Tracking a Customers Every Move | Shark Tank AUS

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  • čas přidán 27. 08. 2019
  • Hugh has tapped into the evolving retail industry and has found a way to bridge the gap between e-commerce and in-store purchases. His booth is installed in a shop and customers can take a picture of themselves and immediately send to friends or directly to their social media account. From that picture, the booth can also send an email to the customer highlighting the products they tried on making it easy for them to purchase, after the fact. Hugh’s product is fantastic for retailers looking to collect otherwise elusive data from foot traffic… will the Sharks see the potential in his product?
    An international sensation, Shark Tank AUS features entrepreneurs pitching for investment in the Tank from our Sharks, five venture capitalists willing to invest their own money in exchange for equity.
    As Seen On Shark Tank Australia Products: amzn.to/2ZJBbyf
    Shark Tank US Products Collection: amzn.to/3bMNjmI
    #SharkTank #SnapSocial #Consumers

Komentáře • 954

  • @Raylzway
    @Raylzway Před 3 lety +201

    Every time a shark said "im out" Naomi's smile got bigger and bigger...

    • @robertandrews6915
      @robertandrews6915 Před 3 lety

      I thought she rolled her eyes. I could tell she really liked him and she may have felt insulted that the other sharks didn't make an offer

  • @ajabello3778
    @ajabello3778 Před 4 lety +1181

    “Data” plays a very essential role in all industries nowadays. Only Naomi gets it.

    • @thetessellater9163
      @thetessellater9163 Před 4 lety +23

      She fancies him !

    • @khaiberry1884
      @khaiberry1884 Před 4 lety +21

      @Chris Jacobs And what evidence do you have of that? There are companies and consultancies which work off of that data alone (I should know because I work with that data sometimes)

    • @akaVZLA
      @akaVZLA Před 4 lety +10

      Khai Berry ontop of that data is a hot commodity in the tech world, example being Facebook who make millions a year off of selling its users data’s to marketing and advertising companies.

    • @josephalvarado4281
      @josephalvarado4281 Před 4 lety +19

      I was smashing my head this entire episode, couldnt believe they were so unaware

    • @Ihavetoreturnsomevideotapes
  • @kritttt
    @kritttt Před 3 lety +126

    7:29 Him shutting up janine by saying "that's fine" is everything

    • @youtubeisrunbyamonkey
      @youtubeisrunbyamonkey Před 2 lety +4

      I was looking for this comment

    • @melissamcclain34
      @melissamcclain34 Před 2 lety +2

      YESSSSS

    • @laboriefabien
      @laboriefabien Před 2 lety

      I still believe that it was bullsh*** tho. 50 to 60% have bought it afterwards? That's a HUGE conversion rate.

    • @tejpatel5320
      @tejpatel5320 Před 2 lety +1

      @@laboriefabien I think its 15% to 16% not 50% to 60%, otherwise things would have played out differently

  • @kaitlyne1870
    @kaitlyne1870 Před 4 lety +951

    There are so many times people want to buy something expensive, like sunglasses, but feel guilty because they've already spent so much that day. But, they haven't spend that much TOMORROW yet and you don't feel bad about buying it that day, but don't feel like going back to the store. You basically get the chance to get another impulse buy out of that customer with online shopping for something they've already tried on. It's really clever.

    • @kaitlyne1870
      @kaitlyne1870 Před 4 lety +6

      @Ali Abdul Rehman true, lots of people have once a month experiences (phone bill, mortgage/rent, etc.) but get paid every week or two. Most people I know will buy things with the extra money in between the weeks when those bills are due, but hold onto extra money when paying that bill, in case something comes up. I'm not saying that's good money management, but, then again, neither is buying something you want but don't need because you already have 5 other pair of sunglasses. Also, businesses don't care if you manage your money well, as long as they are getting the money you spend. There are a LOT of products sold that encourage bad spending habits just by being completely unnecessary, that the people on these shows invest in because it will make them money.

    • @justin2956
      @justin2956 Před 4 lety +14

      @Ali Abdul Rehman I think you're seriously underestimating people's lack of financial responsibility.

    • @vitaluka1854
      @vitaluka1854 Před 4 lety +4

      Or you want to wait a day and think about it and see if you still want it the next day

    • @thetessellater9163
      @thetessellater9163 Před 4 lety +1

      @@kaitlyne1870 - its a pair of sunglasses for f**k's sake !

    • @AcidDaBomb
      @AcidDaBomb Před 4 lety +6

      @Ali Abdul Rehman So I have a $250 a month splurge budget, last month I bought myself a nice par of wireless earbuds. I really want a Galaxy Watch I won't be buying that Galaxy watch until next payday. This could be applied to clothing as well. If a retailer knew that about me, if they knew "hey this guy wants a galaxy watch, but he didn't buy today" they remarket it to me at a later date.

  • @John-st1tg
    @John-st1tg Před 4 lety +1147

    Mark Cuban would have snatched this up in a heart beat

    • @zin.nesis1
      @zin.nesis1 Před 4 lety +37

      brett linthicum fuck off, now

    • @lukemcinerny8220
      @lukemcinerny8220 Před 4 lety +7

      @Sons Of Liberty Here here sir. Nothing worse than a commie, well maybe there is but being a commie is near the top of the list.

    • @TheCrazyMesh
      @TheCrazyMesh Před 4 lety +11

      Marcus Hicks Mark Cuban would’ve made a ridiculous offer to secure the deal and make it huge. I don’t think the shark realize how social media is affecting younger generations.

    • @tortellinifettuccine
      @tortellinifettuccine Před 4 lety +2

      @Sons Of Liberty what? You said he's socialist but then said he hides his money. You know you just contradicted yourself right?

    • @tortellinifettuccine
      @tortellinifettuccine Před 4 lety +1

      @@lukemcinerny8220 uhhh communism and socialism are very different. And communism is not what most Americans think. I mean you do know most of America is communistic and socialistic right? Ever heard of taxes? Ever heard of police, firemen, FBI, CIA, etc. Everything that is government is communistic and socialistic. Capitalism literary is anarchy, that's why america is not capitalist, nor is it a democracy since that's also horrible.

  • @MagellanRose
    @MagellanRose Před 4 lety +1838

    I dont think the sharks have any idea the role social media plays in the younger generations lives. He has a good idea to catch a sale even when its left the shop.

    • @nancyendicott9047
      @nancyendicott9047 Před 4 lety +35

      exactly they need a younger tech savvy person on it

    • @Pankajshr9
      @Pankajshr9 Před 4 lety +23

      I echo with you... I thinks Sharks generation wasn't able to realise power of social media and data you are geeting from that. As of now it's sunglasses, but tech can be used in lot of other things... Loved this tech

    • @arrowstheorem1881
      @arrowstheorem1881 Před 4 lety +6

      They are old people. Give them a break

    • @spudeeelad
      @spudeeelad Před 4 lety +22

      Annette Sleeping-Bear You are a million % correct here. I’m one of those people that goes to a store, tries a million things on but lacks confidence and is far too indecisive to make any decisions there and then. By the time I make my way back to the store, it’s out of stock in my size etc. And I get pissed off and don’t end up making any purchase. I’d LOVE this idea.

    • @Elesounds
      @Elesounds Před 4 lety +10

      Annette Sleeping-Bear who is going to sign into their social media in a random store instead of taking a picture on their phone and of the tag

  • @azku
    @azku Před 3 lety +228

    Naomi knew she wanted that deal from the get go. She looked so excited throughout the whole thing.

    • @Rakesh-do3bx
      @Rakesh-do3bx Před 2 lety +5

      Yeah they don't know how much myntra and other Fashion websites are concentrating on Retargetting and marketing just for the products to be purchased. I wonder how Steve Neglected such App idea.

    • @ItsAsparageese
      @ItsAsparageese Před 2 lety +3

      Yeah she knows more than the others about real retail marketing and customer behavior, and this really showed it. It's absolutely a remarketing-in-real-life app. Plenty of retailers dump more than that monthly cost into online remarketing, and this is arguably an even better investment because customers who have physically visited a store at least once are going to be more likely to re-engage/have the product in mind later than those who have just surfed online.

  • @leahmarshall1593
    @leahmarshall1593 Před 3 lety +97

    He should have mentioned that kids go to the mall and don't have money, they can try stuff on using his software and make a wish list for what they want for Christmas or their Bday, and then email it to mom and dad, who can then turn around and order items without the kids knowing which ones to suprise them for gifts later!
    Not just the spouse buying it

  • @l.robinson2503
    @l.robinson2503 Před 4 lety +1486

    i can't tell you how many times I have left stores only to think and wish and dream about the things I should've bought! lol Naomi's got a winner.

    • @papy123098
      @papy123098 Před 4 lety +34

      I know right, these old sharks don't get the potential 😂

    • @baylichelsea1041
      @baylichelsea1041 Před 3 lety +21

      Yes!! My problem is that I’m a super indecisive shopper; I find it really hard to gauge how something looks on me without a second opinion. I would 100% walk into a store, take photos of everything I tried on, send it to my mum, sister or friend, and then buy the winners at home!!

    • @B-RaDD
      @B-RaDD Před 3 lety +5

      How much money would ALL those products have been altogether?

    • @KirbyJ89
      @KirbyJ89 Před 3 lety +7

      If you post a photo to insta and everyone says I love it your gonna go back and buy it and if they don’t like it well you didn’t buy it anyways. On a store with enough foot traffic it could definitely be a value add

    • @angryduck4561
      @angryduck4561 Před 2 lety +4

      I'm just surprised Naomi invested.

  • @pelucita1021
    @pelucita1021 Před 4 lety +197

    As a teenager, there were many times where I found clothes that I really liked but either couldn’t afford at that moment or wanted to compare its price to the same product in another store. If this product was at a store, it would help so many people out. It’s genius.

    • @SDayle
      @SDayle Před 2 lety +3

      @IWillBeRichSomeday
      I compare stuff with other stores, even if it costs just €1 because I do need that thing, just not *immediately.*

  • @vader745
    @vader745 Před 4 lety +498

    Naomi was the only switched on shark here, the others dont get the re-marketing & re-targeting concept!

    • @ProdigyAced
      @ProdigyAced Před 4 lety +12

      @@andromaxbse6459 i don't think she needs to pay 100k and almost half his business for that?

    • @andromaxbse6459
      @andromaxbse6459 Před 4 lety

      @@ProdigyAced it cloud her judgment, also 100k is nothing for her

    • @tcnotrvlr
      @tcnotrvlr Před 3 lety +2

      Not to mention all the social proof! Lol people don't realize that's Facebook's Billions of dollars a year strategy is alllll retargeting data based.

    • @5copper5
      @5copper5 Před 3 lety

      One can be "switched on", and still not like an idea, or, simply doesn't think it applies to them. Great idea, but I would rather do anything than go "shopping!"

    • @apolloaegletes7322
      @apolloaegletes7322 Před 3 lety

      I think Naomi will take a hit on this deal

  • @edwardness7497
    @edwardness7497 Před 4 lety +340

    "there's too much tech in a simple world"... from the tech person, who is likely annoyed at himself for not coming up with the idea first

    • @alexxx5749
      @alexxx5749 Před 4 lety +6

      Edward Ness he’s always annoyed about other sharks ideas and then tries to copy them later lol

    • @maheshm5659
      @maheshm5659 Před 4 lety +2

      Hes always negative!

    • @cXspXr
      @cXspXr Před 3 lety +10

      he had a point tho, people always try to invest in tech and take so much equity which usually causes the companies to crumble. tech businesses are so fragile. i dont blame him being annoyed. plus all that data in publicly accessible areas is any half-ass script-kiddies wet dream

    • @angryyoungman4389
      @angryyoungman4389 Před 3 lety +2

      I mean people won't like to give Datas sometimes when you're in Store

    • @williamfreeman8046
      @williamfreeman8046 Před 2 lety

      I actually agree with steve. BUT I do believe people would still use it. People undervalue their data. I’d never use anything like this.

  • @psychiatryassociates497
    @psychiatryassociates497 Před 4 lety +114

    "hmm let me think about that" ~writes hell yes on paper~ "im going to accept your offer"

  • @invictuz4803
    @invictuz4803 Před 4 lety +34

    I find it hilarious that they always show Janine's face with a huge smile whenever the valuation is low, and they show the tech guy's disgruntled face whenever the valuation is high.

  • @teamneverlost
    @teamneverlost Před 4 lety +386

    This idea is genius. As a bloke, if my lady can send me a pic of her in the lingerie she wants with a link to pay.. take my money!

    • @ditc2108
      @ditc2108 Před 4 lety +30

      also everyone will have her pic..the store manager is watching live..😁

    • @sh0cktim3
      @sh0cktim3 Před 4 lety +3

      @@ditc2108 can't be that hard to make it more private.

    • @papy123098
      @papy123098 Před 4 lety +10

      @@sh0cktim3 it's easy..
      private Subject person = new Subject();
      😂

    • @alexxx5749
      @alexxx5749 Před 4 lety +2

      ditc 210 store manager of a women’s lingerie store would likely be a woman or a gay.

    • @Ilovepineapple
      @Ilovepineapple Před 4 lety +1

      Alex Xx doesn’t mean she can’t sell those pics.

  • @coastaku1954
    @coastaku1954 Před 3 lety +25

    This pitch was just so endearing to watch. Hugh seems like such a nice guy and very intelligent, he answered all their questions, no BS.

  • @Tyshkevich
    @Tyshkevich Před 4 lety +162

    This is actually a brilliant idea. They have no idea how well this could play. That and her 33% would almost make her back in a years time according to what he makes. If she at all contributes something then itll blow up. Data and marketing is HUGE like this.

    • @AlvysDungeon
      @AlvysDungeon Před 4 lety +1

      Though highly dependent on the effort she puts in.

    • @invictuz4803
      @invictuz4803 Před 4 lety +6

      Honestly for 100k, the risk is almost nothing. The guy said he made 250k last year in profit. Like there's literally no way she doesn't get her money back unless the guy dies within the next year.

    • @luckydannumber2
      @luckydannumber2 Před rokem

      He possibly used the wrong example to describe it, what's he is doing is essentially the same guy who implemented this in Target by sending coupons. This is essentially data-mining and AI intelligence, the problem is that it's so far outreaching that you need to do a course in data mining to understand it. If he said that to Steve he will be on board straight away.

  • @Informaal
    @Informaal Před 4 lety +304

    “You aren’t a multimillionaire company so it’s to early for me to invest, and for that reason I’m out.”

    • @szabolcsipacs6860
      @szabolcsipacs6860 Před 4 lety +16

      But if he would be a multimillionaire company, then that would be the reason for them to be out xd haha

    • @Informaal
      @Informaal Před 4 lety +19

      Szabolcs Ipacs “You’re already doing really well, and I don’t think you’re here for an investment. And for that reason, I’m out.”

    • @nathanseigner1897
      @nathanseigner1897 Před 4 lety +9

      @@Informaal "My name is Jenny and for that reason I'm out"

    • @daneddy4174
      @daneddy4174 Před 4 lety

      you are using direct quotes and not making a direct quote. stupid cancerous pos

    • @jordanwashington4662
      @jordanwashington4662 Před 3 lety +1

      I'm in, for that reason I'm out

  • @devinweber8741
    @devinweber8741 Před 4 lety +220

    Continues to say how it won’t work asks to hear the data (to prove it won’t work) the data proves it will work
    Their response: nah I don’t believe you

    • @AlvysDungeon
      @AlvysDungeon Před 4 lety +12

      Just because of my understanding of the data industry I would’ve given the money over for just 20%, she walked away with a third of the company that’s nuts! The other sharks really let me down by not seeing the huge potential, then again they got to where they are by mitigating risk I guess we’ll see worst case scenario they get retailers and plan for exit strategy selling to s competitor with a better model.

  • @B_Bodziak
    @B_Bodziak Před 2 lety +24

    He started snap social in 2017 and remained its director until 2019. Hugh Campbell's background on his LinkedIn AU profile is really impressive. I haven't been able to find anything on whether his and Naomi's deal actually went through the due diligence stage. However, I recently read that only one of Naomi's deals on Shark Tank actually came to fruition, and this was not it.

  • @kevinliang9502
    @kevinliang9502 Před 4 lety +121

    Once a big retailer signs on with this, customers will be begging for their favourite store to install it.

  • @Showmetheevidence-
    @Showmetheevidence- Před 4 lety +87

    Smart guy. This is a cool way to “sell” without pushing stuff in your face. Consumers often want another opinion etc. My personal impulse is to NOT buy, so I’m a classic ‘lost sale’.
    The real key would be adoption.... which retailers and customers will go for this. If he can get that right he’s golden.

  • @giddeonlazarus2093
    @giddeonlazarus2093 Před 4 lety +16

    "can i have access to that feed please" lol I'm surprised that joke hasn't cancelled him

  • @shrinewitch
    @shrinewitch Před 4 lety +191

    Steven stealing the "it's only the most important moment of your life" straight from Kevin O'Leary there. Mr Downunderful.

    • @don5533
      @don5533 Před 4 lety +3

      Gopy paste joke sharks... Nothing to see... Last episode for me

    • @StrugglingDev
      @StrugglingDev Před 4 lety +4

      I swear, this was the first thing I noticed!! It's like these sharks are fans of the US version, and spend time copying them.

    • @allardbiggenvanger3480
      @allardbiggenvanger3480 Před 4 lety +6

      steven= trying to be funny....Kevin= funny

    • @JohnDoe-ky6wz
      @JohnDoe-ky6wz Před 4 lety +10

      Pretty sure someone from Dragon's den said that before kevin o'leary.

    • @shrinewitch
      @shrinewitch Před 4 lety

      @@JohnDoe-ky6wz nah!

  • @trevorweinbrecht7142
    @trevorweinbrecht7142 Před 4 lety +138

    "You know usually I dont ever make deals
    And for that reason, I'm in"

  • @whocares8422
    @whocares8422 Před 3 lety +14

    Tbh i loved his pitch, it's a great idea. Naomi is right, it's a data play.

  • @kolby2270
    @kolby2270 Před 3 lety +15

    I think it's genius! If you don't buy it in store you can buy it online from their site, and if the shopper forgets, you have their email to remind them. Social media is just a bonus! 🤯

  • @zacharynaddell5084
    @zacharynaddell5084 Před 4 lety +22

    He ate those questions

  • @skincareceo
    @skincareceo Před 4 lety +37

    Makes sense to me. When you shop online you can add items to your cart or your favorites. You can't do this in a store. Online retailers know that a certain amount of the people convert.

  • @RDA8191
    @RDA8191 Před 2 lety +8

    These sharks are crazy, this is a great idea. Anyone who's ever run an ecommerce business would recognize that right away. This is the equivalent of recapturing "abandoned carts", plus you get the email for retargeting. This is absolutely going to increase sales

  • @SabreenRezvie
    @SabreenRezvie Před 4 lety +128

    I can't believe how these sharks have a hard time believing this. There is a big gap when it comes to knowledge in the way how retargeting and remarking helps a ecom business.

  • @an13nya
    @an13nya Před 3 lety +104

    no matter how many times she's out for creative reasons,naomi is really the smartest

    • @trihandayani5899
      @trihandayani5899 Před 3 lety +9

      I agree. And she is really open minded about creative business too.

    • @DigiLiterate
      @DigiLiterate Před 2 lety

      Yeah she just want half of the business all the time for low cash

  • @MrSuicideMan
    @MrSuicideMan Před 4 lety +78

    OMG 7:38 research shown THAT ON LOW PRICE ITEMS u have impulse, you don't impulse buy a Ferrari, i mean most of us don't impulse buy 250$ sunglasses LMAO.
    She always "find her way" to say no. she doesn't have any cash to invest at all so just say random stuff to disprove

    • @Captncutie
      @Captncutie Před 3 lety

      Andre na I impulse buy things worth my weekly wage all the time (in the thousands)
      And I’m surrounded by the same kind of people
      Maybe environment is a factor

    • @Captncutie
      @Captncutie Před 3 lety

      Also age, I’m a young Australian

    • @andrewbriscoe2481
      @andrewbriscoe2481 Před 3 lety +4

      They're missing the point anyway... The shop will still get the impulse buyer. But now they might also get the one who goes home and wishes they'd bought those sunglasses because all their friends have liked the photo on Facebook and commented on how good they look. Or two months later it's summer and you need new sunglasses and these exact ones happen to pop up in your targeted advertising.

  • @sub40hz
    @sub40hz Před 3 lety +33

    Naomi had a twinkle in her eye for that young fella. 😝

  • @Danny-ug3fv
    @Danny-ug3fv Před 2 lety +5

    I love Steve because he didn’t know enough to invest but he was honest enough to tell the guy not to give up too much equity. He should have made an offer.

  • @projectconsultant7174
    @projectconsultant7174 Před 4 lety +3

    It is Data play. WINNER!

  • @kimcornelissen1529
    @kimcornelissen1529 Před 4 lety +18

    The free advertising of their products alone is huge plus the data capture.

  • @freschey
    @freschey Před 4 lety +25

    I needed eye glasses and went in by myself looking at what i liked. then brought my girlfriend in on a later day, still shopped online, then went back and bought one of the pairs i tried on. wish this was in the store so i could have done it in one day than multiple days.

  • @Slaughter327
    @Slaughter327 Před 3 lety +48

    Im actually the opposite of an impulse buyer, I find that if I wait a couple days after seeing something I want alot of the excitement of a new item fades and I realize I truly don't need it.

  • @corbinharris6629
    @corbinharris6629 Před 3 lety +35

    This product is definitely targeted to certain personalities and mindsets that is why the other sharks are so negative

  • @Swnsasy
    @Swnsasy Před 4 lety +48

    You know how many times I left a store and kicked myself for not buying? I would shop a store that actually had this...

    • @AR9ify
      @AR9ify Před 4 lety

      Yes that's you and a common feeling of loss. If you had the email with the product, you would be comforted that you could always buy it if you wanted. Then that feeling of loss would not be that high. Conversion rate is highly affected by the psychological factors. What might feel like a good idea cause of the case you stated might not be that valuable when this solution is there to back you up. I am not sure the conversion rate would be attractive enough and if popularity would hold up after initial introduction and first "wow" effect.

    • @railgun1935
      @railgun1935 Před 4 lety

      @@AR9ify you can always trick them by saying " awww you liked it but it's currently out of stock but you can place your pre orders so that we can deliver it to you as soon as new stock arrives"

  • @talia7665
    @talia7665 Před 3 lety +4

    “It’s just the most important moment in your life” 😂

  • @HelloYoutube89
    @HelloYoutube89 Před 2 lety +2

    The way Andrew is looking at Janine when Noami says "do you need a model" and she puts herself as the test. Even Steeve was shaking his head lmao.

  • @ariesmusiq
    @ariesmusiq Před 4 lety +6

    It's actually great for people who are indecisive.. As well as the people who may have a bigger eye than their pockets can handle..

  • @matthewward5849
    @matthewward5849 Před 3 lety +5

    I’ve been binge watching this show for 3 days and this is the first time red dress lady made a deal. Holy hell

  • @mohamedorayith4626
    @mohamedorayith4626 Před rokem +2

    7:28 Him shutting Janine down and ends the grilling is perfect
    Love his confidence and how he handled her rubbish

  • @TheAshley9697
    @TheAshley9697 Před 4 lety +4

    Steve’s facial expressions crack me up

  • @moitsklunge8681
    @moitsklunge8681 Před 4 lety +66

    “It’s a data play” that arm squeeze at 12.57 leads me to believe she wants to play alright 😏😉

  • @Isaac_L..
    @Isaac_L.. Před 2 lety +5

    I'm surprised he didn't get more offers. He had an extremely reasonable valuation (hence why Steve was annoyed that he gave up even more equity). The fact is that the retail space has an uphill battle for the foreseeable future. Connections to online shopping will probably be vital moving forward to the survival of brick and mortar shops. While I agree (once again) with Steve's sentiment when it comes to giving out my email and would never use the product, I know I'm in the minority and that a lot of shoppers would definitely utilize it.

  • @sagarikadiaz5043
    @sagarikadiaz5043 Před 3 lety +2

    6:24 i love that rolling smile

  • @ZUnit108
    @ZUnit108 Před 2 lety +1

    as a parent to 3 teenage boys who absolutely hate going shopping with their parents, this could change the way we shop. the kids go to stores with their friends, which all teens love doing, all the items they want get emailed to their parents and then the parents could decide which items to purchase and they even get to see the items on their kids. going shopping with kids who are reluctant to begin with is a daunting task for parents as well so this is a situation where everybody wins! as an added bonus for holidays and special occasions, the whole family and friends could buy gifts that the recipient actually wants, like a wish list only better!

  • @jordynnobelius1099
    @jordynnobelius1099 Před 4 lety +15

    As a buyer I would love this so much since I’m so indecisive

    • @sabrinagarcia4238
      @sabrinagarcia4238 Před 3 lety

      Same! I'm constantly taking pictures of items I like and want but can't decide at the moment. I look up the items later on my laptop and buy it online if I truly want it. This would save me the trouble

  • @josiasihvonen6638
    @josiasihvonen6638 Před 4 lety +6

    This is the first episode where Steve doesnt ask the guy where they are from, nor did he talk about traction

  • @Jace888
    @Jace888 Před 3 lety +2

    This is my fav video so far, to see four sharks having two different point views on how retail stores makes money when they visit and post-visit.

  • @masonshane9332
    @masonshane9332 Před 4 lety +10

    The idea is brilliant

  • @JameseyFrey
    @JameseyFrey Před 4 lety +6

    I try things out all the time and then leave. I take photos and then think about it. Most of the time I never end up buying it because I dont want to go back to the store. If I had a picture and link to that product, I would think about it much more than if I just had a photo on my phone.

  • @sloancp3739
    @sloancp3739 Před 3 lety +2

    As someone who has worked in digital marketing, I wish I could personally invest in this tech- it’s an AMAZING idea. This is how you build brand loyalty. Data is key! And people didn’t know they needed 2 day shipping until Amazon gave it to them- this is a great idea and it will draw interest and foot traffic.

  • @gardenlarder
    @gardenlarder Před 4 lety +25

    Wow, for top business people most of them have no idea how effective this is and how good it is. As a customer this would get me buying a lot more.

    • @gardenlarder
      @gardenlarder Před 4 lety +4

      @Ronove actually I run my own business and know a great idea when I see one. But thanks for your weird and uneducated comment

    • @gardenlarder
      @gardenlarder Před 4 lety +1

      @Ronove Great reply

    • @BuggyDClown-pc7sc
      @BuggyDClown-pc7sc Před 2 lety

      @@gardenlarder another entrepeneur here and i think the idea is great i tend to leave the supermarket quicker because one little thing i really need is so far away from checkout i just grab the most important things and get out.

  • @PuthSardaraDha
    @PuthSardaraDha Před 4 lety +5

    They all got up and shook his hand. Such respect is admirable.

  • @allewis86
    @allewis86 Před 4 lety +7

    I'm an Aussie living in the UK and have been watching a lot of the UK version, Dragons Den. There's such a stark difference between the Dragons and the Sharks - in the the UK's version the investors are incredibly stern, cut throat and make all pitchers feel terrified and nervous. It's so refreshing suddenly watching the Aussie version and seeing encouragement, joking around and lighthearted banter. It can't be easy coming on these shows, and watching this reminds me why i'm proud to be Australian. Crushing dreams and making people (who may have missed the mark slightly with their idea) feel like a joke seems to the ethos over on Dragon's Den; so much arrogance.

    • @arnie1204
      @arnie1204 Před 4 lety +2

      Dragons den is the tits, you have no idea, silly Aussie, this is the cut throat world of business not banter time 🤦‍♂️

    • @GirlyEnglishGamer
      @GirlyEnglishGamer Před 4 lety

      I'm guessing you've never had to pitch to REAL investors then ? They're much worse than the people on dragon's den. These are people their OWN hard earned money. The goal IS to pick holes at the company in order to figure out if it's investable or not. The business world isn't about puppies, smiles and sunshine. 🙄

    • @GirlyEnglishGamer
      @GirlyEnglishGamer Před 4 lety +1

      @@arnie1204 Lol. She probably doesn't really know what it takes to build a business. Those dragon's den investors are NICE in comparison to the real world. 😂

  • @Ryan-bs6dn
    @Ryan-bs6dn Před 2 lety +1

    LMFAO Steve said wear socks next time😭🤣🤣 Legend

  • @ryanneilan3223
    @ryanneilan3223 Před 4 lety +21

    Good idea but badly explained/sold. If people can go in, want to buy three things but only really can get one, they can do the photo email thing for the other two they like and grab em online later. Otherwise they buy one, go home and a day later forget about the others. Easy way to build a 'wishlist' that people will likely use.

  • @Dance5578
    @Dance5578 Před 4 lety +3

    Love the guy, great presentation
    Wish you all the best from Italy

  • @rambutan3655
    @rambutan3655 Před 2 lety +3

    Naomi really fits on this one. Though I am expecting it to be 40%, he won at 33%. That is so awesome.
    You can see how all the stress leave his body on limp. He might even expect to have it counter offer but naomi just accept it. Again, amazing

  • @Jethropeth
    @Jethropeth Před 4 lety +1

    He’s got an engaging way to capture the post sale/no physical sale market. A little bit of fine tuning with good infrastructure and he changes the way retail looks at customers

    • @AlvysDungeon
      @AlvysDungeon Před 4 lety

      Jethro Barnes what business are you involved in mate?

  • @TheCrazyMesh
    @TheCrazyMesh Před 4 lety +5

    Naomi, you are not just having a happy day, I don’t get why the other sharks didn’t get it either 😂 you are just too smart for them 🤣

  • @michaeljames4194
    @michaeljames4194 Před 4 lety +3

    first time watching the Australian version of Shark tank, and honestly it is by far 100000 times better than the American version. The Sharks are so respectful not only towards the pitcher but also between themselves. Much more class, much more wisdom, much more humanity.

  • @vickiannmalenga
    @vickiannmalenga Před 3 lety +5

    This is a good idea. I've gone to shops plenty of times n left stuff for later. How many times have you hid an item you want behind some jeans lol

  • @enzy5002
    @enzy5002 Před 2 lety +1

    The only reason research shows people are impulse buyers is because that is all there was. This completely removes the stress of having to decide "now". You post your picture and within 24 hours people are commenting on your picture telling you how good it looks. You are going to buy them because you now have validation. I guarantee more customers are actually satisfied with their purchase using this method. I think it's genius.

  • @TylahKwin
    @TylahKwin Před 4 lety +2

    Man he didn't expand enough on the role that data can play for those companies. As an engineer and programmer, I love this idea and think it would be a great dataset for retailers. They know exactly what is failing and succeeding with different demographics. Could do without the RFID tags with some simple machine learning on the products, and then machine learning to gather demographic data.

  • @Ziad7192
    @Ziad7192 Před 3 lety +3

    Hi mate, I would add a feature which would notify a user that an item went on sale had he shown interest but did not buy it. Great application, all the best!

  • @stuartsutherbaker
    @stuartsutherbaker Před 4 lety +6

    A great way to use a shop to try things physically on then going home and ordering it on Amazon lol.

  • @londonjordan1559
    @londonjordan1559 Před 2 lety

    I love the companies that come on shark tank and have a part of presentation that is interactive

  • @hati8576
    @hati8576 Před 3 měsíci +1

    The end was comedy 😂 im wearing socks😂

  • @ondertaker11
    @ondertaker11 Před 4 lety +13

    I don't understand why she doesn't understand how he gets the data like it's not that hard to track who purchased using the snap feature

  • @umairqazi7403
    @umairqazi7403 Před 4 lety +8

    Does Steve ever make an investment? All episodes I watched he just walked out. LOL

    • @michalwalks
      @michalwalks Před 4 lety +3

      He has made ZERO investments but is the rudest shark. He has sat in that chair for years whilst wasting people's time with the fanciful idea he might invest.

  • @prb16
    @prb16 Před 4 lety +2

    If you watching Hugh, i thibk you are on to something. I bought the sunglasses 3.5 years after i tried them on first. After i tried and took a selfie i kept looking at it and realised it looks really nice. It was hard but i hunted it down from a different country. I was able to do this because i had called the sunglasshut where i had origibally tried them and got the reference number on the same day. Bless my wits for doing that or i may have never found it.

  • @dummy999
    @dummy999 Před 4 lety

    This is absolutely genius for multiple reasons... If it is very well-executed, it can work so well.

    • @B_Bodziak
      @B_Bodziak Před 2 lety

      Selling tbe customer databases alone is a cash cow.

  • @royannegw1004
    @royannegw1004 Před 3 lety +6

    This is genius. As someone who works in retail I can say that this would be amazing, we have wishlists but this would be next level. If only I didn’t work for a major corporation I’d love to get this in my store!

  • @kpag3030
    @kpag3030 Před 4 lety +9

    I’m over it with the data collection everywhere. I do everything I can to avoid it.

    • @lisaparrey1343
      @lisaparrey1343 Před 3 lety +3

      yes but you are probably over 30. This is new to you, but for the under 30s and particularly under 20s, its the norm and they don't question it.

  • @altertab
    @altertab Před 3 lety +1

    Naomi is really smart, she understood retailers can remarket customers using their emails. Surprised others were negative about it.

  • @jaytomson3492
    @jaytomson3492 Před 3 lety +2

    Steve is right, people are becoming more & more aware of the data harvesting from tech companies and many people don't like that & rightfully so. It's a really cool concept though.

  • @randy1280
    @randy1280 Před 4 lety +3

    This is just my random thought but I think they were maybe iffy about joining his idea was vector what happened to Cambridge Analytica, but this is definitely a good idea

  • @brandondavis7068
    @brandondavis7068 Před 4 lety +19

    I love how every single shark degrades the entrepreneur in some way before giving an offer for their business to make them question themselves so the shark can get more for less.

    • @user5214
      @user5214 Před 2 lety

      This is a very good observation. Thank you.

  • @michaelolson6982
    @michaelolson6982 Před 4 lety +2

    I think that they should be in! I think Amazon already do this with their follow up strategy to give a follow up message ,here are some other items that people who perchased the may also want to buy, meaning that they have a database of potential buyers.

  • @ivalusilem
    @ivalusilem Před 3 lety

    This product is genius and fantastic! Will increase the customer experience, how many times we quickly try something and forget to get the code and then struggle to find it back to buy it, I wish i can try this in store here in the UK is amazing! Well done

  • @jakelevy3649
    @jakelevy3649 Před 4 lety +6

    A little bit more complicated then it needs to be. There should just be QR codes on each product and he should just develop an app to take photos of the QR code on the product and adds it to a cart. He receieves a commission through every sale made through his app. No need for that camera booth shit and maintains the same basic idea and customer data. Plus everyone has a phone, it would be adopted more.

  • @kiwiryker
    @kiwiryker Před 4 lety +5

    I am a national sales manager of a very large company, I like this .. . I see a better avenue than retail

  • @reckadventuresofficial

    As a software engineer and into marketing, this is the best way to get back your customer that you’ve lost in the store. Plus, you could use that data for analytics in to all of your businesses.

  • @kiray99
    @kiray99 Před 3 lety +1

    I literally only go to stores to try stuff on and send pictures to my friends to ask if they like it, then I go on the internet and find the best deal on the internet (rarely ever is it cheaper in store) - perfect solution to both consumers and businesses, wish I came up with it!

  • @rhuarkk2138
    @rhuarkk2138 Před 4 lety +17

    This is ultimately going to lead to people going and trying a bunch of things, posting it all on social media and going home to wait for likes, the highest liked items is what they will buy. This could lead to a new norm of shopping.

    • @truebulli
      @truebulli Před 4 lety

      this is actually a very interesting thought!

    • @brysoncherry9884
      @brysoncherry9884 Před rokem

      More brainless followers, brilliant.

  • @tonyocean8551
    @tonyocean8551 Před 4 lety +6

    The idea is clever! The question in my mind is: Should we use this app that enhances consumerism? It's not an offensive perspective, just the thought that it might make you buy something you don't really need.

    • @lisaparrey1343
      @lisaparrey1343 Před 3 lety

      that is from the customer perspective, you need to look at it from the retailer perspective. They want to sell, that's their income.

  • @bgm_mkedition9526
    @bgm_mkedition9526 Před 3 lety +1

    Steve was telling the truth...

  • @ItsAsparageese
    @ItsAsparageese Před 2 lety

    It's precisely like remarketing with Google ads, except in real life. It's brilliant. I'm so glad Naomi realized what was being presented here.

  • @hioeo
    @hioeo Před 4 lety +51

    "If stores had these they'd risk losing sales to people who try things on and don't buy them"???
    If stores didn't have these they WOULD BE losing sale to people who try things on and don't buy them. With this you can link directly to their website instead of Amazon or a competitor, guaranteeing them a sale, even if the customer has not left the store with the item in hand.
    The idea that they would be losing sales to this thing is ridiculous because they'd have the same amount of in-store sales, they wouldn't even be losing those who do decide to purchase, and gaining online sales. It's a net gain here, there is no loss.
    Say 50 people enter a store and 10 end up buying something. They just lost a potential 4/5ths of potential customers. If 50 people enter a store and 10 end up buying something, then 10 more decide to buy what they tried earlier online, they lost 3/5ths of potential customers and have increased sales for that day 2x over.
    So how the fuck are they losing money by investing in this??

    • @TheRealCraya
      @TheRealCraya Před 4 lety

      What if there are better deals online, on Amazon. In physical retail, you just wouldn’t want customers to check for better deals online. You could definitely gather a significant amount of data, the sales conversion part is dicey however.

    • @boi1da1296
      @boi1da1296 Před 4 lety +1

      @@TheRealCraya with this, retailers have the ability to control exactly where customers make their purchase. They can link directly to their product page on their own ecomm platform. The data this can collect is a marketer's wet dream, every shark should have been jumping to invest.

    • @dmitri8117
      @dmitri8117 Před 4 lety +2

      I think their reasoning for saying that is basically this technology targets customers who are on the fence about a certain item, and in a way may possibly push them to decide "Nevermind, I won't get it right now because I can just get it later if I want to" which sort of takes out the impulse of shopping around. But I think they underestimate, with being reminded of these items and seeing photos of yourself with these items, how likely it is to push you to purchase the item. You know it fits/looks good, you don't have to go back to the store to get it, it's as easy as just being like "yeah sure might as well" since you've already done the "hard" part of trying it all on or having to look for it on the website and deciding which size will fit you best, etc.

    • @TheRealCraya
      @TheRealCraya Před 4 lety +1

      boi1da1296 in the Indian market, where I’ve worked, consumers prefer to try out clothes at stores and go online to search for the cheapest deals. This has cause the closure of multiple brick and mortar stores. This would just ease the process and give more power to the customer.

    • @droveinternational1950
      @droveinternational1950 Před 4 lety

      @@jbird4478 or perhaps attach an affiliate link and have the store get a commission from Amazon in the given case it's purchased there afterwards from the email directly. 🤔😂

  • @thee_werner_alexander7314

    She slid off that chair to make the deal!

  • @AlishaArlene
    @AlishaArlene Před 3 lety +1

    9 times outta 10, I can tell straight away if Naomi is gonna make a pitch. "How?" you ask? Easy (no pun intended, until it was 🤣). If the guy pitching the invention is handsome, she's in!

    • @MrJuanport
      @MrJuanport Před 3 lety

      I swear thought the same thing the other day, I swear she gets them to groom em lol.

  • @magicemperor2420
    @magicemperor2420 Před 2 lety +1

    *Inhaled gasp* "I DON'T BELIEVE YOU...!" 8D

  • @brutallyhonest5171
    @brutallyhonest5171 Před 4 lety +5

    Huge: so, when you don't have enough money.
    Sharks: hmmm, why don't you have enough money.
    Me: ☹

  • @kalinnavyacheslavovna2760

    Val Kilmer fell into a fountain of youth