Lou Dorfsman’s Gastrotypographicalassemblage at CIA

For the last 25 years one of the world’s largest modern typographic artworks has been hidden away in a basement on Long Island. Now on display for the first time in a quarter of a century, “Gastrotypographicalassemblage” is a focal point of the CIA’s new Marriott Pavilion and Conference Center in Hyde Park, NY. The creation of legendary CBS Art Director and Designer Lou Dorfsman, the work measures more than 33 feet wide and eight feet tall and consists of more than 1,650 individual letters spelling out culinary terminology and expressions, as well as 65 food-related objects.
From 1966 to 1989, Gastrotypographicalassemblage was on display in the staff dining room at CBS Network headquarters in the legendary Black Rock building in Manhattan. There it captured the imaginations of both visitors and employees, but in 1989 the work was removed during a renovation. Without a new home, it was saved from the landfill by designer Nick Fasciano and Lou Dorfsman, who stored the mural for more than two decades while he worked to find it a new venue.
The artwork was introduced to the Culinary Institute of America by a long-standing member of the Board of Trustees, and the college’s leadership determined that CIA would make a perfect new home for the mural containing 255 culinary words and phrases. Following an extensive restoration, this significant piece of American design history is now on display at the college’s campus in the Hudson Valley of New York.
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Founded in 1946, the Culinary Institute of America is the world’s premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit CIA offers master’s, bachelor’s, and associate degrees with majors in culinary arts, baking and pastry arts, food business management, hospitality management, culinary science, and applied food studies. The college also offers executive education, certificate programs, and courses for professionals and enthusiasts. Its conferences, leadership initiatives, and consulting services have made CIA the think tank of the food industry and its worldwide network of more than 50,000 alumni includes innovators in every area of the food world. CIA has locations in New York, California, Texas, and Singapore.

[@Technofish]

Easily one of my favorite things to show people who visit the CIA. Such a beautiful piece of art. 👍🏼