Data Drivers: Customer Journey Mapping with Big Data

Welcome to Data Drivers, the series that explores the essential strategies for retailers to harness the power of data and analytics. We'll guide you through the tools and techniques that enable a deep understanding of your customer's preferences and behaviors. Learn how to optimize everything from back-end operations to logistics and supply chain management, maximizing efficiency and enhancing customer satisfaction.
This episode is all about how retailers use data analytics to map the customer journey-from initial awareness through post-purchase interactions-identifying pain points, optimizing touchpoints, and enhancing overall customer satisfaction.
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