Nice is Cool: Ben Margolis at TEDxRVA 2013

From day one, Ben and his team at West Coast Kix set out to empower their customers to embrace their own individuality and, more importantly, to accept and encourage others around them to express themselves. #niceiscool was born out of the concept that promotion of individuality is only necessary in a world stifled by a mob mentality. Born and raised in Philadelphia, Ben is a graduate of NYU's Stern School of Business and spent time in investment banking and international consulting before making the big move to RVA and opening West Coast Kix in August of 2010.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)