In this video, I'm going to show you all the different marketing techniques that I use for my corporate headshot photography business. The success of your business depends on you been able to get pink lines. In this video, I am going to show you all the different things that I do to ensure that I get paying clients on a regular basis to ensure a healthy profit. Effective marketing is not difficult to do if you know how to structure it. You also have to understand the principles of marketing so that you don't come across as a sales person and to ensure that people want to work with you and book you. Everything that I share with you in this video are all of the actual things that I do on a daily basis to ensure a healthy supply of paying clients. If you follow everything that I show you in this video, it should also work for you. I am making this video to help that wants to start a corporate headshot photography business so if you have any questions about anything that I cover in this video, make sure you leave them in the comment section below. You can also reach me through any of the usual social media platforms. You will find all the links below. If you enjoy this video, please don't forget to click the LIKE button, and also SUBSCRIBE to the channel for more content like this. And don't forget that if you would like to receive the Lightroom presets of the month, visit ministryofphoto.com You will find all details on how you can sign up there. BONUS DOWNLOAD ********************* ADOBE LIGHTROOM KEYBOARD SHORTCUT GUIDE: --- bit.ly/3eK6QVL FREE Preset for you to download: --- www.ministryofphoto.com Come say hi on social Website www.dancantero.com.au Facebook facebook.com/DanCantero/ Twitter twitter.com/DanCantero Instagram instagram.com/dancanterophotography My favourite bit of kit Canon EOS 5D MK IV amzn.to/3ddGcmh Canon 1DX MK II amzn.to/2Ci0P3Y Fav lens of all time!!! Canon 35 f14. amzn.to/2V3TnQu Aputure 120D amzn.to/3fEIcWq Mavic Air amzn.to/30Zv5Lf
Dan! YOU are very good... I like how you present your content. Direct, to the point, no fluff, no gimmicks, just real and genuine "you" coming through sharing! THank you!
Dan, thanks for these videos! I appreciate that you can hit on important management info clearly and concisely. I'm getting myself ready to start my own photo business, and I am very interested in how you handle accounts and file management. I know about Lightroom for keeping track of photos and all, but I'm wondering about invoices, billing, releases, etc. Can you do an explainer on that? Thanks!!
Hi Dan all very helpful information thanks. One question for now .... do you get your clients to sign a Model Release to enable you to use their image on your website or is it just a verbal agreement? If yes do you give them a discount?
Good question. What I normally do is a verbal agreement. No discount. Instead I offer them an extra image (of my choice) if they allow me to feature it on my website. This way I get to pick the image myself. Never been an issue so far. Hope that helps.
Hey Dan, great information, what do you think about cold emailing, like sending a prospective client a headshot page from your website, so far not much luck with this, but do you think it's a viable solution? will put your discussion points to work from now on, especially the LinkedIn info and see how I go, keep up the great information.
Hey Rod, cold email has a pretty low return but it's still worth doing in my opinion. Typically, (I should have mentioned this in the video) I will always try to phone first to let them know that I am going to be sending something to them. This will give you a much better return. I've measured the stats for cold email when using mail chimp. My open rate is 43% which means that more than half won't even open the email. But calling them first and letting them know that you will be sending them something helps to bring that number up. Getting on the phone is always the first option. Email should be used when you've tried to call several times and they won't answer. For most people don't like cold calling. I found it takes 3 -4 calls before you get over it. :-)
I've actually tried this but the client kept looking at the monitor and was distracted so I don't use it any more. Also, they saw not only the good shots but the bad ones too. What I do now is I have the monitor next to the camera but only facing me. Every 10 or 15 minutes I stop shooting and bring them around to have a look at some of the shots. Hope that helps
In this video, I'm going to show you all the different marketing techniques that I use for my corporate headshot photography business. The success of your business depends on you been able to get pink lines. In this video, I am going to show you all the different things that I do to ensure that I get paying clients on a regular basis to ensure a healthy profit.
Effective marketing is not difficult to do if you know how to structure it. You also have to understand the principles of marketing so that you don't come across as a sales person and to ensure that people want to work with you and book you.
Everything that I share with you in this video are all of the actual things that I do on a daily basis to ensure a healthy supply of paying clients. If you follow everything that I show you in this video, it should also work for you.
I am making this video to help that wants to start a corporate headshot photography business so if you have any questions about anything that I cover in this video, make sure you leave them in the comment section below. You can also reach me through any of the usual social media platforms. You will find all the links below.
If you enjoy this video, please don't forget to click the LIKE button, and also SUBSCRIBE to the channel for more content like this.
And don't forget that if you would like to receive the Lightroom presets of the month, visit ministryofphoto.com
You will find all details on how you can sign up there.
BONUS DOWNLOAD
*********************
ADOBE LIGHTROOM KEYBOARD SHORTCUT GUIDE: --- bit.ly/3eK6QVL
FREE Preset for you to download: --- www.ministryofphoto.com
Come say hi on social
Website
www.dancantero.com.au
Facebook
facebook.com/DanCantero/
Twitter
twitter.com/DanCantero
Instagram
instagram.com/dancanterophotography
My favourite bit of kit
Canon EOS 5D MK IV amzn.to/3ddGcmh
Canon 1DX MK II amzn.to/2Ci0P3Y
Fav lens of all time!!! Canon 35 f14. amzn.to/2V3TnQu
Aputure 120D amzn.to/3fEIcWq
Mavic Air amzn.to/30Zv5Lf
Dan! YOU are very good... I like how you present your content. Direct, to the point, no fluff, no gimmicks, just real and genuine "you" coming through sharing! THank you!
Thanks Marcus! Really appreciate you taking the time to comment. Dan. :-)
Thank you for this video series. It's nice to see someone giving advice that has experience in the field.
Glad it was helpful!
Dan, thanks for these videos! I appreciate that you can hit on important management info clearly and concisely. I'm getting myself ready to start my own photo business, and I am very interested in how you handle accounts and file management. I know about Lightroom for keeping track of photos and all, but I'm wondering about invoices, billing, releases, etc. Can you do an explainer on that? Thanks!!
I'm glad you found the video useful. Thanks for the feedback. I've added it to my "to do" video list. Dan
Thanks great video
Great information! Subscribed!
Welcome to the channel!
Hi Dan all very helpful information thanks. One question for now .... do you get your clients to sign a Model Release to enable you to use their image on your website or is it just a verbal agreement? If yes do you give them a discount?
Good question. What I normally do is a verbal agreement. No discount. Instead I offer them an extra image (of my choice) if they allow me to feature it on my website. This way I get to pick the image myself. Never been an issue so far. Hope that helps.
Thanks Dan 👍
Thanks I am like a field of corn 🌽 all ears
:-)
Hey Dan, great information, what do you think about cold emailing, like sending a prospective client a headshot page from your website, so far not much luck with this, but do you think it's a viable solution? will put your discussion points to work from now on, especially the LinkedIn info and see how I go, keep up the great information.
Hey Rod, cold email has a pretty low return but it's still worth doing in my opinion. Typically, (I should have mentioned this in the video) I will always try to phone first to let them know that I am going to be sending something to them. This will give you a much better return. I've measured the stats for cold email when using mail chimp. My open rate is 43% which means that more than half won't even open the email. But calling them first and letting them know that you will be sending them something helps to bring that number up. Getting on the phone is always the first option. Email should be used when you've tried to call several times and they won't answer. For most people don't like cold calling. I found it takes 3 -4 calls before you get over it. :-)
Mr. Cantero, what is your opinion to install monitor beside camera, so the client can see himself in times of shooting?
I've actually tried this but the client kept looking at the monitor and was distracted so I don't use it any more. Also, they saw not only the good shots but the bad ones too. What I do now is I have the monitor next to the camera but only facing me. Every 10 or 15 minutes I stop shooting and bring them around to have a look at some of the shots. Hope that helps