Tiffany & Co. - “Some Style is Legendary” Documentary
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- čas přidán 19. 09. 2016
- Tiffany & Co. presents “Some Style is Legendary,” a short film capturing the making of the fall 2016 campaign -Legendary Style-directed by Oscar®-nominated, and Emmy Award-winning filmmaker R.J. Cutler. Cutler, director of The September Issue, casts an eye upon the rarely seen side of Vogue’s legendary creative director-at-large, Grace Coddington. The documentary takes viewers behind the scenes as Coddington partners with Tiffany to break new creative ground, on her first ever brand campaign.
Discover the Legendary Style campaign: tco.nyc/72DXMA - Krátké a kreslené filmy
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She was right: the one of Lupita looking away from the camera is much more striking. Too bad they disagreed. You never disagree with Grace.
cuttingwedge gv
Anna disagree with Grace every day.
yes! i was a bit disappointed with that.
yes, but her hands were in some complicated (not natural) looking position...
Agree! Why stay with an image we have seen a million times?, It's about taking a step and being brave as she says.
I understand the need for uniformity, but the picture of Lupita Grace had originally chosen was so much better than the final one.
Bonnie M "Someone with too much testosterone" you mean the female marketing woman who said she disagreed with Grace? Fuck you're a sexist pig.
Exactly and I knew they would go with the more commercial photo choice of Lupita, the one that oddly enough takes ALL the focus OFF the jewelry. Predictable. The money people almost always make the wrong artistic choices.
Agreed. I appreciate and relate to Grace Coddington's eye. She sees the special moments in subtlety rather than going for the obvious and generic.
We people are not uniform, it's stupid to focus on that.
Well, I don't understand it. Why should there be a need for uniformity? The pictures share a blue background. They have ladies dressed in black, they're all actresses. That's not uniform enough?
The problem with the pictures of them looking directly at you, is that you don't see the jewelry. Your focus is on the face of the person, not the object. The Lupita one was a good example. The one where is is looking away, makes you focus on the jewelry.
I think it make it more candid and "A Moment". This campaign was less romantic but more touching but touched the every day woman in every day life.
Totally, totally AGREE!
I've got it now.....Thanks i appreciate that. "The Lupita one was a good example. "The one where is is looking away, makes you focus on the jewelry."
Agree. Lupita is a beautiful woman, but the image of her looking away makes the viewer, consumer wonder about why she is looking away.
Totally agree
I also agree that Lupita looking away from the camera is better, it's so mysterious it really grabs one's attention, a real pity that it wasn't the chosen shot.
susiedo I agree
I wish there’s more content about Grace doing this creative work. I admire her so much. I’ve watched The September Issue a lot of times and I’m just mesmerized by her wisdom, grace, and creative genius.
To the woman with bad hair and heavy eyeliner:
You hired Grace Coddington to help you change your ad campaign and make it modern. She told you the photos cannot be contrived and yet you didn't listen to her "years of experience and knowledge" and went ahead with your choice. The result is exactly what Grace told you. The photo of Lupita looking at the camera is contrived and takes the viewer's attention away from Tiffany's Jewelry. I hope you learned your lesson and don't make the same mistake when you hire someone of that caliber to help you with your sales.
Wow, why didn't they ask YOU? Full of yourself much?
Her hair is amazing, stop being so stupid wtf
TiggyStardust i agree!!! At the end, I couldn’t believe they switched photos smh what a miss!!!
I love my tiffany necklace and I have a 25 carat blue topaz in 18kt white gold. Beautiful setting beautiful ring by Palamo Picasso
@I i agree totally! when you have" the eye" you have it! she naturally makes a difference in every job! ...she could turned that typical jewelry ad style!!! although yes they would have listen to Grace on Lupita's picture.....a shame...if you call such a great stylist you pay attention! what a humble and talented person she is!
Hopefully TIFFANY is reading the comments and realizes how WRONG they were in choosing the WRONG Lupita photo.
Alexandria at Fifth Avenue they seemed like they did everything to that picture to make her seem less ethnic honestly only thing ethnic about her is the skin tone what a waste
well u heard when she said using lupita would be “interesting” cos she’s such an amazing actress.... No bc she’s black. What does a picture have to do w being an “amazing actress” ??? That wouldn’t be why someone would look at her w “interest.”
I still love it! Her warmth really shines through the eye contact
yes.......so wrong! the "right" Lupita would have made a fabulous campaign ASTOUNDING! ........
@@medusatruths1066 If all they wanted was a black woman, they could have saved spending a big chunk of their budget on Lupita's fee. And Grace is all about interest in photos. She spent half of the SI documentary saying that.
The photo of Lupita looking away was the best photo.. The jewelry looks amazing, she looks beautiful, and you can see the jewelry and focus on it. It’s the only one that looks different and modern. It’s the only one I would notice.
AGREE
That picture of Lupita was stunning. Too bad they didn't go for it.
"I have been a fashion editor for some 50 years now and there's never a job I've done that I wasn't totally scared out of my pants before I start.--Grace C. That's how you constantly get excited, improve, and innovate.
That gave me Hope. Hearing her say that! 💖
She was right about Lupita! 😢 If you ask someone with her years of experience to work with you and then you over rule then what was the point! #missedopportunity 😮
true
Christy's photo also doesn't respect her directive of "very close up photos, like headshots". No wonder why she says "they look like jewelry ads" because they are two far away, disconnecting her photo from the series.
The client is always 'right'
@@dannyyismanoe2020 I do not agree. She didn’t get to where she is in her career agreeing. Diana Vreeland once said “ we aren’t there to make friends.” Everyone iconic went against the grain not with it. As she said in this short snippet. She couldn’t make believe that she doesn’t believe what she believes. She just believes it and who even says she is right?! She just believes that is the one that they should chose but it is a large campaign and she understands that she doesn’t have all the say. Yet they brought her in to do a job and she was just doing it. ✌🏽
Agreed. Old corporate “eyes”/ tastes are difficult to change.
just imagine where Grace could have taken Vogue.
she truly understands beauty.
what a woman!!
She worked for VOGUE for 30 years...
@@justynaherbut2724 yes but not in Anna Wintour’s head position ...
Grace is amazing but she needed Anna's edited. Together they made an amazing team. Remember in "the September issue" when Grace wanted that pink coat with the big hands on it? Anna said, "NO". The thing looked like something out of a horror movie. So Grace is the best at what she's does but then needs someone else to pull her back in a bit like Anna did.
@@flala2261😢😢 yellow steriod
😊mji
I always love watching behind the scenes of creative teams of anything.
Julia Javier ii
same here
Julia Javier me too. I lowkey want to do what they do. I’m now a fan of Grace Coddington
Agreed
If you haven't seen the September Issue documentary with Grace you have to see it. So good
Forget Anna Wintour.....Grace is Vogue......Artist in the true sense of the word......
poplife123 true that
poplife123 and she seems nicer
Even Grace agrees that if Vogue doesn't sell then she wouldn't have a place for her to do her magic
Can't we have BOTH? 😏🌺
The one that she wanted with Lupita was incredible, it achieved the" Oh my god what a stop me moment!", it tells a story, and the jewellery is the star, when Lupita looks at you SHE is the star...
This documentary was shot & edited incredibly.
Your syntax is appalling
I do agree with what you were writing
I’ve always thought that Grace is an incredibly beautiful lady; a fragile, ethereal beauty.
Tiffany is my overall favourite store in New York! When I lived in NYC I used to pass by it almost every day. Now when I go to New York I am only a visitor, but even after a hard day of work or shopping, nothing enriches my soul and spirit more than to just pass through Tiffany again and to take it all in! That alone warrants my re-visiting New York! Tiffany is simplicity + elegance. Just the way gifts are wrapped, blue box with white ribbon, says it all and is the store's true calling card! Tiffany: A real New York asset and tradition!
The one lupita looking away from the camera ws amazing
Ive watched Grace in the Vogue Septemeber Issue and now this...why dont people ever LISTEN to her?! She really has the eye for pictures that make you FEEL, The one lupita when she was looking away was so beautiful it made me want to buy the jewelry yet the one they chose with her looking straight on kind of put me off..it was just so commercial and had no appeal to it. Also OMG the model she chose at 6:17 that shot could have been iconic.
The lady in green jacket sounds like she doesn’t like being told “no”.
THIS JUST GAVE ME 10 CONSECUTIVE MINUTES OF GOOSE BUMPS. GRACE IS UNMATCHED IN WHAT SHE DOES.
WOW....Grace Coddington is truly amazing!
she literally reminds me of Myrtle Snow from American Horror Story: Coven
lol she is supposed too they based the character of of her lool
indeed. She reminds me of Mary queen of Scotts....with the pale face and red hair.....
Elizabeth I
BALENCIAGAAAAAAAAAAAA
Jazzyboy can she not get some bangs or hair extensions or eyebrows? She looks freakish, BUT, if that look makes her feel good - then more power to her.
I just don’t understand women who boldly go with way high hairlines when there are solutions in these ‘modern’ times.
Should have listened to Grace with the Lupita photo.
Wow I didn't know that the photo of Lupita was created by Grace. I've seen it in my local mall and never have I ever been so intrigued by a Tiffany and co photo in my life. Grace has some real talent and an eye for things that will resonate with the public.
It's an honor to watch her interview.
She has that Queen Elizabeth the first look - what a fascinating woman. To see through her eyes, the colours, the styles and her vision and imagination. ..... I loved this thank you so much for posting
I like that she's wearing a Cartier ring and a Rolex to style a Tiffany's ad lol
very observant. Anything goes ???????
Pop Corn You need therapy.
Pop Corn Or a hug. Go love yourself!
Pop Corn, who abused you as a child?
Pop Corn why with the hate ? Chill... take a deep breath
Grace is so radical. I love how she directs those photo shoots at Vogue. She has a great eye. This looks really really good. I cannot wait to see it. Long Live Fashion.
I'm a working class girl from Lancashire England. I could never aspire to see a Tiffany shop never mind own anything from Tiffany. I simply want to say how beautiful this video was and how I love the beauty of it all. Thank you for showing me this.
I'd give anything to work with Ms. Coddington. I have such a tremendous amount of respect for this brilliant woman. Such an inspiration.
I can't make believe that I believe what I don't believe.
- Grace Coddington
Grace Coddington is phenomenal. I love how quick she is with Elle Fanning is striking in the photo, almost pioneering (love the diverse poses that Elle gave the directors to select from). Natalie Westling is so simply enchanting (it's a slight playful yet graceful and undying stare of elegance). Lupita's photo looking away really did have a moment where we all like to take for ourselves. I wish Christy's photo was similar to her headshot, not feeling the same "moment-esque" vibe. I love that these photos focus on women. I never did understand why men were paired with the women to almost show that women required support. I love that these four photos are close ups, almost still in time.
I am amazed how humble she is. she is powerful and sweet. I see her all the time here in NYC and she takes her cat to the same vet I take my dog and I always saw her being extremely nice and polite to people. she even rides the subway. so charming, elegant and sweet. I love Miss Coddington
Lupita is the beautiful one.... and the looking away shot was much more innovative
Only Lupita "stopped" me. There is just something so... intense and striking about her
This is beautiful! As a professional woman myself, who also loves Tiffany pieces, I am proud you are moving the advertising forward (i.e. removing the man / romance) yet how wonderful it would have been to see the lead professional artistic directors wearing the pieces. Tiffany is not just for young girls but accomplished successful women too. I admire the two female directors and think they overlooked themselves as major icons worthy of the beautiful designs.
I completely agree. Also-- Tiffany is so expensive, but it's an expensive that would be really beautiful to see on a mature woman who's had an accomplished career. I think that more expensive pieces/wardrobes are rewards that come with age, and since the men are already removed from this campaign, adding that bit of wiser independence would be a great touch. ((I am a 25 year-old female and am just now realizing how so much of high fashion is centered on younger girls, when most of its clientele is adult women.)
I find it fascinating that for both Grace and Anna people take what they say as if it's the only opinions that matter but when it comes to personal style neither Grace nor Anna have evolved in their own personal style..
Anything grace I'll watch
Michael Cheung anything Grace, I'll watch.
Michael Cheung yes indeed
Michael Cheung
Michael Cheung
❤❤❤
Oh I LOVE THIS. The shapes in the photographs, the color behind the models, the jewelry. All of it perfect
My favorite Vogue icon! Legendary Grace Coddington. Love her very much!
Omg I’m screaming. The lip its photo looking away is so stunning. If I were to see that I would think, oh wow, I see myself in that beautiful jewelry
I love the direction Grace took. Stripped down, straight to the point, but still intriguing. And having only 1 or 2 pieces of jewlery was a great choice; it wpuld jave been clunky with more . Ugh, she's a queen ♥️
I love her work, she brings diversity and modernity to timeless style and elegance.
Lupita looking away was my favorite. Her eyes look to the right and her arms flow to her hands. Your focus is then on the jewelry. Perfect composition, what a shame.
The Lupita portrait that Grace preferred was so beautiful and editorial. And her hands were lovely.
Grace Coddington ia amazing!!! Can you just imagine being so blessed to work or be around her?.. She is extraordinary genius! She is lovely! ❤
She’s a genius!
Her vision... everything is just so poetic, so filled with elegance and delicated!
Her Moon in Pisces that very creative placement
Grace Coddington is so good at what she does! A true professional!
Turlington moves so elegantly
She had to have the red head...LOVE IT❤What a beautiful campaign🥰
Lupita is stunning
The director of this film directed The September issue.
R. J Cutler and Grace = amazing combination of craftsmanship
Sublime. I love how Grace is being modest, despite the fact she truly is an icon!
Thank you. This is an absolute honest and generous delivery of a legend's craft.
The jewelry was so much more eye catching in the first lupita photo, really a missed opportunity
Elle looks so pretty with that outfit and key necklace. Very age appropriate!
I didn't want this to stop.
Please: does anyone know the bassoon, piano, accordion piece they used for this documentary? It's positively marvelous and breathtaking.
A Legend In The Fashion Industry....
Thank you, Grace. i love listening to you speak about shots. We think alike. You would make a great mentor for anyone.
I love these images. In fact, I love everything Grace Coddington does to be honest. I think Natalie's image is my favourite, but they're all stunning. If you haven't already read Grace Coddington's Memoirs autobiography you really should. One of my favourite reads ever.
Perfect in every way!
Amazing work..have to agree with some comments if you employ someone of Grace Coddington experience why would you overrule her? That's why you wanted her in the 1st place because of her vision. Great documentary...great work well done. I also agree that she should of been the British Vogue editor in chief.
I think a role like that would have made her deeply unhappy. The functions are just so different and as an EIC, business and politics overtake everything you do.
“These are for us to play with..”
(….staring at an entire array of Tiffany’s…me weeping)
I have absolutely zero knowledge of such things, but, when I come across them I find I learn more in 15 minutes than I expected. It's more than the technicality, it's human. Thank You
Dang she really has the eye. Every photo she picked are the best ones. They should have picked the one Lupita looking away
Oh and to travel to New York at least once in my life is still a dream.
"I just had an epiphany i need to go to Tiffanys" - Queen Nick
Oh, Grace is so good! This campaign came right on time. The modern women don’t need romantic almost “wedding photo” campaign, something like this is simply beautiful yet striking. You can be independent and having a wonderful life just on your own. Good job, Tiffany! BTW, I also like the lupita looking away pic more. It got attitude in there.
I know this is ultimately an ad for Tiffany, but I really enjoyed this video.
Wonderfully done. Great documentary. Great work. Thank you for sharing!
Absolutely stunning, the photos that were chosen, were perfect in every way. How truly wonderful. 🙂
grace dresses so simply and yet she exudes this aura around her that make her look so beautiful!
I like her - she's nervous. She is passionate and honest.
ten minutes of feel good
I watch this video over and over...
Im reading her memoir, "Grace" at the moment and I cannot recommend it highly enough. A down-to-earth creative genius.
I love this✨
I think she must have looked like the girl at 5:49 when young 💁🏻♀️
Yea..she looked at her as if she's looking at herself when she was young..
Yes I concur
Thank you.You are a big heart!
Loved this wish It was longer!
Beautiful video!
5
"I am not saying I'm right, I am saying what I believe"...A lot of people including me, needs to fully understand thoa statement...
Ms. Coddington- what makes you 100% right is your 50+ years of experience. Your eye is impeccable.
Absolutely brilliant choice of color for Tiffany packaging! The key pendant…it really opens things up. Some things are truly legendary
you hire an expert in their field, pay a lot of money, then reject their decisions?
WHY????
She said it herself. It was a large campaign that she knew all the decisions weren’t going to be her own. 🤷🏽♀️
BALENCIAGA ! ! !
OMG. I saw Grace when I saw Myrtle.
That's because Myrtle was actually inspired by Grace! haha
Three years ago back in 2016, I used the Natalie Westling picture for my high school collage project. Present day I forgot all about that project until I watched this video. The signature tiffany blue, the model, and the hands was what jogged my memory and I literally dug through my closet to find my project just to make sure that picture was the same picture I had used and it was!
For someone like me who RARELY ever looks through magazines and cares nothing for Tiffany's or jewelry or brand name merchandise, Grace had really succeeded in her goal for this campaign.
I obviously flicked through the magazine, stopped at this picture and tore it out from the book to use it in my project. In a way her idea and composition for this picture became a passing moment but also a memory as I could recall that same image 3 years later(now).
This is all just gibber jab and stuff but as an artist I find it really nice to see and watch other artists talk about their artistic goals and seeing them become successful in their vision. This video was definitely inspirational and quite motivating! Kudos to the video editor too for making the video pleasing to watch!
Stunning stunning stunning!! Each of her choices were so so right
I agree with the images she picked , some looking away or tilted but like she said the final decision isn’t always hers .
Christy Turlington is stunningly gorgeous...
Susan Dey is GORGEOUS; Turlington is so UGLY and scrawny looking, ugh!
Larry you have no concept of beauty! Christy Turlington is awe inspiringly beautiful!
I have so much respect for Grace Coddington. She is a spectacular individual. She is very bright and definitely knows her craft, and very well I might add. She's brilliant and I am most certainly a fan of someone that can take something drab and boring and turn it into something spectacular.
I loved watching this spot. After seeing "September Issue" you come to realize the pure genius of Ms.Codddington.The shot with the model and videographer jumping is classic.How she stuck by her guns not to have the gut of the videographer photoshopped says it.I was glad to see the included Cindy Turlington.The older she gets the more beautiful she becomes. All that said my one issue is that was no mention of the photographer responsible for these shots.Yes he is mentioned at the beginning with the Kate Moss pics.The photographer is the same,David Sims.One must give him his due as this was the initial impetus that sparked Ms.Coddington's creativity.All in all I loved this behind-the -scenes offering.Well done.
My dream is a Tiffany ring 💍💎
I usually hate celebrity add campaigns. But this one seemed to work.
fascinating and so beautiful, the process.
The word 'iconic' is over-used, but where Grace is concerned, it is nothing more than the truth. Totally iconic.