The Evolution of Jeffree Star's Apologies ... the downfall of a master manipulator

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  • čas přidán 19. 09. 2021
  • Use code SWOOP2 to get 30% off your first month at Scentbird sbird.co/3Ba8n2F - This month I received...
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    The evolution of Jeffree Star and his apologies, and Jeffree Star’s rise downfall is troubling. From the downfall of Gabbie Hanna, Shane Dawson, James Charles, David Dobrik, Tanna Mongeau to many others, we’ve seen an countless bullying, deflection, apology, hypocrisy, power dynamics, manipulation, and problematic behavior, and Jeffree Star is a master… but his apologies all have very specific things in common no one is talking about. Let’s deep dive into the history of Jeffree Star’s apologies in this analysis, and see if we can make sense. After this… we might all need some time to reflect
    I’m sorry…
    ​​ • I'm sorry ...
    First True Crime Episode! (No more milkshakes in the next episodes :)
    • This is disgusting… Tw...
    Gabbie Hanna’s Final Downfall… When lies become obsession and can’t be stopped
    • Gabbie Hanna’s FINAL D...
    The Downfall of Simone Biles Man Trolls
    • Simone Biles withdrawl...
    The Gabbie Hanna DOWNFALL series … the lies everyone missed
    • The Gabbie Hanna DOWNF...
    The DOWNFALL of Gabbie Hanna … how many lies does it take?
    • The DOWNFALL of Gabbie...
    The DOWNFALL of Millie Bobby Brown’s Ex Hunter Echo … the lies no one caught
    • The DOWNFALL of Millie...
    The DOWNFALL of Creepshow Art ... the lies and confession no one is talking about:
    • The DOWNFALL of Creeps...
    The Downfall of Chrissy Teigen ... it's the hypocrisy for me
    • The DOWNFALL of Chriss...
    The Downfall of Nikki Phillippi... are we supposed to feel sorry for you or your dog? *a rant*:
    • The Downfall of Nikki ...
    The Downfall of Khloe Kardashian and the Kar Jenner Hypocrisy:
    • The Downfall of Khloe ...
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Komentáře • 1,1K

  • @PettyUniversity
    @PettyUniversity  Před 2 lety +424

    Use code SWOOP2 to get 30% off your first month at Scentbird sbird.co/3Ba8n2F
    Who's apology evolution should I analyze next?

    • @ItsMalcolmYT
      @ItsMalcolmYT Před 2 lety +21

      Tana Mongeau. She apologized three times on her channel and literally after every apology she got… worse 💀

    • @m.janski
      @m.janski Před 2 lety +5

      If I click the link, but don't get the product from the sponsor, is that even useful to you? (I am in the Netherlands, or well in Poland on vacation right now, and I can almost never use the discounts/get the products from your sponsors)

    • @ivorywilkinson7533
      @ivorywilkinson7533 Před 2 lety +4

      So basically BLM should be going after his ass. He doesn't accept the accountability profoundly laid out in your video, then hold him accountable. Who is he? A CZcams influencer. A dime a dozen. He's scared so make a precedent out of him 🤷‍♀️❤

    • @ivorywilkinson7533
      @ivorywilkinson7533 Před 2 lety

      I put that on the wrong comment initially lol

    • @aronrobles3608
      @aronrobles3608 Před 2 lety

      You spit facts like gooo girl gooo off on these people

  • @millenialfragrancenerd94
    @millenialfragrancenerd94 Před 2 lety +2360

    It's fascinating to see how people sleep in different positions. E.g. I sleep on my side, my brother sleeps on his stomach, and CZcams sleeps on your videos.
    Edit #1:
    Thank you for the likes! I honestly didn't expect this many.
    Edit #2:
    Jeez, it's WW3 down in the reply thread!

  • @leileyaravencroft
    @leileyaravencroft Před 2 lety +1083

    I suffer from chronic depression, anxiety, etc. that has never once made me call someone out their name or say something racist. I hate how influencers constantly use mental illness as an excuse for being sh*tty.

    • @ariageraghty4057
      @ariageraghty4057 Před 2 lety +60

      THANK YOU like let’s stigmatize something that’s already incredibly stigmatized. anyone with depression is racist and rude, according to his apologizes

    • @Mochi-gj9tp
      @Mochi-gj9tp Před 2 lety +31

      I don’t know... I’ve experienced a lot of people that really bring to life that old saying “misery loves company.” Then when they lash out, we’re suppose to be consoled by the saying “hurt people hurt people.”
      But the older I get, the less people I meet like that.

    • @leileyaravencroft
      @leileyaravencroft Před 2 lety +4

      @@Mochi-gj9tp Ohhhh. Good point!

    • @emilydavis9548
      @emilydavis9548 Před 2 lety +18

      you don’t say shit like that without INTENT

    • @2TayMay7
      @2TayMay7 Před 2 lety +17

      As someone with mental health issues growing up that’s now an adult being treated for them. I did. When I was 12 and 13 I didn’t understand the severity of my words or why they were wrong that was me then. NOW I do and I would never. I’ve spent my time growing and making up to the black community . But I did say awful things…not even just to them but homophobic stuff too they were a result of my parents negligence and lack of emotional intelligence and some self inflicted Criticism as I am gay myself.The only thing I can do from here is right my wrongs. I can’t go back and hit 13 year old me in the face.

  • @vinnie906
    @vinnie906 Před 2 lety +1789

    I just wanna take a moment to acknowledge and appreciate Swoop's talent here. Her editing and her personality are so iconic I enjoy every single part of every video. Like, I even watch the whole sponsorship ad, even repeat it sometimes. She's THAT good at what she does.

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +181

      You’re so kind to say that thank you!

    • @ShadowsinChina
      @ShadowsinChina Před 2 lety +23

      She is fantastic. I love the wrap up in stages too. I cant get enough. Pure quality! 💜

    • @SarahSmith-mu1wc
      @SarahSmith-mu1wc Před 2 lety +6

      Agreed! Same. ❤

    • @shannap.lawnerd8107
      @shannap.lawnerd8107 Před 2 lety +10

      “We ALL have to take accountability for our OWN actions…”🤯😵‍💫😂🤣😂😜 biiiiiii---tech!! Puhleeease. Ty @Swoop !! Another 🏆🎖🥇🏅👏🏽💐
      It’s not drama, it’s DANGEROUS. 💯📠
      Yes ma’am. Exactly. Ty. Word. Preach.
      😎🤘🏽💋🔮⚖️

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +3

      She's literally amazing

  • @Tina-cy6if
    @Tina-cy6if Před 2 lety +799

    His apology videos are very well lit for someone who is, "in a dark place".

  • @freyagutteridge9280
    @freyagutteridge9280 Před 2 lety +988

    These docs are CRIMINALLY underrated for how well they are produced! Fr I love them thank you for doing what you do 👏👏👏

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +73

      Thank you :)

    • @Mochi-gj9tp
      @Mochi-gj9tp Před 2 lety +10

      Big pet peeve of mine when these are called docs. They’re way too opinionated and biased to be docs and the research doesn’t extend further than what’s on the internet. Docs usually are objective as they present facts. These flow with the tide as mob mentality dictates.

    • @courtneygahan551
      @courtneygahan551 Před 2 lety +6

      I agree, I have attention issues and usually can’t focus on videos this long, and have to skip around or get overwhelmed and move on to something else. I usually watch swoop videos all the way through though.

    • @lmpfunk
      @lmpfunk Před 2 lety +1

      CRIMINALLY

    • @lmpfunk
      @lmpfunk Před 2 lety +10

      @@Mochi-gj9tp a lot of documentaries are purposely produced to sway the viewers in a certain way 🤷🏻‍♀️ - they may contain more facts and research, I see what you’re saying there but I don’t necessarily think the OP was going for the exact definition of the word, more so praising swoop for her incredible work.

  • @wwme
    @wwme Před 2 lety +196

    “an apology without changed behaviour is just manipulation” sa-wooOOOOOOOP

  • @caitlinpowell9010
    @caitlinpowell9010 Před 2 lety +627

    I love that Spanky goes on to explain to us how unapologetic Jeffree is through the color theory xD
    Bravo!

    • @tifferssaidwhat
      @tifferssaidwhat Před 2 lety +6

      YASSS!!! She broke it down, completely!!!!

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +5

      Education and entertainment 😻

    • @lizabee484
      @lizabee484 Před 2 lety +16

      And you know Jeffree understands color theory bc he loves creating the color stories for his makeup products, especially the eye shadow palettes. So I feel like the color choices Jeffree made in those apology videos are definitely purposeful and Swoop is just one of the first creators to notice and call it out. I feel. Allegedly.

    • @hashimotoqueen7227
      @hashimotoqueen7227 Před 10 měsíci

      Who is spanky

  • @CL-lx2pm
    @CL-lx2pm Před 2 lety +422

    Jeffrey really is the personification of the "if we ALL need to take responsibility then technically I'm not to blame at all" fallacy.

  • @rondacarrington4306
    @rondacarrington4306 Před 2 lety +93

    This reminds me of when my kids were little, son 2 and daughter 5. I taught them to apologize/say sorry if they hurt each other. My son at the time, took this to mean he could hit his sister anytime and it’ll be okay as long as he apologize…☺️ As a grown man/woman, if you have to make more than 2 apology videos, it loses the meaning…

    • @PrincessNinja007
      @PrincessNinja007 Před 7 měsíci +4

      A lot of influencer apologies also make me think of how when I was a kid "apology" just meant "self-flagellate because if you're not crying you're not sorry enough and I'll make you sorrier". I feel like at some point we should maybe look into that, if everyone's immediate response to a call out is fear.

  • @SassyCasy
    @SassyCasy Před 2 lety +502

    Jeffree isn’t dumb. Everything is so calculated and done with purpose. We get an “apology” 3 weeks later new collection comes out. Whether it’s good or not people buy it to either hate on it or because they Stan him still. Jeffree knows his customer base has diminished because of his actions. So he has no choice but to distance himself and get people back in his corner.

    • @archaichermit3566
      @archaichermit3566 Před 2 lety +6

      @@truckerdave8465 I agree 💜 just wanna let you know you should edit the first part of what you wrote- it threw me off at first

    • @truckerdave8465
      @truckerdave8465 Před 2 lety +2

      @@archaichermit3566 Yeah, I can see that. I think I made it more clear now!

    • @ALT-vz3jn
      @ALT-vz3jn Před 2 lety +3

      He’s very intelligent and also a narcissistic sociopath.

    • @aliceb2849
      @aliceb2849 Před rokem +1

      waiting for the Gabbie Hannah/Jeffrey Star public fight and then makeup pallet music collab....

    • @therealhousewifeofballtown
      @therealhousewifeofballtown Před 8 měsíci

      I’d have a lot more respect for him if he just admitted what he is and say he has no intentions of changing . It would be more palatable than the bs he feeds us

  • @hotpinkcrayolas
    @hotpinkcrayolas Před 2 lety +294

    JS killed his own momentum. He is only ever talked about in docs and deep dives like this. Noone big reviews or even mentions his make up releases any more, and he never sells out at launch like he used to. Couldn't have happened to a more deserving person x

    • @flan6449
      @flan6449 Před 2 lety +7

      HAHA what fake news are you reading? he sells out in minutes and his videos still get millions of views. A lot more people are able empathize with him because he is not prefect and nobody is.

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +50

      @@flan6449 fake news is such a tiring phrase. Learn better words

    • @flan6449
      @flan6449 Před 2 lety +2

      @@faunaprince4466 nah

    • @Eliftae
      @Eliftae Před 2 lety +30

      @@flan6449 yeah nah I dont wanna empathize with someone like him.. idk why yall still do after the nth time

    • @menace3828
      @menace3828 Před 2 lety +44

      @@flan6449 here we goooo
      News flash: the dude gets 1.5 million views on a channel with 16 MILLION SUBSCRIBERS that’s like not even 5% of viewers and his Instagram has even worse numbers,
      the dude is IRRELEVANT get over it 😂

  • @annme_87
    @annme_87 Před 2 lety +138

    This notification came through just after I picked up my dog's ball and asked him if he wanted to go out and play. As much as I wanted to take back that offer, I couldn't say no his cute face. The whole time I played with him I couldn't stop thinking about how much I needed to watch this video. That 45 minutes felt sooooo long!

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +19

      Hahahahaha

    • @Mochi-gj9tp
      @Mochi-gj9tp Před 2 lety +12

      You’re a good doggy parent. Family comes first, even the furry ones. ❤️

    • @Syoubat
      @Syoubat Před 2 lety +2

      @@Mochi-gj9tp my cats watch with me.

    • @annme_87
      @annme_87 Před 2 lety +5

      @@Mochi-gj9tp we had fun, but it seemed like it took him forever to get tired. Many days he'll stop wanting to fetch after 20 minutes. Today he marathoned for almost an hour lol. He's a good boy. He deserved it.

    • @jazwhoaskedforthis
      @jazwhoaskedforthis Před 2 lety +2

      High five, good dog parent! The things we do for our pups

  • @chibi1460
    @chibi1460 Před 2 lety +271

    Am I the only one that thinks "Thank God Swoop posted this so I can know what the latest problem is without giving these people views that they don't deserve," or am I just petty?

    • @ReviewsAndMore9
      @ReviewsAndMore9 Před 2 lety +11

      Hahah you’re petty for the right reason.

    • @annamolly9446
      @annamolly9446 Před rokem +2

      lol if you're petty than so am I

    • @jenallen5202
      @jenallen5202 Před rokem +3

      100 percent how I handle it.

    • @ashdavis2650
      @ashdavis2650 Před 10 měsíci +3

      I think we're just petty but that's why we go to school 😊

    • @WhenYourNumbersUp
      @WhenYourNumbersUp Před 10 měsíci +3

      @@ashdavis2650Heck yeah. Good ol' Petty University /not sarcasm

  • @charlieseen
    @charlieseen Před 2 lety +57

    I guess the less consequences Jeffree faced, the less effort he put into making his apologies genuine. He knows he can be flippant and barely apologise at all and it'll still somehow be tolerated

  • @adinasantarossa
    @adinasantarossa Před 2 lety +227

    So according to the psychology explained here, these are what the 3 apologies mean:
    Video 1 - I am confident that I am innocent of my crimes.
    Video 2 - I am growing everyday and improving my mental health.
    Video 3 - please be my friend, I have a gold couch.

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +1

      Gold couch sounds uncomfy

    • @adinasantarossa
      @adinasantarossa Před 2 lety +2

      @@faunaprince4466 his couch, not mine.

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +4

      @@adinasantarossa yes v uncomfy. You seem like someone who would have a v nice comfy couch

    • @Willow.Phillips_
      @Willow.Phillips_ Před 2 lety +10

      @@faunaprince4466 that’a oddly a very nice thing to say about someone …. We should just start telling nice people they look like the kind of people that have a comfy couch

    • @wolfninja
      @wolfninja Před 3 měsíci

      Lmao iconic

  • @sakaom
    @sakaom Před 2 lety +58

    some timestamps!
    0:00 - 3:57 ~ intro + basics of the video
    3:58 - 4:40 ~ cat time! + shoutouts/self promo
    4:41 - 7:20 ~ sponsor
    7:20 - understading the history + impact of his apologies and how jeffrey uses color psychology in apology videos
    12:55 - differenciating what makes a good and genuine apology vs a bad apology
    14:40 - 41:44 ~ analysing apologies and pointing out major mistakes, including video descriptions, tatics of manipulation, showing abuse of power, etc
    41:46 ~ exploring his need of being accepted by the public by pretending growth, and manipulating everything aroud him to get this need fulfilled.
    44:15 cat time! pt 2 + shoutouts
    44:20 final thoughts

    • @alim.9801
      @alim.9801 Před 11 měsíci +2

      Thank you so much for this!!!

  • @SmackMyWitchUp
    @SmackMyWitchUp Před 2 lety +204

    Your kitten cleansers always make me smile, black cats are the best.
    I just recently found your videos and I absolutely love them, and your makeup is always on point.
    Also, I noticed you sigh in this video and because of your last apology doc it made me chuckle.

    • @K-a-n-d-i-s
      @K-a-n-d-i-s Před 2 lety +1

      But you cant say you like white cats because its racist.

  • @drewberriesandcream
    @drewberriesandcream Před 2 lety +80

    example of a mistake: spilling milk, misspelling a word, bumping into a person on accident
    not an example of a mistake: calling someone the n word

  • @sillepille1999
    @sillepille1999 Před 2 lety +116

    I'm early for class! Get your notebooks out, people! Professor Petty arrived!
    also.... just hearing "hi there its my face again" is an instant serotonin boost

  • @MagdaaAnna
    @MagdaaAnna Před 2 lety +204

    Giiiirl, loving this lipstick shade on you, it goes so well with the blue hair!!! Great vid as always, just the right mix of serious and jokey. Also love all the clips at the beginning of the sometimes underrated creators

    • @anniecamacho6993
      @anniecamacho6993 Před 2 lety +5

      👀 I know. I need to know what shade and lipstick this is.

    • @faunaprince4466
      @faunaprince4466 Před 2 lety +5

      She's stunning and smart

    • @deadgirl5805
      @deadgirl5805 Před 2 lety +3

      I was hoping to find out the color in the description box or comment section. 😞

  • @wisdomteethsoup
    @wisdomteethsoup Před 2 lety +52

    the gold double staircase reminds me of those art pieces of Christ where his halo is made of of background and scenic elements, the set makes it look like he's giving himself the illusion of having a halo, like he's trying to use iconographic imagery to impress upon his viewers, who most often have grown up in a christian based society and are familiar with that imagery, that he is a pillar of good and truth.

  • @hellou27
    @hellou27 Před 2 lety +50

    That classical music at the beginning made me proper cackle 😂

  • @Sada-yf6xh
    @Sada-yf6xh Před 2 lety +157

    I love how logan’s content from his channel observe is being used in drama/tea/analysis channels. I love his channel as it helps me to understand people better through micro movement analysis.

    • @Lucina..
      @Lucina.. Před 2 lety +15

      Me too, I also think he’s lovely and deserves all the extra recognition!

    • @XxAdamPyrexX
      @XxAdamPyrexX Před 2 lety +23

      I'm also here to make these sentiments lol. I love Logan and the Observe channel, "get off your golden couch!!" 😄 a classic

    • @YashaVatrushka
      @YashaVatrushka Před 2 lety +5

      I like him but sometimes he's really super biaised and these videos where he likes/dislikes the person too much are painful to watch.

    • @ktglittertime7697
      @ktglittertime7697 Před 2 lety +3

      I’ve noticed that lately too! I think it’s awesome that his amazing content is taken seriously 👍🏻

    • @WhenYourNumbersUp
      @WhenYourNumbersUp Před 10 měsíci

      I thought you were referring to Logan Paul for a hot second until I read the replies 🤦🏼‍♀️
      I need to go to bed

  • @randomchica23
    @randomchica23 Před 2 lety +281

    I've just read the title and I AM READY TO SEE THE QUEEN SLAY THIS MONSTER

  • @mirrepoix
    @mirrepoix Před 2 lety +58

    i wish people knew more about color language- it may sound silly from the outside, but having taken classes in art and design, it's very important and gets hammered into you often. everything you draw from color is subconscious unless you're informed about how it works. these are instinctive associations on our part as viewers, but intentional choices on the part of creators. i think if more people knew how to read color choices they'd, in general, be better at interpreting all kinds of media and seeing the thought process behind it. was delighted to see you talk about it! your videos are always incredible

    • @SobrietyandSolace
      @SobrietyandSolace Před 2 lety +5

      Yes, I have o idea why elementary kids aren't taught to do a semiotic reading of an ad by the time they leave school. Oh wait, that would make the too aware of the subliminal messaging in everything from colour to layout to typeface to line spacing etc.. Everything is curated, everything is part of the mis-en-scene as means to an end.

    • @debcollins8231
      @debcollins8231 Před 2 lety

      Wow. I have never thought of color being used to tell a story the very same way symbolism is used.

  • @SpookyPookster
    @SpookyPookster Před 2 lety +29

    Who else was a weird ass kid in school and never used racist disgusting back talk to people? What like most of us.. I thought so. That is not any excuse I could ever dream up.

    • @smallblueblondie880
      @smallblueblondie880 Před 2 lety +5

      Right?? I've been bullied for being gnc too, I never once thought that being racist would make me feel better

  • @bones6392
    @bones6392 Před 2 lety +64

    I love how going from Racism to Taking accountability the music switched from normal chill music to clown music.

  • @Lucina..
    @Lucina.. Před 2 lety +195

    Are you brave enough to tackle the Trisha Paytas dumpster fire? I think it’s very interesting, she seems to rely a lot on the public’s propensity to believe the victim and stand with the survivor. As a survivor myself, it hurts to see somebody take advantage of this on such a massive scale. As you so kindly acknowledge victims of abuse in your videos, and as you’ve mentioned you’re a survivor yourself, I’d love to know your opinion on all of this. Not to mention your research and presentation skills are on POINT. I think you could make a lot of people see sense. Thanks for all you do! ☺️

    • @stopthechaos2075
      @stopthechaos2075 Před 2 lety +17

      If she does do a video on the situation and decides to do a deep dive I’d imagine it’d take her quite a bit as a lot of what Trisha has posted in her past and even now is extremely triggering, not to mention they’ve been deleting any little bits of evidence they can find. The situation is still evolving also. I’d love to see her take on it though. I think she’d do an amazing job.

    • @Babyteef
      @Babyteef Před 2 lety +3

      i think SWOOP has done some videos on Trisha? so she might concider it, if anyone does a deep dive on Trish i'd hope for it to be her

    • @Lucina..
      @Lucina.. Před 2 lety +7

      @@Babyteef If only to hear the words “What in the whole grain gluten free audacity has Trisha done this time?” 😂

  • @sinhueherrera8984
    @sinhueherrera8984 Před 2 lety +45

    And now, he launched a new product, and after three days he hasn’t reached 1 million views, I remember when he was like the biggest thing in the beauty community (and pretty high in the CZcamsrs list)
    If he was acted maturely he could have easily keep the momentum he had going, but he never grew up, pretty much like any other famous CZcamsr, he thought karma would never reach him but… we all know how that works

    • @randomnetfiend
      @randomnetfiend Před 2 lety +3

      it is a sad vapid, vile used plastic bag. All ego no substance, all pretty no beauty, all hype and no truth. All ho's and no spouse, all cash and no value. All glitter no gold. All shine and no reflection.
      Unfortunatley the world is full of them.
      The quicker it overdoses and disappears the better for the rest of the world.

    • @PolkaDotz212
      @PolkaDotz212 Před 2 lety +3

      I remember giving him my views and likes 🥴🥴🥴

  • @tarnaparish9938
    @tarnaparish9938 Před 2 lety +88

    Every video you make is so informative, well thought out and truthful. You are one of the best people on this platform. Keep up the good work, it’s much appreciated.

  • @RaquelRoxx
    @RaquelRoxx Před 2 lety +15

    When you said to take a drink every time J* says words without really saying anything, I had to pause the video 25 times for bathroom breaks. 😭
    Also, I'd just like to add that as someone who has been watching you for years and years (from your previous channel too) your films are top tier. The editing, storytelling, everything -- thank you for creating because it is always a pleasure to watch.

  • @vissennav
    @vissennav Před 2 lety +114

    Let's hope that JS finally start to grow up. Cutting himself from LA is a good move.

    • @jinkieez
      @jinkieez Před 2 lety +22

      well, he can grow up in prison. does no one remember that insider article that exposed jeffrees SA victims and how he tried to silence them with hush money? and the rumors he preyed with dahvie vanity... i know he's rich but he's a monster. he shouldn't be above the law

    • @jessicademauro1333
      @jessicademauro1333 Před 2 lety +14

      @@jinkieez insider is the worst and least reputable publication. Those claims were never proven and no files and or charges were ever filed or brought up.

    • @Nikkilou36
      @Nikkilou36 Před 2 lety +2

      @@jinkieez I've never heard of this insider article lol Plus it was the Insider lol

    • @katybee3891
      @katybee3891 Před 2 lety +1

      @@jessicademauro1333 really? So insider is less reputable than breitbart?

    • @jessicademauro1333
      @jessicademauro1333 Před 2 lety +9

      @@katybee3891 they are both horrible publications!! However no one mentioned Breibart so y would I mention it. That’s not relevant to this conversation !

  • @PanicattheDiscourse
    @PanicattheDiscourse Před 2 lety +28

    That's an EXCLECTIC score of creators you clipped, and I watched them all🤣

    • @magickaldust1213
      @magickaldust1213 Před 2 lety +8

      I can't tell if you accidentally misspelled "eclectic" or "excellent" but it doesn't matter because they both work 😅 haha

  • @SarahSmith-mu1wc
    @SarahSmith-mu1wc Před 2 lety +12

    I really don't understand why people need this explained to them. It amazes me that he has fooled so many for so long. Who he is and has always been is painfully obvious to me. I had a really rough childhood, but I can guarantee you of ALL the mistakes I've made no one will ever be able to dig up a video or voice clip of me behaving like a racist, because it doesn't exist, because I'm not a racist. Its really that simple. If you have to apologize over and over again for the same behavior, you haven't grown or changed.
    Great video!!! Bravo! I honestly hope it gets millions of views. 👏👏👏👏

  • @jesssteveson573
    @jesssteveson573 Před 2 lety +353

    When Swoop said that his apologies were de-evolving, my immediate thought was Pweds' infamous "It's evolving, just backwards" and I 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

  • @aname2198
    @aname2198 Před 2 lety +55

    Swoop is the full package. Educated/educational, hilarious, talented, beautiful and stylish. I could go on but y'all see it!! TY for being you and the quality content Queen 👑

    • @MummyBrown
      @MummyBrown Před 8 měsíci +2

      I truly believe that’s why he hasn’t come for her. She’s SEES him. He doesn’t know how to deal with people that see the manipulation for what it is. You notice how most in the beauty-sphere wouldn’t dare even speak his name for fear of invoking him and his unstable wrath…like a damn demon.

  • @BonMar1226
    @BonMar1226 Před 2 lety +11

    I found it very telling when you pointed out specifically that racism attempts to strip someone of their humanity. I immediately remembered JS calling Jackie Aina a gorilla. I meeeeeeean......
    I know ppl break their backs defending him or at least making excuses for him but that action alone says everything.

  • @katejouanneau1560
    @katejouanneau1560 Před 2 lety +12

    When you mentioned how influencers step out off the lime light only to quietly come back later as if nothing ever happened, I immediately thought of Glam & Gore. Mykie doesn't seem to have uploaded to CZcams (I don't follow her anywhere else, so have no idea if she is publically active or not) since you called her out on the way she treats others/you. With Halloween looming, I'd be interested to see if she resurfaces soon, as people look for makeup ideas and will find her videos when scouting the net for tutorials...

  • @NorseButterfly
    @NorseButterfly Před 2 lety +14

    I love how color is intertwined into every aspect of life...psychology, youtube apologies, art. Speaking of color... have you changed your contour or bronzer? Cause your face is snatched! ❣

  • @Frankie.571
    @Frankie.571 Před 2 lety +14

    The freakin drinking tea game and the sound effects had me 💀💀💀💀💀💀💀💀💀💀 god I love your personality and your videos!

  • @PRISMEeos
    @PRISMEeos Před 2 lety +25

    you look absolutely stunning girl, love the makeup!!! ✨❤️

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +4

      Thank you so much! I literally hate my face with a nude lip but here we are haha

  • @Selene_Rosara
    @Selene_Rosara Před 2 lety +17

    Well shit, the drinking game is one way to drink my daily water.

  • @brianneflett9294
    @brianneflett9294 Před 2 lety +75

    A Swoop doc on one of the more toxic CZcamsrs? Yes please, with a side of bring on that Petty University merch!

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +17

      OMG I can't wait for you all to see the merch! Just putting the final touches on it!

  • @vampiredaddy5225
    @vampiredaddy5225 Před 2 lety +8

    I always sing along to your theme song 🤣🤣🤣🤣

  • @hiboudeluxe
    @hiboudeluxe Před 2 lety +6

    his couch looks like a more expensive version of those couches that every house in the 80s had... u know the one... the beige one... with the floral pattern

  • @kandacelalo4787
    @kandacelalo4787 Před 2 lety +18

    Jeffrey needs to acknowledge the true harm his words have and that he owes the black community a real apology. To do that though he first needs to acknowledge he is racist. If he changed and were no longer racist, his apology would have been just that, an apology. Apologies are easy to do when you get what you did was wrong, otherwise, it's him feeling pressured to not get canceled. Also so much posturing in that video. And I don't mean Jeffrey's poor robotic simulation of a real person in a chair.

    • @taramay8174
      @taramay8174 Před rokem +1

      He wont. He is a full blown narcissist. He loves himself to much.

  • @adorastarr5090
    @adorastarr5090 Před 2 lety +23

    omg I needed your shade today, it’s been a bad day lmao 🤍 love u

  • @CyanidePusher
    @CyanidePusher Před 2 lety +21

    I was watching some nonsense, but obviously when I see Swoop posts, I click! I'm excited for the video ❤️

  • @carveylover
    @carveylover Před 2 lety +34

    The man has a whole ass room for his Berkin bags. A whole room! That is opulence.
    BTW I know he has money from his make up company but I know the majority of his wealth comes from real estate investments he made in his late 20's.

    • @OpqHMg
      @OpqHMg Před 2 lety

      Interesting

    • @shaleamontanez4591
      @shaleamontanez4591 Před 2 lety

      He also heavily invests in the cannabis industry (especially California where he used to live i think) its an up and coming industry and I guarantee that's gotta be a big part of his income. He also has a yak farm now!

  • @valerielevasseur8674
    @valerielevasseur8674 Před 2 lety +5

    I hope we can get past the phrasing of apologies “working” or “not working”. They aren’t magic tricks. A good apology is one that expresses remorse and an understanding of what harm one has done. It’s not defined by others’ response, because free will is still a thing.

  • @KissyAdair
    @KissyAdair Před 11 měsíci +7

    No one can convince me he wasn't in front of a green screen during his bathrobe apology.

  • @laxi5597
    @laxi5597 Před 2 lety +5

    When he says "when you accept that you're the problem you can become the solution" you'd assume he's talking about himself but he uses "you" and "you are" instead of I and am, disassociating himself from the situation, which could be interpreted as- blaming the victim- by speaking directly to them and still taking credit from his views by making them think he's acknowledge "his" mistake despite the fact he never said "I"

  • @scavenger4600
    @scavenger4600 Před 2 lety +14

    Your intos are always so satisfying idk why

  • @ashlynnodell9152
    @ashlynnodell9152 Před 2 lety +10

    Honestly I haven't watched a CZcams channel steadily in MONTHS. probably over a year. I used to be A BIGGGGGG Gabbie Hanna and Mike fan. After watching the catastrophic events happen, you are the only CZcams I watched. The only person I have notifications on for. I would watch anything you post. You are so genuine. You do your research. I STAN anything you've covered. Keep doing you boo

  • @airypersiflage
    @airypersiflage Před 2 lety +41

    I really love how you set up your docs in 3 parts (I grew up listening to 3-point sermons and lectures, what can I say?) And I loved the colour analysis because that's the kind of thing I rely on and reach for when breaking down a piece of media, art or writing for myself. It's a huge ego boost to see our brains follow similar tracks haha! 🤩🤩🤩🤩

  • @Sleipnirseight
    @Sleipnirseight Před 2 lety +9

    I absolutely love your button down + harness look! I've always wanted to do this but finding the right fit for both is tricky to me 🤔

  • @geekandgore7295
    @geekandgore7295 Před 2 lety +3

    slowly making my way through all your videos since I found you the other day, you are literally helping me with my own trauma and it's so surreal to me, I think I was meant to find you when I did. What you're doing for yourself and other people is so incredible, you deserve all of the best things, your work is phenomenal 👏🏻 plus you are so f*cking witty I love you sm

  • @illuminateunity2382
    @illuminateunity2382 Před 2 lety +8

    Perfect timing. Not having notifications on and catching a new upload within 15 minutes is rare. Thank god, I didn’t want to go searching for content.

  • @sydney.mp4
    @sydney.mp4 Před 2 lety +4

    can i just say the entire video was amazing but that montage of different creators' reactions in the very beginning was perfect. i know it's not a new editing "technique" so-to-say but the lines you picked? the mash up of creators and jeffree? *chefs kiss*

  • @gabrielacruela
    @gabrielacruela Před 2 lety +33

    I just realized …. I cannot WAITTTTTT to see Swoops take on Trisha Paytas….you have an amazing way about you when discussing serious topics. You are clearly a pure and amazing soul and I looooooove ur videos.

  • @thatgaypotato7234
    @thatgaypotato7234 Před 2 lety +14

    the fact that he said "yes it's an insult and yes I did use that word to degrade somone else... but it wasn't a person of color so it doesn't make me racist..." Like... what does this man think insulting someone with a racial slur implies?

  • @Remedie
    @Remedie Před 2 lety +14

    I love this makeup look on you SWOOP!💖

  • @KM-ld9ln
    @KM-ld9ln Před 2 lety +2

    I’m going through some super painful & traumatic things and this is incredible and helps me realize what apologies are entirely unacceptable & that my forgiveness isn’t deserved. Thank you for this

  • @philipallen4777
    @philipallen4777 Před 2 lety +15

    Holy shit... The level of intelligence on display here is incredible and the way it cuts through the bull shit is not just masterful, but artistic. I will be binge watching eveeything ASAP.

  • @lizspinazola7674
    @lizspinazola7674 Před rokem +5

    My only remaining question is how in God's green earth did the CZcams algorithms take THIS long to understand I would absolutely love and adore Swoop?
    How am I just now seeing this?
    I've played about 6 videos while cleaning and packing in the last 24 hours.
    Swoop has incredible discernment and (if you're reading this), you are hilarious.
    ❤😂

  • @rachelm.8959
    @rachelm.8959 Před 2 lety +14

    “There are no excuses”
    Where there is smoke, there’s fire and with the amount of smoking he does you’d think he’d realize how on fire everything is around him.

  • @ashreebird
    @ashreebird Před 2 lety +2

    “you choose who influences you” is a really good way to put it

  • @shannonkitchens3441
    @shannonkitchens3441 Před 2 lety +4

    The way you dive into these ‘cases’ are always so well done and it’s obvious you are passionate. Keep doing what you’re doing, we value and love it! 🥰

  • @angelaking7929
    @angelaking7929 Před 2 lety +3

    Love your channel! Listening to you call BS on these toxic celebrities, influencers and pretty much anyone who think they can act however they want makes my day! This particular episode was brilliant. Very few people actually offer a genuine apology for the crappy thing they did in the first place, they only apologize for either getting caught or called out. It's also really cool of you to try to give him the benefit of the doubt in some places, but Jeffree Star doesn't deserve it.

  • @sweetdreamweaverart
    @sweetdreamweaverart Před 2 lety +25

    I have more respect for people who learn from their mistakes and acknowledge they were wrong and grow from it to be a better person.

  • @meltingpointcreations1457
    @meltingpointcreations1457 Před 2 lety +27

    I don’t believe he’s growing. I believe he’s learning how to make more videos. As he’s referring to his abusive behavior as “mistakes” and “I’ll make a million more mistakes”, no, he’s not growing. This is a pattern already, and will continue. He’s a gross excuse for a person.

    • @talynhastime9343
      @talynhastime9343 Před 2 lety +3

      Yeah being abusive is not a mistake. When I was growing up I was mean to my much younger siblings. That wasn’t me making little mistakes every day, that was just me being an asshole. Mistakes are one-off occurrences, not trackable, consistent behavior.

    • @taramay8174
      @taramay8174 Před rokem

      Yup all narcissist. They are the biggest liers and manipulators

  • @stjoco
    @stjoco Před 2 lety +11

    When you say let the trash take itself out I think that's so important. I used to follow Shane Dawson, Jeffree Star, Mykie, and I'm sure other problematic people when I didn't know about their various controversies but have had no trouble unfollowing them completely upon learning about them. Of course as a viewer it sucks to lose content you enjoy but to me it's never been worth supporting people like that.
    Edit: Actually I started watching your videos when you made your video about Mykie. I unfollowed her and followed you and am so happy I did. Your content is highly underrated and so interesting and well done

  • @Nickisae
    @Nickisae Před 2 lety +3

    I’ve been binging these docs and I’m excited I have a new one to finally watch 🥰🥰 !!

  • @vyashtuijnman6417
    @vyashtuijnman6417 Před 2 lety +12

    Here's one of the saddest things: People are still worshipping him.

  • @MummyBrown
    @MummyBrown Před 8 měsíci +2

    JS is a walking Joan Crawford character, circa 1945. That “main character syndrome” hits so hard that I’m sure he’d think that was a compliment 😂

  • @alexkasper5029
    @alexkasper5029 Před rokem

    the visual analysis of the series of apology videos was fantastic! it reminded me of the great kind of essay you end up writing in a first term art/design school class. i can't remember the name of the class like this i took at art school, i think it was maybe called visual criticism? anyways, there were a couple classes like that where you learn about lots about aesthetics and how analyze the way aesthetics are used in all contexts. i remember having to write an essay picking some piece of art or media and breaking down every aesthetic choice and its possible meaning. swoop would have gotten an A+! one of the great things about academic classes at art school is that there may be a scenario where you could totally write an essay breaking down the aesthetic motivations of jeffree starr's apology videos

  • @dickieOiRed_07
    @dickieOiRed_07 Před 2 lety +3

    Really enjoying these docs. You're doing outstanding work.

  • @nickiclark4066
    @nickiclark4066 Před 2 lety +7

    So I'm late to the game but damn I'm loving your videos. And let me just say I have never been happier that I missed the boat on so many of these people lol. Patrick and I have been just chilling under our rock living our best life. I love your honesty and the fact that you come with nothing but the facts. I wish you nothing but the best and continued success in all that you do.

  • @paigiedoo
    @paigiedoo Před 2 lety +1

    hey! i just found your channel yesterday & watched the gabby petito doc. i love you already! i can tell that you’re very passionate about your video content & you really tell the whole story. seriously, amazing work with your channel! i can’t wait to keep watching & see what other videos you’ve done! thank you for being so awesome!!💗💗

  • @megans7778
    @megans7778 Před 19 dny +1

    I literally choked the moment when she said “we’re gonna play a drinking game, but with tea” because I was actually already taking a sip of my tea 😅

  • @laurenm.2796
    @laurenm.2796 Před 2 lety +13

    See, my rule is don't trust people without eyebrows. It has not led me astray yet.

  • @telepathetic730
    @telepathetic730 Před 2 lety +9

    I've got my dinosaur pen and a notepad, ready to take notes from the Professor of Petty. 🖤

    • @PettyUniversity
      @PettyUniversity  Před 2 lety +2

      Yes dinosaur pen!

    • @telepathetic730
      @telepathetic730 Před 2 lety

      @@PettyUniversity I didn't think I'd get a response. 🖤 Love your style, love your work!

  • @VampFaye
    @VampFaye Před 2 lety

    YES! Been hoping you'd make a video on this!

  • @aaroniscool7521
    @aaroniscool7521 Před rokem +2

    Wild thing most people don't know about Jeffrey is the fact He was one of the original seven members of the band Hollywood Undead before he cut ties with them Jeffrey when Jeffrey was Shady Jeff in the band he not only did the screaming of the bands early years but also wore the bandana before the band member Charlie Scene wore it. And before this guy wore the bandana he wore a tel taco bag with eye holes cut out over his head before Hollywood Undead ditched using their masks

  • @lasarrissa7300
    @lasarrissa7300 Před 2 lety +4

    Comment for engagement! I don’t know how a middle aged woman from the uk got recommended your vids but I am enjoying them! I like the breaking everything into parts you do

    • @devilsdaughter938
      @devilsdaughter938 Před 2 lety

      I’m a middle aged woman from the American Midwest, and I agree! Swoop’s docs are well constructed and really enjoyable to watch.

  • @kateashby3066
    @kateashby3066 Před rokem +4

    Not sure who you are but I don’t give 2 craps about Jeff Star and yet I can’t seem to turn off your videos!! You’re quick as sh!t, hilarious, and probably one of the most emotionally intelligent people I’ve ever “known”. Please keep making awesome content! I’m now obsessed with it, regardless of who it covers (apparently lol).

  • @KM-ld9ln
    @KM-ld9ln Před 2 lety +1

    these are super wonderful because I’ve been in my head and these either help me focus on something else, or if I’m watching them in bed I’ll wind up falling asleep & ive been struggling to sleep. These are incredible documentaries anyways but they’re been super helpful & i love them

  • @Kb-gh2rk
    @Kb-gh2rk Před 2 lety

    Back on your channel after several months of not following as closely and omg …… I’m so proud 🥲. The quality, the content, the production value. I am SO thoroughly impressed and excited for future content.

  • @itssarahonly4181
    @itssarahonly4181 Před 2 lety +10

    I don’t believe for a second that he’s changed. He’s stayed out of drama for awhile, but that just shows us that he can keep his mouth shut. Nothing more.
    Also, can’t get past those serious SA allegations.

  • @appleblossonkim
    @appleblossonkim Před 2 lety +19

    Your assured takes and the clips of so many of my faves, is the closest I’ll get to watching the final Avengers fight in real life.

  • @leahwaughtal4000
    @leahwaughtal4000 Před 2 lety +2

    These videos are outstanding. Swoop, you are one of my favorite creators on this platform. You bring in excellent analysis & always provide a new fresh perspective, even on these older and more covered topics. 10/10, you are so talented!

  • @Brandiwell
    @Brandiwell Před 6 měsíci +2

    "This is not who I am" would go over so much better (and more honestly) if people instead said "that is not who I want to be". Oddly huge difference.

  • @kawehidelottinville1246
    @kawehidelottinville1246 Před 2 lety +4

    I love watching your videos every time they come out! I’m happy people aren’t letting his past actions be forgotten, and more importantly keeping people educated on Racism and Bigotry. I’m embarrassed of myself for once being a fan of his and believing in his lies and fake apologies 😔, stay awesome Miss Swoop!!💕

  • @MegDoesStuff0
    @MegDoesStuff0 Před 2 lety +4

    I love you so freaking muchhh UGH YES ❤️ the makeup look and the wit and the theme song and just.. everything 🥰 You’re amazing!

  • @vampishdeviant
    @vampishdeviant Před rokem

    So I recently stumbled upon your channel and the apology video came up and the song you created brought my soul right out of a deep slumber that was terrifyingly amazing

  • @katielorenz8421
    @katielorenz8421 Před 2 lety

    I always look forward to an upload from you. I needed something to really grab my attention away from my problems. Ily Swoop ❤️

  • @redtailarts101
    @redtailarts101 Před 2 lety +3

    Because she was a big topic in the first videos on your channel that I watched, I'd like to draw a parallel between Jeffree Star and Emily Artful. Jeffree not only claims he was a different person, but that he doesn't even know who that person was. Emily not only owns up that she has always been the same person, while still managing to grow as a person, but she can in fact remember who "that person" was. She can remember her own experiences at the time (while she was using, mind you.) I find it embarrassing for Jeffree that Emily not only can be more mature than he can and can admit to her own mistakes much more than he can, but also actually has more of an excuse to say she was a different person or to deflect accountability than he does (the fact she has a lot of mental health issues and was abusing substances at the time) and yet she still takes accountability. Just came from your CSA videos and just wanted to say it because Emily is still fresh in my mind.
    TL:DR; Emily Artful is a better person than Jeffree Star
    Edit: I'd also like to note that Emily, unlike Jeffree, has openly stated that her being a user, having bad mental health, and struggling with herself (i.e. being "in a dark place.") is an explanation for the way she acted, but not an excuse. She does not think it justifies her actions in any way. I think Jeffree sees "that person being depressed [and] angry" as an excuse

    • @blueyellowandgreen
      @blueyellowandgreen Před 2 lety +1

      Fully agree with you. It just goes to show that Emily was/is actually interested in growing from her past decisions while Jeffree just wants people to shut up about his past so he can go back to growing his business. From someone who presumably looks in the mirror quite often, you’d think he’d know how to actually self-reflect.

    • @redtailarts101
      @redtailarts101 Před 2 lety +1

      @@blueyellowandgreen I think most of that is because Emily, unlike Jeffree, is a good person. She's done real shitty things in the past but she works on bettering herself and becoming better. It shows she has a desire to do good, and that makes her a good person. Despite Jeffree's apologies, I don't think he is really a good person because he doesn't seem to really want to better himself. Especially since one of his apologies literally advertises his brand. It's clear what he really cares about and values: money. He is a materialistic person. Emily is a good-hearted person

  • @SealionZ3
    @SealionZ3 Před 2 lety +34

    This woman needs to be the compass of what a real "influencer" should be. Will the real influencer please stand up? All the stans like Jeffree please sit down.

  • @MadelineTosca
    @MadelineTosca Před 2 lety +1

    Love that I got a notification for this - I absolutely love everything you do so thanks CZcams for not letting me miss this!
    Shame I was in the supermarket and had to wait 40 minutes to get to watch 🤪