My Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)
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- čas přidán 7. 09. 2024
- Over the last 12 months I've driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you're like, wow, Neil you must be doing really well at SEO. And you know what you're doing, but you know what? That's not really the case. Today I'm going to break down my biggest SEO mistakes.
RESOURCES & LINKS:
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Ubersuggest: neilpatel.com/...
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As you can see here, 58.6 million visitors from SEO. That's a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.
But if I just keep going further down the list you'll start seeing a lot of keywords that, aren't really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can't show you our leads in Salesforce because we track it all due to people's personal information like their records or the company URLs.
But when we were tracking our sales through Salesforce of what's driving clients for NP Digital , and typically people will click on let's talk and submit a form or contact.
So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I'm going after keywords that are very specific. Customer reviews in video ads.
So if I type in customer reviews video ads. The search volume, isn't high. If you look here zero monthly searches, right? People aren't really searching for a lot of these keywords but you know what?
We found that people who are interested in putting customer reviews in video ads or images, and they're trying to figure this out are interested in conversion rate optimization which is one of the services we offer.
So the content that we're producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.
And I spent so many years building up my traffic and it wasn't until I got the traffic.
Look, the big lesson from this is, don't optimize for traffic optimize for revenue. If your keywords aren't generating you revenue, move on to new keywords. And when you're doing keyword research, don't make the mistake I did. Don't just optimize for quote-unquote traffic. What I want you to do is type in keywords.
So don't optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you're technically they mean the same thing but also high CPC. And of course it's related to your business.
So don't just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you're going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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• My Biggest SEO Mistake...
#SEO #NeilPatel #DigitalMarketing
Neil is one of the few SEO's who doesn't mind showing his dashboard. It's been an honor to follow your advice. Kudos!
I'm happy to be transparent with you guys :)
@@neilpatel I didn’t quite understand how you decided to fix the “Instagram follower” issue? So you got a ton of unwanted traffic, my questions are then 1) how did you get this to begin with if you didn’t want it? To confirm, that’s because you just wanted traffic, so your team kept optimizing for “Instagram followers”, as an example?
2) how did you fix this exactly? You mention search results but then spend the rest of the video talking about CPC. What did you do to course correct and get qualified ORGANIC traffic? Did you delete content? Produced new revenue-driven content explicitly moving forward?
Thank you Neil!
It's great that you pointed out these mistakes. Another useful video!
Thanks! 😃
"Don't just optimize for the traffics. Optimize for traffics from the right audience."
Yes :)
Thanks for your advice Neil, it's very informative, help, and most important you are authentic and that means you really care.
I appreciate that!
Thank you, Neil for this video.! I want to know how I can improve my web optimization in small countries like Ecuador, because the most of words in Keyword Research Tool shows very small traffic, so I had to make articles just for traffic to make me more acquaintance
Hi Neil, I love this video, thanks for sharing all this valuable information. Neil when you check CPC you check from the country where you are living ? or United States as default?
Thanks sharing this with us . I highly appreciate it . I started to notice this similar with my seo campaign. Now I am very careful with my next content- to add
Glad it was helpful!
Sharing your biggest mistake is awesome and we believe your advices is motivational.
I appreciate that!
I was literally shocked when I saw your google search console report 😅 by the nice video 🤗
Thanks, Ranjan :)
@@neilpatel well my name is Gunjan 🤗
You're the man Neil, thank you for your honesty and insightfullness.
I appreciate that!
Neil, thanks for sharing and I have been learning SEO watching you. I would like to have a different approach on this, Beginners should not focus on high competitive keywords and write informative articles even though it won't bring them direct leads this could end up giving backlinks that will increase site authority, and eventually, you can compete for those high competitive keywords.
As long as its driving you results and the right audience :)
Those traffic stats are insane, I'm jealous! Thanks for sharing your biggest mistake as well.
No worries!
Thanks for sharing. I had no clue. Thats crazy,
You bet :)
So a high CPC is one of the many factors to create good revenue. Is it kind of like renting a billboard in Times square New York vs having a billboard in Williston North Dakota?
So basically search for the keywords that bring more revenue and create content around those keywords
Correct :)
So if there is an expensive pay per click, then that one is likely to generate more revenue?
@@jamilgotcher5456 yeah
thank you Neil for your words of wisdom
You're very welcome.
eXCELLENT AND GREAT VIDEO IS VERY FANTASTIC AND GREAT HTANKS FOR SHARE
You are most welcome :)
Hello Neil Sir!
Can we use all our heading 2 as keywords.
Like, the Main topic is block numbers, and
sub-headings are: Block all numbers, block specific number, see blocked numbers, unblock the blocked numbers
Can we use all these sub-heading as keywords?
High vol, low comp, and high PPC
Thanks a lot for your video guides and blog.
Yes you can!
Hey Neil ! Can you please a make a video on Niche. Like which one is more important, single niche or multiple niche ? Please reply 🙏🏻🙏🏻🙏🏻❤️
Google prefers niche sites :)
Thanks SEO experts for making the internet completely useless!
Great as always Neil. Big lesson at 7:12 is spot on!
Glad you liked it!
Hey, Neil. This isn't relevant to this new video but I'm "Optimizing" my comment for the highest likelihood to get a reply hahahaha. What would you say is the best way to go about updating older blog content?
1) Writing a newer article with all the old information AND the updates in that field and then leaving up your first article on the subject but marking the newer one as canonical?
2) Writing a newer article with all the old information AND the updates in that field and then deleting the first article on the subject but setting up a 301 from the old URL to the new one?
3) Writing a newer article with all the old information AND the updates in that field and then leaving them both live and simply linking from the older one to the newer one?
I've kind of done all over the years and never feel confident I'm doing the right thing. I haven't done the 3rd option in years.
I would literally just update the original post itself :)
Hello, Sir today I just put my blog home page in the search console and found that the home page URL not indexed. what was the reason sir please help me out.
Try submitting a sitemap to get it indexed faster :)
Hi Neil, thank you for your SEO advices! I do have a website made by WordPress ( organise holidays). I have it with two languages; when I try to write meta title and meta description in langue/page doesn't works ( every time I try the meta title and description mix the both language in one text). Could you help please.
Thank you
Hello friend! without knowing how your site is set up this is kind of hard for me to answer. If I were you I'd reach out to as web developer to help with this.
@@neilpatel I don't I m not a webmaster or web design.,. It is not my job...
When you're talking about SEO, and looking for high CPC, this is to make better decisions about the topics to optimize for, but not necessarily what keywords to use in your advertising? Or, do you use this same strategy for both? Where do you start to optimize your budget in addition to these decisions, as always going after the highest CPC for your relevant keywords might not be possible all the time. Thanks!
It can be both :) A higher CPC means that keyword typically converts at much higher rates so you're goin to want to optimize for that.
Optimise for revenue is good.
For sure :)
awesome advice, thank you for sharing!
You're so welcome!
Thank you for sharing 🙏 This is invaluable.
Thanks, Mary :)
Thank you so much for such a golden advice !
You're so welcome!
Don't forget he is an "Indian", we as Indians should be proud of him. I am not even making 0.1% traffic of what he's making.
Keep on hustling :) You'll get there!
Optimize for revenue, Not traffic..👍👍
But I'm beginner so maybe I need to think about traffic first because my goal is google adsense..
So I have a whatsapp group where many students asking me for c++ help I solve and guide them and I have also a website. I made a trust bonding with them and students from different countries. So I decided to make a subdirectory (recommend by your article) forum of QA where we discuss. It will give me seo benefits?
Am I going the right way or going to making a big mistake?
Ayy Neil Patel I need to use Uber suggest for free since I can’t make international payment from my country
There is a free version, friend :)
Neil love you man.
Ditto
Neil I know you deal with big accounts but for us the little guys outside the food chain, do you offer any affordable service to help us rank better?
Ubersuggest :)
GREAT VIDEO!!! I have a question after watching this - What do you suggest when starting to go after a new niche? I am normally creating video content to test the market THEN attempt to create products around the keywords that have low competition but decent search volume (as I have found its much easier to convert in "blue oceans" // areas no one else is catering to)
Going after keywords with low competition is a great way to start :)
Thanks a lot Neil!
My pleasure!
Hi Neil! At 4:14, you have an UberSuggest List on the right of the Search Results Page. Is that an add-on? If it is, am I able to download it as well?
Thanks!
Yes its the Ubersuggest extension :)
@@neilpatel Thanks! It helps a lot. Keep up the great work!
So I have a piece of content that generates a TON of traffic, but the bounce rate is high and there is no revenue - we do not generate leads on this page. Should I kill the page? Like I'm talking 10K visitors where the rest of my site maybe gets 10K visitors.
Is there some way you can update the page so that it does drive conversions?
Thanks, sir for your great advice.
Always welcome
Amazing video sir love your knowledge
So nice of you :)
Hi Neil, one thing that is confusing me is that are your competitors optimized for "digital marketing agency"? if so, then organically or paid. and how to takeover them?
You can either pay for an ad space or optimize your site for SEO. SEO is a longer game but its worth it in the long run :)
Nice video thank you
Welcome 😊
Nice artical about SEO 🙏🎉👍 Neil Patel ❤️
Glad you liked it :)
on an e-commerce site for example, putting keywords on the title and description enough or better adding a blog to the site ?
Both are important!
Very Good Information Sir.
Happy to help :)
1 million coming soon 🥳🥳🥳🥳🔥🔥🔥🔥🔥♥️♥️♥️♥️
Woohoo!!
Great information...
Thanks
Neil sir, tell me one thing 'what does a freelance social media manager do? '.
They would run a clients social media accounts and run social campaigns :)
How did you figure that out (cpc is 0 as well with low search volume) @3:40-3:48?
Ubersuggest extension :)
@@neilpatel hahaha...smart 😉😄👍
Nice class
Thanks :)
Hey Neil I want to learn seo ..can u guide me
I have free courses here neilpatel.com/training/
Neil you are my dammm fav , you are such a pure soul man . I want to meet you onces. How can I ?? Please
Maybe one day at one of my speaking engagements :)
@@neilpatel How to keep a track about your upcoming event , Well I am from India, Mumbai. 😁 Please let me know, I am your bigggggggggggg fannnnnnn 😁❤️
I am running an seo agency and i am targeting my country Pakistan only , is it right strategy to generate revenue ?
That's fine :) With SEO you can really target a global audience as well if you wanted.
@@neilpatel what will be your opinion on it. Should i target global audience , is it more profitable?
So, how many employees do you actually have?
(you said: "...probably 400-500...")
That's about right :) I have people who work in my agencies, people who work for me personally, and some contractors.
I love you dude
Thank you :)
Sir how can I generate millons of revenue for my e-commerce with seo
Lots of work and motivation :) Go after targeted keywords that drive conversions.
HI sir how to start digital marketing agency?
czcams.com/video/YymWhauqjoA/video.html
neilpatel.com/blog/how-to-start-a-business/
Can you please give me a guide to study seo
I have a free SEO course here neilpatel.com/training/
@@neilpatel Thank you Master I appreciate your reply .. it's updated for 2021 ?
informative
Thank you!
No one talking about algorithm update.
I am :) neilpatel.com/blog/june-core-google-update/
We are not even at 1 million..
Keep going!
56M views from Google?
My 3 year old site got 560 views from Google in last 1 year... LOL
That's awesome!! Legend :)
🙏namaste patel ji
Ditto :)