Search Engine Marketing (SEM): An Overview for Beginners
Vložit
- čas přidán 19. 06. 2024
- What is Search Engine Marketing (SEM)? You will learn everything you need to know about Search Engine Marketing as you get started by watching this video. It is a basic Search Engine Marketing Tutorial for Beginners for 2020. If you have ever wondered the difference between SEO and SEM, why you should create SEM campaigns, and some of the top Search Engine Marketing channels and platforms, you will find all of that information here.
Search Engine Marketing (SEM) Playlist: • Search Engine Marketing
View Article on Surfside PPC: surfsideppc.com/search-engine...
What is Search Engine Marketing? surfsideppc.com/what-is-searc...
Search Engine Marketing Complete Guide: surfsideppc.com/search-engine...
Basics of Search Engine Marketing: surfsideppc.com/9-basics-of-s...
What is Search Engine Marketing
(SEM)?
The process of creating paid advertising campaigns that appear in the search engine results.
Advertisers pay to target keywords based on their potential customers search terms.
Top Search Engines & Advertising Platforms:
Google.com - Google Ads
CZcams.com - Google Ads
Bing.com - Microsoft Advertising
Amazon.com - Amazon Advertising
Yahoo.com - Microsoft Advertising
Pinterest.com - Pinterest Ads
DuckDuckGo.com - Microsoft Advertising
Ebay.com - Ebay Advertising
Simplified SEM Process for an Advertiser:
1. Choose your SEM channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for SEM traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize
SEM vs. SEO:
SEM is when Advertisers pay for their website to appear on the search results pages.
SEO is when Marketers optimize their website and their content to appear on the search results pages.
Why Use Search Engine Marketing
(SEM)?
Advertisers can promote products and/or services to people as they search for them.
Advertisers can track their success, control their budget, and grow their revenue.
Your video ranked at the top of my search for "award winning sem campaign" lol
This was wildly helpful for a small business who is a non-marketer. Thank you!!!
Keep more videos like this coming please. The more in depth and detailed they are the more helpful the are.
Hey!
Your video is really good; sharing information is the need of the business growth.✌️
Thank you for this video! It was very informative and easy to follow.
Thank you so much mate for your video. Your explanation is the best of what I am studying now. Highly recommend your video. Simple and easy to understand with examples! Cheers
Very helpful video. Thank you for sharing.
He's back, baby!
Thank you for this very efficient video.
Very practical. Thanks
Thank you! Can you do a video about Dynamic Remarketing Ad (GDN)?
Always waiting for your to release your videos. You're the best. BOOM
Glad you like them!
Glad you are back. Always watch your vidoes.
I appreciate that!
Very useful content and up to date
Can you make a video on how to do an email outreach for guest blogging, link building with some samples?
Your Back, missed you excellent content. 👍👍👍
Thank you!
Thank you so much ...we love you!
Happy to help!
great video, gave it a like. Please explain one thing: on search engines like ebay, what does a sponsored listing mean if it's not a paid ad/SEM?
Thank you! I would consider a promoted listing that doesn't show in the eBay search engine a form of PPC Advertising.
Question, your preferred way is to go with SEM because you show higher on results page regardless you win the highest spot doing SEO?
Curious if you’d have tested showing as an ad and as the top seo result, does people click which more, or would they simply ignore ads and go to the top organic result?
For the most part, I prefer to focus on SEO first and then SEM once I start driving organic traffic. My ultimate goal is to get the #1 organic spot for my top keywords.
This helped😇
Hello sir
Google adwords doesn't have a log in or sign up option into my device. It directly shows to start a campaign. What should i do?
Could it be you mixed something up here? What you´re talking about is SEA (search engine advertising) (which sometimes is refered to as SEM as in search engine monetarization). SEM with the meaning of search engine marketing should be both SEA and SEO because both of them work for the marketing goal of getting as many clicks as possible. So you can´t differentiate between SEO and SEM but only between SEO and SEA.
very helpful. Thank you so much.
Can we apply SEM for our affiliate website in every search engine you mentioned? ( amazon affiliate for example.?)
Yes, I currently run Google Ads for one of my websites. However, it's difficult to turn a positive ROAS depending on your cost per conversion and value per conversion. Truthfully, I focus mainly on SEO for my affiliate websites.
Do you provide sem for companies?
hey, what type of campaign for Pinterest ads do you suggest for email leads? conversion campaigns or keyword campaigns?
I would create a conversion campaign and you can target keywords in your ad groups. That's generally how I set up campaigns in general.
@@Surfsideppc thank you was just browsing about Pinterest ads and you replied to me.thank you
Sir complete video on SEM and with effective ad run and how it calculate the we run as most effective ads.
My plan is to create a full SEM tutorial in the future with much more information than this overview.
@@Surfsideppc Please do! It would be really helpful 🙏🙏
💯
Please let me know if you have any questions about my overview of Search Engine Marketing. Thanks for watching my video!
Hi, Could you please let me know, how to set goal for an advertiser?
Thanks for the DuckDuckGo ads info!
Thanks sir