Are Energy Drink Sponsorships Really The Dream? | Dirt Shed Show 482
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- čas přidán 22. 07. 2024
- On this week's GMBN Dirt Shed Show, Martyn Ashton is joined by Neil Donoghue to ask the question, are energy drink sponsorships really the dream? Red Bull, Monster Energy, Rockstar Energy to name a few support some of the biggest names in mountain biking. But what makes them the 'dream sponsor'?
Plus MTB News, Sickest Thing, Hacks And Bodges, Caption Contest, and Hacks And Bodges, plus some Super Nice bikes locked away in the Bike Vault!
⏱ Timestamps ⏱
00:00 - Intro
00:28 - Are Energy Drink Sponsors The Dream?
08:16 - News
11:05 - Sickest Thing
14:28 - Hacks And Bodges
18:30 - Things We Liked
21:38 - Caption Contest
23:25 - On The Channel
25:07 - Bike Vault
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What's your dream sponsor and why? Let's get the chat going!
Alcohol, Spirits, that's where the money is 😅
Onlyfans
Red bull
Emanate, marin, spank, pilgrips, crankbrothers, hkt, pnw
Atherton
Beer and TEA and COFFEE sponsorships! Bring it in to the sport!!!
The whole 'energy drink' market is a mystery to me at age 64, sure I've tried a few along the way, but cost and, for some, heart-threatening side-effects have made it easy for me to stick with fountain drinks at gas stations, such as guilt-free pleasure on a hot summer day. And yes, those mountainside stunt runs did get to be too much, nobody wants to see someone die over a mistake or mechanical mishap. it's all supposed to be good times, after all, and stakes that high take away the fun. And cool to see the Santa Cruz and Specialized guys working together and why not, sort of a half-century celebration of the NorCal origins and something cool is bound to happen.
I take more caffeine and taurine in pure form (shakes) than two monster per day, which cost peanuts. I might be dying but I won't be poor ...
@LaurentiusTriarius Red Bull sells cheaply mass produced product at a boutique markup. They have to sell an image. Around 15yrs ago, Walmart had their own absolutely identical flavor, 2x the size, 1/3 the price. It existed 1 or 2yrs before disappearing from shelves. I few other clones I found disappeared as well. Either people believed the Red Bull hype and thought it was more betterer, or RB has good lawyers. Never felt anything from trying ginseng, taurine, or guarana alone, and now find black tea is just as good a stimulant.
At 42 I totally agree with you
I think it’s important to say that being sponsored by Red Bull is not all about the money because the provide you with training Rehabilitation Centers After you had a big crash to support you. Fabio Wibmer has a documentary about that and it’s very interesting
Surprised this wasn’t mentioned.
The top red bull athletes make big$ Matt Jones has a bstmobile and a Lamborghini and and and and. It's opportunity mostly.
That was something we were going to get round to, but waffled on about the other stuff. It’s an important point, I’ve seen it really help some athletes
As was put to me by a long term World Cup DH mechanic, Red Bull is a great wicket with the top tier medical care on immediate call wherever you are in the world, and follow up rehab.
Monster is $$$$$$ with the rest up to the athlete.
No its about the high!.. the endless endless supply of high!!
Hi GMBN crew it’s me Guy thank you for giving me a super nice
Korbinian Engstler recently got a sponsorship by Paulaner Spezi (the fizzy pop of a big beer brand). I loved seeing that.
In the US, beer companies do sponsor a lot of mountain bike and gravel events.
The problem with a bike company sponsorship is, if the bike sucks, you still have to ride it.
That is a very good point.
Just like your mom
Yea makes me think about Cam Zink. Dude was kicked around a lot by companies.
very true but not quiet as bad for MTBs though- they basically only do the frame, so most shortcummings can be medigated by the components. It is much worse in motorsports.
My best mate of 30 years has drunk Red Bull for the past 15-plus years. A postman and biker, he's totally addicted to it now. He must have his two four-packs every day to function. He's currently at the doctor's a lot just now because of drinking Red Bull. What has given him the energy and highly addictive drink has messed with his respiratory system, the doctor has told him!
when you really look at whats in it you will never ever drink that poison. It backwards how tobbaco is banned but not that crap. ittastes like shite and sugar thats 😊it... yuk
Tobacco companies were once top sponsors of F1...
Yes. I loved the look of the black JPS cars!
And motorcycles. 👍
All of motorsport, not just F1.....Some series have never recovered from the loss of tobacco money.
Malboro ayerton senna
Good comparison. Energy drinks are the new cigarettes. I like it. Probably more accurate than you intended!
RedBull wanted Mathieu van der Poel. His manager replied by asking if they forgot a zero at the end of the amount they offered.
How do you know that
@@PK48C His manager told it in an interview. They had a really good laugh. It was redbull Belgium. And also probably a bigger amount then most redbullathletes..
Its time for the Random Tandem. What about some new episods of Ashton trail scool??
when neil said "they don't drink redbull, because it's" and stopped -he meant to say its nasty sht!
The random tandem making a come back? Tell us what we need to do to make this happen. It’s been too long since we’ve had a random tandem video.
😮 Martyn and Edbull Media smashing Dyfi on the tandem - A GENIUS IDEA, BRING IT ON!! Yes Gary.
God imagine being sponsored by Yorkshire tea, that would be amazing!!
because you already drink tea and beer. No one drinks Redbull so they need to promote. LoL. I personally don't even associate Redbull with drinks.
Well said Neil . Nowadays riders are athletes and the top endorsements should reflect this
The best part about an energy drink sponsorship is, that you don't have to drink energy drinks, if you're a decent account, you will get cans filled with water
a decent account?
@@ToffeeDan I don't know if every influencer gets water cans ;-) or only the big shots
The video in the sickest thing was shot in Kamloops BC at the Bike Ranch
Only weekly show I still watch. Great job Gentlemen!
Cheers! 🙏👊
I knew a guy who worked at Airbus and got a bunch of free carbon fibre and resin from him. Did a carbon fibre repair like that to fix a Citroen radiator's plastic header tank. Ran for another 20,000km like that.
Please do a follow up video of Daniels Trail frame. I'd love to see how that turns out.
I used to work with a guy who works for red bull f1 , he gets paid well and the go off and do stuff like white water rafting and all sorts of stuff in between seasons, he’s been working for them for over 6 years now, I see him on tv everytime f1 is on with a massive Beaming smile.
Obviously different sport but it’s made me think I’d quite like to work for them in my next career move.
I think that Chris Akrigg was sponsored by Yorkshire Tea at some point. It used to be prominently featured in his videos.
I think what Neil is trying to say is Red Bull isn’t going to give his kids wings 😂
Great show. #GMBN we need to see Blake vs Neil vs Rich on the hardline course! How many likes does this need to make it happen? I chose energy drink because I love Monster, zero sugar, but also choosing a bike manu may leave you with no ride with the way things have been going.
I relate to Neil’s take on energy drinks. But I’d have a similar take on beer so surprised to see Neil promote it. The worst part about these sponsorships is that it especially influences children. The only people on bikes I see with energy drinks are teenagers with some dj/freeride background. As an adult I sometimes forget that red bull actually produces drinks :D
The only difference I can see is that you have to be a certain age (varies by country) to purchase alcohol. Energy drinks have no such legal restrictions. Beer sponsors are more likely to be local shops that only support local events.
To purchase energy drinks in Poland one has to be 18yo, same as alcohol. But that’s more of a fun fact as this restriction was introduced quite recently and most countries probably don’t have it (yet at least).
@@RacingRalphEVO I actually support that concept. Here in the US, my 4yo grandson can buy them.
Random Tandem with Ed Masters...?! Yes, Please.
Justin Barcia went from monster energy to red bull a couple years ago in supercross too
That canyon gap jump is only 70 feet, those riders were easily clearing 90 and 95 foot gaps on the race trail but if you case one of those you won't ( literally ) die. It's the height that freaks people out.
Would love Ed and Martin on the random tandem to happen!
the canyon gap was SICK but the lip was f***ed - needed a much more gradual sweep, it was way too brunt
That trials gap was insane !
HUGEEEE
Toff , who says he's underrated maybe more unknown.
I would want to be sponsored by Norco
My instant thought was car manufacturer for the exact reason Martin listed. Maybe it’s an old guy logic thing.
I had a friend about 20 years ago who was a regional manager for BMW. When he heard I like bikes, he had one of theirs sent to a local dealership so I could take it for a spin. Had a hard time thinking about how it felt because my brain couldn’t explain a BMW & a bicycle being the same object. 😂
Ok so the Red Bull cans you see them drinking at rides are typically water in a branded can. Same with monster and rockstar.
A tea sponsor really? 😂 Not surprising coming from a brit haha
Martyn is right though that would be a genius marketing move
Do it for yorkshire
Yes! Random tandem and Ed masters go hand in hand!
Whats crazy for me is, i was laying in bed last night before i fell asleep and i was watching dunne's run again and for some reason i thought. Does everyone really want that redbull helmet? I just like to be different when possible 🤙 at this point idk theres too many. Need something new. Energy drinks are nappy anyways but they were smart enough to take the spot 🤷♂️
#captioncontest when last night's baked beans hit just right, blazing saddles!
Caption contest: when your off the saddle and pedaling hard and your foot slips off..
My Trek got "Super Nice" . Dreams do come true lol.
I think the red bull helmet is like a badge or symbol, something to be proud of regardless of the money 💰
Energy drinks are also big in snowboarding. So some snowboarders have "drink water" sticker, even if they're sponsored by energy drink corporations.
This also reminds me of times when tobacco and alcohol sponsorships were legal (motor sports mostly). At the end of the the day those companies aren't connected to mountain biking nor snowboard. It's PR for them. Sponsorship from an MTB bike or components manufacturer makes more sense to me.
Is it often (or does it happen at all) that a rider would refuse a sponsorship for ethical reasons?
#captioncontest Neil did such a banger job running Blake’s brakes, Rich let him try it with a dropper.
caption contest# Rich Payne ... aka Mr. Magoo!!!!!
It must be about money, rumour has it that Danny Hart's Monster contract was worth somewhere between 80 - 100k a year alone
#captioncontest when you forget your glasses on the downhills
Caption contest / tha Chinese bafang motor has got more torque than Steve Jones 😂
#captioncontest when the doctor slips on a glove and says, "Excuse me, this will only take a minute"
Yannick Granieri was on Monster for a couple months then went to Red Bull
Let's go eddie and marty would 26:12 be a party
You guys are looking really healthy!
Also mentioned Andreu going from Redbull to Monster but didn’t mention that Redbull dropped him a season ago and he got picked up by Monster. Also this happens quite often in Moto when guys change teams and stuff
Foreskin…… 😂 . I laughed for half an hour !!!!
#captioncontest It was at this moment...that Rich realized he never put his saddle back on....
#Captioncontest “unscheduled CO2 cartridge deployment puts presenter under pressure during ride light test” 😂😂😂
I stopped drinking energy drinks years ago. I havent noticed the difference. I worked the nightshift
Have you heard of the new 2lock front hubs for ebikes yet? It's a new German technology that acts as a bike immobilizer in the hubs themselves. With the security bolts, the only way to remove it is to destroy the bike itself, rendering it useless and unroadworthy for thieves. Hopefully, this can be added to some eMTB hubs in the future. It's being released in 2025 and information about the product is available online now.
#askgmbn I've been back riding MTB for a few years now using a hardtail as suggested for beginners. What are the telltale signs that I'm ready to progress to a dual suspension bike?
You are the 2nd channel to bring up the "red-bull" topic !
As you called out Ronin (Dunne) getting the sponsorship, I call out "energy-drinks" being re-classified to "athlete enhancing" !
... Which would be a shame as they're the best sponsors for high end sports.
Im waiting for a Dutch Bros sponsored F1 and extreme sports ☕️
Drink companies change ownership often. The proven out there” business plan of energy drink companies is too different for them to play with so they leave them alone to keep shareholders happy $$$. Beer companies change hands often and their sponsorships would change often also. Bike brands would be cool sponsors.
I mean I definitely wouldn't deny getting sponsored by red bull, but the dream sponsor of mine is forbidden or evil bikes and some component company and/or Mucoff
Dude, I'd ride for Tetley Tea!
#captioncontest if you miss a corner you can still gopher through it!
What do they get from Red Bull/Monster etc. exactly? except for a helmet? I’d like to be sponsored by Tetley’s Tea and Walkers Cheese & Onion 😘
Exclusive deal just Cheese & Onion? Would you pick a different flavour for more money? 🤣
#caption contest Rich demonstrating how to make a bunny face and wear a bunny tail to improve your bunny hops.
I remember I was addicted to RED ROOSTER 🐓 same as redbull but better taste
I’ve got no problem with the energy drink sponsorship because the magnitude of it has almost made it a separate entity to the drink and the action sport brand almost makes the drink an afterthought
#captioncontest “never a good idea to adjust your dropper without the seat attached”
Aaron Gwin also started on monster and jump ro redbull
Love the beer sponsor idea, I'd love to be sponsored by Guinness.
Did you see Kelan Grant's Guinness themed bike in 2022?
@@gmbn I did, and the Nukeproof stout scout
The face I make when someone says I spend too much on bikes! #CaptionContest
Totally agree with the don, can you talk about how the uci have ruined downhill for the fans 😅
Companies like Monster and Red Bull sponsor sports because they can legitimately put the majority of the costs down as a tax right off... it's clever marketing which allows them an awful lot of leeway when it comes to imaginative accounting... in the long run, if you take into consideration the tax benefits, along with tv royalties and mass advertising benefits it's a great position for a company to be in.. especially when their customer base is between 15 and 35 years old... few people outside that age range would touch the stuff
Exactly this. I don’t know where they actually get the money in the first place though… who is drinking the stuff?! I have never seen many people drinking it and bless given to them for free at an event.
i'm sponsored by a local brewery, what more could you want?🍺🍻
did I miss a mention of BK?
Forgetting to refit saddle after dropper post install and testing is not the one #captioncontest
#captioncontest when you trying to get Red Bull sponsorship and you had to many of them
I drink 4 monsters a day so a sponsorship wouldn't be the worst thing ever
says hes a bit worried for his kids because of the energy drink sponsor's but then says there should be more beer sponsor's??😂
Someone should start a MTB Tea company
What would you call it? M-Tea- B™
Daniel Sandoval a bmx legend l also left red bull and joined monster
#captioncontest the moment Rich noticed his seat had fallen off
Buxton water lid 🤔
Monster Energy Drinks is one of the most profitable companies in the world. Has provided among the top return to investors of all publicly traded companies! I would ride for yoo hoo if they bought me a bike!
The gap will be there next year for sure.
#captioncontest - when your helmet is that tight it pulls your hair out
Spot on Neil!
Red Bull and monster should sponsor construction workers we are the only ones who buy their products 🤪
I'm an old guy n ride an E bike. I watch plenty of videos with sponsorship from Red Bull n Monster etc.
For me I drink beer, gin, bourbon etc...not when ridin of course😉
No energy drinks for me thanks.
#Captioncontest one more go pleeeeeeeeeeeazezzzzzzzzzz!
Energy drinks are good because I can watch my favourite sport easily hardline and rampage are so easy to watch
I got discovery plus and it’s crap and hard to find Dh on and has some races missing for no reason. So I end up missing out, when all I want to do is watch the Dh racing!! So more redbull sponsorships and I want them to have the Dh back
#captioncontest my face when someone says "just send it bro"
I would rather have the girls racing Hardline next year than the canyon gap.
#captioncontest GMBN launches employee benefits scheme - free prostate checks on set
Is Bird a British brand? Are you hiding under a rock - massive customer following because they are very sorted. You should do a special on British boutique brands who offer alu frames and custom builds like Bird, Airdrop and Cotic.