Google Ads Display Network Optimization Ideas
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- čas přidán 26. 02. 2023
- Google Display Network Campaigns need regular maintenance and optimization to ensure they're hitting your marketing goals. In this video, we'll discuss some of the optimizations we make in our accounts from starting bidding strategies, ad copy stats, optimized targeting, placements, and content controls.
1:05 - When Google Display Campaigns Don’t Get Traffic with Max Conversions Bidding
3:41 - Best Practices for Reviewing Display Ad Copy & Making Good Optimizations
5:49 - Viewability Stats to Add to GDN Ads During Review for More Accurate Testing
8:04 - Accurately Comparing Performance Across GDN Banner/Image Ads
9:17 - How to Review Optimized & Expanded Targeting Performance & Turn It Off
10:49 - Reviewing Placement Performance & Excluding Mobile App Placements
12:41 - Adjusting Content Controls at the Campaign Level
#googledisplayads #googledisplaynetwork #optimizegoogledisplayads
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I Love the way you optimize campaigns and explain in details. Thank you so much
Hope it was helpful!
Great video! I often find myself not knowing what to do to improve my Display campaigns, they get much less attention than the rest. I would add that ad testing is definitely the most important part for those, and it would be great if you could make a video about this topic (best practices for ad testing, ideas for ad testing, etc.). Thanks!
Hi Yannick, thanks for the suggestion! We'll add it to the list!
@@PaidMediaPros you have a nice video "PPC Ad Copy Testing Strategies", can you make a video with examples of testing ad variants for headlines or descriptions?
Actually, I don't understand how to use it properly.
Awesome video! Thank you for sharing. Could you explain how Image ad works in Display Ads?
Can you please explain how to turn the display network off in a youtube ads (video) campaign? It's literally spending all my money on display network and not showing my ads on youtube. This is crazy.
Hello. Do you have some videos about disapproved ads? Due to the policy regarding personal loans. Or you have in plan this topic? Thank you
Hello. I think our video on the 3 Strike Policy might help. czcams.com/video/oZ8gnGu6dco/video.html