TikTokers Are Getting A Harsh Reality Check
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- čas přidán 13. 06. 2024
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We’ve all seen TikTokers rise to fame overnight. All of a sudden, they have millions of followers, tens of millions of likes, and hundreds of millions of views. But while they might be famous, this vitality doesn’t actually translate to much money, at least not from TikTok itself. Obviously, creators are able to do brand deals, sponsorships, and affiliate marketing which makes it worthwhile, but the income from Adsense is quite low, to say the least. Khaby Lame for example is the most followed TikToker on the planet with 159 million followers. But given that TikTok only pays $0.02 to $0.04 per 1000 views, even Khaby has only earned about $540,000 in ad revenue. Not a bad amount, but let’s not forget that he’s the most followed TikToker in the world. Where this becomes an even bigger problem is for the platform whose only source of revenue is ads. This is one of the main reasons that TikTok is still not profitable despite being one of the world’s most popular platforms. This video explains TikTok’s monetization crisis and the uncertain future of TikTok.
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Timestamps:
0:00 - TikTok Income
2:19 - Hesitant Advertisers
5:41 - Short From Hell
8:45 - Giving Up
11:30 - The State Of TikTok
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wow. this is a really good topic and video. can i ask a small qwestion tho pls? what topics do you cover in this channel?
Thanks Aaron! I would say mostly trends and stories within tech and social media.
@@LogicallyAnswered oh cool.
What would you guys describe it as? Please let me know. I’ll cater the content around what you guys wanna see :)
@@LogicallyAnsweredthe most based channel ever
@@LogicallyAnswered also i have another qwestion. do you do sponcership? if not why you dont do sponcers?
Salute to the young people that never installed tik tok.
I am addicted to CZcams, there is no way I’ll install an app which is even more addictive
@@Alex-oq8ygthat was my reason not to download it😅
21, and never gonna install tiktok. I just don't see the appeal of short-form content roulette. CZcams Shorts caters to my niche little interests enough, and mostly I watch long-form essays of obscure topics anyways.
More precisely, salute to Indians.
had to for my job a few days ago, i knew it was coming but had it not been for that no way in hell I would use it
I am so grateful that I have no idea who any of these creators are.
Same here😂
🚫🧢
lmao thats so true
Doesn't make you better 😂
Only know the black guy
CZcamsrs are content creators,whereas tik-tokers are just tik-tok.
😂 savage
CZcamsrs are part of the Internet cause Google owns it & tik tokers are just entertainers.
Actually those tiktokers are just youtube rejects
@@LogicallyAnswered nahh, actually you are savage for bringing this topic to light. By the way am a big fan of your channel. Keep up the hard work.
Depends, reactors are not creators
It's actually very fair. Making a decently popular tiktok video is much less effort than making a decently popular youtube video. Getting 1 million views on youtube is astronomically difficult than getting 1 million views on tiktok.
That’s true :)
@@LogicallyAnswered How about 100k subs
It's getting easier to reach a million views nowadays on CZcams. Cause it's a must have on every phone but tik tok just a trend. It's hot now but it's cooling down & now everyone running back to CZcams or IG.
@@Dakidpepe thats very false. Tiktok is not "trend" lots of people watch it. Tiktok has 1.6bil vs. 2.1bil after a basic google search.
@@xXDaneyDimes42069Xx
Vine and myspace was a trend before they died out. Having large user base does not mean the business will last. Unless they solve the sustainability of payout. The quality of content won't rise because they get paid enough.
I honestly hope it goes under. With all the surveillance and cringe content being fed to children its bad.
I agree. Those tik tok talentless girl dancers should be paying us for turning kids into idiots
But you don't have an issue keeping Twitter which is a toxic hellscape
@fallenlegend8888 Twitter is already dying and it's mostly adults on it. I don't care about it or even use it and never had an account. Same with tiktok.
@@fallenlegend8888Twitters, or X, is basically dead. Good ol’ Musk ran it into the ground.
@@fallenlegend8888Fortunately, Facebook's social environment is healthier plus it's more than just alternative to Twitter
I mean, it's only expected that tiktok pays way less than CZcams considering a tiktok videos has way less content.
A single person can spend days, or even weeks editing/researching for a CZcams video such as this one.
TikTok mainly exists for Chinese gov to get penetration into mobile devices used by Americans. So ByteDance doesn’t really need tiktok to make any $$ so it does its best to put very little ads so people won’t leave its platform.
CZcamss version of short form content still pays better
@@vx8431 Considering Tiktok consists of thirst traps, slacktivists, "Alpha male guros" and "queers" it's not surprising.
It doesn't make any difference when looking at it per capita.
Wow, within a year we got from "CZcams is facing an existential threat by tiktok and could lose all of their Market Share" to this.
What a change haha
@@LogicallyAnswered that's probably why unprofitable tech companies are unsustainable, with a few companies scewing the results. I Wonder If currently AI is facing the Same Euphoria...
@@egal1780Adam Conover made an entire video on how AI won't really "dominate the entire world", as some other tech-bros may see it
omg i was just thinking this lol
I didn't buy it then I knew tiktok was unsustainable and can't compete with youtube in terms of content and revenue
I still find it hilarious TikTok content for kids in China is restricted to educational content whereas everywhere else just get terrible dances 😂
You've never actually seen content on Tiktok nowadays have you
@@fallenlegend8888 what are you blabbering about?
If you don't have the tiktok app, I congratulate you on doing the absolute best thing you ever could for your overall wellbeing.
I’m even more encouraged to stay off that app I’m grateful I’ve never downloaded or created an account on that app😁
Meanwhile in India....
I try TikTok and it's just a place for trash content to wasting time. Bad for young kid if left addicted, but it's not as dangerous for mental health compared to Instagram and Twitter who could destroy mental health even for adults.
I sort have it because I really never use it. Maybe 5 mins a week. Time to uninstall it!
I didn't mind the app that much. It seems like it pushes content you actually like way better than youtube shorts does. But once I found out what the app was doing in the background when you're not using it I was done. It's a security nightmare beyond the levels of Facebook and Instagram and it's purposely obfuscated. If you have children I would seriously consider getting that app off of their phones.
This is the main reason why CZcams ads are so annoying, it's not just corporate greed (although I'm sure there is some of that too), the creators are actually doing extremely well and that's what brings them and keeps them on the platform.
That's where Brave browser comes in. I never view ads, and I use the Sponsor Block chrome extension too 😈
CZcams can run ads And not pay the channel creator.
@@redpillsatori3020based sponsor block user
revanced users: what an ad???
I use revanced to get away from ads.
$350k compared to $54 million is staggering. Good for these content creators for being smart and using tik tok how it should be used.
What kind of reality check is in question? Honestly, there is now so many tools which can help you to succeed anywhere and anyhow. If these TikTokers have troubles with their account, I don't know why wouldn't they use Famester then? Or people with brand new accounts who struggle to take their business off, but still decide against using tools like this...
yeah Judy, go hard on them😁
Do you tech people?
❤😊❤😊❤😊 10:46
B108
Famester would do nothing to increase views that can change how much tiktokers earn
hot tip: there's no future for short form content unless it's subsidized by long form content, see youtube shorts...
Ah true
There's no future for long form content unless it's subsidized by one of the largest tech companies in the world, see CZcams's profit losses year after year
CZcams shorts are 100% hot trash
@@captnebulaceProbably because they are reuploaded tiktoks
best case tiktok just stops existing
i say this too, and then i realize some of my faves on yt would be assed out, with the lack of cringe content
I doubt it. China will prop it up just to destroy Western kids.
But...even CZcams get threaten by it😅so government make a move on TikTok
CZcams has shorts, instagram reels it lives on.
At this point I don’t think it will happens,shorts content will always going to be there ,if you kill TikTok another company will come with the same idea ,Facebook,Instagram ,Snapchat and CZcams also have shorts videos too
“Most of them don’t have any money” I’m crying 🤣
I'm just waiting for TikTok to go bust. It'll be better for humanity.
Just wait for some crazy billionare go into mid-life crisis. Over pay to own a platform and be worshipped by simps.
Whatever replaces it will probably be even worse and more damaging to society and it’s users. Every popular social media platform that dominates is somehow even more worse than the platform it replaces in prime popularity.
@@stop08it no way buddy we as the people can stop that from happening
Better for humanity? Yet you have no issue with the toxic cesspool that is Twitter
Tiktok pay is low because the content is considered low quality even though tons of people put work into their tiktok videos. Also, it is a lot easier to get a lot of views on tiktok because you know the video is going to be over in seconds. $540,000 is a lot of money for someone that does TikTok.
540k for the biggest tiktoker is nothing. Here on youtube the average channel with 1 million subs can make 500k
tons of work lmao
@@giovannidropshipping you are referring to dude thaqt literally says nothing and leeches on others content. He is just weird take on reaction channel. And reaction channels are cancer of any platform. He should be happy he got anything in the first place
@zawarudo1041 it doesn't matter the way you gained your audience, we can assume other people do valuable content on tiktok, but he is the most successful of all of them and only made 540k, that's why.
The fact that Tiktok got banned in China makes you wonder why they allowed it to exist in the first place if it didn't make that much of money.
You don't get the picture behind the trees.
TikTok is the CCP psy0p w44rf4r3 w34pon. That's why you have 2 flavors. The one for the "3nemy" is p01s0ned.
As long as it keeps its utility, they will back it even if it is burning millions per day.
Although the same can be said from western platforms to "non aligned" folks.
Not banned just the home land version and controlled for what the CCP wants it's people to see.
Spyware
i mean compared to other propaganda efforts how much does this really cost a country.
China shows concern for it's future workforce, whereas the rest of the world? Screw 'em!
If there is nobody that wants to watch the ads, there is no money. Cant believe short-form content has come and gone TWICE in the past decade ALONE. Great video as always!
This is really the issue with Al of social media. For the most part it’s all a platform where there is very little to no originality. “Creators” are in actuality just unoriginal “copy cats” that take the work of actually talented and original minds who create something that captivates the world, and the social media gang who can’t come up with original ideas of their own then has a feeding frenzy on each trend to try and duplicate what someone else created. Whether it’s voice overs or remixes or adding dances or filters or rewrites….it’s always simply a form of recycling what someone else created. Nobody on these platforms creates. Nobody does anything unique or original. They’re all just an army of copycats copying the same trends and acting as if they’ve done something unique. How many Pamela Anderson did you see his year. Or Wednesday “dances”. How many times did you hear something containing the words “my money don’t jiggle jiggle”. How many click click boom vids. How many see through skirt bottoms or are you quick enough to pause. Yes I’m including the porno social media copy pasta world too. Only Madonna got famous for being Madonna… but imagine if these uncreative people and technology were around in the 80s how many of them would have done their damndest to ride this coattails. Tik tok… all of it..and those who participate n using these technologies in this way… are as big of clowns as those who support them in the hopes of being seem or acknowledged by these fake famous people.
trying to survive in any social media by clicks only is asking to starve. the real money is in sponsorships.
Looking at creators who have over 10.000 patreons who pay between 2,50 $ and 80$....
Per month.
I hope that Tik Tok will be a generational thing and the next generation will move on to something more high content.
Wishful thinking. Every generations gets worse. Don't bet on it getting better.
@@MaxvonHapsburg I'm gen-x and I prefer TikTok
There will be a new version of it and the cycle will start over again.
@@markm0000 Most likely you are right, I was just hoping.
Suprised you didn't mention the 'creativity program'. A new type of monetization option for creators paying them a lot more if their videos are above 1 mins in length (only available in US, France and Brazil atm)
It's probably because it's a relatively new thing, and this video is heavily edited so it would have took him awhile to make. By the time he would have heard about this and done any research on this, this video probably would have already been halfway finished. Which mind you all of the recording would have already been done.
I was just thinking that.. I know someone with a tiktok account and with around ~6 million qualified views I got 30k, with $0.77 rpm.
@@augustuslee2719 I have just over 160k followers and around 50m total views and have been paid about $700 so far. Wish the creativity program was available in the UK haha
@@HK47_115 Yeah perhaps, is a shame though as it's exactly the type of monetization mentioned in the video, promoting long form content
CZcams forces you to watch at least one ad at the beginning of the video, and then pays another at the end! I can scroll through Tiktok for hours and never get interrupted by an ad. If an ad does pop up, you can just swipe by it.
yea thats pretty nice for the viewer
Firefox and ublock. Though Google will probably force them to get rid of adblockers too. Mozilla is funded by donations and most of their funding comes from Google. But pretty much everything else is chromium based
I'm so impressed with how China is actually addressing the issues with social media addiction and content curation. I guess the negative could be that they might censor a little too much? But corporate profits are not more important than the mental health of young people, we should learn that here. And them actually promoting positive content is so nice. Here on YT I can barely get it to show me positive content even when specifically trying to get it to do that. But like every five minutes it's like "hey, maybe you'd like to watch a video on economic collapse? How about some content on the war? Okay, I see you've been watching a lot of meditation videos and Hermitcraft so maybe you're not ready for that yet, but to get you there I got some mild videos with someone complaining about some book they hate for fifty minutes, or a video about how TikTokers are getting slapped in the face, want to watch that? We can move on to the war videos later, I'll keep them here for when you've sunk far enough into despair to welcome that. I'll have this guy posting angry comments again in no time." Thanks YT.
They pay billions to create algorithms that are very good at sussing out their customers. If amazon is recommending cold medicine it's not because they want you to have a cold.
There's a reason why Tik Tok is banned in China and it's because they do know what it does to the minds of young people. The thing is, China isn't in it for the money, it was done like this on purpose. It's a psychological operation. The best way to take over a country is to dumb down the future generations and feminize or eliminate the male population. China has hated the US at the very least, since the Korean War. Just another one of their campaigns to become the worlds sole super power.
you're impressed with that they purposely push garbage onto children in the west?
Are you part of the CCPs 50 cent army??
Idk man China loves using social media as a psyop they don't wanna do anything that hinders the full potential of the operation
I have a close friends whose retention spans is so low due to consuming contents on TikTok everyday, This person finds it hard to watch long form contents, Sometimes when I speak with vast knowledge gotten from CZcams, They find it hard to understand and The truth is TikTok is harming our generation
I really hope these tiktokers face a good reality in life. One of the worst social media app for mental health.
TicTok is like Junk food, after a while you get sick from low quality and lack of substance.
TikTok should stop trying to compensate creators. Such a measly amount of money provides little incentive to make content.
TikTok is a platform full of new creators taking advantage of the low barrier to entry to gain large amounts of exposure, before transferring to more profitable platforms to make money. There's no need for additional compensation on top of that. Plus, removing the cash incentive would help return TikTok to its roots and make its content less corporate and professional.
Ah that is one approach, but then they’d essentially be confirming that TikTok is only for starting a social media presence, not sustaining one
@@LogicallyAnsweredand they also would get way less people wanting to even start.
I doubt tiktok wants to lose people to other platforms if they can avoid it. Unless, do they own another platform?
to be honest this small amount could make a huge difference to a creator from the third world, so I don't think they should scrap the idea of paying all together
@@jolp9799 idk about tiktok but youtube pays depending on countries. CZcamsrs from India for example earn like 1/20th to 1/100th per 1000 views. I am guessing that would be for tiktok as well. So imagine even a fraction of already small amount
Yay, dancing people. Five billion hours of dancing people, I can understand why young people are deserting CZcams for Tiktok.
Define young. Millennials still use CZcams more than Tiktok. It's more a Gen Z thing. I'd take the millennial crowd since they have more money.
@@phoenix5054 Still very strange. When I was their age I was watching The Simpsons and other entertainment, internet wasn't even a thing yet, but I bet if I could have, I would not watch people dancing. I can understand hormones and wanting to bang everything that moves, but how is that accomplished here? :D
That world's most popular domain is very misleading. The reason it's the world's most popular domain is it their application makes so many duplicate and ******* unnecessary DNS requests.
It turns out when you adjust for the amount of useless chatter their applications create they're far lower than that. I don't remember what but I don't think they're in the top 10 anymore.
It's like if a bank made a way to transfer money between users. It wasn't built very well so it withdrew and deposited money multiple times for one transfer. Somebody notices that they have the most number of deposits that year. Technically yeah they do, But most of that's just because they're creating a bunch of unnecessary transactions.
1. Why compare TikTok to CZcams Longs and not CZcams Shorts?
2. Why include a graph saying 0% of the audience on CZcams is under 18 when you know it's over 50%?
3. You say Douyin isn't as popular as TikTok when they have 700 million active users. Douyin is only available in China with a population of 1.4 billion which means 50% of the population is active users. Way higher than TikTok.
4. You should mention that TikTok is only monetized in 6 countries
5. You are saying that TikTok has edgy content but their guidelines are much stricter than CZcams and Instagram. I've had 100+ videos deleted on TikTok and 1 on Instagram and CZcams.
Hey Hari, I’ve been a pretty long time follower of the channel and love the content. However, I wanted to mention that this video may have too many sweeps and transitions. A particularly bad instance was around 2:18 (the beginning of “hesitant advertisers”). I really hope you don’t take this as hate, because I really love the channel, I just found that a little nauseating. Anyways, keep up the excellent work!
im screaming, me too, i had to click to another tab because i was getting so dizzy
Really appreciate the honest constructive feedback man! I was thinking about showing my face and pulling back on the stock footage and motion graphics. How would you feel about that?
@@LogicallyAnswered just stick to faceless, it's fine, and it makes your channel some sort of a brand. And also CZcamsrs who were faceless but then revealed their faces often die of irrelevancy *cough* Dream *cough*
@@LogicallyAnswered I'm a new viewer and I nearly bailed on finishing this for the exact same reasons. I did not post earlier also for the same reason; I didn't want a negative comment to by the first you'd hear from me - but VERY annoying. Appear in front - or remain discrete - to me, it's the content; I'm interested in the topic, not the flash.
@@LogicallyAnswered Hey, sorry for the delayed response. Not sure if that’s the solution, as a previous user mentioned; I also kind of feel like it’s part of your brand to not show your face and instead use stock footage and relevant graphics/images. Of course, that’s not to say I don’t want to see your face, but i feel like it might be too late. Like, if HalfAsInteresting or HowMoneyWorks started showing their faces, I feel like it would be a little weird. I just think that the transitions here were a bit much, because it’s never stood out to me in other videos.
Tictok needs to go back to it's original design goals, Helping people win a Darwin Award with it's trends. We need to weed out the non fit people.
Alot of you say all this about tiktok but have no problem keeping Twitter or even 4chan makes no sense to me
This is why our tiktok campaigns only run for a short period and we focus more on YT. We even stopped doing IG promotions (we used to do it for years)
Another problem is nobody even remembers the last 3 videos they watched. why would you advertise on tiktok if nobody remembers your ad anyways?
Is it okay that I don't care that creators aren't making money on Tik Tok?
most tiktokers are just porn
as one of them yeah tottally fine
only creat something you passionate about and want people to talk about it/bring light to
like how our schools are literally enabling pedos lately
Yeah 😂
Ads are not the only revenues for CZcams. Premium accounts, and supporting creators also get CZcams paid. Of course it's not as much as advertising, but they're trying to diversify, which is good.
Funny thing is, there was an article posted on Facebook talking about TikTok not going anywhere. I brought up Vine, and the comments section came at me with insults and pitchforks. Sometimes, nobody else wants to see the writing on the wall, even when it's history repeating itself.
You make very good points, but maybe it's possible that TikTok's actual goal in the West isn't making money but rather getting the app on as many phones as possible for other subversive objectives related to China's strategic goals? There is a reason that Tik Tok has been banned on all military employee phones in USA, Australia and others.
Spot on!
Also banned in the US on government workers and politicians phone.
Makes sense…
A view on tiktok is ultimately worth WAY less than a view on youtube and a view on youtube is worth WAY less than a view on twitch.
Different scales of attention.
and a view on twitch is worth WAY less than a view on kick. theres always a bigger fish
Twitch pays more than YT?
I thought Kick was a messaging app.. didn't even know they did paid videos.. or that they somehow pay more than Twitch and YT
Kick the next mixer😂
except twitch sucks
youtube has a near monopoly for long video and streaming format- rumble exists but it's eh UI sucks
Being on TikTok can be overwhelming. I eventually went away because it can be overwhelming because of the mindless strolling when I thought about it and seeing basically the same thing over and over just wears on you. It’s definitely easier to build an audience on TikTok tho.
Sometimes you'll go grab a drink and the tik tok video played over 50 times in a loop. That's where all of those views come from.
Can you cover that Reddit strike that they’re currently doing?? I didn’t get it at all and they’re still doing it for some reason! Thanks!!
Hmmm… I thought about making a video on it but figured it was already covered a lot. Maybe I will :)
Reddit started charging ludicrous amounts of money for the API which third-party Reddit apps used, so third-party Reddit apps such as _Apollo_ and _Infinity for Reddit_ stopped working.
Reddit moderators responded by making their communities private until Reddit lowers the rates for the API.
@@me-myself-i787 reddit mods are garbage people
Are mostly chronic online people that cares about it.
Reddit raised api prices, mods got angry faked a blackout,Reddit own.
Mods power tripping people and unpaid workers for mega corporations.
At least is what I understood because I don’t care
totally true. Had a run a few months back where the channel was getting 7-10 million views a week. At most I was making 15 bucks a day. TikTok is brutal. It is best used as a funnel. Funnel your viewers from tiktok to other platforms where the monetization is better.
Ya fr bro
AT same time, what makes TikTok weaker in revenue and advertisement partnerships apportunity is also what gives it its strength when it comes to less censorship. CZcams in the beginning was less restrictive and had less censorship. As more and more advertisers from many companies began to make deals with youtube partnership, the more demands, restrictions, and policies were enforced due to this new partnership revenue deals, which forced youtube to become more "advertisement friendly", becoming more censored, more restrictive and more rigid with their user policies. Tiktok lacking this, thus means that it has not been subjected to advertisement friendly policies and restrictions as much as other platforms such as youtube and or IG.
The most annoying part about Tiktok to me was that people made money by doing absolutely nothing of worth. CZcamsrs like yourself and others put infinitely more effort to making a quality video only for it to get, if fortunate enough, a million views.
No one goes onto tiktok to make money. They do it to foster a large audience then transfer them to another streaming platform.
Edit: you literally said it like 1 minute after i did. LOL
I love this channel. You're clearly passionate about educating people on tech.
Really appreciate your support Zaid!
yet half of the things he said are just wrong.
@@jellytwins1018fr 😭
@@jellytwins1018 like?
The second he started listing off famous tiktokers, my legit reaction was: “who?”
I think the real story here is that advertisers are calling the shots on content allowed essentially or at least rewarding content they deem as “appropriate”. I would not think twice if an Apple ad came up after something sexy, or controversial, I mean it already does as we all have our own values and thus surely ads come on at some inappropriate times for you even if not deemed so by others. Advertisers have way too much control and we are not even talking about it. This is the real story.
Why not? They are the ones spending the money to maintain the platform. Unless of course if you use CZcams Premium.
@Phoenix I am not so sure that is true. How many minutes of watch time do all the millions of small channels get versus the big names? I did a quick search and could not find the answer but there are a lot of CZcamsrs and I think everyone has a few big names and many smaller ones on their subscribed list. CZcams does not even pay most of the smaller ones as they fail to meet the monetization requirements. We may never know, but I would take a guess that smaller, unpaid watchtime minutes is where CZcams is really making their money. What do you think or even better, have some stats to help get the details here.
@@MetaverseAdventures Your brain isn't a coherent space, no? First, you talk about advertisers. Now, you talk about big vs. small creators.
Brands just need to get comfortable with the idea of showing their content after a good a**.
Hahaha 😂
💀
Hey, did I have any effect on this? Maybe this was in the pipeline for a while. Either way, I love seeing TikTok being exposed!
Maybe :)
Ricci Jacinto!! But of course you maybe did!
During KallMeKris' collaboration with Linus Tech Tips, I think she told Linus that Canadian TikTok doesn't have a creator fund. She said something along the lines of "it doesn't pay. In Canada, I don't make a dime unless I do a brand deal"
Tiktok needs to open the tiktok business option to more countries , here in south africa you have to jump through hoops and loops to advertise on tiktok. Its mostly big corporations that have access to advertising on tiktok.
I got dizzy because of your new montage style with huge animated words in front of the blurred stock footage. Not to mention the extremely intense music.
The old style with less words on screen was much more relaxing and pleasant to watch.
Appreciate the feedback man!
I was asked by a potential client about making tiktok videos to advertise their brand and I told them that tiktok viewers are kids and no spending power. He scoffed me off.
Some perspectives:
- Demographics is not really a issue regarding advertisement. If so, there would be no TV ads for infant (generally related to cartoons), kids (idem, and also more elaborated toys such as Barbie dolls and Hot Wheels car toys), and teens. CZcams has a setting for classifying the video, also, CZcams shows ads based on the unique preferences and characteristics of the watcher. This is not something that only YT can do.
- A big brand wouldn't want to see their ads before/during/after a "edgy" woman, however, ads is also about psychological techniques, as the mind is enormously responsible for the absorption of the ad. One of the main characteristics of the brain is that we tend to memorize things easier if there's some kind of emotion or sensation associated with it. In this way, as the "edgy" scene provokes a "sensation", the ad could take advantage of that to better improve how their ad would be easily remembered.
CZcams has more views retention probably because users have to search or select the videos they want to watch, they are intentional. Compared to random short videos on tiktok, more likely to be swiped away.
From what I learned in this video I think tiktok should introduce some new rules and attract new advertisers. Tiktok is well established so people aren’t going to leave it, even if they gotta turn down their antics.
Long form content will always be better than shorts. Even the worst long form content, which probably is unoptimized commentary content, can go on for half an hour, an hour, etc. and people will listen to it while doing whatever. You just can´t do this with shorts.
Now if you think about long form evergreen content... This is the stuff 5000k subs Channels make a literal living with. It´s insane. Which other platform would that be possible on?
On Instagram i see an ad on story mode after every 2-3 Users. REALLY ANNOYING
Question, you say you add an ad every 3 minutes. What about Premium viewers? Since they don't get ads, does revenue still get paid for the viewers?
I agree. TikTok is a shitty way to earn.
it's a shitty app overall.
I’ve never been on TikTok and I honestly can’t wait for them to sink. Short form content is wreaking havoc on our attention spans.
Honestly i very rarely very thirsttraps or "edgey" content. So i never see why my favorite creators get so little money.
But this video does put things into perspective
Watching this all unfold is the scariest part .
Tiktok is garbage 🚮
Super excited that TikTok has a possibility to shut down!
1:51 Kallmekris being Canadian doesn't have access to the creator fund. Unless it has changed, she did 0$
please make a video on the kick platform, as recently xQc exclusively signed a $100M deal with that platform!
Thanks for the suggestion Mr. Sam
@@weird-guy yes but if twitch kept changing their content policy it will be easy for these platforms to acquire more users!
It was a nice little run!!! But nothing long term over there!! Remember Vine guys???
It could be a full downfall or just a 'B' wave in an overall ABC wave system. 'A' wave was it's initial rise, 'B' wave is going to be this correction and 'C' wave is going to mark it's peak of popularity after the 'B' wave ends.
I avoid tiktok due to the community, but the problem with ads that you seem not to mention (I'm on 10:30) is how they are presented.
I will not deal with an ad every 3 minutes or at the start of the video, I'll close the video, that will impact watch time. Why I do this? Because publicity is invasive and forceful. I prefer sponsors that are a recorded segment of the video. I truly don't care about promotions I won't buy anything, and I understand needing the revenue but forcing it down people's throats will backfire, it has backfired for years (ad blockers, which I have at least 3 of).
was taking a shot everytime he said TikTok in this video... I am halfwai an 1 bottle down 🤣
Most of the Tiktok is cringe. Now the tiktoker are flooding yt short with the same cringe content.
i tend to live by that motto of "if you don't have anything nice to say, don't say it", but i'm sorry man i feel like you're smart enough to appreciate honest feedback. i like watching youtube, but these edits make me wanna just listen. i don't mind listening to your stuff, but i also like watching my favorite creators. all that flashy editing really drove me nuts. it's actually the biggest reason i only listen to similar channels to yours. yours is actually the only one i still watch. dunno if that won't change haha. i still love your videos dude. keep it up!
Really appreciate the constructive feedback Erik. I’m thinking of showing my face for some of the video and pulling back on the stock footage and motion graphics. Would that be better?
@@LogicallyAnswered For people like us, yeah probably, but we might still be the minority honestly, lol. Lot of people do seem to have the monkey brains that needs to be stimulated by flashy stuff every 2 seconds, so there's that haha.
Yea you don't get a bigger audience with a boring vid of a guy just talking, people that just want to listen can do so, no problem to solve.
@@LogicallyAnswered yessir that'd be much better! I definitely appreciate channels that use that format a lot too. City nerd, city beautiful, the B1M and some others are a few that I also really like. I also think that it's the fact that you and someone like Economics Explained use the same stock footage over and over that drives me nuts. I understand why you guys might do that of course.
An ad every 3 minutes? That's worse than TV
Hello! What did you use to edit this? The tik tok logo appearing in like that at 0:25 is so cool
After effects and premiere pro
@Logically Answered somekind of template? Or you made the brush strokes yourself
@@LogicallyAnswered please can you tell me the template used? I've been looking for it
tik tok goes the clock till time runs out lol
Tik tok indeed hahaha
Until bytedance gets tired of loosing money trying to turn the shit around.
Hari I always watch your vids full length. Dunno who these 7 min scammers are but u do u bb much luv
Hahaha really appreciate that Ryan :)
A big problem is short form content only goes so far and no one watches one creator who makes ONLY short form content.
Because the industry is finally grasping that influencers and tiktokers are overrated for marketing and it's highly risky to attach your brandname to some random person, you have no control of.
Dude not to be harsh but the editing is quite heavy on this one, can you make it a little less shaky overall. You're on CZcams not TikTok bro. The audience attention span it's not that short.
Appreciate the constructive feedback Angel
As an ex-TikTok employee in Asia literally tasked to make it marketable to top brands, your take is right for Western market standard. In terms of the impact towards the creators, it's quite true. But in terms of advertisers and market viability, Asian audience are mostly less concern about privacy issues and more entertainment focus. We also have higher trust on creators in general (including shady ones) and LIVE selling is a big thing in the market. Not saying any of this is a good thing, but they sure can make profit, just not from the expected source like big corporations and ads, but SMB and TikTok shop.
Hi, I’m a UI/UX designer struggling to break through with my first job. Marketing is something that has always interested me, and I wanted to know, how did you approach your marketing career? Do you have formal education, some certificates a bootcamp, and what do you recommend for someone starting out from 0?
youre videos are next level brother, you got so good lately
thanks for quality content
quick question: where do you get your footage from? your editing is TOP on yt
You completely skipped the main source of revenue for TikTok, which is gifts given to creators in live streams. They make 50-70% on these gifts depending on the country, and the gifts are worth tens of millions of dollars per day. The hype train and excitement is definitely in this area, and is why they don't bother with monetizing the videos.
Good to see things are going as they should be , Btw as always love your content bro 😊
Thank you bro, really appreciate that!
TikTok suffers the same symptoms as Vine on the short form content
views for short attention span for a short life span on the social media space
for both its content creators & the platform itself
just a matter of time for TikTok to decay
Google's YT structure is sustainable for all
For content that only 30sec or less, expecting to get more is really a First World Problem.
never heard of any of those people....I also dont have tiktok installed....
I think their best bet would be to offer highly targeted ads at cheap rates. This is what Facebook did back in the day, and people gobbled it up. This might be harder today with operating systems and phone manufacturers pushing privacy, but if they can do it and sustain it for long, they can definitely get advertisers on their side. I think your local bakery wouldn't really mind having their ads played after a thirst trap if they would be able to reach a million targeted customers for $20. As more people advertise on TikTok, more fake gurus will start selling TikTok ad courses, leading to a hype about TikTok ads. I believe that would have played some part in facebooks success too, because all these smma people were indirectly unpaid salesmen for fb ads.
Great video brother!!! Another new topic that I’m glad you touched on!!
Thank you Daniel! It’s really a mess out there on tiktok
Well every popular website goes down eventually. Nowadays there's less longevity of websites since every company is now budget-cutting their advertising and cutting fat out, while back in the day even an unpopular blog would get a sizable amount of money.
The adds for TikTok on CZcams are quite interesting and aggressive 👏 nice to see you covering this topic
CZcams algorithm seems to be working today. I always get these videos recommended within at max an hour.
I'm proud of myself about not knowing any of those ppl when he started naming ppl.
Can we add that tik tok is also likely to be banned from the US and other countries for security reasons
I don't know how but it seemed I never got ads on tiktok, now I use youtube shorts and I get ads like every 4 videos