if anything big happens with them? Anyway Iove your videos.❤
Not a part two, but there are several videos I would love to totally redo, pretty much all the old fashion videos 😂
I wish she focused on her makeup line. SKIMS is flourishing though however
Different people behind the different brands, Kim really doesnt have that much to do with either tbh
Hi ^_^
Thank you for your informative videos. I have never bought anything from the Kardashians/Jenners as the quality has been rubbish and not been interested in their show. However, their perseverance, marketing tactics, and people that look up to them has led them continue their business ventures. I believe that Skims is for the long run if they continue to meet the demands of their customers and good quality
To me, it’s wild that all of their products have totally different quality. There’s no guarantee of quality in a Kardashian brand, because they’re also extremely different. Skim is a good example of a brand that’s doing well, but there’s so many others that have failed and it’s interesting to me that because of their celebrity factor, they can still have big splashy launches, despite no one knowing if the product will be good or not
@@underskinYTskims last launch has terrible review
See, Kim Kardashian copied this from another woman (who shall remain nameless) and tried to market it as her own. Its poetic justice that it failed.
I really enjoyed the kkw beauty lip liners but the absence of it in the market made me find alternatives🤷♀️
Its a real shame they couldnt find a way to incorporate those, so many people miss them
Can you talk about the cheapy brand from Ariana? she really tried to have her own Fenty Beauty, Rare Beauty moment but she never had it actually 😂
Hahah cheapy brand 😂😂😂
Can you do a break down for the crayon case 😊
I hadn’t heard of the brand before, I just googled it and its interesting, tysm for the recc 💕
Hey! Love your videos but could you maybe consider putting a bit more upbeat music in the background? Or no music at all perhaps? This sounds kind of like those meditation videos and I sometimes find it difficult to focus. Thank you 😊
Ill do a poll 💕
They actually put me to sleep I can't focus either but I try it's a struggle
Kim.is not a trained dermatologist 😂
No? I thought she learned off of Instagram
I loved the KKW lip liners and glosses. I wish she’d bring those back.
So many people loved them, its a shame they couldn't rebrand them for SKKN
same x the KKW lip liners were actually quite good. I have one last one left
Kim should just stick to Skims and lipliners by KKW. Other than those products, nothing else is needed to be sold by her.
Did you write this after seeing my skims video? Bcs so funny if you did
Her fragrances was pretty good
can u pls do truly beauty
Oh interesting
Let’s not forget khroma lol that was such an odd line they did back in the day
Viva khroma 😂
Skkn is a horrible brand name. Let’s start with that
Yeah it really is awful, idk why they went with ir
Yes it reminds me of Silence of The Lambs 😂
i LOVED & miss the KKW nude lipsticks
would still buy mo again
🥺🤲💰
They were very successful, so strange they never returned
So many life lessons here.
Celebrity marketing makes for a great deal of interest from the public and a successful launch in the short term.
But you still need to have some quality to keep selling.
Everyone inflates the value of their business holdings.
It’s all a game.
A very calculated game thats easy to fail at
@@underskinYT
I feel like they gamble this way all the time. Do you know what’s happening with Kourtney’s business, Poosh?
@@idahardy4052 Im ngl, Ive literally never heard of it, but now I have, Ive added it to my list! thank you
*I thought that the Kardashians and Jenners were being boycotted and cancelled*
Theres been several attempts over the years 😂
If only 🙄
@underskin With the sucess of SKIMS , I've always felt like Kim could use it's popularity by expanding with a makeup line simply called "SKIMS BEAUTY". Someone should really pitch her this idea 💄
Perhaps thats the way this is going honestly, because theyve had so few released products since launch, its certainly possible
@@underskinYT Hopefully , it would make much more sense and it would be a golden expansion from Skims new men's line to a makeup line ! But she also built an entire beauty headquarters centered on the SKKN Brand , I wonder if it's too late...
@@gloriastyktv She could honestly have both and target them towards different people. Could see that as an option, Skims is more democratic after all
I have a feeling we’ll be back here watching a video on the D’melios because they are doing the exact same thing the Kardashians did with all of these failed business ventures.
I wish they had better teams around them, there was a lot of potential there, it can be harnessed if they get the right people on board
I really wanna see Glossier as well
You dont think I missed the boat 🥺
@@underskinYT definitely not.
@@BananaCulture then I'll get on it :*
Was there ever a rise of kkw and skkn though.... There was a lot of influencer marketing when it came to kkw but that was about it ...
I mean, it’s sold well, cannot be considered to success then? Successful until proven otherwise?
I'm surprised you didn't go into the brains behind the whole brand - Joanne Czech
EMMA GREEDE IS THE BRAINS
thought she was just behind Good American? @@kathleentatar-sipple9672
The shock marketing part is so confusing, these examples have zero to do with Kim’s brands
I was showing different examples of companies that use shock marketing to drive attention and discussion. The reason I used examples from a wide range of areas is to show its wide application
I just don't get skkn. Its packaging is so unimpressive, it looks like those little plant concrete vases for your office desk.
You rmember her concrete homeware? 😂
@@underskinYT I do 😂
Yes it does !
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
I didn't know there was rise.. 🗿
Once upon a time
There are more cosmetics than ever and q lot of them with active ingredients (quality) and affordable prices, so why would you by cosmetics from celebrities who have no idea and also have a lot of work done...they dont even use their own skincare
It depends who they have on the team really. Because, realistically what’s the difference between a fashion house, making a cosmetic line and a celebrity making a cosmetic line? Really, there’s no difference between them, it’s a way for them to make more money in a different area. The only differences what team they can afford to put together the product
I think it's because we are already so tired of them
You think? Skkn is doing well, khy just launched
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
I feel like SKKN just started. They had a launch and they will probably launch new products. Skims is selling. The beauty brand needs a rebrand. The perfume business probably needs a rebrand. Kim K doesn’t really have a fall since she’s still one of the most popular and well paid reality stars on the planet.
Yes, the fall 100% isnt about Kim as a person. Someone suggested they merge the brands, or link them in some way to bring value and honestly I think thats a great idea, but will be tricky to implement
I actually don't think any of the negative reaction is intentional. I do think that it has the effect of promoting conversation, but I think the idea that it's planned promotion is an attempt by those who've tried and failed to effectively damage the Kardashians to distance themselves from the failure by claiming it was the Kardashian's marketing.
You could very much well may be right, I don’t think anyone plans to have such an enormous adverse reaction to product, no one is trying to get cancelled before they get started. But, it’s so curious to me that they were two different companies, if they were one, I would talk it down to marketing, but because it’s two there’s much more going on here than just Begging for attention
They keep doing this over and over. Of course it's intentional because the Kardashians don't get cancelled over offending people from other cultures.
they should've just kept the original product lines especially the fragrance
Same name?
@@underskinYT maybe a better name than kkw beauty
The fact that anyone buys skin care from the kardashians who are so well known for cosmetic procedures
Hi, I'm not being rude, I promise. I work as a plastic surgeon assistant. Do you think that the surgery happens and they leave the office and DONT have to go maintain their skin/surgery? Are you under the impression that women that elect to have surgery are the kind of women that wouldn't still wash their face and moisturize their skin? You think they just don't do any beauty or skincare to maintain the look? I think you need some education on plastic surgery. I would recommend CZcamsr Lorry Hill.
@@reenakemp9132 to answer your question: no. I suggest you try re reading my comment where I mentioned cosmetic procedures not plastic surgery alone. You can refer to articles where the family have undergone vampire “blood” facials, micro needling, radio frequency, lasers, light facials etc.
They can just do microneedling and skin peels. Moisturiser and retinol doesnt do what they have
Kim is not a dermatologist. Don't buy her skin care products
She’s making makeup again, are you doing a video about it?
I wish I knew about it before because I wouldve done a whole video on the soft launch
Can someone please define what a cash grab is in detail
Making a company/product with a high volume high margin offering without a long term plan
I think the kardashians are not relevant anymore
Theres enough videos to make you think that on this site for sure
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
Thank god skims is going good
💀💀
@@underskinYT😂😂😂
Unrelated but Ye (West) is pronounced Yay
If I pronounce it, the other way, I get comments saying ‘yee’ so Ive given up now 😅
Come on kim Kardashian you are a mother of 4
I wish she was my mother, that way I could meet ice spice 😂
i really wish they would stop using their name for the brand & do like kourtney and name is something outside of their actual name. cause “skkn” is ugly af
Funny enough good american was started by Emma and Jens Grede, just like Skims was
It reminds me of Silence of The Lambs
I love watching Kim and Kanye fall from grace while Taylor’s star is soaring. Kim is a snake!
You think theyre still beefing? It was a few scandals after all
I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
What the hell is this channel, lol? I just got recommended two very identical video’s, both by very identical channels. I am guessing it is to gain as much audience as possible? Please explain.
Oh, you commented this on both channels, yeah, the channels are both mine, I released similar videos on the same day at the same time to cross promote 🥰 (and Im so glad it meant you found both channes)
The problematic from skkn is the name kinda weird
The amount of product not worth the money some of them basic for the price
It's just kin Kardashian products she didn't care less of you ,just easy money grabe
It really is such a strange name, perhaps they were just pressed for time and thats the best they could come up with
❤❤❤
❤️❤️❤️
wooo
Whoop whoop whoop
Jajajajaja Fall ????
You think its doing well?
How is there a fall of skkn? Yall are so melodramatic for views 😂
I feel like I was quite explanatory as to why in the video
@@underskinYT meh.
@@24kgoldplatedvermeil meh-lodramatic 💀
@@underskinYT literally lol
Is the person talking a man or a woman im so confused lmao
Im an enigma, a fantasy, a frostbitten ghost
@underskinYT that's the best response I've ever heard
She is inspiring
😂😂😂😂
🤡
@@missmia196 yes bozo she's made more than you in one day than you ever. ....it is comical
No
Yes, for scammers
This entire video is worthless because SKIMS is doing amazing everywhere and everyone is in love with the brand. It’s literally worth BILLIONS 😭
This is a video about SKKN, not skims. I do have a video on Skims on my fashion channel (understitch,) that explains why its doing well if youre interested
Correction: not everyone is in love with the Skims brand. Besides the Gredes are the true stars behind the brand soo….
Trans
This video is so boring
Thanks for watching
A dark complexion is 'blackface' now, do people even know what blackface was?? It wasn't photoshopping a dark complexion for a skincare range put it that way. Ridiculous and woke.
Other celebs also got introuble for excessive darkening, the one that comes to mind is Ariana Grande
@@underskinYT What is "excessive darkening"?, you're allowed to tan, but not too dark, you're allowed to darken your complexion a little bit, but not too much, who decides when a tan has 'gone too far'. It doesn't hurt anyone if someone darkens their complexion any more than when black people use filters to lighten their complexion. It's such a stretch to call it blackface, that was a very specific thing where people painted their faces as minstrels and performed, now someone can't even dress up as a black person or character of paint their face black for any purpose like a sports event or they are accused of using blackface.
using the word "woke" shows how low your iq is.
@@sarahwales6276 thats the debate that caused the controversy, yeah, how much is too much?
@@underskinYT I think the answer is nothing, the notion that one cannot darken there skin without being accused of racism is ridiculous.
omg ive been wanting a kkw/skkn video! ive not heard anyone talk about skkn at all and it’s been making me so curious how it’s staying in business because ive only ever seen people get it in PR and not buy it themselves/use it in their everyday routine. and what’s with the prices?? cant wait to watch it!🤍
I dont think its aimed towards you and I, maybe thats why we’ve never seen it. But perhaps its not profitable? Perhaps its being held up to keep appearances
@@underskinYT that’s what i think too, i haven’t even seen any big kardashian fans splurge on an item or two, so whose exactly paying $600 for the full set plus shipping? i think their new make-up products that Kim’s hinted on doing will be far more popular if she plays her cards right - though from what i heard it will be as part of the skkn brand.