Version 2: Shopify Customer Events (Pixels) Tagging - Google Tag Manager, GA4 & Conversion Tracking

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Unlock the full potential of your Shopify store with Google Tag Manager (GTM) and Google Analytics 4 (GA4)! This comprehensive tutorial will guide you step-by-step on setting up a GTM Data Layer for Shopify, optimized for tracking customer interactions via Shopify’s pixel events. Learn to master enhanced ecommerce tracking, conversion tracking, and enhanced conversions to elevate your marketing strategies and sales processes.
In this tutorial, you’ll discover how to integrate Shopify's customer events into GTM and GA4, providing you deeper insights into your customers' journey and behavior. I’ll provide all necessary code snippets and a ready-to-use GTM container to jumpstart your setup.
📝 What You Will Learn:
- Integrating GA4 with Shopify using GTM, focusing on Shopify's pixel events.
- Setting up enhanced ecommerce tracking that leverages customer data.
- Implementing conversion tracking and capturing enhanced conversions through detailed customer event data.
- Practical tips for deploying your GTM container to effectively track customer interactions.
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