Product mix of Patanjali are as follows: 1. Width - It includes the total no of product line offered by the Patanjali i.e., 4 (Natural Health care, Natural food products, Herbal home care and Ayurvedic medicine) 2. Length- It includes total no of products in the product line Ayurvedic medicine-15 Natural health care- 9 Natural food products- 20, Herbal home care- 5 Total products = 49 3. Consistency- Patanjali provide consistent products that they perform similar functions for the consumer and go through same product channels 4. Depth- Variants offer by a product item Natural Health Care • Digestives-6 variants • Badam Pak- 1varaint • Health drinks- 16 variants • Health and wellness- 27 variants • Ghee and sugar- 4 variants • Fruit beverage- 10 variants • Chyawanprash- 5 variants • Honey- 2 variants • Diet food- 8 variants Herbal home care • Agarbatti and dhoops- 35 variants • Pooja Essentials- 28 variants • Toiletries- 25 variants • Dishwash bar and gel - 8 variants • Hwan samagri- 1 And it follows for Ayurvedic medicine and natural food products as well.
Product Line - It is the group of brands closely related in terms of functions and benefits they provide. Product Mix - It refers to portfolio of products oferred by the company it consists of product line, width, length, depth and consistency of different products. Width - it refers tototal number of product lines. Length - It refers to total number of items in a product line. Consistency - it refers to how closely related are product lines in terms of end use. Depth refers to variants in each product. To illustrate this better i'll be taking example of TATA MOTORS. Elements of Product mix. Width / Product Line - 3 Three product lines namely Cars & Sports utility vehicle, Trucks & Buses, Defence. Length - Total number of items in product Line are 15. Depth - 111 items as variants of each product. Consistency - High consistency in terms of end use and high variation in product mix. 1. CARS & SUVs 1.1 Cars - Tata Altroz (XE, XM, XM+, XT iTurbo, XZ, XZ (O), XZ+, XZ iTurbo) Tata Tigor (XE, XM, XMA, X, XZ+, XZA+) T ata Tiago (XE, XT, XTA, XZ, XZ+, XZA, XZA+) 1.2 SUV - Tata safari (XE, XM, XMA, XT, XT+, XZ, XZ+, XZA, XZA+) Tata Harrier (XE, XM, XT, XT CAMO, XT Dark Edition, XT+, XT+ dark edition, XT+ CAMO, XZ, XZ dark edition, XZ DT, XZ CAMO, XZ+, XZ+ dark edition, XZ+ CAMO, XZ+ DT) Tata Nexon (XZ+ (O), XZ+, XZ, XE, XM, XM(S), XMA, XMZ (S), XZ+ (S), XZA+, XZA+ (O), XZA+ (S)) 2. TRUCKS & BUSES 2.1 Load Transportation Solution - m& hcv truck, ICLV Tippers, M& HCV Tractor Trailor, M&HCV Construck, ACE Gold, Intra V10, Intra V30, LCV Truck, Ultra ICV, ICV Truck, Ultra MHCV, Yodha Pickup. 2.2 Passenger Transportation Solution - Electric Bus, Star bus Ultra, Winger, Tata Magic Express. 2.3 TATA OK - Small Truck, Medium Truck, Heavy Truck, Tipper, Van, Truck Pickup 3. DEFENCE 3.1 Troop Carriers - Xenon DC 4X4, SFC 407 4X2 & 4X4, SE 1613 4X2, SA 1212 4X4, LPTA 713 4X4, LPT 709 4X2. 3.2 Water Tankers - SE 1613 9KL, SA 1212 6KL, SA 1212 3KL, LPT 1613 9KL, LPT 1109 6KL, LPT 709 3KL. 3.3 Tipper - SK 1613 6.5CUM, SAK 1212 4X4 4.5CUM, LPK 2518 14CUM, LPK 1613 8.5CUM, SK 1613 6.5CUM. 3.4 Load Carriers - DLC Xenon, SFC407, SE 1613, SA 1212, LPTA 713, LPT 1613, LPT 909. 3.5 Prison Van - DPV SFC 407, LPT 709. 3.6 Fire Tenders - DFT SFC 709, LPTA 2038, LPT 1615. Source - www.tatamotors.com/products/ File : drive.google.com/file/d/1_NKbTb1ReY5h9KoTW7LI00pRckbEJADx/view?usp=sharing ISHA NIJHAWAN SECTION B PGDM 2020-22
The product mix I have created is of Patanjali , Patanjali is an Indian FMGC company founded in 2006. Patanjali imports herbs from the Himalayas to make their products. The factors that have made Patanjali is the fastest growing FMCG company in India are: 1. Natural ingredients used in products 2. Pricing policies - The product range of Patanjali had more than 400 types of FMCG goods like cosmetic products, food items, haircare, skincare, etc. PRODUCT MIX OF PATANJALI 1. Width: this means total number of product lines. There are 6 categories in Patanjali so the Width is 6 2. Length: length means the total number of company's items/products. Length for Patanjali is 55 3. Depth: this means variants of each product. Depth for Patanjali is 126 4. Consistency: consistency means how closely the product lines are related. The Consistency for the Patanjali products is HIGH because these products food items/beauty/healthcare products which are perishable in nature or have expiry dates (beauty/healthcare products)and so they need to be consumed quickly.
ASSIGNMENT 2 Deepakshi Anand Section B Ques- Link of the document (shared on google drive) having "Details of product mix" as shown in Nestle example. (Include variants of each product in brackets.) Product Mix- All products marketed by a particular company. Example - Maybelline offers products for Face, Eyes, Lips, and Nails Product Line- Groups of brands that are closely related in terms of functions and benefits. Example - Within Maybelline’s Nail category, It has a product line of Nail Colours which offers products in different colors like Pink, Beige, etc. Details of Product Mix- Including Variants of each product • FACE 1. Foundation i. Matte + Poreless liquid foundation ii. Dream Radiant Medium Coverage foundation iii. Urban Cover flawless coverage foundation iv. Super stay Full coverage foundation v. Instant Age Rewind foundation vi. Fit Me- Shine Free- Stick foundation vii. Fit Me- Poreless Foundation viii. Fit Me- Smooth Foundation ix. Dream Matte- Moose Foundation 2. Concealer i. Fit Me Concealer ii. Superstay Full coverage, Long lasting under eye concealer iii. Colour correcting concealer iv. Instant Age rewind Eraser Dark Circles v. Face studio- Master concealer vi. Cover stick corrector concealer 3. Powder i. Lasting fix banana powder, loose setting powder makeup ii. Superstay full coverage foundation powder iii. Fit Me- Loose finishing powder iv. Shine free- Oil-control loose powder v. Fit Me- Matte+ Pore less powder vi. Face studio - Perfecting powder 4. Contour and highlight i. Master chrome Jelly highlighter face makeup ii. Master holographic prismatic highlighter iii. Master chrome- Metallic highlighter iv. Master strobing stick- Illuminating highlighter v. Face studio- Master contour face contouring kit 5. Blush and bronzer i. Cheek heat gel-cream blush, face makeup ii. City bronzer and contour powder makeup iii. Face studio master blush color and highlight kit iv. Fit me Blush 6. BB Cream i. Dream pure BB Cream ii. Dream Fresh BB Cream 7. Primer and setting spray i. Face studio - Glass spray, Finishing spray ii. Face studio- Lasting fix makeup setting spray iii. Face studio- Master blur stick primer makeup iv. Face studio - Master Primer v. Baby skin- Instant pore erase • EYES 1. Mascara i. The falsies- Lash Mask eyelash conditioner ii. Snaoscara waterproof mascara iii. Lash lift waterproof mascara iv. Lash lift washable mascara eye makeup v. Snapscara washable mascara vi. Lash sensational boosting eyelash serum vii. Total temptation- Waterproof mascara viii. Total temptation- Washable mascara ix. Lash sensational- Curvitude waterproof mascara x. Lash Sensational- Washable mascara xi. Great lash- royal blue washable mascara xii. Volum express- The colossal big shot waterproof mascara xiii. Volum Express- the colossal big shot washable mascara xiv. The falsies pushup anger waterproof mascara xv. The falsies- washable mascara xvi. Volum Express- Rocket waterproof mascara xvii. Volum express- Washable mascara xviii. Volum express- The Mega Plush xix. Lash sensational - Black pearl waterproof mascara 2. Brow i. Tattoo studio- Tattoo Brow up to 36 Hr ii. Brow fast Sculpt shades, Clear eyebrow iii. Brow extensions crayon iv. Browfast sculp shapes eyebrow v. Brow ultra-slim defining eyebrow pencil vi. Tattoo studio brow pomade long-lasting, Buildable eyebrow makeup vii. Tatoo studio pen makeup viii. Tatoo studio waterproof Eyebrow gel ix. Eyebrow definer pencil x. Brow precise shaping pencil xi. Brow Define + Fill duo 3. Eyeliner i. Tattoo studio smokey gel pencil eyeliner ii. Hyper easy liquid eyeliner iii. Tatto studio Liquid ink eyeliner iv. Tatto studio sharpenable gel pencil long wear eyeliner v. Lasting drama matte eyeliner vi. Lasting Drama- Light eyeliner pencil vii. Metallic liquid eyeliner viii. Curvitude eyeliner ix. Twin brow eye wood pencil x. Waterproof liquid eyeliner- Ultra liner xi. Master precise skinny - gel Pencil xii. Eyestudio lasting Drama Gel eyeliner 4. Eyeshadow i. Color strike - pen makeup ii. Nudes of new York 16 iii. The matte bar iv. Total temptation v. The city kits vi. The city mini eyeshadow vii. Expert wear viii. The 24k Nudes ix. The Nude eyes shadow x. The blushed nudes xi. Cream eyeshadow xii. Eye shadow quads • LIPS 1. Lipstick i. Maybelline ink liquid lipstick ii. Color sensational ultimate slim lipstick iii. Super stay 24hr iv. Super stay matte ink v. Color sensational - Matte finish vi. Color sensational- Crème lipstick vii. Superstay- ink crayon viii. Color sensational - Made for all ix. Shine compulsion x. Matte ink - super stay xi. 2 step liquid lipstick 2. Lip Gloss i. Lifter gloss lip gloss makeup with hyaluronic acid 3. Lip Balm i. Baby lips glow balm ii. Moisturising lip balm iii. Medicated lip balm 4. Lip Liner i. Color sensational shaping lip liner • NAILS 1. Nail Colour i. Beige ii. Black iii. Blue iv. Coral v. Grey vi. Pink vii. Purple viii. Red ix. Tan x. White Ques- Include the website link of the company from where you have taken the product mix details www.maybelline.com/ Ques- Explain the product mix elements in terms of a) Width; b) Length; c) Depth; d) Consistency. Ans- Width- Total Number of product lines = 4 Length- Total number of items (Generally referred to as the length of one product line) Product line taken- Lips = 16 items Consistency- High consistency as all the products are closely related even their distribution system is also the same. (All are beauty product) Depth- Variants of each product Example - Nail color product line- Beige is offered in (2) variants i.e. pink beige and brown beige, Similarly, Grey has (2) variants, Pink nail color has (3) variants, Purple (3) and Red (2) So, by this, we got to know the depth part.
By: Piyush Munjal (20-22 sec A) Product mix- all the combination of products offered by a business organisation to its customers is called product mix. Elements of Product mix of patanjali is as follows : 1. Width : width is 6 as patanjali offers 6 categories of products which are healthcare ,food items , ayurvedic medicine , home care , personal care , publications. 2. Length : total number of items that patanjali offers is 57 3. Depth : depth of all the product range is 530 4. Consistency: high because they offer food products which are edible in nature and beauty products and medicines which has an expiry period. So it has a high consistency of consumption.
After going through the website of Samsung, I have analysed the following: Samsung has 4 product categories namely mobile, TV, appliances and computing. Under the category: Mobile- it has following product line Smartphones, tablets, apps and services. Therefore the width of the product mix is 3 since the number of product lines for the said category are 3. As far as it depth, there are total 38 variants offered under Smartphones making its depth 38, 175 variants under Accessories, some of them having multiple colour options. Total of 16 variants are offered under the Tablet option making its depth 16. Under apps and services, a person can find a total of 20 applications. Here, it can be seen how dee the product line is for Samsung. As for consistency, all the products are highly variable and consistent since all of them come under electronics category. Moreover all of them can also be integrated with each other. Aashi Bansal PGDM-Year:1 Section-A
Product Mix: Total brands marketed by a company. Example: Mother Dairy sells different products like milk , ice creams etc. Product Line: Products that are similar to each other in terms of their function or needs. Example: Mother Dairy sells different kinds of milk. Product Mix of Mother Dairy • Milk o Bulk Vended Milk o Poly Packed Milk o Ultra-Heat Treatment Milk o Milk Powder • Dairy Products o Mishti Doi o Lassi o Chach o Probiotic Drink o Flavoured Milk o Paneer o Butter o Cheese o Ghee o Fruit Yoghurt o Sweets o Cream o Milk Shake o Aam Doi • Ice Creams o Bricks and Super Saver Packs o Bars o Cones o Ice Candies o Kulfis o Cassatta o Cups o Sugar Free o Fruito Lics o Ice Cream Cake o Novelties o Tubs o Ultimate Tubs o Crafted Range Elements of Product Mix: 1. Width: Total number of product lines. Mother dairy has 3 product lines: Milk, Dairy Products, and Ice Creams. 2. Length: Total number of items in all product lines. There are 4 items in Milk Product Line, 14 items in Dairy Products and 14 items in Ice Cream. Therefore, the total length is 32. (4+14+14) 3. Consistency: How closely are benefits of the products in a product line related? In our case, consistency is very high because all the products of Mother Dairy are made of milk (with exceptions in some ice creams) and all products are edible. 4. Depth: Number of variants of each product. For depth, we are taking Milk as the product line. o Bulk Vended Milk (1) o Poly packed Milk (19) o Ultra-Heat Treatment Milk (4) o Milk Powder (5) Here we have taken the variants as per the quantities. Poly Packed has 9 products in 1L packaging, rest 10 it has in different quantities like 200 l, 500 ml, 1L (as shown in image description on the link given below). Total: 1+19+4+5 = 29 Source: www.motherdairy.com/Product/2
Product Mix-Product mix refers to the total set of brands marketed by a company. For example, Samsung offers mobiles, televisions , home appliances( Refrigerators etc), computing (Memory and storage etc)and display(Monitors etc). Product Line-It refers to the group of brands that are closely related in terms of functions and benefits.For example-Patanjali offers food items,personal care items, medicines and healthcare items, and home care items. ELEMENTS OF PRODUCT MIX 1) Width 2)Length 3)Depth 4)Consistency 1) Width- It refers to the total number of product lines that a company has. 2)Length-It refers to the total number of items in a product line or in whole product mix. 3)Depth-It refers to the variants of each product. 4)-Consistency-It refers to how closely related are product lines to the end use? I would like to explain the elements of product mix with the help of two examples- A) Patanjali B)Samsung A)Patanjali 1)WIDTH- 5 (Natural health care, natural food products, Ayurvedic medicine, natural personal care and natural home care are the product lines offered by Patanjali) 2)LENGTH- So the length is =9+20+6+5+15 = 55 Natural Health Care- 9 Natural Food Care- 20 Natural Personal Care-6 Natural Home Care-5 3)DEPTH-Depth can be explained with the help of fruit beverages offered by Patanjali Patanjali Litchi Juice-1 Patanjali Mix fruit Juice-1 Patanjali Mosambi Drink-1 Patanjali Apple- Juice-2 Patanjali Mango Juice-2 Patanjali Guava Juice-1 Patanjali Pineapple Juice-1 Patanjali Orange Juice-1 So the depth here is 1+1+1+2+2+1+1+1=10 4)CONSISTENCY- Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high. B) SAMSUNG Link of the website is as follows- www.samsung.com 1)WIDTH-5 (mobiles, televisions , home appliances, computing and displays.) 2)LENGTH-15 (5+1+4+2+3) 3)DEPTH-Depth can be explained with the help of smartphones(mobiles) offered by Samsung Galaxy Z-3 Galaxy S-13 Galaxy Note- 7 Galaxy A-13 Galaxy M-21 Galaxy F-3 So Depth= 3+13+7+13+21+3 = 60 4)CONSISTENCY-Consistency is high as it has latest technology and it is updated on a regular basis making it suitable for its customers Regards Mallika Sareen PGDM 2020-2022 Section B
Submitted by- Nikita Aggarwal, section-B, PGDM-2020-22 Product mix refers to the whole range of products which a company offers for sale to the consumers. Patanjali is India's fastest growing FMCG company. It has a diverse product offering in its marketing mix. It has a whole range of products for its consumers like health care, beauty and personal care, food and beverages, etc. Product lines of Patanjali- Food items- 11 products Beverages- 3 products Cleaning agents- 4 products Health care- 4 products Personal care- 13 products ELEMENTS OF PRODUCT MIX- 1. WIDTH- There are 5 product lines of Patanjali. 2. LENGTH- Total number of products offered by Patanjali are 35. 3. CONSISTENCY- All the product lines of Patanjali offers consumer related goods therefore the product mix consistency is high. 4. DEPTH- Patanjali manufactures its own products keeping ayurveda in consideration so each product focuses on health only and is beneficial for a consumer both internally as well as externally. This way we can analyse depth of products.
As according to data available at Patanjali's website, Product Mix of Patanjali is as follows : I) Product Width : 6 ( Natural Health Care, Natural Food Product, Ayurvedic Medicine, Herbal Home Care, Natural Personal Care, Patanjali Publications) II: Length : Total no of products are 58 with product in each category as follows : 1. Natural Health Care : 10 2. Ayurvedic Medicine : 15 3: Natural Food Products: 20 4: Natural Personal Care: 6 5: Herbal Home Care : 5 6: Patanjali Publication: 2 III: depth of Product : Depth is total of variants in each category. In case of Natural personal care, depth is 57 as described below. i) Skin Care : 6 ii) Dental Care: 3 iii) Hair Care : 4 iv) Body Care : 30 V) Eye Care : 3 vi) Shishu Care : 11 (Depth of other product line could be calculated in similar manner) 4: Consistency : In case of Patanjali, consistency is high , as all products are closely related with features as they are FMCG products and provide benefits of using herbal products. Sushant Singhal Section A PGDM 2020-22
I have taken sound devices as my product category of Samsung. The elements of product mix are as follow: 1) Width (total no. of product line of TV&AV in Samsung) a. TV b. Lifestyle TV c. Sound devices d. Care pack 2) Length (total of products in sound devices) a. Soundbar b. Home entertainment system c. Multi media speaker d. Giga party audio 3) Depth (variants of each product) a. Soundbar has 12 variants b. Home entertainment system has 2 variants c. Multi media speaker has 1 variant d. Giga party audio has 2 variants 4) Consistency (how closely related are product line ) The consistency is high as all the elements are related to the sound devices.
Shreshth Chauhan Sec-B Samsung product mix includes mobile, tv&av, appliances, computing. In home appliances, Samsung refrigerator product line , the different product types are French door, Side by Side, Single door, Top mount freezer. Product line length is 4 and depth varies with each product type. For French door there's RF50k5910B1 and 5 more, therefore for this product type depth is 6 series long. Side by side product type has 16 varieties therefore depth is 16. Top mount freezer (150 varieties, assumed) therefore depth 150 series long Single door (150 varieties, assumed) therefore depth 150 series long Their product width is 4 different products wide which includes appliances. Product consistency - low consistency
Utkarsh vats Sec-B company - NIKE Product categories : Footwear - Boots for strikers, Midfielders, Defenders, Sneakers Apparels - Headwear, Tops/Polos, Jersey, Jackets, Shorts, Shocks Equipment - Ball, Bags, Watches. *Depth- depth of a product mix means the total number of variations for each product a company offers within. • Product Depth - 4 in Footwear, 6 in Apparels and 4 in Equipment *Length - of the product mix means total number of products within the company product lines • Product Length - 14 *Width - width or breath of the product mix means the total number of product lines that a company offers to sell • Product Width - 3 Consistency : It is high because a sports brand that is rooted in both authentic sports and pop culture.
DEVANSH DHALL (SECTION-A) PGDM BATCH: 2019-21 The elements of Product Mix for Appliances of Samsung Product Width- 2 i.e. Home Appliances and Care Packs Product Length- 9 i.e. in Home Appliances (5) and in Care Packs (4) Product Depth- 854 represented as follows: Within Home Appliances, there are different items available: Refrigerator- French Door(6), Side by Side(16), Top Mount Freezer(204), Single Door(226) Cooking Appliances- Convection Microwave Ovens(44), Grill Microwave Ovens(1), Solo Microwave Ovens(4) Washing Machines- Front Load(30), Top Load(76), Semi-Automatic(18) Air Conditioners- Split AC(71), Air Purifier (5), System AC(139) Within Care Packs, we have: Refrigerator Care Packs(4), Cooking Appliances Care Pack(3), Washing Machine Care Packs(4), Air Conditioner Care Packs(3) Product Consistency- High as these all are home appliances which are consumed to an end.
Vipul garg Section -b As per the above question I have taken Samsung smart phones as one product category and after watching the video it is been clear that product mix has 4 elements which are 1) Width 2)Length 3) Dept 4)Consistency AS when I go through the various Samsung smart phones I have noticed are they are well diversified and all are according to the needs and uses of the various customer segment. As Samsung keep in mind all people and in which income slab they lie and make product accordingly. The formula for being consistent and be competitive to other brand sis the continuous research and development which is done to be more competent and have an advantage over other. As we all know that the display of apple made by Samsung and which help in understanding that how brilliant is the display of Samsung Now come to the market product mix of Samsung smart phones:- 1) Width Samsung has different series for the smartphones which it self defined that the product launched in that category is a low budget, high end or mid range smartphone. here are the different series of Samsung which are Galaxy S series Galaxy M series Galaxy A series Galaxy note series Galaxy Z series so there are 5 product lines of Samsung smart phones 2)Length The length describes total number of items each product line has As for S series there are 9 products -for M series there are 7 products -for A series there are 15 products - for note series there are 5 products -for Z series there are 2 products The total products in the smartphone are 9+7+12+5+2=35 products 3)Depth Variants of each product As the variant of the Samsung are basically which the color options available and of the different storage size. The color options which are available for each smartphone are maybe 3-4 and the storage usually are 32/64/128/256/512 GB\ -for S series there are 29 product of which are different in color and storage and a customer can choose accordingly -for m series there are 16 product of which are different in color and storage and a customer can choose accordingly -for A series there are 44 product of which are different in color and storage and a customer can choose accordingly -For NOTE series there are 16 product of which are different in color and storage and a customer can choose accordingly -For Z series there are 5 product of which are different in color and storage and a customer can choose accordingly which total depth is 29+16+44+16+5=110 4) Consistency The consistency of the samnsung products are 1) display each smartphone has best display in the range it fall and provide customer best experience 2) Processor all the variant uses the exynos processor ehich is made by samsung it self and may be very benificial Each smartphone has the warranty of 1 year and the product are continously evaluate and there is alot reseach done before launching any new product Note:the information is based on all the smartphone available on the official site currently
Product mix on patanjali 1. Width- total number of product line of patanjali is 7 (Patanjali n divya ayurvedic products, body care products etc) 2.length- total number of length of product is 63. 3. Consistency- patanjali has various product line which are all related to consumer goods so the consistency is high. 4. Depth- lets talk about beauty products of patanjali. Cream, Anti ageing cream Baby cream Anti wrinkle cream Herbal products Submitted by- tannu gupta
Aman Aggarwal Sec - A Company - Samsung Product categories : 1) Mobiles 2) TV 3) Computing 4) Appliances Category choosen - Mobiles Product line : 1) Smart phones 2) Tablets 3) Wearables Under product mix : Width : 3 Length : 10 Depth : 52 Consistency : It is high because latest technology is used and are updated on regular basis making it more suitable for the customers.
The elements of Product mix of Oneplus are following:- A) WIDTH: Total number of product lines Oneplus has 7 products lines (PL):- • PL1-Phone • PL2-TV • PL3-Audio • PL4-Wearables • PL5-Gear • PL6-Cases and Protection • PL7-Power Cable B) LENGTH: Total number of items:- • Phone- 6 • TV- 3 • Audio- 6 • Wearables - 2 • Gear- 4 • Cases and Protection- 21 • Power and Cables - 10 Total number of items are: 52. C) DEPTH (D): Variants for each product • In phone PL, for example Oneplus 8t has 4 variants and so on. In total PL1 has a depth of 25. • For PL-2 TV, depth is 4. • PL3-Audio- There are no variants in this PL. • PL4-Wearables- There are 2 variants. • PL5-Gear- There are 4 variants. • PL6-Cases and Protection- There are 26 variants for different cases. • PL7-Power and Cable- There are 8 variants. Total Depth is 25+4+2+4+26+8= 69 Oneplus offer 69 variants across its 7 products lines. D) CONSISTENCY: Oneplus product lines are highly consistent as they perform similar functions for the buyers and go through the same distribution channels. Website: www.oneplus.in/
Product mix refers to the complete set of products or services offered by a firm.Consumer behavior reveals how to appeal to people with different habits tend to use together or think of as similar products or services. Example: Patanjali offers products like food items, beverages, cleaning agents, Ayurvedic medicines, personal care products, health care products, etc. Product line Group of brands that are closely related in terms of functions and benefits. Example within :- Beverages Herbal tea Health drinks Juices Food items Honey Ghee Cookies Spices Noodles Oats Cereals Rice Pulses Oil Poha Candy Jam Atta Ayurvedic medicine Chyawanprash Balm Digestives Personal care Conditioners Shampoo Soaps Face cream Bodylotion Toothbrush Toothpaste Eye drop Elements of product mix Width 4 Length 29 Consistency is high in Patanjali because they all are related to consumer products. Depth number of variants of a product MONIKA GARG SECTION A
Company - Samsung Product Category - Computing Product line - 1) IT 2) Memory and storage IT Products - Monitors Samsung offers 4 types of Monitors (Each product have different variants) UHD Monitors Curved Monitors Gaming Monitors Flat Monitors Memory and storage Products - Memory Card, SSD, Portable SSD(Each product have different variants) Width - 2(IT, Memory and storage) Length - 4(Monitor, SSD, Portable SSD, Memory Cards) Depth(Total) - Monitors - 21 (Have variants with different sizes) Memory and storage - 59 (Have variants with different colors and storage capacity) Consistency - Consistency is high because these product lines are closely related as they are all electronic products and are used in computing. Submitted by- KAMNA Section A Batch 2019-2021
Yashant sehrawat section-b pgdm 2020-22 Item blend of patanjali 1. Width-absolute number of product offering Complete number of product offering of patanjali is 7.( patanjali and divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spicies, different) 2. Length-The complete number of items offered by patanjali is 63. 3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low. 4. Depth-we should discuss creams under excellence results of patanjali. Creams • Anti wrinkle cream • Beauty cream • Foot care cream • Boro safe cream • Herbal shave gel
Pranav aggarwal sec a 2020-2022 WIDTH: coca cola have 5 product line - 1. Soft drinks 2. Minute maid 3.Mineral water 4.tea and coffee products LENGTH: total Coca cola have 3500 items under product line. DEPTH: 1. Coca cola 2. Fanta 3. Sprite 4. Diet coke 5. Coke zero 6. Guava minute maid 7. Orange minute maid 8. Mango minute maid 9. Mixed fruit minute maid 10. Kinley 11. Georgia coffee and tea Consistency- high as they are in the market since a long time
NAME- SANYAM SOBTI SECTION-B COMPANY- SAMSUNG Product category- Home appliances Product lines- refrigerators, cooking appliances, washing machines, air conditioners, air purifiers, Elements of products- • Width- 5 • Length- 13 • Depth- Refrigerator (452), cooking appliances(52), washing machines(124), air conditioners(76) • Consistency- MEDIUM- although all these products are home appliances but they perform different function and gives different benefits to the consumers. Hence, it reduces the efforts of the user by making their tasks quick and efficient.
NIKITA AGGARWAL (SECTION: A) The product category chosen is: HOME APPLIANCES (company - Samsung) Under Home Appliances, Samsung has 4 product lines. They are: A. REFRIGERATORS 1. French Door (60) 2. Side by side (16) 3. Top Mount Freezer (204) 4. Single door (226) B. COOKING APPLIANCES 1. Convection Microwave Ovens (44) 2. Grill Microwave Ovens (1) 3. Solo Microwave Ovens (4) C. WASHING MACHINES 1. Front Load (30) 2. Top Load (76) 3. Semi-automatic (18) D. AIR CONDITIONERS 1. Split AC (71) 2. System AC (39) 3. Air purifiers (5) Elements of Product Mix: • WIDTH: Total no. of product lines = 4, that is, Refrigerators, Cooking appliances, Washing machines, Air conditioners. • LENGTH: Total no. of items in the product mix = 13, they are: French door refrigerators, Side by side refrigerators, Top mount refrigerators, Single door refrigerators, convection microwave oven, grill microwave ovens, solo microwave ovens, front load washing machines, top load machines, semi-automatic machines, split AC, system AC, air purifiers. • DEPTH: Variants of each product. It is mentioned in the brackets for each respective product. • CONSISTENCY: It means how closely product lines are related in their end use. Here, consistency is low as each product lines offer products with different functions and benefits. However, all these products in respective product lines are used in daily household chores. ASSUMPTION: I haven’t taken care packs as a different product lines as it contains a bunch or combination of items already existing within one product line. So, it isn’t considered a different product line or different item within the same product line.
Product mix of patanjali in terms of width, length, consistency and depth are as follows: 1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous) 2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high. 3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows- Foot care Beauty Anti wrinkle Herbal shave 4. Length- total no of products offered by patanjali are 63.
Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care. Total Patanjali have 46 items under product line. Under herbal home care have 5 different variant: 1. agarbatti and dhoops(39) 2. pooja essentials(28) 3. toiletries(25) 4. dish wash bar and gel(8) 5. hawan samagri(1) consistency of all the Patanjali products are very high as they are natural and pure.
Muskan Aggarwal (Section-A) PGDM BATCH: 2019-21 Elements of Product Mix for TV&AV of Samsung Product Width- It refers to the number of product lines. Here we have 4 Product lines ie. TV, Lifestyle TV, Sound Device, Care Pack. Product Length- It refers to number of items in a product line. Here we have: For TV (4) , Lifestyle TV(4) , Sound Device (2) , Care Pack(1) So, in total our product length is 11. Product Depth- It refers to the number or variants of each product. Within TV : Q Led 8k (4), Q Led 4k (19), 4k UHD TVs (32), Full HD (30) Lifestyle TV: Frame(5), Serif(3) Sound Device: Home Entertainment System (2), Soundbar (12), Multi-media Speaker (1), Giga Party Audio (2) Car Packs: TV Car packs(14) So, in total our product depth is 124. Product Consistency- It refers to how closely related are product lines in end use. Here product consistency is High as all the products are electronic items which are ready to be consumed.
Item blend of Patanjali 1. Width-absolute number of product offering Complete number of product offering of Patanjali is 7.( Patanjali and Divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spices, different) 2. Length-The complete number of items offered by Patanjali is 63. 3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low. 4. Depth-we should discuss creams under excellence results of patanjali. Creams • Anti wrinkle cream • Beauty cream • Foot care cream • Boro safe cream • Herbal shave gel
Product Mix of Apple A. Mac Mac book air Mac book pro Mac mini I mac Mac pro B. Software I tune I photo I movie I cloud I work C. I - Pad I - pad 1 I - pad 2 I - pad mini I - pad air D. I - Pod I pod shuffle I pod nano I pod touch I pod classic E. I- Phone Iphone Iphone 3g Iphone 4 Iphone 4s Iphone 5 Product width: 5 Product Line Product Length: 23 different products Product Depth: I pad air- 16 GB 32 GB I pad mini- 7 INCH 10.1 INCH Product consistency: high
Sonal garg Section - b Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits. Product lines : Biscuits , confectionary , snacks 1. Biscuits: krack jack , hide and seek . monaco , magix, kreamz, , milk shakti , parle marle 2. confectionary : melody , kismi gold , mango bite , kacha mango bite , orange candy , poppins, kismi toffee, mazelo a 3. snacks : parle wafers , musst bite , jeffs , chessling , sixer , sixer jeera , full toss, must tixs and must chips . product width : 3 poduct length : 24 product consistency : high ( ready to eat )
Samsung is a south Korean multinational company headquartered in Samsung town, Seoul. It was founded in 1983 by Lee Byung-Chul as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s. There are broadly 4 categories and within these product categories there are different product line and their variants. 1. Mobile 2. TV & AV 3. APPLIANCES 4. COMPUTING As we need to explain only one product category of Samsung. I am explaining elements of product mix for TV & AV category. 1. WIDTH: Total number of product line is 3. 2. LENGHTH: Total number of items are 72. 3. CONSISTENCY: Samsung product Line are highly consistent in that they perform similar functions for the buyers and go through same distribution channel. 4. DEPTH: variants of each products are TV A. QLED 8K( 1variant) B. QLED 4K( 7 variants) C. 4K UHD TV( 8 variants) D. Full HD( 20 variants) E. The Frame( 2 variants) F. The Serif( 3 variants) Sound Devices A. Home Entertaining System • House Entertaining System J5100 • House Entertaining System J5550 B. Sound bar • Soundbar T450 • Soundbar T550 • Soundbar Q60R • Soundbar HW-R450 • Soundbar HW-R550 • Soundbar HW-R650 • Soundbar HW-N300 • Soundbar HW-N650 • Soundbar HW-N550 • Soundbar HW-N450 • Soundbar HW-M360 • Sound bar HW-K350 C. Multimedia Speaker • Multimedia Speaker K20 D. Giga Party Audio • Giga Party Audio T70 • Giga Party Audio T50 Care Packs A. TV Care Pack ( 14 types) NAME- PIYUSH MITTAL SECTION- B ROLL NO- 201907087
WIDTH: Patanjali have 5 product line - 1. Natural personal care. 2. Natural health care 3. Natural food product , 4. Herbal home care 5. Ayurvedic medicine LENGTH: total Patanjali have 46 items under product line. DEPTH: under natural health care they have 9 different variant: 1. Digestives(6) 2. Badam pak(1) 3. Health drink(16) 4. Health and wellness(27) 5. Ghee and sugar(4) 6. Fruit beverages(10) 7. Chyawanprash(5) 8. Honey(2) 9. Diet food(8) CONSISTENCY: consistency of all the Patanjali products are very high as they are natural and pure.
Product mix of patanjali 1. Width- total number of product line Total number of product line of patanjali is 7.( patanjali and divya ayurvedic product, ayurvedic body care, beauty products, food grains, food items, spicies, miscellaneous) 2. Length- The total number of products offered by patanjali is 63. 3. Consistency- Patanjali has various product line which are all related to consumer goods so the consistency is high. 4. Depth- let’s talk about creams under beauty products of patanjali. Creams • Anti wrinkle cream • Beauty cream • Foot care cream • Boro safe cream • Herbal shave gel submitted by- Takshila Chauhan
Parth Ahuja Section A (MM2) Batch 2020-22 Product mix Width - 6 Natural health care Natural food products Ayurvedic medicines Herbal home care Natural personal care Miscellaneous Length- 65 Consistency- Patanjali has a various product line which is all related to consumer goods so the consistency is high. Depth- Let's take creams under natural personal care- Creams - Herbal shaving cream -Foot care cream -Beauty cream -Anti-wrinkle cream -Skin protect cream So, its depth for creams is 5.
The Product Category taken by me is MOBILES. The elements of Product Mix of Samsung are following -: 1 WIDTH-: Total number of Product Line is 3. 2 LENGTH -: Total number of items are 342. 3 CONSISTENCY-: Samsung Product Line are fairly consistent in that they perform similar functions for the buyers and go through same distribution channels. 4 DEPTH-: Variants of each product are discussed below-: SMARTPHONES
The four elements of Product Mix are: 1. Width: Total no. of Product line which are there in a company. 2. Length: Total no. of items available in company, sometime in a particular product line. 3. Depth: Total no. of variants available of a particular product or how many stock keeping units(SKU) I have to maintain. 4. Consistency: How closely related are product lines within the product mix. Let us understand these elements with an example. I am taking Patanjaliayurved as an example. 1. Width: under the category of Natural Personal Care. Patanjaliayurved has 6 Product Line i.e. Skin Care, Body Care, Dental Care, Eye Care, Hair Care, Shishu Care. 2. Length: Total no. of product offered by company are 2500. And in the product line of Natural Skin Care, the total no. of products offered are 135. 3. Depth: In product line of skin care, face wash is available in 8 different variants i.e. the company has to maintain 8 different SKU. 4. Consistency: the consistency of products is high as all the products are personal care products and are used to achieve good looking or fresh skin.
Item Mix Assignment A Product blend is the all out number of product offerings and individual items or administrations offered by an organization. A Product line alludes to an item classification or brand promoted by an organization. Items inside a product offering all play out a comparative capacity, offer comparable advantages, target comparable clients, are likewise evaluated, and follow comparative dispersion channels. An item blend technique has four measurements: WidthTotal number of product offerings an organization offers. LengthTotal number of items in an organization's product offering. DepthTotal number of item varieties in a product offering. Consistency Indicates how product offerings identify with each other. To Explain further I might want to take an illustration of Apple. 1)Width - Apple as of now has 4 Product line which are Mac, iPhone, iPad and Watch. 2)Length - Number of items under product offering are a)In Mac there are 5 items b)In iPhone there are 5 items c)In iPad there are 4 items d)In iWatch there are 4 items Absolute items under apple are 5+5+4+4 = 18 Products 3)Depth - Variation item under product offering. Variety of item can be based on shading, stockpiling and highlights. a)In Mac there are 3 shading choices accessible which are space dim, gold and silver. In this there are 256GB, 512GB, 1TB. b)In iPhone there are different shading alternatives accessible as per model, for example, iPhone SE accessible in dark, white and red iPhone 11 accessible in Black, White, Red, Yellow and Green. iPhone XR accessible in Black, White, Red, Yellow and blue. iPhone 12 scaled down and 12 accessible in white, dark, green, red and blue. iPhone 12 Pro and Pro max accessible in blue, gold, graphite, and silver. Capacity accessible in these models are 64GB, 128GB and 256GB. c)In iPad there are 3 shading choices accessible that are Space dim, Gold and silver and capacity choice accessible are 64GB, 128GB, 256GB and 512GB. d)In IWatch there are 3 shading choices accessible that are Space dark, Gold and silver and size of watch matters which is accessible in 38mm and 42mm. 4)The consistency of Apples item blend demonstrates the level of similitude of product offerings. Apple saves predictable picture of effortlessness for all items, regardless of what rendition or gadget. Apple assembles their standing and makes client unwaveringness by relying upon their item blend. Source of information www.apple.com/in/
Product mix of patanjali in terms of width, length, consistency and depth are as follows: 1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous) 2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high. 3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows- Foot care Beauty Anti wrinkle Herbal shave 4. Length- total no of products offered by patanjali are 63. Submitted by- Saloni Jain Pgdm 2020 Section B
Akansha Aggarwal (Sec A) PRODUCT MIX OF ADDIDAS Adidas has 3 product categories: Men, Women and Kids Products. I have taken the Women’s category. WIDTH: The width of the women’s category is 3: Footwear, Clothing and Accessories. LENGTH: Length of each product line is: • Footwear: 8 Essentials, Running, Originals, Training, Tennis, Skateboarding, Outdoor, Sliders + Flip Flops • Clothing: 12 T-shirts + Crop Top, Tops, Tights, Shorts, Pants, Skirts + Dresses, Track tops, Sweatshirts , Jackets, Other Apparel, Swimwear, adidas Originals • Accessories: 9 Face Covers, All Bags, Caps, Socks, Protection Gear, Apparel Accessories, Bottle, Balls, Footwear Accessories The length of the product category is the sum of length of each product line is 29 (8+12+9) DEPTH: Depth of each product line is: Footwear • Essentials (19) • Running (222) • Originals (289) • Training (7) • Tennis (46) • Skateboarding (7) • Outdoor (1) • Sliders + Flip Flops (37) TOTAL = 628 Clothing • T-shirts + Crop Top (254) • Tops (126) • Tights (163) • Shorts (41) • Pants (90) • Skirts + Dresses (58) • Track tops (61) • Sweatshirts (65) • Jackets (43) • Other Apparel (15) • Swimwear (7) • adidas Originals (399) TOTAL= 1322 Accessories • Face Covers (11) • All Bags (183) • Caps (123) • Socks (70) • Protection Gear (32) • Apparel Accessories (19) • Bottle (24) • Balls (5) • Footwear Accessories (0) TOTAL= 467 The total depth of the product category is 2417 (628+1322+467). CONSISTENCY: High consistency as all products are focused on product meaning and value. shop.adidas.co.in/
Company: Samsung 1. Categories: Mobile / TV&AV / Appliances/ Computing 2. Width: Number of Product Lines Mobile-4 (Smartphones, Tablets, Wearables, Apps and Services) TV&AV-4 (Tv, Sound Device, Lifestyle TV, Care Pack) Appliances-2 (Home Appliances, Care Pack) Computing-2 (IT, Memory and Storage) (Not taking ‘What’s New’ into account) 3. Length: Number of Items in each Line Only for Mobiles Category: - Smartphones: 8 - Tablets: 4 - Wearables: 7 -Apps and Services: 20 4. Depth: Variants in each Item For Smartphones, there are various types that are sold by Samsung like Galaxy Note, Galaxy Z, Galaxy S and so on. For Galaxy Note, the product depth stands at 5, which are further divided based on colour, memory etc. 5. Consistency: All of Samsung’s offerings are consistent in terms of being consumer products as well as being sold through similar, if not the same, distribution channels. Tanshi Kumar, Section A
PRODUCT MIX OF PATANJALI 1) WIDTH The total number of product line of patanjali is 5. patanjali ayurveda products, ayurvedic body care, bdeauty products, food grains and miscellaneous items. 2) LENGTH The total number of product offered by patanjali is 35 3) CONSISTENCY Patanjali has various product line which are all related to consumer goods so that the consistency is high and they need to be consumed as soon as possible even the personal care and beauty products also have expiry dates. Therefore, they have high consistency of consumption 4) DEPTH To know the depth of the product we know that patanjali is manufacturing its ownproducts keeping ayurveda in mind so all the products focuses on health. the product range of patanjali had more than 400 typesof FMCG products which includes food items, cosmetic products, skin care and so on. they also produces medicines and as per its source, all its products are ayurvedic and free of harmful chemicals. patanjali has 300 or more medicines for treating many alignments and body conditions, from the common cold to paralysis. the company also focuses on textiles, jeans, kurta and so on. DRISHTI ARORA SECTION-B PGDM 2020-2022
As per data available from www.samsung.com/in/ Samsung has 4 product categories viz. 1)Mobile 2)TV & AV 3)Appliances 4)Computing Under the Category 1) Mobile, it has following product lines : 1)Smartphones 2)Tablets 3)Wearable 4)Apps and Services Therefore,the width of the product mix is 4 since number of product lines for the said category are 4 Now, The smart phone line has a total of 7 products. The tablet line has a total of 6 products. The Wearable line comprises of 7 products. Samsung bundles 9 apps and services under the Apps and services line. Therefore, the width is total of all these products, i.e., 29 products. As for its depth, 1)There are total 38 variants offered under smartphones, making its depth 38, 175 variants under accessories, some of them having multiple color options Also,product Harman and JBL which is a subsidiary of Samsung electronics itself and provides 75 variants alone under it. 2)Total of 16 variants are offered under the tablets option and making its depth 16. Also, 9 accessories for the specified product line 3)For wearable, it provides a depth of 15 products plus 18 variants under its accessories also having multiple options. 4)Under apps and services a person can find a total of 20 apps. Here, it can be seen how deep the product line is for Samsung. As for consistency, all the products are highly consistent since all them come under electronics category and moreover all them can also be integrated with each other. (Note: Samsung Care+ is not considered a different product, is considered as an after sale service provided with the Samsung products. If it is considered as a product then the width will increase to 30 products.) Submitted by: Utsav Mehrishi Section A (PGDM- 2019-21)
HIMALAYA COMPANY Details of product mix: docs.google.com/spreadsheets/d/10vffC3vQ344tj04pO9Qau90k16C6qigqyNrd7fuZoxE/edit?usp=sharing Products taken from: www.himalayaherbals.com/products/index.htm A product mix's length refers to the number of products available in a particular product line; the product width is the total number of product lines available of a company; the depth of the product mix refers to how many variants are available of each product in the product line(s); consistency of the product mix is how closely these product lines are related to each other. (The elements of each of these in Himalaya are explained in the document link shared)
Elements of product mix are Foods - Including jams, biscuits, noodles, oats, pulses, and many other lines of food products. Beverages Healthcare & Medicines Personal care products Cleaning agents 1. PRODUCT MIX WIDTH Foods Items Beverages Healthcare & Medicines Personal care products Cleaning agents’ publications 2. LENGHT - It refers to the number of total products in all the product lines in a company's product mix. In case of Patanjali it is 444 as of now. 3. PRODUCT DEPTH- Product depth is the number of variants of a product that a firm offers. So, I have taken juice and cereals. So, Depth of product line juices and cereals have 7 each, respectively. Patanjali Pineapple Juice Patanjali Apple Juice Patanjali Litchi Juice Patanjali Mango Juice Patanjali Mango Drink Patanjali Guava Juice Patanjali Apple Juice PATANJALI MUESLI FRUIT & NUT Patanjali Oats Patanjali Pushtahar Dalia Patanjali Masala Oats Patanjali Corn Flakes Mix Patanjali Oats Patanjali Cornflakes Of which are further classified in 200ml,500ml, 1litre and 200gm 500gm 1kg, respectively. 4. PRODUCT CONSISTENCY -means how closely products are linked to each other. Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high.
Brand - Samsung Product category - APPLIANCES Product Line 1. HOME APPLIANCES 2. CARE PACK Explanation 1. HOME APPLIANCES I. Cooking Appliances Convection Microwave Ovens (44) Grill Microwave Ovens (1) Solo Microwave Ovens (4) II. Refrigerators French Door (6) Side by Side (16) Top Mount Freezer (192) Single Door (225) III. Air Conditioners Split AC (70) Air Purifiers (5) IV. Washing Machines Front Load (30) Top Load (76) Semi-Automatic (18) 2. CARE PACK I. Cooking Appliance Care Packs Care Pack for Convection Microwave (4) Care Pack for Solo Microwave (4) Care Pack for Grill Microwave (4) II. Refrigerator Care Packs Care Pack for Direct Cool Refrigerator (4) Care Pack for Frost Free Refrigerator below 500L (4) Care Pack for Frost Free Refrigerator above 500L (4) Care Pack for Side by Side Refrigerator (4) III. Air Conditioner Care Packs Care Pack for 3.2kW (1.0T) AC (4) Care Pack for 5.0kW (1.5T) AC (4) Care Pack for 6.0kW (2.0T) AC (4) IV. Washing Machine Care Packs Care Pack for Semi-Automatic WM (3) Care Pack for Fully Automatic Front-Loading WM (3) FAFL Washing Machine Dryer Care Pack (3) Care Pack for Top Loading WM (3) Samsung offers products for four different categories that are mobile, tv & av, appliances, and computing So I have chosen the appliances category, Samsung has two product line in appliances that is Home Appliances And Care Pack under which it offers different products for example. Samsung has a product line of Home Appliances to offer products like Refrigerators, Cooking Appliances, Washing Machines, Air Conditioners, And Air Purifiers. Samsung also has a product line of Care Pack to offer products like Cooking Appliance Care Packs, Refrigerator Care Packs, Air Conditioner Care Packs And Washing Machine Care Packs Elements of Product Mix Width: - Width is described as the total number of product lines for a product category. Here, we can see that we have total of 4 product lines so therefore Width is 2. Length - The total number of items in all the product lines are considered as length. Here, the length is 8 as we have 4 products in Home Appliances And 4 products Care Pack. Depth - depth is considered as variants for each product. Here depth is 739 as we have 687 variants in Home Appliances and 52 variants in Care Pack {for details see above slides} Consistency - high Consistency as all the product line are related to household product For better understanding kindly see the presentation, click the link below dsbeduin-my.sharepoint.com/:p:/g/personal/shubham_arora19_dsb_edu_in/EfceZ3glBqVEnECppIOKHq0BhzjieFsGIS2EzTMrOyfxQg?e=ZdIAPh Shubham Arora Delhi school of business
Product categories under Samsung: Mobiles, TV & AV, Appliances and Computing Product category chosen: TV & AV Product lines under TV & AV: Televisions, Lifestyle TVs and Sound Devices Televisions-- QLED 8K(4) , QLED 4K(19) , UHD(32) and Full HD/HD(30) TVs Lifestyle TV-- The Frame(5) and The Serif(3) Sound Devices-- Home entertainment system(2), Soundbar(12), Multimedia speaker(1) and Giga Party Audio(2) Elements of product mix: 1. Width (No. of product lines under TV & AV): 3 PLs 2. Length (Total No. of items within all product lines): 10 Product types 3. Depth (Total variants of all items): 110 Variants (includes size variations in different models of TV ranging from 43-98 inches) 4. Consistency: These product lines have high consistency because all are inter-related mostly in providing entertainment to its consumer as these products possess both, sound and visual components. For instance, a new TV can be set-up and connected to a sound bar for a cinematic audio experience at home.
Product Mix - Samsung Electronics Product Category Taken - Computing Elements of Computing Width - 2 Product Lines ( IT and Memory & Storage ) Length - 32 Products in both the Product Lines Depth - 1. MEMORY & STORAGE • SSD (8 Models) • Portable SSD (3 Models) • Memory Cards (7 Models) 2. IT (MONITOR) • UHD Monitor (3 Models) • Curved Monitor (5 Models) • Gaming Monitor (2 Models) • Flat Monitor (3 Models) • Professional Monitor (1 Model) Consistency - Fairly Consistent ( Both the Product Lines have different usage, but can be used dependently as well ) Submitted By Rishab Aggarwal Section B
Priya Aggarwal Section - A drive.google.com/file/d/1-zFfya3WSxkuaQa9mNzgKufSJ3UPRBcK/view?usp=drivesdk Website link of the company - www.samsung.com/in/
Marketing Mix Assignment I have taken Samsung smart phones as one product category. Product mix has 4 elements which are. 1) Width 2)Length 3) Depth 4)Consistency Discussing the market product mix of Samsung smart phones in detail: - 1) Width: - Samsung has different series for the smartphones which itself defined that the product launched in that category is a low budget, high end, or mid-range smartphone. here are the different series of Samsung which are. Galaxy S series Galaxy M series Galaxy A series Galaxies note series. Galaxy Z series so, there are 5 product lines of Samsung smart phones. 2)Length: - The length describes total number of items each product line have. As for S series there are 13 products for M series there are 21 products for A series there are 13 products for Note series there are 7 products for Z series there are 3 products for F series there are 3 products The total products in the smartphone are 13+21+13+7+3+3=60 products 3)Depth: - Variants of each product As the variant of the Samsung are basically which the colour options available and of the different storage size. The colour options which are available for each smartphone are maybe 3-4 and the storage usually are 32/64/128/256/512/1TB for S series there are 47 products of which are different in colour and storage and a customer can choose accordingly - for m series there are 55 products of which are different in colour and storage and a customer can choose accordingly - for A series there are 40 products of which are different in colour and storage and a customer can choose accordingly - For NOTE series there are 20 products of which are different in colour and storage and a customer can choose accordingly - For Z series there are 7 products of which are different in colour and storage and a customer can choose accordingly For F series there are 9 products of which are different in colour and storage and a customer can choose accordingly Total depth is 47+55+40+20+7+9=178. 4) Consistency The consistency of the Samsung products is 1) display each smartphone has best display in the range it falls and provide customer best experience. 2) Processor all the variant uses the exynos and snapdragon processor which is made by Samsung itself and may be very beneficial. Each smartphone has the warranty of 1 year and the product are continuously evaluating and there is a lot of research done before launching any new product. Source: - www.samsung.com/in/smartphones Ayush Aggarwal Sec B 2020-21
PRODUCT MIX Product mix refers to the complete range of products that is offered for sale by the company. It is concerned with product diversity, i.e. how far a company can diversify its products. For eg - PATANJALI Patanjali offers foods items, beverages, cleaning agents, medicines and healthcare products and personal care products. PRODUCT LINE A product line is a group of related products all marketed under a single brand name that is sold by the same company. It is closely related in terms of functions and benefits. PRODUCT LINES WITH THEIR PRODUCTS (In count) FOOD ITEMS (11 products) BEVERAGES (3 products) CLEANING AGENTS (4) MEDICINES AND HEALTHCARE (4) PERSONAL CARE (13) ELEMENTS OF PRODUCT MIX 1. WIDTH = 5 2. LENGTH = 35 3. CONSISTENCY = Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high. 4. DEPTH = To know depth of product we know that Patanjali is manufacturing its own product keeping Ayurveda in its mind so each product focuses on health basically.
1. Link for the explanation of product mix example with variants. docs.google.com/spreadsheets/d/19kqF7RdzJQP7hVxWqLSVh4Gr1Qf5Lk1U7G8qNcNxDuQ/edit?usp=sharing 2. Link for the company taken as an example is www.samsung.com/in/ 3. Elements of Product Mix of Samsung are: Width = 13 (Product Line) Length = 45 (All the products under the line) Depth = 1039 (Total of Product Variants) Consistency = High (All products are consumer electronics for daily use.) MANISHA JASSAL - SECTION A
MEGHA YADAV SECTION - A WIDTH: Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care. LENGTH: total Patanjali have 46 items under product line. DEPTH: under herbal home care have 5 different variant: agarbatti and dhoops(39) pooja essentials(28) toiletries(25) dish wash bar and gel(8) hawan samagri(1) CONSISTENCY: consistency of all the Patanjali products are very high as they are natural and pure.
Good question Altaf. You may refer to this video for understanding about branding within 5 mins - czcams.com/video/pHuOAPqp_N4/video.html I'm giving some examples for quick understanding - Co-branding: 1. Burger King's Cheetos Chicken Fries; 2. AmazonPay ICICI Bank Credit Card; Ingredient branding: 1. "Dolby" sound used in recordings and playback; 2. Dabur 'Sona Chandi' Chyavanprash). Hope this would help. Thanks
PRODUCT MIX OF SAMSUNG ELECTRONICS NOTE- All the information is taken from Samsung’s official website. Product Category - Computing 1)Width - 2 Product Lines (IT and Memory & Storage) 2)Length - 32 products (Total of all the models in two product lines) 3)Depth - Depth of two product lines in product category Computing: 1. MEMORY & STORAGE • SSD (8 Models) • Portable SSD (3 Models) • Memory Cards (7 Models) 2. IT (MONITOR) • UHD Monitor (3 Models) • Curved Monitor (5 Models) • Gaming Monitor (2 Models) • Flat Monitor (3 Models) • Professional Monitor (1 Model) 4)Consistency - There is less consistency in both product lines as there are different features and usage associated with them. Submitted by: Ayush Bhardwaj Section: B
Cadbury divides its product into 4 divisions which are as follows: 1) Bars It includes: 5 star perks Temptation Bourne Ville Dairy milk 2) Bags and Boxes It includes: Celebration Eclairs rich brownie Celebration rich dry Fruits Dairy milk eclairs Dairy milk shots 3) Beverages It includes: Bournvita Bournvita 5 star magic Bournvita little Champs 4) Biscuits It includes Oreo Oreo choco creme Oreo strawberry creme Product width of Cadbury is 4 In the above text product length of Cadbury is 16 Product depth is as follows: Cadbury>Bournville>raisin and nuts,rich coca,almond and hazel nuts. Product consistency is high for Cadbury product as they cater to similar type of customers all around the world Submitted by: Tarun Gupta(Section-B)
Company- Dabour Product mix - Medicine food homecare digestives Product line-. Within medicine we have ayurvedic medicines, healthcare supplement Length of product mix- coconut oil, Dabour anmol, Vatika oil , Dabour amla. Width-. Hair oil, shampoo, oral care, skin care. Debth-. Under hair oil we have oil for silky hair , oil for hair fall, oil for dry hair. Consistency-. High
Product Category of Samsung taken - TV and AV Product Width - The number of different product categories across which different brands and products created by a firm. Total Product Line In TV and AV - 4 Product Width in TV and AV - i)TV ii) Sound and device iii) Lifestyle TV iv) Carepacks Product Length - product line is a group of closely related products with similar functions, customer groups, outlets and same price ranges. Total Product Length - 4 Product Length of TV - i) QLed 8K ii) QLed 4K iii) 4KUHD TVs iv) Full HD TVs Product Depth - The amount of sub-products offered by a business within a particular line of products. Product Depth Of TVs - 1) QLed8K - 82" and 98" - 2 Variants 2) QLed 4K - a) Q90R4K - 65" - 1 variant b) Q80R4K- 65" and 75" - 2 variants c) Q70RK- 55" ans 75" - 2 variants d) Q60- R4K- 75" and 82" - 2 variants e) Q8C4K curved - 55" and 65" - 2 variants f) Q7F4K -65" and 75" - 2 variants g) Q6F4K - 55" and 65" - 2 3) 4KUHD TVs a) RU80004K - 2 variants b) RU7470K - 2 c) RU 7100K - 2 d) NU6100- 2 e) NU7090-2 f) NU7470 -2 g) NU8000-2 h) NU7100 - 2 variants 4) Full HD TVs a) TV310- 1 variant b) T5310 - 1 c) T4350- 1 d) T5350- 1 e) T4050- 1 f) T4010- 1 g) R5570- 1 h) N5200- 2 variants i) N4305- 1 j) N5407- 1 k) N4200- 1 l) T4010- 1 variant Total Depth of TV -42 Assumption - I have taken all the variants of all the TVs of samsung i.e QLEd TVs , 4KUHD TVs , QLEd 8K , Full HD TVs Product Consistency - It is how closely the products are related in terms of their functions. Consistency Of Samsung TV and AV - They have high consistency as they produce similar type of products which mainly serve for entertainment and their functions are also same and vary only little from each other. Name - Kartike Tyagi Section - A
Product Mix of Sunfeast Biscuits Product Mix A. Sunfeast Farmlite Digestive Oats B. Sunfeast Dark Fantasy Choco Fills Choco Fills Luxuria Choco Meltz Chocolate and vanilla C. Sunfeast Delishus Expressions Nuts and Raisins Nut Biscotti Chocolate chip D. Sunfeast Mom's Magic Rich Butter Cashew and almonds E. Sunfeast Marie Light Nice Snacky Milky Magic Sweet 'n' Salt Glucose Marie Light Orange (2) Original (2) Oats (2) Product width: 5 Product Line Product Length: 18 different products Product Depth: 6 in Marie Light Product consistency: High, Ready to consume
1. Link to Drive document: drive.google.com/file/d/1wtPYibnMwySqmdSKqZUXfSFj7cqQpmv2/view?usp=sharing 2. Website: www.parleproducts.com/ 3. ELEMENTS OF PRODUCT MIX • WIDTH: There are 5 product lines of Parle. Thus, the width of the product mix is 5. • LENGTH: Total No. of items in Product line 1, Biscuits: 13 Total No. of items in Product line 2, Confectionery: 13 Total No. of items in Product line 3, Rusk: 1 Total No. of items in Product line 4, Snakes: 5 Total no. of items in Product line 5, Pulses: 1 Total no. of items in all the product lines : 33 • DEPTH Total Depth of product line Biscuits: 43 Total Depth of product line Confectionery: 33 Total Depth of product line Rusk: 4 Total Depth of product line Snakes: 27 Total Depth of product line Pulses: 5 Total Depth of the product mix: 112 • CONSISTENCY HIGH, As these are food items and they need to be consumed in short period of time . Submitted by : Jahnvi Ummat, Sec- B, First Year Pgdm
*Product Mix It is the total set of brands marketed by a company. Here the Company taken is “Patanjali”. Patanjali offers products for Natural health care, Natural food products, Ayurvedic Medicine, Herbal home care, Natural personal care. *Product line Group of brands that are closely related in terms of functions and benefits. a. Natural Health care (9) [Digestives, Health and Wellness, Chyawanprash, Badam pak ,Ghee and Sugar, Honey, Health drinks, Fruit Beverage, Diet Food] b. Natural food products (20) [Biscuits and Cookies ,Spices, Candy, Herbal tea, Jam, Murabba, Dalia, poha and Vermicelli, FLOURS, Sauces and Pickles, Corn Flakes, Dal Pulses, Rice, Noodles, Oats, Papad, Namkeen, Edible Oil, Sweets, Salt, Sugar] c. Ayurvedic Medicine (15) [Kwath, Packages for Diseases, Vati, Bhasma, Churna, Guggul, Parpati / Ras, Pishti, Arishta, Asava, Syrup, Godhan Ark, Oil, Lep, Balm & Inhaler] d. Herbal home care (5) [Agarbatti and Dhoops, Toiletries, Hawan Samagri, Pooja Essentials, Dishwash Bar and Gel] e. Natural personal care (6) [Skin Care, Dental Care, Hair Care, Body Care, Eye care, Shishu Care] Like in case of Patanjali , within herbal home care category , it has product line like Toiletries to offer products like detergent powder, detergent cake , handwash and sanitizers. **Elements of product mix Product category - Natural Personal Care Product line - Skin Care, Dental Care, Hair Care, Body Care, Eye care, Shishu Care A)Width - It is shown by the total number of Product lines in a product mix. So, in our case total number of product lines is 6. B) Length - It refers to the number of total products in all the product lines in a company's product mix. • Skin care (6- Face wash, Face cream, Face pack, Foot cream, Shave gel, Scrubs) • Dental care (3- Toothpaste, Tooth brush, Tooth powder) • Hair care (4- Shampoo, Hair oil, Conditioner, Hair Gel) • Body care(5- soap , shower gel, body lotion, mosquito repellent, rose water) • Eye care(2- Kajal, eye drop) • Shishu care(3- Diaper, soap, powder) Length= 6+3+4+5+2+3= 23 C) Product Depth - Product depth is the number of variants of a product that a firm offers.
• Skin care [Face wash (10), Face cream(8), Face pack(2), Foot cream(1), Shave gel(1), Scrubs(2)] = 24 • Dental care [Toothpaste (7), Tooth brush(6), Tooth powder(1)] = 14 • Hair care [Shampoo(8), Hair oil(10), Conditioner(3), Hair Gel(2)] = 23 • Body care[soap(15), shower gel(1), body lotion(3), mosquito repellent(1), rose water(1)] = 21 • Eye care[ Kajal(1), eye drop(2)] = 3 • Shishu care[Diaper(9), soap(1), powder(1)] = 11 D) Consistency - how closely related are product lines inn end use. Less the variation among products more is the consistency. Although all these products are personal care but they perform different function and gives different benefits to the consumers. Thus consistency is Low. Palak Jain , Section A, 2020-22
WIDTH: Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care. LENGTH: total Patanjali have 46 items under product line. DEPTH: under herbal home care have 5 different variant: agarbatti and dhoops(39) pooja essentials(28) toiletries(25) dish wash bar and gel(8) hawan samagri(1) CONSISTENCY: consistency of all the Patanjali products are very high as they are natural
samsung product mix Samsung’s product mix includes computing, home, mobile, and television appliances. The computing products include laptops, tablets, printers and desktops. Product Category: Television Width: 5 Product lines -LCD -UHD -Curved -Plasma -LED -QLED (recently Launched) Lenght: 20 different products Consistency: High, because all of the products satisfy the same need of watching T.V.. Depth: 5 products in UHD 7 products in LED 2 products in Curved 1 product in LCD 4 products in Plasma 1 product in QED *source => www.samsung.com/in/explore/entertainment/home-entertainment/
I will be explaining elements of product mix of mobile phone category of Samsung Firstly talking about width - It is total no of product line In case of samsung that is 15 product lines 1) Smartphones 2)Tablets 3)Wearables 4)TV 5)Sound Device 6)Lifestyle TV 7) TV Care Pack 8)Home appliances 9)Refrigerators Care pack 10)Cooking Appliance Care pack 11) Washing Machine Care Pack 12) Air conditioners Care Pack 13)IT 14)Memory and storage 15) Tablet care pack Now talking about the length Length is total no. Of products offered across all product lines that is 874. Now talking about depth Depth means variants of each product So we will be talking about smartphone product line 1) Galaxy (z) have 2 variants 2)Galaxy (s) have 9 variants 3)Galaxy Note have 5 variants 4)Galaxy A have 15 variants 5)Galaxy M have 7 variants Now talking about consistency Consistency is high as all the products are electronic products.
Lokesh chandok section - A Product category: TV and AV Details of product line followed by product item offered by samsung are as follows: TV Q LED 8K(1) QLED 4K(7) 4K UHD TVs(8) Full HD| HD TVs(26) Lifestyle TV The frame(2) The serif(1) Sound and device Home entertainment system(2) Soundbar(12) Multimedia speaker(1) Giga party audio(2) Assumption We will not considered care packs as product items within the product line because it is a combination of one or two more items which are already present in our product line. And here care packs offer additional warranties and accessories with the already existing product item in the product item in the product line. So, i have not considered it as a different item as it will come in the benefits and after service section. Element of product mix Product width - It is the total number of product lines in this product category it is 3. Product Length - Total number of item in the product line. Tv - 4 Lifestyle tv - 2 Sound and device - 4 Aggregate - 10 Product dept - Variants of each product. Individually it is mentioned with the product item in the brackets(). On aggregate it is 62. Consistency - There is high consistency with the product line of TV and AV as the end use of the product item is Entertainment.
ELEMENTS OF PRODUCT MIX I. Product Mix - Product Mix refers to the combination of products sold by a business organisation to its customers. With reference to the assignment question, I have chosen Samsung Company and my product is Mobile. II. Elements of Product Mix: (a) Width - Width states the number of product lines or brands offered by a Company. With respect to Samsung, the numbers of product lines offered by the company in Mobile are Smartphone, Tablets and Wearables. Apart from this, Samsung offers its new arrivals in other category to market its new product and attract a large number of customers. Also, Samsung deals in providing various other services like Galaxy Store, Samsung Health, etc which is a different product line in the Mobile. (b) Length - Length states the number of items offered by a Company for sale. Samsung offers a wide variety of products to its customers and the length of Samsung’s products is 37 and more items which also includes its services. (c) Depth - Depth states the variants or variety of each product offered. As mentioned above, Samsung offers a large variant of mobile phones and accessories to attract its customers. In the new arrivals, Samsung has offered 7 types of Galaxy smartphones which are clubbed under one head Galaxy but its features are different. Apart from this, Samsung also offers variants of products in its wearable category. In the total Product lines of Mobile, Samsung offers 20 varieties of products. (d) Consistency - Consistency states how closely the Product Lines are related in end use. As Samsung mainly deals in selling their products through retail channel, so the company is consistent enough to provide their products to the end consumers through retail shops. Samsung also manufactures their products through various factories set up by the company but they mainly sell end product to the consumer for their efficient and easy use. Submitted by Aman Budhiraja Section A
PRODUCT LINE: AMUL offers series of closely related products like curd, ghee, icecream ,gulab jamun,milk. czcams.com/video/cAts4YfTJ9c/video.html PRODUCT MIX: HUL offers toothpaste, soap, tea ,detergent etc. czcams.com/video/Ag_OM-EtEfA/video.html BREADTH OF THE PRODUCT MIX: It consist of the number of product line that the company offer: EXAMPLE: here breath of the product mix is 4. Which are FOOD, STATIONARY PRODUCTS,LIFESTYLE AND CIGARETTE. LENGTH OF THE PRODUCT MIX: No of items in the product mix line.Here length is 8. EXAMPLE: First product line say cigarette includes gold flake and classic . Second product line of lifestyle includes wills and lifestyle and john players. Third product line of stationary products include classmate,papercraft. Fourth product line of food includes sunfeast and ashirwad. DEPTH OF PRODUCT MIX: The variants of each product in the product line.Here the depth of food as a product line is 4 In food product line in kitchen of india product the comapny offers curry ,paste,biryani and storable items. CONSISTENCY: How product line is closely related.In ITC there is less consistency as the company produces consumable,lifestyle and stationary products.
Vatsal Papne Section B 201907114 I will be explaining elements of product mix of mobile phone category of Samsung Firstly talking about width - It is total no of product line In case of samsung that is 15 product lines 1) Smartphones 2)Tablets 3)Wearables 4)TV 5)Sound Device 6)Lifestyle TV 7) TV Care Pack 8)Home appliances 9)Refrigerators Care pack 10)Cooking Appliance Care pack 11) Washing Machine Care Pack 12) Air conditioners Care Pack 13)IT 14)Memory and storage 15) Tablet care pack Now talking about the length Length is total no. Of products offered across all product lines that is 874. Now talking about depth Depth means variants of each product So we will be talking about smartphone product line 1) Galaxy (z) = 2 variants 2)Galaxy (s) = 9 variants 3)Galaxy Note = 5 variants 4)Galaxy A = 15 variants 5)Galaxy M = 7 variants Now talking about consistency Consistency is high as all the products are electronic products.
PRODUCT MIX Since it is a set of brands marketed by a company . For eg - PATANJALI Patanjali offers foods items, beverages , cleaning agents , medicines and healthcare products and personal care products. PRODUCT LINE Since it is closely related in terms of functions and benefits. FOOD ITEMS PERSONAL CARE 1. Honey 2. Spices 3. Ghee 4. Cookies 5. Noodles 6. Pickles 7. Mustard oil 8. Cereals 9. Oats 10. Rice 11. Pulses BEVERAGES 1. Fruit juices 2. Health drinks 3. Herbal tea CLEANING AGENTS 1. Toiletries 2. Detergent powder 3. Handwash 4. Soaps MEDICINES AND HEALTHCARE 1. Ayurvedic medicines 2. Digestives 3. Chyawanprash 4. Badam pak PERSONAL CARE 5. Conditioners 6. Shampoos 7. Facewash 8. Face cream 9. Oil 10. Toothpaste 11. Toothbrush 12. Bodylotion 13. Childcare 14. Eye drops 15. Shaving kit ELEMENTS OF PRODUCT MIX 1. WIDTH = 5 2. LENGTH = 37 3. CONSISTENCY = Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high. 4. DEPTH = since to know depth of product we know that patanjali is manufacturing its own product keeping Ayurveda in its mind so each product focuses on health basically.
Brand - Samsung Product category - Mobiles Product line 1). Smartphones 2). Tablets 3). Wearables 4). Apps and Service 1). Smartphones Galaxy Z (2) Galaxy X (9) Galaxy Note (5) Galaxy A (12) Galaxy M (7) 2). Tablets Galaxy Tab S (5) Galaxy Tab A (7) Accessories (9) Samsung Care (3) 3). Wearables Smartwatches (9) Smart Fitness (6) Galaxy Watch LTE (1) Galaxy Buds (1) Galaxy Fit (1) 4). Apps and Service Galaxy Store Bixby Samsung Pay Samsung Health My Galaxy Elements of Product Mix Width: - Width is described as the total number of product lines for a particular product category. Here, we can see that we have a total of 4 product lines so therefore Width is 4. Length - The total number of items in all the product lines are considered as length. Here, the length is 19 as we have 19 products in total 4 product lines. Depth - depth is considered as variants for each product. Here depth is 82 as total variants are 82 Consistency - high Consistency as all the product line are linked to the portable devices Geetika Bhandari Delhi school of business
Submitted by: Monira Minto (Section B) Dear Sir, The elements of product mix for TV & AV category of Samsung are as follows: 1. Width: The no. of product lines is 3, therefore, the width is 3 2. Length: If we count all the products in all the product lines within this category, then the length of the product mix is 11. 3. Depth: The depth of the product lines are as follows: a) TV = (2+13+16+13+13) = 57 b) Sound Device = (2+12+1+2) = 17 c) Lifestyle TV = (3+2) = 5 4. Consistency: All the product lines are closely related as they are all used for entertainment purposes and some of them even used as complementary products. For e.g. Multimedia Speaker, Giga Party Audio, etc., and thus have high consistency Here is the assignment's link, where complete explanation is provided: drive.google.com/file/d/13DH4xUlV-UakJBmg2jjouwJk2xct1VDw/view?usp=sharing It's a word document for a better representational purpose. It can be directly viewed, though some misalignment may happen if not downloaded. My view: I’m literally baffled upon seeing this many stock keeping units of products! It’s obvious that company wouldn’t be keeping that many SKUs if the consumers are satisfied with what they get. The data itself shouts that consumers need to practice mindful consumption. I clearly see a need of mindfulness and mindful consumption in today’s world while doing this assignment. Thanks and Regards Monira Minto
Product Mix Samsung Electronics: *Product Lines: a) PL 1: Television:- It has the following products in it: i) Curved ii) LCD iii) QLED iv) Plasma b) PL 2: Mobile:- It has the following products in it: i) Galaxy Series ii) J Series iii) S Series iv) Note Series c) PL 3: Kitchen Appliances:-It has the following products in it: i) Microwave ii) Convention iii) Grill iv) Oven d) PL 4: Home care: It has the following products in it: i) Vacuum *Width of the Product Mix is 4 product Lines. * Length of the Product Mix: Total no of items in each product line is 13 items. * DEPTH is explained by taking the television line of SAMSUNG. Products of television i.e. Curved, LCD, QLED & Plasma are further available in the following variants. # HU7200, HU9000 & HU 5000 (Variants of Curved and LCDs) # Uhd 72, T27 b75, T27 b300, S23 s300 & S23 a7. # P42 h, E5500 & E450. *Consistency: All the products are electronic appliances and are interrelated.
Samsung offer products for: Mobile, tv&av, appliances, computing (product categories) Within its appliances product category, Samsung has product line of- home appliances (width-1) to offer products likes -refrigerator, washing machine, air conditioner, cooking appliances. #Refrigerator 1 French Door- French Door with Triple Cooling, (2) ,French Door with Digital Inverter Technology,693l (1),French Door with Family Hub 810L (1) 2. Side by side- Side by Side with SpaceMax™ Technology (3),Side by Side with Twin Cooling Plus (1) 3.Top mount freezer- Top Mount Freezer with Twin Cooling Plus™(5),Top Mount Freezer with Convertible Freezer (1),Top Mount Freezer with Digital Inverter Technology (1),Top Mount Freezer with Curd Maestro™ (2) 4.One door -Single Door with Stylish Grandé Design (1) #washing machine 1.FORNT LOAD -Front Loading with Diamond Drum & Ceramic Heater (2),Front Loading with AddWash(1) ,Front Loading with Smart Check & Touch LED Panel (2),Semi-Automatic with Double Storm Pulsator (6),Semi Automatic with Easy To Move (3) 2.TOP LOAD -Top Loading with Digital Inverter Motor (4),Top Loading with Wobble Pulsator(3),Top Loading with ActivWash+ (Built in Sink)(4),Top Loading with STS Pulsator (3) ,Top Loading with Magic Dispenser(4), Top Loading with Dedicated sink and water jet (1) #air conditioner 1.Air Purifier - Air Purifier Filter(2),Air Purifier with Fast & Wide Purification(2),Air Purifier with Intensive Triple Purification (1) 2.split AC- Split AC powered by Triple Inverter with Convertible Mode (2),Inverter Split AC powered by Digital Inverter with Faster Cooling (3),Triple Inverter Split AC powered by Digital Inverter 8-Pole (2) #cooking appliances 1.Microwave oven-solo - Solo MWO with Ceramic Enamel Cavity (1),Solo MWO with Auto Cook (1),Solo MWO with Dual Dial (1) 2.Convection- Convection MWO with HotBlast - (2),Convection MWO with Hot Blast & Slim Fry (1),Convection MWO with Ceramic Enamel Cavity (1),convection MWO (1),Convection MWO with SLIM FRY™ (2) width-1 product lines length- 35 no of items (product mix), depth- variants of each products - 35 different products in the appliances (product category),in every product depth has been specify (in terms of capacity) for example- in a product line of refrigerator - French Door with Triple Cooling has offered in (2) variants, IN a product line of washing machine -Front Loading with Diamond Drum & Ceramic Heater offered in (2) variants as all explained in above. consistency- high (all items are home appliances)
1. Details of Product Mix The file attached below provides the detalied product mix of Britannia. drive.google.com/drive/u/1/folders/1o0fqxxXvFAKr8PT1uNTFXa0S7AkXyAvs 2. Website of the company from which the details of the Product Mix are taken- britannia.co.in/ 3. Elements of Product Mix a) Width- It is shown by Total number of product lines in a product mix = 7 i.e., 1. Biscuits 2. Breads 3. Dairy 4. Cakes 5. Rusk 6. Crème Wafers 7. Croissants b) Length- Product mix length pertains to the number of total products in all the product lines in a company's product mix i.e., Biscuits-11+ Breads-4+ Dairy-4+ Cakes-7+ Rusk-1+ Creme Wafers-1+ Croissant-1 = 29 c) Consistency - Product mix consistency pertains to how closely related product lines are to one another--in terms of use, production and distribution. A company's product mix may be consistent in distribution but vastly different in use. In this case, Product Consistency is High, since all items are food and snack items and are used in the kitchen by the consumers. d) Product Depth- It pertains to the number of variations available in a single product line. In Product depth we are considering product line Cakes from all the product lines- We have 6 different kinds of products within the product line of biscuits- 1. Gobbles- 6 variants 2. Tiffin Fun- 1 variant 3. Nuts & Raisins- 1 variant 4. Muffils- 3 variants 5. Layerz- 1 variant 6. Rollyo- 2 variants 7. Fudgeit- 1 variant If, we add all the variants of this product line we will get the depth of Product line of Cakes- So, the depth of Product line of Cake is = 15 Source- britannia.co.in/products/cakes Sonakshi Bhatia Section-B
PATANJALI PRODUCT MIX: Product Line Natural Health Care, Natural Food products, Ayurvedic Medicine, Herbal Home care, Herbal Personal Care, Patanjali Publication, Samridhi card, Fitindia Category Within Natural Health care, Patanjali Ayurveda offers a no. of products: • Digestives • Health and Wellness • Chyawanprash • Badam pak • Ghee and Sugar • Honey • Health drinks • Fruit Beverage • Diet Food All these products are similar in terms of end use. Under Health Drinks, there are various products like Patanjali Amla Juice, Aloevera Juice With Fiber And Orange Flavour, Amla Aloevera Juice With Litchi Flavour, Amla-Aloevera With Wheatgrass Juice, Patanjali Tulsi Panchang Juice, Patanjali Arjun Amla Juice (L), Patanjali Karela Amla Juice, Patanjali Lauki Amla Juice, Patanjali Giloy Amla Juice, Aloevera Juice With Fiber, Patanjali Gulab Sharbat, Patanjali Khus Sharbat, Patanjali Mango Panna, Patanjali Brahmi Sharbat, Patanjali Bel Sharbat, and Patanjali Giloy Juice. 1. Width - is the total number of all product lines a company has. Total no. of Product Lines = 8 2. Length - Total number of items for a product line. Total no. of items in 1 product line (Natural Health care) = 9 3. Depth - No. of Variants of each product Health drinks is offered in term of different kinds of products. Depth for: Health Drinks = 16 Digestives = 6 variants Health and wellness = 20 variants Chyawanprash = 5 variants Badam pak = 1 variant Ghee and sugar = 4 variants Honey = 2 variants Fruit Beverage = 10 variants Diet Food = 8 variants 4. Consistency - How closely related are PLs in end use It has various product lines which are all consumer related goods. The Product Mix Consistency of Patanjali Ayurveda is high. Simran Kaur - Sec A
Mukul Khandelwal Sec B Company: Pizza Hut 1. Product Mix Details The file given below shows the details of product mix of Pizza Hut. For our ease, I have considered sub-category to product category to make it demonstrate in hasell-free structure. drive.google.com/file/d/1693uJFq9MVIn5nB6KBJygezSGgtsciZ6/view?usp=sharing 2. Company website from which I have taken product mix details is www.pizzahut.co.in/menu/pizzas (as assessed on Mar 4, 2020) 3. Elements of Product Mix (a) Width: It is shown by number of product lines in a company's product mix. In our case, It is 4, i.e., pizzas, slides, desserts and drinks. (b) Length: It is shown by number of products available in a product line or an aggregate basis, it is total number of products in the product mix. In our case for product line Pizzas, there are 4 sub-categories and length is 26. (c) Depth: It is shown by variations available for a single product in a product mix. In our case in Pizzas, there is a depth of 104. It is due to the variety offered by the company. The company offers 2 types of pizzas such as pan crust and stuffed crust which is available in 2 sizes such as regular and personal. (as assessed through www.zomato.com/ncr/pizza-hut-kirti-nagar-new-delhi/menu on Mar 4, 2020). d) Consistency: It is shown by how closely related are different product lines to end use. In this case, company mostly offers food items or consumables.
Sanchit Khatri- Sec A- 2020-2022 Batch Company name- Apple Width: Apple have 6 product line- 1. Mac 2. iPad 3. iPhone 4. Watch 5. TV 6. Music Length: Total apple consists 34 items under product line Depth: Under iPhone they have 16 variants - 1. iPhone 12(4) 2. iPhone 11(3) 3. iPhone SE(1) 4. iPhone XS(2) 5. iPhone X(1) 6. iPhone XR(1) 7. iPhone 8(2) 8. iPhone 7(2) Consistency: High as they are highly reliable.
Product mix of patanjali in terms of width, length, consistency and depth are as follows: 1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous) 2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high. 3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows- Foot care Beauty Anti wrinkle Herbal shave 4. Length- total no of products offered by patanjali are 63.
Item blend of patanjali 1. Width-absolute number of product offering Complete number of product offering of patanjali is 7.( patanjali and divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spicies, different) 2. Length-The complete number of items offered by patanjali is 63. 3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low. 4. Depth-we should discuss creams under excellence results of patanjali. Creams • Anti wrinkle cream • Beauty cream • Foot care cream • Boro safe cream • Herbal shave gel
Product mix of Patanjali are as follows:
1. Width - It includes the total no of product line offered by the Patanjali i.e., 4 (Natural Health care, Natural food products, Herbal home care and Ayurvedic medicine)
2. Length- It includes total no of products in the product line
Ayurvedic medicine-15 Natural health care- 9 Natural food products- 20,
Herbal home care- 5 Total products = 49
3. Consistency- Patanjali provide consistent products that they perform similar functions for the consumer and go through same product channels
4. Depth- Variants offer by a product item
Natural Health Care
• Digestives-6 variants
• Badam Pak- 1varaint
• Health drinks- 16 variants
• Health and wellness- 27 variants
• Ghee and sugar- 4 variants
• Fruit beverage- 10 variants
• Chyawanprash- 5 variants
• Honey- 2 variants
• Diet food- 8 variants
Herbal home care
• Agarbatti and dhoops- 35 variants
• Pooja Essentials- 28 variants
• Toiletries- 25 variants
• Dishwash bar and gel - 8 variants
• Hwan samagri- 1
And it follows for Ayurvedic medicine and natural food products as well.
Product Line - It is the group of brands closely related in terms of functions and benefits they provide.
Product Mix - It refers to portfolio of products oferred by the company it consists of product line, width, length, depth and consistency of different products.
Width - it refers tototal number of product lines.
Length - It refers to total number of items in a product line.
Consistency - it refers to how closely related are product lines in terms of end use.
Depth refers to variants in each product.
To illustrate this better i'll be taking example of TATA MOTORS.
Elements of Product mix.
Width / Product Line - 3 Three product lines namely Cars & Sports utility vehicle, Trucks & Buses, Defence.
Length - Total number of items in product Line are 15.
Depth - 111 items as variants of each product.
Consistency - High consistency in terms of end use and high variation in product mix.
1. CARS & SUVs
1.1 Cars - Tata Altroz (XE, XM, XM+, XT iTurbo, XZ, XZ (O), XZ+, XZ iTurbo)
Tata Tigor (XE, XM, XMA, X, XZ+, XZA+)
T ata Tiago (XE, XT, XTA, XZ, XZ+, XZA, XZA+)
1.2 SUV - Tata safari (XE, XM, XMA, XT, XT+, XZ, XZ+, XZA, XZA+)
Tata Harrier (XE, XM, XT, XT CAMO, XT Dark Edition, XT+, XT+ dark edition, XT+ CAMO, XZ, XZ dark edition, XZ DT, XZ CAMO, XZ+, XZ+ dark edition, XZ+ CAMO, XZ+ DT)
Tata Nexon (XZ+ (O), XZ+, XZ, XE, XM, XM(S), XMA, XMZ (S), XZ+ (S), XZA+, XZA+ (O), XZA+ (S))
2. TRUCKS & BUSES
2.1 Load Transportation Solution - m& hcv truck, ICLV Tippers, M& HCV Tractor Trailor, M&HCV Construck, ACE Gold, Intra V10, Intra V30, LCV Truck, Ultra ICV, ICV Truck, Ultra MHCV, Yodha Pickup.
2.2 Passenger Transportation Solution - Electric Bus, Star bus Ultra, Winger, Tata Magic Express.
2.3 TATA OK - Small Truck, Medium Truck, Heavy Truck, Tipper, Van, Truck Pickup
3. DEFENCE
3.1 Troop Carriers - Xenon DC 4X4, SFC 407 4X2 & 4X4, SE 1613 4X2, SA 1212 4X4, LPTA 713 4X4, LPT 709 4X2.
3.2 Water Tankers - SE 1613 9KL, SA 1212 6KL, SA 1212 3KL, LPT 1613 9KL, LPT 1109 6KL, LPT 709 3KL.
3.3 Tipper - SK 1613 6.5CUM, SAK 1212 4X4 4.5CUM, LPK 2518 14CUM, LPK 1613 8.5CUM, SK 1613 6.5CUM.
3.4 Load Carriers - DLC Xenon, SFC407, SE 1613, SA 1212, LPTA 713, LPT 1613, LPT 909.
3.5 Prison Van - DPV SFC 407, LPT 709.
3.6 Fire Tenders - DFT SFC 709, LPTA 2038, LPT 1615.
Source - www.tatamotors.com/products/
File : drive.google.com/file/d/1_NKbTb1ReY5h9KoTW7LI00pRckbEJADx/view?usp=sharing
ISHA NIJHAWAN
SECTION B
PGDM 2020-22
The product mix I have created is of Patanjali , Patanjali is an Indian FMGC company founded in 2006. Patanjali imports herbs from the Himalayas to make their products.
The factors that have made Patanjali is the fastest growing FMCG company in India are:
1. Natural ingredients used in products
2. Pricing policies
- The product range of Patanjali had more than 400 types of FMCG goods like cosmetic products, food items, haircare, skincare, etc.
PRODUCT MIX OF PATANJALI
1. Width: this means total number of product lines. There are 6 categories in Patanjali so the Width is 6
2. Length: length means the total number of company's items/products. Length for Patanjali is 55
3. Depth: this means variants of each product. Depth for Patanjali is 126
4. Consistency: consistency means how closely the product lines are related. The Consistency for the Patanjali products is HIGH because these products food items/beauty/healthcare products which are perishable in nature or have expiry dates (beauty/healthcare products)and so they need to be consumed quickly.
ASSIGNMENT 2
Deepakshi Anand
Section B
Ques- Link of the document (shared on google drive) having "Details of product mix" as shown in Nestle example. (Include variants of each product in brackets.)
Product Mix- All products marketed by a particular company.
Example - Maybelline offers products for Face, Eyes, Lips, and Nails
Product Line- Groups of brands that are closely related in terms of functions and benefits.
Example - Within Maybelline’s Nail category, It has a product line of Nail Colours which offers products in different colors like Pink, Beige, etc.
Details of Product Mix- Including Variants of each product
• FACE
1. Foundation
i. Matte + Poreless liquid foundation
ii. Dream Radiant Medium Coverage foundation
iii. Urban Cover flawless coverage foundation
iv. Super stay Full coverage foundation
v. Instant Age Rewind foundation
vi. Fit Me- Shine Free- Stick foundation
vii. Fit Me- Poreless Foundation
viii. Fit Me- Smooth Foundation
ix. Dream Matte- Moose Foundation
2. Concealer
i. Fit Me Concealer
ii. Superstay Full coverage, Long lasting under eye concealer
iii. Colour correcting concealer
iv. Instant Age rewind Eraser Dark Circles
v. Face studio- Master concealer
vi. Cover stick corrector concealer
3. Powder
i. Lasting fix banana powder, loose setting powder makeup
ii. Superstay full coverage foundation powder
iii. Fit Me- Loose finishing powder
iv. Shine free- Oil-control loose powder
v. Fit Me- Matte+ Pore less powder
vi. Face studio - Perfecting powder
4. Contour and highlight
i. Master chrome Jelly highlighter face makeup
ii. Master holographic prismatic highlighter
iii. Master chrome- Metallic highlighter
iv. Master strobing stick- Illuminating highlighter
v. Face studio- Master contour face contouring kit
5. Blush and bronzer
i. Cheek heat gel-cream blush, face makeup
ii. City bronzer and contour powder makeup
iii. Face studio master blush color and highlight kit
iv. Fit me Blush
6. BB Cream
i. Dream pure BB Cream
ii. Dream Fresh BB Cream
7. Primer and setting spray
i. Face studio - Glass spray, Finishing spray
ii. Face studio- Lasting fix makeup setting spray
iii. Face studio- Master blur stick primer makeup
iv. Face studio - Master Primer
v. Baby skin- Instant pore erase
• EYES
1. Mascara
i. The falsies- Lash Mask eyelash conditioner
ii. Snaoscara waterproof mascara
iii. Lash lift waterproof mascara
iv. Lash lift washable mascara eye makeup
v. Snapscara washable mascara
vi. Lash sensational boosting eyelash serum
vii. Total temptation- Waterproof mascara
viii. Total temptation- Washable mascara
ix. Lash sensational- Curvitude waterproof mascara
x. Lash Sensational- Washable mascara
xi. Great lash- royal blue washable mascara
xii. Volum express- The colossal big shot waterproof mascara
xiii. Volum Express- the colossal big shot washable mascara
xiv. The falsies pushup anger waterproof mascara
xv. The falsies- washable mascara
xvi. Volum Express- Rocket waterproof mascara
xvii. Volum express- Washable mascara
xviii. Volum express- The Mega Plush
xix. Lash sensational - Black pearl waterproof mascara
2. Brow
i. Tattoo studio- Tattoo Brow up to 36 Hr
ii. Brow fast Sculpt shades, Clear eyebrow
iii. Brow extensions crayon
iv. Browfast sculp shapes eyebrow
v. Brow ultra-slim defining eyebrow pencil
vi. Tattoo studio brow pomade long-lasting, Buildable eyebrow makeup
vii. Tatoo studio pen makeup
viii. Tatoo studio waterproof Eyebrow gel
ix. Eyebrow definer pencil
x. Brow precise shaping pencil
xi. Brow Define + Fill duo
3. Eyeliner
i. Tattoo studio smokey gel pencil eyeliner
ii. Hyper easy liquid eyeliner
iii. Tatto studio Liquid ink eyeliner
iv. Tatto studio sharpenable gel pencil long wear eyeliner
v. Lasting drama matte eyeliner
vi. Lasting Drama- Light eyeliner pencil
vii. Metallic liquid eyeliner
viii. Curvitude eyeliner
ix. Twin brow eye wood pencil
x. Waterproof liquid eyeliner- Ultra liner
xi. Master precise skinny - gel Pencil
xii. Eyestudio lasting Drama Gel eyeliner
4. Eyeshadow
i. Color strike - pen makeup
ii. Nudes of new York 16
iii. The matte bar
iv. Total temptation
v. The city kits
vi. The city mini eyeshadow
vii. Expert wear
viii. The 24k Nudes
ix. The Nude eyes shadow
x. The blushed nudes
xi. Cream eyeshadow
xii. Eye shadow quads
• LIPS
1. Lipstick
i. Maybelline ink liquid lipstick
ii. Color sensational ultimate slim lipstick
iii. Super stay 24hr
iv. Super stay matte ink
v. Color sensational - Matte finish
vi. Color sensational- Crème lipstick
vii. Superstay- ink crayon
viii. Color sensational - Made for all
ix. Shine compulsion
x. Matte ink - super stay
xi. 2 step liquid lipstick
2. Lip Gloss
i. Lifter gloss lip gloss makeup with hyaluronic acid
3. Lip Balm
i. Baby lips glow balm
ii. Moisturising lip balm
iii. Medicated lip balm
4. Lip Liner
i. Color sensational shaping lip liner
• NAILS
1. Nail Colour
i. Beige
ii. Black
iii. Blue
iv. Coral
v. Grey
vi. Pink
vii. Purple
viii. Red
ix. Tan
x. White
Ques- Include the website link of the company from where you have taken the product mix details
www.maybelline.com/
Ques- Explain the product mix elements in terms of a) Width; b) Length; c) Depth; d) Consistency.
Ans-
Width- Total Number of product lines = 4
Length- Total number of items (Generally referred to as the length of one product line)
Product line taken- Lips = 16 items
Consistency- High consistency as all the products are closely related even their distribution system is also the same. (All are beauty product)
Depth- Variants of each product
Example - Nail color product line- Beige is offered in (2) variants i.e. pink beige and brown beige,
Similarly, Grey has (2) variants, Pink nail color has (3) variants, Purple (3) and Red (2)
So, by this, we got to know the depth part.
By: Piyush Munjal (20-22 sec A)
Product mix- all the combination of products offered by a business organisation to its customers is called product mix. Elements of Product mix of patanjali is as follows :
1. Width : width is 6 as patanjali offers 6 categories of products which are healthcare ,food items , ayurvedic medicine , home care , personal care , publications.
2. Length : total number of items that patanjali offers is 57
3. Depth : depth of all the product range is 530
4. Consistency: high because they offer food products which are edible in nature and beauty products and medicines which has an expiry period. So it has a high consistency of consumption.
After going through the website of Samsung, I have analysed the following:
Samsung has 4 product categories namely mobile, TV, appliances and computing. Under the category:
Mobile- it has following product line
Smartphones, tablets, apps and services. Therefore the width of the product mix is 3 since the number of product lines for the said category are 3. As far as it depth, there are total 38 variants offered under Smartphones making its depth 38, 175 variants under Accessories, some of them having multiple colour options. Total of 16 variants are offered under the Tablet option making its depth 16. Under apps and services, a person can find a total of 20 applications. Here, it can be seen how dee the product line is for Samsung. As for consistency, all the products are highly variable and consistent since all of them come under electronics category. Moreover all of them can also be integrated with each other.
Aashi Bansal
PGDM-Year:1
Section-A
Product Mix: Total brands marketed by a company. Example: Mother Dairy sells different products like milk , ice creams etc.
Product Line: Products that are similar to each other in terms of their function or needs. Example: Mother Dairy sells different kinds of milk.
Product Mix of Mother Dairy
• Milk
o Bulk Vended Milk
o Poly Packed Milk
o Ultra-Heat Treatment Milk
o Milk Powder
• Dairy Products
o Mishti Doi
o Lassi
o Chach
o Probiotic Drink
o Flavoured Milk
o Paneer
o Butter
o Cheese
o Ghee
o Fruit Yoghurt
o Sweets
o Cream
o Milk Shake
o Aam Doi
• Ice Creams
o Bricks and Super Saver Packs
o Bars
o Cones
o Ice Candies
o Kulfis
o Cassatta
o Cups
o Sugar Free
o Fruito Lics
o Ice Cream Cake
o Novelties
o Tubs
o Ultimate Tubs
o Crafted Range
Elements of Product Mix:
1. Width: Total number of product lines.
Mother dairy has 3 product lines: Milk, Dairy Products, and Ice Creams.
2. Length: Total number of items in all product lines.
There are 4 items in Milk Product Line, 14 items in Dairy Products and 14 items in Ice Cream. Therefore, the total length is 32. (4+14+14)
3. Consistency: How closely are benefits of the products in a product line related?
In our case, consistency is very high because all the products of Mother Dairy are made of milk (with exceptions in some ice creams) and all products are edible.
4. Depth: Number of variants of each product.
For depth, we are taking Milk as the product line.
o Bulk Vended Milk (1)
o Poly packed Milk (19)
o Ultra-Heat Treatment Milk (4)
o Milk Powder (5)
Here we have taken the variants as per the quantities. Poly Packed has 9 products in 1L packaging, rest 10 it has in different quantities like 200 l, 500 ml, 1L (as shown in image description on the link given below).
Total: 1+19+4+5 = 29
Source: www.motherdairy.com/Product/2
Product Mix-Product mix refers to the total set of brands marketed by a company. For example, Samsung offers mobiles, televisions , home appliances( Refrigerators etc), computing (Memory and storage etc)and display(Monitors etc).
Product Line-It refers to the group of brands that are closely related in terms of functions and benefits.For example-Patanjali offers food items,personal care items, medicines and healthcare items, and home care items.
ELEMENTS OF PRODUCT MIX
1) Width
2)Length
3)Depth
4)Consistency
1) Width- It refers to the total number of product lines that a company has.
2)Length-It refers to the total number of items in a product line or in whole product mix.
3)Depth-It refers to the variants of each product.
4)-Consistency-It refers to how closely related are product lines to the end use?
I would like to explain the elements of product mix with the help of two examples-
A) Patanjali
B)Samsung
A)Patanjali
1)WIDTH- 5 (Natural health care, natural food products, Ayurvedic medicine, natural personal care and natural home care are the product lines offered by Patanjali)
2)LENGTH- So the length is =9+20+6+5+15
= 55
Natural Health Care- 9
Natural Food Care- 20
Natural Personal Care-6
Natural Home Care-5
3)DEPTH-Depth can be explained with the help of fruit beverages offered by Patanjali
Patanjali Litchi Juice-1
Patanjali Mix fruit Juice-1
Patanjali Mosambi Drink-1
Patanjali Apple- Juice-2
Patanjali Mango Juice-2
Patanjali Guava Juice-1
Patanjali Pineapple Juice-1
Patanjali Orange Juice-1
So the depth here is 1+1+1+2+2+1+1+1=10
4)CONSISTENCY- Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high.
B) SAMSUNG
Link of the website is as follows-
www.samsung.com
1)WIDTH-5 (mobiles, televisions , home appliances, computing and displays.)
2)LENGTH-15 (5+1+4+2+3)
3)DEPTH-Depth can be explained with the help of smartphones(mobiles) offered by Samsung
Galaxy Z-3
Galaxy S-13
Galaxy Note- 7
Galaxy A-13
Galaxy M-21
Galaxy F-3
So Depth= 3+13+7+13+21+3
= 60
4)CONSISTENCY-Consistency is high as it has latest technology and it is updated on a regular basis making it suitable for its customers
Regards
Mallika Sareen
PGDM 2020-2022
Section B
Submitted by- Nikita Aggarwal, section-B, PGDM-2020-22
Product mix refers to the whole range of products which a company offers for sale to the consumers. Patanjali is India's fastest growing FMCG company. It has a diverse product offering in its marketing mix. It has a whole range of products for its consumers like health care, beauty and personal care, food and beverages, etc.
Product lines of Patanjali-
Food items- 11 products
Beverages- 3 products
Cleaning agents- 4 products
Health care- 4 products
Personal care- 13 products
ELEMENTS OF PRODUCT MIX-
1. WIDTH- There are 5 product lines of Patanjali.
2. LENGTH- Total number of products offered by Patanjali are 35.
3. CONSISTENCY- All the product lines of Patanjali offers consumer related goods therefore the product mix consistency is high.
4. DEPTH- Patanjali manufactures its own products keeping ayurveda in consideration so each product focuses on health only and is beneficial for a consumer both internally as well as externally. This way we can analyse depth of products.
As according to data available at Patanjali's website, Product Mix of Patanjali is as follows :
I) Product Width : 6 ( Natural Health Care, Natural Food Product, Ayurvedic Medicine, Herbal Home Care, Natural Personal Care, Patanjali Publications)
II: Length : Total no of products are 58 with product in each category as follows :
1. Natural Health Care : 10
2. Ayurvedic Medicine : 15
3: Natural Food Products: 20
4: Natural Personal Care: 6
5: Herbal Home Care : 5
6: Patanjali Publication: 2
III: depth of Product : Depth is total of variants in each category. In case of Natural personal care, depth is 57 as described below.
i) Skin Care : 6
ii) Dental Care: 3
iii) Hair Care : 4
iv) Body Care : 30
V) Eye Care : 3
vi) Shishu Care : 11
(Depth of other product line could be calculated in similar manner)
4: Consistency : In case of Patanjali, consistency is high , as all products are closely related with features as they are FMCG products and provide benefits of using herbal products.
Sushant Singhal
Section A
PGDM 2020-22
I have taken sound devices as my product category of Samsung. The elements of product mix are as follow:
1) Width (total no. of product line of TV&AV in Samsung)
a. TV
b. Lifestyle TV
c. Sound devices
d. Care pack
2) Length (total of products in sound devices)
a. Soundbar
b. Home entertainment system
c. Multi media speaker
d. Giga party audio
3) Depth (variants of each product)
a. Soundbar has 12 variants
b. Home entertainment system has 2 variants
c. Multi media speaker has 1 variant
d. Giga party audio has 2 variants
4) Consistency (how closely related are product line )
The consistency is high as all the elements are related to the sound devices.
Excellent effort Prabhsimran
Shreshth Chauhan
Sec-B
Samsung product mix includes mobile, tv&av, appliances, computing. In home appliances, Samsung refrigerator product line , the different product types are French door, Side by Side, Single door, Top mount freezer. Product line length is 4 and depth varies with each product type. For French door there's RF50k5910B1 and 5 more, therefore for this product type depth is 6 series long.
Side by side product type has 16 varieties therefore depth is 16.
Top mount freezer (150 varieties, assumed) therefore depth 150 series long
Single door (150 varieties, assumed) therefore depth 150 series long
Their product width is 4 different products wide which includes appliances.
Product consistency - low consistency
This is really Shreshth. Could have been better with less assumptions and more facts.
Utkarsh vats
Sec-B
company - NIKE
Product categories :
Footwear - Boots for strikers, Midfielders, Defenders, Sneakers
Apparels - Headwear, Tops/Polos, Jersey, Jackets, Shorts, Shocks
Equipment - Ball, Bags, Watches.
*Depth- depth of a product mix means the total number of variations for each product a company offers within.
• Product Depth - 4 in Footwear, 6 in Apparels and 4 in Equipment
*Length - of the product mix means total number of products within the company product lines
• Product Length - 14
*Width - width or breath of the product mix means the total number of product lines that a company offers to sell
• Product Width - 3
Consistency : It is high because a sports brand that is rooted in both authentic sports and pop culture.
DEVANSH DHALL (SECTION-A)
PGDM BATCH: 2019-21
The elements of Product Mix for Appliances of Samsung
Product Width- 2 i.e. Home Appliances and Care Packs
Product Length- 9 i.e. in Home Appliances (5) and in Care Packs (4)
Product Depth- 854 represented as follows:
Within Home Appliances, there are different items available:
Refrigerator- French Door(6), Side by Side(16), Top Mount Freezer(204), Single Door(226)
Cooking Appliances- Convection Microwave Ovens(44), Grill Microwave Ovens(1), Solo Microwave Ovens(4)
Washing Machines- Front Load(30), Top Load(76), Semi-Automatic(18)
Air Conditioners- Split AC(71), Air Purifier (5), System AC(139)
Within Care Packs, we have:
Refrigerator Care Packs(4), Cooking Appliances Care Pack(3), Washing Machine Care Packs(4), Air Conditioner Care Packs(3)
Product Consistency- High as these all are home appliances which are consumed to an end.
Excellent effort Devansh
Vipul garg
Section -b
As per the above question I have taken Samsung smart phones as one product category and after watching the video it is been clear that product mix has 4 elements which are
1) Width
2)Length
3) Dept
4)Consistency
AS when I go through the various Samsung smart phones I have noticed are they are well diversified and all are according to the needs and uses of the various customer segment. As Samsung keep in mind all people and in which income slab they lie and make product accordingly.
The formula for being consistent and be competitive to other brand sis the continuous research and development which is done to be more competent and have an advantage over other.
As we all know that the display of apple made by Samsung and which help in understanding that how brilliant is the display of Samsung
Now come to the market product mix of Samsung smart phones:-
1) Width
Samsung has different series for the smartphones which it self defined that the product launched in that category is a low budget, high end or mid range smartphone.
here are the different series of Samsung which are
Galaxy S series
Galaxy M series
Galaxy A series
Galaxy note series
Galaxy Z series
so there are 5 product lines of Samsung smart phones
2)Length
The length describes total number of items each product line has
As for S series there are 9 products
-for M series there are 7 products
-for A series there are 15 products
- for note series there are 5 products
-for Z series there are 2 products
The total products in the smartphone are 9+7+12+5+2=35 products
3)Depth
Variants of each product
As the variant of the Samsung are basically which the color options available and of the different storage size. The color options which are available for each smartphone are maybe 3-4 and the storage usually are 32/64/128/256/512 GB\
-for S series there are 29 product of which are different in color and storage and a customer can choose accordingly
-for m series there are 16 product of which are different in color and storage and a customer can choose accordingly
-for A series there are 44 product of which are different in color and storage and a customer can choose accordingly
-For NOTE series there are 16 product of which are different in color and storage and a customer can choose accordingly
-For Z series there are 5 product of which are different in color and storage and a customer can choose accordingly
which total depth is 29+16+44+16+5=110
4) Consistency
The consistency of the samnsung products are
1) display
each smartphone has best display in the range it fall and provide customer best experience
2) Processor
all the variant uses the exynos processor ehich is made by samsung it self and may be very benificial
Each smartphone has the warranty of 1 year and the product are continously evaluate and there is alot reseach done before launching any new product
Note:the information is based on all the smartphone available on the official site currently
Excellent effort Vipul
Product mix on patanjali
1. Width- total number of product line of patanjali is 7
(Patanjali n divya ayurvedic products, body care products etc)
2.length- total number of length of product is 63.
3. Consistency- patanjali has various product line which are all related to consumer goods so the consistency is high.
4. Depth- lets talk about beauty products of patanjali.
Cream,
Anti ageing cream
Baby cream
Anti wrinkle cream
Herbal products
Submitted by- tannu gupta
Aman Aggarwal
Sec - A
Company - Samsung
Product categories :
1) Mobiles
2) TV
3) Computing
4) Appliances
Category choosen - Mobiles
Product line :
1) Smart phones
2) Tablets
3) Wearables
Under product mix :
Width : 3
Length : 10
Depth : 52
Consistency : It is high because latest technology is used and are updated on regular basis making it more suitable for the customers.
Very good Aman
Good Explanation , very easily understandable in a brief time.
Glad that you liked it. Hope other video tutorials will also be useful to you.
The elements of Product mix of Oneplus are following:-
A) WIDTH: Total number of product lines
Oneplus has 7 products lines (PL):-
• PL1-Phone
• PL2-TV
• PL3-Audio
• PL4-Wearables
• PL5-Gear
• PL6-Cases and Protection
• PL7-Power Cable
B) LENGTH: Total number of items:-
• Phone- 6
• TV- 3
• Audio- 6
• Wearables - 2
• Gear- 4
• Cases and Protection- 21
• Power and Cables - 10
Total number of items are: 52.
C) DEPTH (D): Variants for each product
• In phone PL, for example Oneplus 8t has 4 variants and so on. In total PL1 has a depth of 25.
• For PL-2 TV, depth is 4.
• PL3-Audio- There are no variants in this PL.
• PL4-Wearables- There are 2 variants.
• PL5-Gear- There are 4 variants.
• PL6-Cases and Protection- There are 26 variants for different cases.
• PL7-Power and Cable- There are 8 variants.
Total Depth is 25+4+2+4+26+8= 69
Oneplus offer 69 variants across its 7 products lines.
D) CONSISTENCY: Oneplus product lines are highly consistent as they perform similar functions for the buyers and go through the same distribution channels.
Website: www.oneplus.in/
Product mix refers to the complete set of products or services offered by a firm.Consumer behavior reveals how to appeal to people with different habits tend to use together or think of as similar products or services.
Example: Patanjali offers products like food items, beverages, cleaning agents, Ayurvedic medicines, personal care products, health care products, etc.
Product line
Group of brands that are closely related in terms of functions and benefits.
Example within :-
Beverages
Herbal tea
Health drinks
Juices
Food items
Honey
Ghee
Cookies
Spices
Noodles
Oats
Cereals
Rice
Pulses
Oil
Poha
Candy
Jam
Atta
Ayurvedic medicine
Chyawanprash
Balm
Digestives
Personal care
Conditioners
Shampoo
Soaps
Face cream
Bodylotion
Toothbrush
Toothpaste
Eye drop
Elements of product mix
Width 4
Length 29
Consistency is high in Patanjali because they all are related to consumer products.
Depth number of variants of a product
MONIKA GARG
SECTION A
Company - Samsung
Product Category - Computing
Product line - 1) IT 2) Memory and storage
IT Products - Monitors
Samsung offers 4 types of Monitors (Each product have different variants)
UHD Monitors
Curved Monitors
Gaming Monitors
Flat Monitors
Memory and storage Products - Memory Card, SSD, Portable SSD(Each product have different variants)
Width - 2(IT, Memory and storage)
Length - 4(Monitor, SSD, Portable SSD, Memory Cards)
Depth(Total) - Monitors - 21 (Have variants with different sizes)
Memory and storage - 59 (Have variants with different colors and storage capacity)
Consistency - Consistency is high because these product lines are closely related as they are all electronic products and are used in computing.
Submitted by-
KAMNA
Section A
Batch 2019-2021
Wonderful Effort Kamna. Depth can be updated for all products.
Product mix of Cadbury
1.Chocolates-Dairy milk(Product depth-Almond,Crackle,Fruit & nut-3) 5 star(Caramel,Crunchy-2), Perk(Glucose-1), Bournville(Dark,Fruit &nut,Raisins-3), Silk(Fruit & nut,Oreo,Red velvet oreo-3)
2.Candy-Eclairs(Chocolate,Choclairs-2), Halls(1)
3.Biscuit-Oreo(Vanila,Chocolate,Golden,-3)
4.Beverages- Bournvita(Chocolate,5 star magic,Little champs-3), Hot chocolate-(1)
Product width - 4
Product length is-12
Product consistency-High, Ready to consume.
Mansi kaushik
PGDM 2020-222
Yashant sehrawat section-b pgdm 2020-22
Item blend of patanjali
1. Width-absolute number of product offering
Complete number of product offering of patanjali is 7.( patanjali and divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spicies, different)
2. Length-The complete number of items offered by patanjali is 63.
3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low.
4. Depth-we should discuss creams under excellence results of patanjali.
Creams
• Anti wrinkle cream
• Beauty cream
• Foot care cream
• Boro safe cream
• Herbal shave gel
Pranav aggarwal sec a 2020-2022
WIDTH: coca cola have 5 product line -
1. Soft drinks
2. Minute maid
3.Mineral water
4.tea and coffee products
LENGTH: total Coca cola have 3500 items under product line.
DEPTH:
1. Coca cola
2. Fanta
3. Sprite
4. Diet coke
5. Coke zero
6. Guava minute maid
7. Orange minute maid
8. Mango minute maid
9. Mixed fruit minute maid
10. Kinley
11. Georgia coffee and tea
Consistency- high as they are in the market since a long time
NAME- SANYAM SOBTI
SECTION-B
COMPANY- SAMSUNG
Product category- Home appliances
Product lines- refrigerators, cooking appliances, washing machines, air conditioners, air purifiers,
Elements of products-
• Width- 5
• Length- 13
• Depth- Refrigerator (452), cooking appliances(52), washing machines(124), air conditioners(76)
• Consistency- MEDIUM- although all these products are home appliances but they perform different function and gives different benefits to the consumers. Hence, it reduces the efforts of the user by making their tasks quick and efficient.
Wonderful Effort Sanyam
NIKITA AGGARWAL (SECTION: A)
The product category chosen is: HOME APPLIANCES (company - Samsung)
Under Home Appliances, Samsung has 4 product lines. They are:
A. REFRIGERATORS
1. French Door (60)
2. Side by side (16)
3. Top Mount Freezer (204)
4. Single door (226)
B. COOKING APPLIANCES
1. Convection Microwave Ovens (44)
2. Grill Microwave Ovens (1)
3. Solo Microwave Ovens (4)
C. WASHING MACHINES
1. Front Load (30)
2. Top Load (76)
3. Semi-automatic (18)
D. AIR CONDITIONERS
1. Split AC (71)
2. System AC (39)
3. Air purifiers (5)
Elements of Product Mix:
• WIDTH: Total no. of product lines = 4, that is, Refrigerators, Cooking appliances, Washing machines, Air conditioners.
• LENGTH: Total no. of items in the product mix = 13, they are: French door refrigerators, Side by side refrigerators, Top mount refrigerators, Single door refrigerators, convection microwave oven, grill microwave ovens, solo microwave ovens, front load washing machines, top load machines, semi-automatic machines, split AC, system AC, air purifiers.
• DEPTH: Variants of each product. It is mentioned in the brackets for each respective product.
• CONSISTENCY: It means how closely product lines are related in their end use. Here, consistency is low as each product lines offer products with different functions and benefits. However, all these products in respective product lines are used in daily household chores.
ASSUMPTION: I haven’t taken care packs as a different product lines as it contains a bunch or combination of items already existing within one product line. So, it isn’t considered a different product line or different item within the same product line.
Excellent effort Nikita.
Product mix of patanjali in terms of width, length, consistency and depth are as follows:
1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous)
2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high.
3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows-
Foot care
Beauty
Anti wrinkle
Herbal shave
4. Length- total no of products offered by patanjali are 63.
Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care.
Total Patanjali have 46 items under product line.
Under herbal home care have 5 different variant:
1. agarbatti and dhoops(39)
2. pooja essentials(28)
3. toiletries(25)
4. dish wash bar and gel(8)
5. hawan samagri(1)
consistency of all the Patanjali products are very high as they are natural and pure.
Muskan Aggarwal (Section-A)
PGDM BATCH: 2019-21
Elements of Product Mix for TV&AV of Samsung
Product Width- It refers to the number of product lines. Here we have 4 Product lines ie.
TV, Lifestyle TV, Sound Device, Care Pack.
Product Length- It refers to number of items in a product line. Here we have:
For TV (4) , Lifestyle TV(4) , Sound Device (2) , Care Pack(1)
So, in total our product length is 11.
Product Depth- It refers to the number or variants of each product.
Within TV : Q Led 8k (4), Q Led 4k (19), 4k UHD TVs (32), Full HD (30)
Lifestyle TV: Frame(5), Serif(3)
Sound Device: Home Entertainment System (2), Soundbar (12), Multi-media Speaker (1), Giga Party Audio (2)
Car Packs: TV Car packs(14)
So, in total our product depth is 124.
Product Consistency- It refers to how closely related are product lines in end use. Here product consistency is High as all the products are electronic items which are ready to be consumed.
Excellent effort Muskan.
Item blend of Patanjali
1. Width-absolute number of product offering
Complete number of product offering of Patanjali is 7.( Patanjali and Divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spices, different)
2. Length-The complete number of items offered by Patanjali is 63.
3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low.
4. Depth-we should discuss creams under excellence results of patanjali.
Creams
• Anti wrinkle cream
• Beauty cream
• Foot care cream
• Boro safe cream
• Herbal shave gel
Product Mix of Apple
A. Mac
Mac book air
Mac book pro
Mac mini
I mac
Mac pro
B. Software
I tune
I photo
I movie
I cloud
I work
C. I - Pad
I - pad 1
I - pad 2
I - pad mini
I - pad air
D. I - Pod
I pod shuffle
I pod nano
I pod touch
I pod classic
E. I- Phone
Iphone
Iphone 3g
Iphone 4
Iphone 4s
Iphone 5
Product width: 5 Product Line
Product Length: 23 different products
Product Depth: I pad air- 16 GB
32 GB
I pad mini- 7 INCH
10.1 INCH
Product consistency: high
Excellent effort Jigyasa. Relook at the depth.
Sonal garg
Section - b
Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.
Product lines : Biscuits , confectionary , snacks
1. Biscuits: krack jack , hide and seek . monaco , magix, kreamz, , milk shakti , parle marle
2. confectionary : melody , kismi gold , mango bite , kacha mango bite , orange candy , poppins, kismi toffee, mazelo a
3. snacks : parle wafers , musst bite , jeffs , chessling , sixer , sixer jeera , full toss, must tixs and must chips .
product width : 3
poduct length : 24
product consistency : high ( ready to eat )
Good Sonal. Depth??
Samsung is a south Korean multinational company headquartered in Samsung town, Seoul. It was founded in 1983 by Lee Byung-Chul as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s.
There are broadly 4 categories and within these product categories there are different product line and their variants.
1. Mobile
2. TV & AV
3. APPLIANCES
4. COMPUTING
As we need to explain only one product category of Samsung. I am explaining elements of product mix for TV & AV category.
1. WIDTH: Total number of product line is 3.
2. LENGHTH: Total number of items are 72.
3. CONSISTENCY: Samsung product Line are highly consistent in that they perform similar functions for the buyers and go through same distribution channel.
4. DEPTH: variants of each products are
TV
A. QLED 8K( 1variant)
B. QLED 4K( 7 variants)
C. 4K UHD TV( 8 variants)
D. Full HD( 20 variants)
E. The Frame( 2 variants)
F. The Serif( 3 variants)
Sound Devices
A. Home Entertaining System
• House Entertaining System J5100
• House Entertaining System J5550
B. Sound bar
• Soundbar T450
• Soundbar T550
• Soundbar Q60R
• Soundbar HW-R450
• Soundbar HW-R550
• Soundbar HW-R650
• Soundbar HW-N300
• Soundbar HW-N650
• Soundbar HW-N550
• Soundbar HW-N450
• Soundbar HW-M360
• Sound bar HW-K350
C. Multimedia Speaker
• Multimedia Speaker K20
D. Giga Party Audio
• Giga Party Audio T70
• Giga Party Audio T50
Care Packs
A. TV Care Pack ( 14 types)
NAME- PIYUSH MITTAL
SECTION- B
ROLL NO- 201907087
Excellent effort Piyush
WIDTH: Patanjali have 5 product line -
1. Natural personal care.
2. Natural health care
3. Natural food product ,
4. Herbal home care
5. Ayurvedic medicine
LENGTH: total Patanjali have 46 items under product line.
DEPTH: under natural health care they have 9 different variant:
1. Digestives(6)
2. Badam pak(1)
3. Health drink(16)
4. Health and wellness(27)
5. Ghee and sugar(4)
6. Fruit beverages(10)
7. Chyawanprash(5)
8. Honey(2)
9. Diet food(8)
CONSISTENCY: consistency of all the Patanjali products are very high as they are natural and pure.
Product mix of patanjali
1. Width- total number of product line
Total number of product line of patanjali is 7.( patanjali and divya ayurvedic product, ayurvedic body care, beauty products, food grains, food items, spicies, miscellaneous)
2. Length- The total number of products offered by patanjali is 63.
3. Consistency- Patanjali has various product line which are all related to consumer goods so the consistency is high.
4. Depth- let’s talk about creams under beauty products of patanjali.
Creams
• Anti wrinkle cream
• Beauty cream
• Foot care cream
• Boro safe cream
• Herbal shave gel
submitted by- Takshila Chauhan
Excellent effort Takshila. Consistency is not high.
Parth Ahuja
Section A (MM2)
Batch 2020-22
Product mix
Width - 6
Natural health care
Natural food products
Ayurvedic medicines
Herbal home care
Natural personal care
Miscellaneous
Length- 65
Consistency- Patanjali has a various product line which is all related to consumer goods so the consistency is high.
Depth- Let's take creams under natural personal care-
Creams
- Herbal shaving cream
-Foot care cream
-Beauty cream
-Anti-wrinkle cream
-Skin protect cream
So, its depth for creams is 5.
The Product Category taken by me is MOBILES. The elements of Product Mix of Samsung are following -:
1 WIDTH-: Total number of Product Line is 3.
2 LENGTH -: Total number of items are 342.
3 CONSISTENCY-: Samsung Product Line are fairly consistent in that they perform similar functions for the buyers and go through same distribution channels.
4 DEPTH-: Variants of each product are discussed below-:
SMARTPHONES
Galaxy Z
(Z Flip, Galaxy Fold)
Galaxy S
(Galaxy S20 Ultra, Galaxy S20+, Galaxy S20, Galaxy S10 Lite, Galaxy S10e, Galaxy S10, Galaxy S10+, Galaxy S9, Galaxy S9+)
Galaxy Note
[Galaxy Note10 Lite (8GB and 6GB), Galaxy Note 10, Galaxy Note10+, Galaxy Note9)
Galaxy A]
(Galaxy A71, Galaxy A51, Galaxy A70S, Galaxy A50S, Galaxy A30S, Galaxy A20S, Galaxy A10S, Galaxy A80S)
Galaxy M
(Galaxy M21, Galaxy M31, Galaxy M30, Galaxy M30S)
Accessories
(183 items)
Harman| JBL
(75 items)
TABLETS
Tab S
[Galaxy Tab S6(Wi-Fi), Galaxy Tab S6(LTE), Galaxy Tab S5e(LTE), Galaxy Tab SS5e(Wi-Fi), Galaxy TabS4]
Tab A
[Galaxy Tab A8.0(LTE), Galaxy Tab A8.0(Wi-Fi), Galaxy Tab A10.1(LTE), Galaxy Tab A10.1(Wi-Fi), Galaxy Tab A10.5, Galaxy Tab A7.0, Galaxy Tab A (2017)]
Others
(Galaxy J Max)
Accessories
(9 results)
Samsung Care
(1 year care pack for Mid-End Tablets, 1 year care pack for High-End Tablets, 1 year care pack for Low-End Tablets)
WEARABLES
Smartwatch
[Galaxy Watch Active2 4G, Galaxy Watch Active2 (Aluminium & Steel), Galaxy Watch LTE (4.2cm & 4.6cm), Galaxy Watch Active, Galaxy Watch (4.6cm &4.2cm), Gear S3 frontier]
Smart Fitness
[Galaxy Buds+, Galaxy Fit e, Galaxy Fit, Galaxy Buds, Gear IconX, Gear Sport]
Accessories
(7 items)
APPS & SERVICES
Galaxy Store
Bixby
Samsung Pay
Samsung Health
Samsung DeX
Samsung Members
One UI 2
Smart Switch
My Galaxy
Submitted by-
Bhavya Chugh
Section B
Wonderful Bhavya
The four elements of Product Mix are:
1. Width: Total no. of Product line which are there in a company.
2. Length: Total no. of items available in company, sometime in a particular product line.
3. Depth: Total no. of variants available of a particular product or how many stock keeping units(SKU) I have to maintain.
4. Consistency: How closely related are product lines within the product mix.
Let us understand these elements with an example. I am taking Patanjaliayurved as an example.
1. Width: under the category of Natural Personal Care. Patanjaliayurved has 6 Product Line i.e. Skin Care, Body Care, Dental Care, Eye Care, Hair Care, Shishu Care.
2. Length: Total no. of product offered by company are 2500. And in the product line of Natural Skin Care, the total no. of products offered are 135.
3. Depth: In product line of skin care, face wash is available in 8 different variants i.e. the company has to maintain 8 different SKU.
4. Consistency: the consistency of products is high as all the products are personal care products and are used to achieve good looking or fresh skin.
Item Mix Assignment
A Product blend is the all out number of product offerings and individual items or administrations offered by an organization.
A Product line alludes to an item classification or brand promoted by an organization. Items inside a product offering all play out a comparative capacity, offer comparable advantages, target comparable clients, are likewise evaluated, and follow comparative dispersion channels.
An item blend technique has four measurements:
WidthTotal number of product offerings an organization offers.
LengthTotal number of items in an organization's product offering.
DepthTotal number of item varieties in a product offering.
Consistency Indicates how product offerings identify with each other.
To Explain further I might want to take an illustration of Apple.
1)Width - Apple as of now has 4 Product line which are Mac, iPhone, iPad and Watch.
2)Length - Number of items under product offering are
a)In Mac there are 5 items
b)In iPhone there are 5 items
c)In iPad there are 4 items
d)In iWatch there are 4 items
Absolute items under apple are 5+5+4+4 = 18 Products
3)Depth - Variation item under product offering.
Variety of item can be based on shading, stockpiling and highlights.
a)In Mac there are 3 shading choices accessible which are space dim, gold and silver. In this there are 256GB, 512GB, 1TB.
b)In iPhone there are different shading alternatives accessible as per model, for example,
iPhone SE accessible in dark, white and red
iPhone 11 accessible in Black, White, Red, Yellow and Green.
iPhone XR accessible in Black, White, Red, Yellow and blue.
iPhone 12 scaled down and 12 accessible in white, dark, green, red and blue.
iPhone 12 Pro and Pro max accessible in blue, gold, graphite, and silver.
Capacity accessible in these models are 64GB, 128GB and 256GB.
c)In iPad there are 3 shading choices accessible that are Space dim, Gold and silver and capacity choice accessible are 64GB, 128GB, 256GB and 512GB.
d)In IWatch there are 3 shading choices accessible that are Space dark, Gold and silver and size of watch matters which is accessible in 38mm and 42mm.
4)The consistency of Apples item blend demonstrates the level of similitude of product offerings. Apple saves predictable picture of effortlessness for all items, regardless of what rendition or gadget. Apple assembles their standing and makes client unwaveringness by relying upon their item blend.
Source of information www.apple.com/in/
Product mix of patanjali in terms of width, length, consistency and depth are as follows:
1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous)
2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high.
3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows-
Foot care
Beauty
Anti wrinkle
Herbal shave
4. Length- total no of products offered by patanjali are 63.
Submitted by-
Saloni Jain
Pgdm 2020
Section B
Samsung has 4 product categories namely:
• MOBILE
• TV & AV
• APPLIANCES
• COMPUTING
Selecting the category of Mobile:
It has 3 product lines:Smartphones,tablets,wearables
PL1:Smartphones
1. Galaxy Z
2. Galaxy S
3. Galaxy Note
4. Galaxy A
5. Galaxy M
PL2:Tablets
1. Tab S
2. Tab A
3. Others
PL3:Wearables
1. Smartwatch
2. Smart Fitness
a)Width:3
b)Length: 10
(5+3+2)
c)Depth:52
Details for depth:
Smartphones: 2+9+4+8+4=27
Tablets: 5+7+1=13
Wearables: 6+6=12
PL1:Smartphones
Products:
A. Galaxy Z(2)
1. Z Flip
2. Galaxy Fold
B. Galaxy S(9)
1. Galaxy S20 Ultra
2. Galaxy S20+
3. Galaxy S20
4. Galaxy S10 Lite
5. Galaxy S100e
6. Galaxy S10
7. Galaxy S10+
8. Galaxy S9
9. Galaxy S9+
C. Galaxy Note(4)
1. Galaxy Note10 Lite(8GB and 6GB)
2. Galaxy Note 10
3. Galaxy Note10+
4. Galaxy Note9
D. Galaxy A(8)
1. Galaxy A71
2. Galaxy A51
3. Galaxy A70S
4. Galaxy A50S
5. Galaxy A30S
6. Galaxy A20S
7. Galaxy A10S
8. Galaxy A80S
E. Galaxy M(4)
1. Galaxy M21
2. Galaxy M31
3. Galaxy M30
4. Galaxy M30S
PL2:Tablets
A. Tab S(5)
1. Galaxy Tab S6(Wi-Fi)
2. Galaxy Tab S6(LTE)
3. Galaxy Tab S5e(LTE)
4. Galaxy Tab SS5e(Wi-Fi)
5. Galaxy Tab S4
B. Tab A(7)
1. Galaxy Tab A8.0(LTE)
2. Galaxy Tab A8.0(Wi-Fi)
3. Galaxy Tab A10.1(LTE)
4. Galaxy Tab A10.1(Wi-Fi)
5. Galaxy Tab A10.5
6. Galaxy Tab A7.0
7. Galaxy Tab A(2017)
C. Others(1)
1.Galaxy J Max
PL3:Wearables
A. Smartwatch(6)
1. Galaxy Watch Active2 4G
2. Galaxy Watch Active2 (Aluminium & Steel)
3. Galaxy Watch LTE (4.2cm & 4.6cm)
4. Galaxy Watch Active
5. Galaxy Watch (4.6cm &4.2cm)
6. Gear S3 frontier
B. Smart Fitness(6)
1. Galaxy Buds+
2. Galaxy Fit e
3. Galaxy Fit
4. Galaxy Buds
5. Gear IconX
6. Gear Sport
d)Consistency:
High consistency as the products are launched according to the latest trends and requirements of the consumers and many are also in affordable price range.
Excellent effort Kirtika
Akansha Aggarwal (Sec A)
PRODUCT MIX OF ADDIDAS
Adidas has 3 product categories: Men, Women and Kids Products.
I have taken the Women’s category.
WIDTH:
The width of the women’s category is 3: Footwear, Clothing and Accessories.
LENGTH:
Length of each product line is:
• Footwear: 8
Essentials, Running, Originals, Training, Tennis, Skateboarding, Outdoor, Sliders + Flip Flops
• Clothing: 12
T-shirts + Crop Top, Tops, Tights, Shorts, Pants, Skirts + Dresses, Track tops, Sweatshirts , Jackets, Other Apparel, Swimwear, adidas Originals
• Accessories: 9
Face Covers, All Bags, Caps, Socks, Protection Gear, Apparel Accessories, Bottle, Balls, Footwear Accessories
The length of the product category is the sum of length of each product line is 29 (8+12+9)
DEPTH:
Depth of each product line is:
Footwear
• Essentials (19)
• Running (222)
• Originals (289)
• Training (7)
• Tennis (46)
• Skateboarding (7)
• Outdoor (1)
• Sliders + Flip Flops (37)
TOTAL = 628
Clothing
• T-shirts + Crop Top (254)
• Tops (126)
• Tights (163)
• Shorts (41)
• Pants (90)
• Skirts + Dresses (58)
• Track tops (61)
• Sweatshirts (65)
• Jackets (43)
• Other Apparel (15)
• Swimwear (7)
• adidas Originals (399)
TOTAL= 1322
Accessories
• Face Covers (11)
• All Bags (183)
• Caps (123)
• Socks (70)
• Protection Gear (32)
• Apparel Accessories (19)
• Bottle (24)
• Balls (5)
• Footwear Accessories (0)
TOTAL= 467
The total depth of the product category is 2417 (628+1322+467).
CONSISTENCY:
High consistency as all products are focused on product meaning and value.
shop.adidas.co.in/
Company: Samsung
1. Categories: Mobile / TV&AV / Appliances/ Computing
2. Width: Number of Product Lines
Mobile-4 (Smartphones, Tablets, Wearables, Apps and Services)
TV&AV-4 (Tv, Sound Device, Lifestyle TV, Care Pack)
Appliances-2 (Home Appliances, Care Pack)
Computing-2 (IT, Memory and Storage)
(Not taking ‘What’s New’ into account)
3. Length: Number of Items in each Line
Only for Mobiles Category:
- Smartphones: 8
- Tablets: 4
- Wearables: 7
-Apps and Services: 20
4. Depth: Variants in each Item
For Smartphones, there are various types that are sold by Samsung like Galaxy Note, Galaxy Z, Galaxy S and so on. For Galaxy Note, the product depth stands at 5, which are further divided based on colour, memory etc.
5. Consistency: All of Samsung’s offerings are consistent in terms of being consumer products as well as being sold through similar, if not the same, distribution channels.
Tanshi Kumar, Section A
Excellent effort Tanshi.
PRODUCT MIX OF PATANJALI
1) WIDTH
The total number of product line of patanjali is 5. patanjali ayurveda products, ayurvedic body care, bdeauty products, food grains and miscellaneous items.
2) LENGTH
The total number of product offered by patanjali is 35
3) CONSISTENCY
Patanjali has various product line which are all related to consumer goods so that the consistency is high and they need to be consumed as soon as possible even the personal care and beauty products also have expiry dates. Therefore, they have high consistency of consumption
4) DEPTH
To know the depth of the product we know that patanjali is manufacturing its ownproducts keeping ayurveda in mind so all the products focuses on health.
the product range of patanjali had more than 400 typesof FMCG products which includes food items, cosmetic products, skin care and so on. they also produces medicines and as per its source, all its products are ayurvedic and free of harmful chemicals.
patanjali has 300 or more medicines for treating many alignments and body conditions, from the common cold to paralysis.
the company also focuses on textiles, jeans, kurta and so on.
DRISHTI ARORA
SECTION-B
PGDM 2020-2022
As per data available from www.samsung.com/in/
Samsung has 4 product categories viz. 1)Mobile 2)TV & AV 3)Appliances 4)Computing
Under the Category 1) Mobile, it has following product lines : 1)Smartphones 2)Tablets 3)Wearable 4)Apps and Services
Therefore,the width of the product mix is 4 since number of product lines for the said category are 4
Now,
The smart phone line has a total of 7 products.
The tablet line has a total of 6 products.
The Wearable line comprises of 7 products.
Samsung bundles 9 apps and services under the Apps and services line.
Therefore, the width is total of all these products, i.e., 29 products.
As for its depth,
1)There are total 38 variants offered under smartphones, making its depth 38, 175 variants under accessories, some of them having multiple color options
Also,product Harman and JBL which is a subsidiary of Samsung electronics itself and provides 75 variants alone under it.
2)Total of 16 variants are offered under the tablets option and making its depth 16. Also, 9 accessories for the specified product line
3)For wearable, it provides a depth of 15 products plus 18 variants under its accessories also having multiple options.
4)Under apps and services a person can find a total of 20 apps.
Here, it can be seen how deep the product line is for Samsung.
As for consistency, all the products are highly consistent since all them come under electronics category and moreover all them can also be integrated with each other.
(Note: Samsung Care+ is not considered a different product, is considered as an after sale service provided with the Samsung products. If it is considered as a product then the width will increase to 30 products.)
Submitted by:
Utsav Mehrishi
Section A (PGDM- 2019-21)
Excellent effort Utsav
HIMALAYA COMPANY
Details of product mix: docs.google.com/spreadsheets/d/10vffC3vQ344tj04pO9Qau90k16C6qigqyNrd7fuZoxE/edit?usp=sharing
Products taken from:
www.himalayaherbals.com/products/index.htm
A product mix's length refers to the number of products available in a particular product line; the product width is the total number of product lines available of a company; the depth of the product mix refers to how many variants are available of each product in the product line(s); consistency of the product mix is how closely these product lines are related to each other.
(The elements of each of these in Himalaya are explained in the document link shared)
Excellent effort Anisha
Elements of product mix are Foods - Including jams, biscuits, noodles, oats, pulses, and
many other lines of food products.
Beverages
Healthcare & Medicines
Personal care products
Cleaning agents
1. PRODUCT MIX WIDTH Foods Items Beverages Healthcare & Medicines Personal care products Cleaning agents’ publications
2. LENGHT - It refers to the number of total products in all the product lines in a company's product mix. In case of Patanjali it is 444 as of now.
3. PRODUCT DEPTH- Product depth is the number of variants of a product that a firm offers. So, I have taken juice and cereals. So, Depth of product line juices and cereals have 7 each, respectively.
Patanjali Pineapple Juice
Patanjali Apple Juice
Patanjali Litchi Juice
Patanjali Mango Juice
Patanjali Mango Drink
Patanjali Guava Juice
Patanjali Apple Juice
PATANJALI MUESLI FRUIT & NUT
Patanjali Oats
Patanjali Pushtahar Dalia
Patanjali Masala Oats
Patanjali Corn Flakes Mix
Patanjali Oats
Patanjali Cornflakes
Of which are further classified in 200ml,500ml, 1litre and 200gm 500gm 1kg, respectively.
4. PRODUCT CONSISTENCY -means how closely products are linked to each other.
Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high.
Brand - Samsung
Product category - APPLIANCES
Product Line
1. HOME APPLIANCES
2. CARE PACK
Explanation
1. HOME APPLIANCES
I. Cooking Appliances
Convection Microwave Ovens (44)
Grill Microwave Ovens (1)
Solo Microwave Ovens (4)
II. Refrigerators
French Door (6)
Side by Side (16)
Top Mount Freezer (192)
Single Door (225)
III. Air Conditioners
Split AC (70)
Air Purifiers (5)
IV. Washing Machines
Front Load (30)
Top Load (76)
Semi-Automatic (18)
2. CARE PACK
I. Cooking Appliance Care Packs
Care Pack for Convection Microwave (4)
Care Pack for Solo Microwave (4)
Care Pack for Grill Microwave (4)
II. Refrigerator Care Packs
Care Pack for Direct Cool Refrigerator (4)
Care Pack for Frost Free Refrigerator below 500L (4)
Care Pack for Frost Free Refrigerator above 500L (4)
Care Pack for Side by Side Refrigerator (4)
III. Air Conditioner Care Packs
Care Pack for 3.2kW (1.0T) AC (4)
Care Pack for 5.0kW (1.5T) AC (4)
Care Pack for 6.0kW (2.0T) AC (4)
IV. Washing Machine Care Packs
Care Pack for Semi-Automatic WM (3)
Care Pack for Fully Automatic Front-Loading WM (3)
FAFL Washing Machine Dryer Care Pack (3)
Care Pack for Top Loading WM (3)
Samsung offers products for four different categories that are mobile, tv & av, appliances, and computing
So I have chosen the appliances category, Samsung has two product line in appliances that is Home Appliances And Care Pack under which it offers different products for example.
Samsung has a product line of Home Appliances to offer products like Refrigerators, Cooking Appliances, Washing Machines, Air Conditioners, And Air Purifiers.
Samsung also has a product line of Care Pack to offer products like Cooking Appliance Care Packs, Refrigerator Care Packs, Air Conditioner Care Packs And Washing Machine Care Packs
Elements of Product Mix
Width: - Width is described as the total number of product lines for a product category. Here, we can see that we have total of 4 product lines so therefore Width is 2.
Length - The total number of items in all the product lines are considered as length. Here, the length is 8 as we have 4 products in Home Appliances And 4 products Care Pack.
Depth - depth is considered as variants for each product. Here depth is 739 as we have 687 variants in Home Appliances and 52 variants in Care Pack {for details see above slides}
Consistency - high Consistency as all the product line are related to household product
For better understanding kindly see the presentation, click the link below
dsbeduin-my.sharepoint.com/:p:/g/personal/shubham_arora19_dsb_edu_in/EfceZ3glBqVEnECppIOKHq0BhzjieFsGIS2EzTMrOyfxQg?e=ZdIAPh
Shubham Arora
Delhi school of business
Excellent effort Shubham
Product categories under Samsung: Mobiles, TV & AV, Appliances and Computing
Product category chosen: TV & AV
Product lines under TV & AV: Televisions, Lifestyle TVs and Sound Devices
Televisions-- QLED 8K(4) , QLED 4K(19) , UHD(32) and Full HD/HD(30) TVs
Lifestyle TV-- The Frame(5) and The Serif(3)
Sound Devices-- Home entertainment system(2), Soundbar(12), Multimedia speaker(1) and Giga Party Audio(2)
Elements of product mix:
1. Width (No. of product lines under TV & AV): 3 PLs
2. Length (Total No. of items within all product lines): 10 Product types
3. Depth (Total variants of all items): 110 Variants (includes size variations in different models of TV ranging from 43-98 inches)
4. Consistency: These product lines have high consistency because all are inter-related mostly in providing entertainment to its consumer as these products possess both, sound and visual components. For instance, a new TV can be set-up and connected to a sound bar for a cinematic audio experience at home.
Excellent effort Garima
Product Mix - Samsung Electronics
Product Category Taken - Computing
Elements of Computing
Width - 2 Product Lines ( IT and Memory & Storage )
Length - 32 Products in both the Product Lines
Depth -
1. MEMORY & STORAGE
• SSD (8 Models)
• Portable SSD (3 Models)
• Memory Cards (7 Models)
2. IT (MONITOR)
• UHD Monitor (3 Models)
• Curved Monitor (5 Models)
• Gaming Monitor (2 Models)
• Flat Monitor (3 Models)
• Professional Monitor (1 Model)
Consistency - Fairly Consistent ( Both the Product Lines have different usage, but can be used dependently as well )
Submitted By
Rishab Aggarwal
Section B
Good effort Ayush & Rishabh. Consistency is high.
Priya Aggarwal
Section - A
drive.google.com/file/d/1-zFfya3WSxkuaQa9mNzgKufSJ3UPRBcK/view?usp=drivesdk
Website link of the company - www.samsung.com/in/
Excellent effort Priya
@@MarketingPlatter Thank you sir.
Marketing Mix Assignment
I have taken Samsung smart phones as one product category.
Product mix has 4 elements which are.
1) Width
2)Length
3) Depth
4)Consistency
Discussing the market product mix of Samsung smart phones in detail: -
1) Width: - Samsung has different series for the smartphones which itself defined that the product launched in that category is a low budget, high end, or mid-range smartphone. here are the different series of Samsung which are.
Galaxy S series
Galaxy M series
Galaxy A series
Galaxies note series.
Galaxy Z series
so, there are 5 product lines of Samsung smart phones.
2)Length: - The length describes total number of items each product line have.
As for S series there are 13 products
for M series there are 21 products
for A series there are 13 products
for Note series there are 7 products
for Z series there are 3 products
for F series there are 3 products
The total products in the smartphone are 13+21+13+7+3+3=60 products
3)Depth: - Variants of each product
As the variant of the Samsung are basically which the colour options available and of the different storage size. The colour options which are available for each smartphone are maybe 3-4 and the storage usually are 32/64/128/256/512/1TB
for S series there are 47 products of which are different in colour and storage and a customer can choose accordingly -
for m series there are 55 products of which are different in colour and storage and a customer can choose accordingly -
for A series there are 40 products of which are different in colour and storage and a customer can choose accordingly -
For NOTE series there are 20 products of which are different in colour and storage and a customer can choose accordingly -
For Z series there are 7 products of which are different in colour and storage and a customer can choose accordingly
For F series there are 9 products of which are different in colour and storage and a customer can choose accordingly
Total depth is 47+55+40+20+7+9=178.
4) Consistency The consistency of the Samsung products is
1) display
each smartphone has best display in the range it falls and provide customer best experience.
2) Processor
all the variant uses the exynos and snapdragon processor which is made by Samsung itself and may be very beneficial.
Each smartphone has the warranty of 1 year and the product are continuously evaluating and there is a lot of research done before launching any new product.
Source: - www.samsung.com/in/smartphones
Ayush Aggarwal
Sec B
2020-21
PRODUCT MIX
Product mix refers to the complete range of products that is offered for sale by the company. It is concerned with product diversity, i.e. how far a company can diversify its products.
For eg - PATANJALI
Patanjali offers foods items, beverages, cleaning agents, medicines and healthcare products and personal care products.
PRODUCT LINE
A product line is a group of related products all marketed under a single brand name that is sold by the same company. It is closely related in terms of functions and benefits.
PRODUCT LINES WITH THEIR PRODUCTS (In count)
FOOD ITEMS (11 products)
BEVERAGES (3 products)
CLEANING AGENTS (4)
MEDICINES AND HEALTHCARE (4)
PERSONAL CARE (13)
ELEMENTS OF PRODUCT MIX
1. WIDTH = 5
2. LENGTH = 35
3. CONSISTENCY = Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high.
4. DEPTH = To know depth of product we know that Patanjali is manufacturing its own product keeping Ayurveda in its mind so each product focuses on health basically.
Excellent effort Shubham
Product Mix of Pepsico-
Beverages-
1. Pepsi
2. 7up
3. Mirinda
Breakfast Cereals-
1. Quaker Instant oats
2. Quaker whole grains
Snacks-
1. Doritos
2. Dorito’s classic
3. Doritos tex mex
Chips-
1. Lays classic
2. Sour creams and onion
PepsiCo product line
The following are the current product lines of PepsiCo:
1. Soft drinks
2. Energy drinks
3. Cereal
4. Rice snacks
5. Snacks
6. Side dishes
7. Breakfast bars
8. Sports nutrition
9. Bottled water
10. Other merchandise
Width-
Drinks-
Juices Tropica na Mango Mixed Fruit Pineap ple Cold Drinks Pepsi Diet Pepsi Pepsi Max Mounta in Dew Diet Mounta in Dew 7 Up Mirinda Brisk Sierra Mist Lemon Lime Cranbe rry Other Beverages Aquafin a Lipton Iced Tea Gatora
Depth-
Food Snack Foods Lays Baked lays The Oven Frito Doritos Doritos Nacho and Cheese Tostitos Cheetos Stacy’s Pita Chips Grain Waves Walkers Stars Kurkure Breakfast Cereal Quaker Oats Nuts
1.
Link for the explanation of product mix example with variants.
docs.google.com/spreadsheets/d/19kqF7RdzJQP7hVxWqLSVh4Gr1Qf5Lk1U7G8qNcNxDuQ/edit?usp=sharing
2.
Link for the company taken as an example is
www.samsung.com/in/
3.
Elements of Product Mix of Samsung are:
Width = 13 (Product Line)
Length = 45 (All the products under the line)
Depth = 1039 (Total of Product Variants)
Consistency = High (All products are consumer electronics for daily use.)
MANISHA JASSAL - SECTION A
Excellent effort Manisha
MEGHA YADAV
SECTION - A
WIDTH: Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care.
LENGTH: total Patanjali have 46 items under product line.
DEPTH: under herbal home care have 5 different variant:
agarbatti and dhoops(39)
pooja essentials(28)
toiletries(25)
dish wash bar and gel(8)
hawan samagri(1)
CONSISTENCY: consistency of all the Patanjali products are very high as they are natural and pure.
How can companies combine products to create strong co-brands or ingredient brands?
I need to know answer this question
Good question Altaf. You may refer to this video for understanding about branding within 5 mins - czcams.com/video/pHuOAPqp_N4/video.html
I'm giving some examples for quick understanding -
Co-branding: 1. Burger King's Cheetos Chicken Fries; 2. AmazonPay ICICI Bank Credit Card;
Ingredient branding: 1. "Dolby" sound used in recordings and playback; 2. Dabur 'Sona Chandi' Chyavanprash).
Hope this would help.
Thanks
outstanding sir...
Thank you Shubham.
PRODUCT MIX OF SAMSUNG ELECTRONICS
NOTE- All the information is taken from Samsung’s official website.
Product Category - Computing
1)Width - 2 Product Lines (IT and Memory & Storage)
2)Length - 32 products (Total of all the models in two product lines)
3)Depth - Depth of two product lines in product category Computing:
1. MEMORY & STORAGE
• SSD (8 Models)
• Portable SSD (3 Models)
• Memory Cards (7 Models)
2. IT (MONITOR)
• UHD Monitor (3 Models)
• Curved Monitor (5 Models)
• Gaming Monitor (2 Models)
• Flat Monitor (3 Models)
• Professional Monitor (1 Model)
4)Consistency - There is less consistency in both product lines as there are different features and usage associated with them.
Submitted by: Ayush Bhardwaj
Section: B
Good effort Ayush & Rishabh. Consistency is high.
Cadbury divides its product into 4 divisions which are as follows:
1) Bars
It includes:
5 star
perks
Temptation
Bourne Ville
Dairy milk
2) Bags and Boxes
It includes:
Celebration
Eclairs rich brownie
Celebration rich dry Fruits
Dairy milk eclairs
Dairy milk shots
3) Beverages
It includes:
Bournvita
Bournvita 5 star magic
Bournvita little Champs
4) Biscuits
It includes
Oreo
Oreo choco creme
Oreo strawberry creme
Product width of Cadbury is 4
In the above text product length of Cadbury is 16
Product depth is as follows:
Cadbury>Bournville>raisin and nuts,rich coca,almond and hazel nuts.
Product consistency is high for Cadbury product as they cater to similar type of customers all around the world
Submitted by: Tarun Gupta(Section-B)
Good Tarun. Try to understand 'depth' again.
Company- Dabour
Product mix - Medicine food homecare
digestives
Product line-. Within medicine we have
ayurvedic medicines,
healthcare supplement
Length of product mix- coconut oil, Dabour
anmol, Vatika oil , Dabour amla.
Width-. Hair oil, shampoo, oral care, skin
care.
Debth-. Under hair oil we have oil for silky
hair , oil for hair fall, oil for dry hair.
Consistency-. High
This could be improved Harsh
AMUL
product mix details docs.google.com/spreadsheets/d/1M3GL2PP1_N1MtiJcQuCm5tQgJzrgv2T4xRs00XaKcYY/edit?usp=sharing
Company website : www.amul.com/
Excellent effort Yash
ITC product mix
Product width -
Foods
Cigarette
Lifestyle retailing
Education and stationary
Product length -
Foods - kitchen of India
- Aashirwad
- Sunfeast
Cigarette - Gold flake
- classic
Lifestyle retailing - Will's lifestyle
- John player's
Education and stationary - Classmate
- Paperkraft
Product depth -
Foods - kitchen of India - curry
- Paste
- biryani
Product consistency -
ITCs product line is less consistent.
Product Category of Samsung taken - TV and AV
Product Width - The number of different product categories across which different brands and products created by a firm.
Total Product Line In TV and AV - 4
Product Width in TV and AV - i)TV ii) Sound and device iii) Lifestyle TV iv) Carepacks
Product Length - product line is a group of closely related products with similar functions, customer groups, outlets and same price ranges.
Total Product Length - 4
Product Length of TV - i) QLed 8K ii) QLed 4K iii) 4KUHD TVs iv) Full HD TVs
Product Depth - The amount of sub-products offered by a business within a particular line of products.
Product Depth Of TVs - 1) QLed8K - 82" and 98" - 2 Variants
2) QLed 4K - a) Q90R4K - 65" - 1 variant
b) Q80R4K- 65" and 75" - 2 variants
c) Q70RK- 55" ans 75" - 2 variants
d) Q60- R4K- 75" and 82" - 2 variants
e) Q8C4K curved - 55" and 65" - 2 variants
f) Q7F4K -65" and 75" - 2 variants
g) Q6F4K - 55" and 65" - 2
3) 4KUHD TVs
a) RU80004K - 2 variants
b) RU7470K - 2
c) RU 7100K - 2
d) NU6100- 2
e) NU7090-2
f) NU7470 -2
g) NU8000-2
h) NU7100 - 2 variants
4) Full HD TVs
a) TV310- 1 variant
b) T5310 - 1
c) T4350- 1
d) T5350- 1
e) T4050- 1
f) T4010- 1
g) R5570- 1
h) N5200- 2 variants
i) N4305- 1
j) N5407- 1
k) N4200- 1
l) T4010- 1 variant
Total Depth of TV -42
Assumption - I have taken all the variants of all the TVs of samsung i.e QLEd TVs , 4KUHD TVs , QLEd 8K , Full HD TVs
Product Consistency - It is how closely the products are related in terms of their functions.
Consistency Of Samsung TV and AV - They have high consistency as they produce similar type of products which mainly serve for entertainment and their functions are also same and vary only little from each other.
Name - Kartike Tyagi
Section - A
Wonderful Effort Kartike.
Product Mix of Sunfeast Biscuits
Product Mix
A. Sunfeast Farmlite
Digestive
Oats
B. Sunfeast Dark Fantasy
Choco Fills
Choco Fills Luxuria
Choco Meltz
Chocolate and vanilla
C. Sunfeast Delishus
Expressions
Nuts and Raisins
Nut Biscotti
Chocolate chip
D. Sunfeast Mom's Magic
Rich Butter
Cashew and almonds
E. Sunfeast
Marie Light
Nice
Snacky
Milky Magic
Sweet 'n' Salt
Glucose
Marie Light
Orange (2)
Original (2)
Oats (2)
Product width: 5 Product Line
Product Length: 18 different products
Product Depth: 6 in Marie Light
Product consistency: High, Ready to consume
Excellent effort Akshay
1. Link to Drive document: drive.google.com/file/d/1wtPYibnMwySqmdSKqZUXfSFj7cqQpmv2/view?usp=sharing
2. Website: www.parleproducts.com/
3. ELEMENTS OF PRODUCT MIX
• WIDTH: There are 5 product lines of Parle. Thus, the width of the product mix is 5.
• LENGTH: Total No. of items in Product line 1, Biscuits: 13
Total No. of items in Product line 2, Confectionery: 13
Total No. of items in Product line 3, Rusk: 1
Total No. of items in Product line 4, Snakes: 5
Total no. of items in Product line 5, Pulses: 1
Total no. of items in all the product lines : 33
• DEPTH
Total Depth of product line Biscuits: 43
Total Depth of product line Confectionery: 33
Total Depth of product line Rusk: 4
Total Depth of product line Snakes: 27
Total Depth of product line Pulses: 5
Total Depth of the product mix: 112
• CONSISTENCY
HIGH, As these are food items and they need to be consumed in short period of time
.
Submitted by : Jahnvi Ummat, Sec- B, First Year Pgdm
Wonderful Jahnvi
Bhavesh malhotra section B
Company - apple
reference link - apple.com
Apple product width =4
Apple has 4 product categories discussed below:
1. Mac
• Mac-book air
• Mac-book pro 13”
( Two thunderbolt 3 ports)
(Four thunderbolt 3 ports)
• Mac book pro 16”
Product length = 3
Product depth = 5
Product consistency- high consistency
2. iPhone
• iPhone 5s (16gb,32gb,64gb)
• iPhone 6 (16gb, 32gb, 64gb)
• iPhone 6s (16gb, 32gb, 64gb)
• iPhone 6s plus (16gb, 32gb, 64gb)
• iPhone 7 (32gb, 64gb, 128gb)
• iPhone 7plus(32gb, 64gb, 128gb)
• iPhone 8(32gb, 64gb, 128gb)
• iPhone 8Plus(32gb, 64gb, 128gb)
• iPhone X (64gb, 128gb, 256gb)
• iPhone Xs (64gb, 128gb, 256gb)
• iPhone XS max (64gb, 128gb, 256gb)
• iPhone Xr (64gb, 128gb, 256gb)
• iPhone 11 (64gb, 128gb, 256gb)
• iPhone 11 pro (64gb, 128gb, 256gb)
• iPhone 11 pro max (64gb, 128gb, 256gb)
Product length = 15
Product depth = 45
Product consistency- highly consistent used for a common purpose and launched according to technological need
3. Watch
• Apple watch series 5
(nike series)
• Apple watch series 3
Product length=2
Product depth = 3
Product consistency - highly consistent
4. iPad
• I-pad air
(iPad air 2
iPad air 3rd generation
• I-pad pro
(2nd generation
(4th generation)
• iPad mini
(iPad 2)
iPad 3
(iPad 4)
Product length =3
Product depth =7
Product consistency highly consistent used for entrainment purposes.
Wonderful Bhavesh
ASSIGNMENT ON PRODUCT MIX-
drive.google.com/file/d/1kBa_F2Y3FY077M5eoHUuLGb1rTpJfJJf/view?usp=sharing
Submitted by- Vartika Choudhary
On- 8th March
Section-A
*Product Mix
It is the total set of brands marketed by a company.
Here the Company taken is “Patanjali”.
Patanjali offers products for Natural health care, Natural food products, Ayurvedic Medicine, Herbal home care, Natural personal care.
*Product line
Group of brands that are closely related in terms of functions and benefits.
a. Natural Health care (9) [Digestives, Health and Wellness, Chyawanprash, Badam pak ,Ghee and Sugar, Honey, Health drinks, Fruit Beverage, Diet Food]
b. Natural food products (20) [Biscuits and Cookies ,Spices, Candy, Herbal tea, Jam, Murabba, Dalia, poha and Vermicelli, FLOURS, Sauces and Pickles, Corn Flakes, Dal Pulses, Rice, Noodles, Oats, Papad, Namkeen, Edible Oil, Sweets, Salt, Sugar]
c. Ayurvedic Medicine (15) [Kwath, Packages for Diseases, Vati, Bhasma, Churna, Guggul, Parpati / Ras, Pishti, Arishta, Asava,
Syrup, Godhan Ark, Oil, Lep, Balm & Inhaler]
d. Herbal home care (5) [Agarbatti and Dhoops, Toiletries, Hawan Samagri, Pooja Essentials, Dishwash Bar and Gel]
e. Natural personal care (6) [Skin Care, Dental Care, Hair Care, Body Care, Eye care, Shishu Care]
Like in case of Patanjali , within herbal home care category , it has product line like Toiletries to offer products like detergent powder, detergent cake , handwash and sanitizers.
**Elements of product mix
Product category - Natural Personal Care
Product line - Skin Care, Dental Care, Hair Care, Body Care, Eye care, Shishu Care
A)Width - It is shown by the total number of Product lines in a product mix.
So, in our case total number of product lines is 6.
B) Length - It refers to the number of total products in all the product lines in a company's product mix.
• Skin care (6- Face wash, Face cream, Face pack, Foot cream, Shave gel, Scrubs)
• Dental care (3- Toothpaste, Tooth brush, Tooth powder)
• Hair care (4- Shampoo, Hair oil, Conditioner, Hair Gel)
• Body care(5- soap , shower gel, body lotion, mosquito repellent, rose water)
• Eye care(2- Kajal, eye drop)
• Shishu care(3- Diaper, soap, powder)
Length= 6+3+4+5+2+3= 23
C) Product Depth - Product depth is the number of variants of a product that a firm offers.
• Skin care [Face wash (10), Face cream(8), Face pack(2), Foot cream(1), Shave gel(1), Scrubs(2)] = 24
• Dental care [Toothpaste (7), Tooth brush(6), Tooth powder(1)] = 14
• Hair care [Shampoo(8), Hair oil(10), Conditioner(3), Hair Gel(2)] = 23
• Body care[soap(15), shower gel(1), body lotion(3), mosquito repellent(1), rose water(1)] = 21
• Eye care[ Kajal(1), eye drop(2)] = 3
• Shishu care[Diaper(9), soap(1), powder(1)] = 11
D) Consistency - how closely related are product lines inn end use. Less the variation among products more is the consistency. Although all these products are personal care but they perform different function and gives different benefits to the consumers.
Thus consistency is Low.
Palak Jain , Section A, 2020-22
Product Mix of AMUL
1. MILK- Amul gold , Amul taza , Amul tea-specuial, Amul slim
and trim, Amuk Shakti
2. Bread Spreads- Amul butter , Amul lite , Garlic Butter
3. Cheese- Processed cheese , Amul Gouda Cheese, Mozzarella
Cheese
4. Paneer -Amul malai paneer, Amul fresh paneer
5. Dahi- Amul Masti dahi, Amul Probiotic Dahi, Amul flaavyo
6. Ghee- Amul ghee, Amul brown, Amul yellow ghee, sagar
ghee
7. Mithai- Gulab jamoon , Amul Basundi, Avsar ladoo,
Shrikhand
PRODUCT MIX- 7(SEVEN)
PRODUCT LENGTH-23
PRODUCT CONSISTENCY -HIGH, READY TO CONSUME
Excellent effort Shikha. Depth??
WIDTH: Patanjali have 5 product line - natural health care , natural food product , Ayurvedic medicine , Herbal home care , Natural personal care.
LENGTH: total Patanjali have 46 items under product line.
DEPTH: under herbal home care have 5 different variant:
agarbatti and dhoops(39)
pooja essentials(28)
toiletries(25)
dish wash bar and gel(8)
hawan samagri(1)
CONSISTENCY: consistency of all the Patanjali products are very high as they are natural
samsung product mix
Samsung’s product mix includes computing, home, mobile, and television appliances. The computing products include laptops, tablets, printers and desktops.
Product Category: Television
Width: 5 Product lines
-LCD
-UHD
-Curved
-Plasma
-LED
-QLED (recently Launched)
Lenght: 20 different products
Consistency: High, because all of the products satisfy the same need of watching T.V..
Depth: 5 products in UHD
7 products in LED
2 products in Curved
1 product in LCD
4 products in Plasma
1 product in QED
*source => www.samsung.com/in/explore/entertainment/home-entertainment/
Excellent effort Mehul
I will be explaining elements of product mix of mobile phone category of Samsung
Firstly talking about width - It is total no of product line
In case of samsung that is 15 product lines
1) Smartphones
2)Tablets
3)Wearables
4)TV
5)Sound Device
6)Lifestyle TV
7) TV Care Pack
8)Home appliances
9)Refrigerators Care pack
10)Cooking Appliance Care pack
11) Washing Machine Care Pack
12) Air conditioners Care Pack
13)IT
14)Memory and storage
15) Tablet care pack
Now talking about the length
Length is total no. Of products offered across all product lines that is 874.
Now talking about depth
Depth means variants of each product
So we will be talking about smartphone product line
1) Galaxy (z) have 2 variants
2)Galaxy (s) have 9 variants
3)Galaxy Note have 5 variants
4)Galaxy A have 15 variants
5)Galaxy M have 7 variants
Now talking about consistency
Consistency is high as all the products are electronic products.
Differentiate between the following: Product line and Product mix
The product line is a subset of the product mix. Check here for understanding the difference in detail:-
Product Mix: 1:54
Product Line: 2:17
Lokesh chandok section - A
Product category: TV and AV
Details of product line followed by product item offered by samsung are as follows:
TV
Q LED 8K(1)
QLED 4K(7)
4K UHD TVs(8)
Full HD| HD TVs(26)
Lifestyle TV
The frame(2)
The serif(1)
Sound and device
Home entertainment system(2)
Soundbar(12)
Multimedia speaker(1)
Giga party audio(2)
Assumption
We will not considered care packs as product items within the product line because it is a combination of one or two more items which are already present in our product line. And here care packs offer additional warranties and accessories with the already existing product item in the product item in the product line. So, i have not considered it as a different item as it will come in the benefits and after service section.
Element of product mix
Product width - It is the total number of product lines in this product category it is 3.
Product Length - Total number of item in the product line.
Tv - 4
Lifestyle tv - 2
Sound and device - 4
Aggregate - 10
Product dept - Variants of each product. Individually it is mentioned with the product item in the brackets(). On aggregate it is 62.
Consistency - There is high consistency with the product line of TV and AV as the end use of the product item is Entertainment.
Excellent effort Lokesh
Product mix of cadbury
1.Chocolates-Dairy milk(Product depth-Almond,Crackle,Fruit & nut-3) 5 star(Caramel,Crunchy-2), Perk(Glucose-1), Bournville(Dark,Fruit &nut,Raisins-3), Silk(Fruit & nut,Oreo,Red velvet oreo-3)
2.Candy-Eclairs(Chocolate,Choclairs-2), Halls(1)
3.Biscuit-Oreo(Vanila,Chocolate,Golden,-3)
4.Beverages- Bournvita(Chocolate,5 star magic,Little champs-3), Hot chocolate(1)
Product width - 4
Product length is-12
Product consistency-High, Ready to consume.
Excellent Dhruv.
ELEMENTS OF PRODUCT MIX
I. Product Mix - Product Mix refers to the combination of products sold by a business organisation to its customers.
With reference to the assignment question, I have chosen Samsung Company and my product is Mobile.
II. Elements of Product Mix:
(a) Width - Width states the number of product lines or brands offered by a Company. With respect to Samsung, the numbers of product lines offered by the company in Mobile are Smartphone, Tablets and Wearables. Apart from this, Samsung offers its new arrivals in other category to market its new product and attract a large number of customers. Also, Samsung deals in providing various other services like Galaxy Store, Samsung Health, etc which is a different product line in the Mobile.
(b) Length - Length states the number of items offered by a Company for sale. Samsung offers a wide variety of products to its customers and the length of Samsung’s products is 37 and more items which also includes its services.
(c) Depth - Depth states the variants or variety of each product offered. As mentioned above, Samsung offers a large variant of mobile phones and accessories to attract its customers. In the new arrivals, Samsung has offered 7 types of Galaxy smartphones which are clubbed under one head Galaxy but its features are different. Apart from this, Samsung also offers variants of products in its wearable category. In the total Product lines of Mobile, Samsung offers 20 varieties of products.
(d) Consistency - Consistency states how closely the Product Lines are related in end use. As Samsung mainly deals in selling their products through retail channel, so the company is consistent enough to provide their products to the end consumers through retail shops. Samsung also manufactures their products through various factories set up by the company but they mainly sell end product to the consumer for their efficient and easy use.
Submitted by
Aman Budhiraja
Section A
Excellent effort Aman
PRODUCT LINE: AMUL offers series of closely related products like curd, ghee, icecream ,gulab jamun,milk.
czcams.com/video/cAts4YfTJ9c/video.html
PRODUCT MIX: HUL offers toothpaste, soap, tea ,detergent etc.
czcams.com/video/Ag_OM-EtEfA/video.html
BREADTH OF THE PRODUCT MIX:
It consist of the number of product line that the company offer:
EXAMPLE: here breath of the product mix is 4.
Which are FOOD, STATIONARY PRODUCTS,LIFESTYLE AND CIGARETTE.
LENGTH OF THE PRODUCT MIX:
No of items in the product mix line.Here length is 8.
EXAMPLE:
First product line say cigarette includes gold flake and classic .
Second product line of lifestyle includes wills and lifestyle and john players.
Third product line of stationary products include classmate,papercraft.
Fourth product line of food includes sunfeast and ashirwad.
DEPTH OF PRODUCT MIX:
The variants of each product in the product line.Here the depth of food as a product line is 4
In food product line in kitchen of india product the comapny offers curry ,paste,biryani and storable items.
CONSISTENCY:
How product line is closely related.In ITC there is less consistency as the company produces consumable,lifestyle and stationary products.
Good to see your own work Sahil. Well done.
Vatsal Papne
Section B
201907114
I will be explaining elements of product mix of mobile phone category of Samsung
Firstly talking about width - It is total no of product line
In case of samsung that is 15 product lines
1) Smartphones
2)Tablets
3)Wearables
4)TV
5)Sound Device
6)Lifestyle TV
7) TV Care Pack
8)Home appliances
9)Refrigerators Care pack
10)Cooking Appliance Care pack
11) Washing Machine Care Pack
12) Air conditioners Care Pack
13)IT
14)Memory and storage
15) Tablet care pack
Now talking about the length
Length is total no. Of products offered across all product lines that is 874.
Now talking about depth
Depth means variants of each product
So we will be talking about smartphone product line
1) Galaxy (z) = 2 variants
2)Galaxy (s) = 9 variants
3)Galaxy Note = 5 variants
4)Galaxy A = 15 variants
5)Galaxy M = 7 variants
Now talking about consistency
Consistency is high as all the products are electronic products.
Wonderful Vatsal.
Assignment on Product Mix On AMUL
Link- drive.google.com/drive/my-drive
Vansh Ratra
Section - A
PGDM
Batch 2019-21
Excellent effort Vansh
PRODUCT MIX
Since it is a set of brands marketed by a company .
For eg - PATANJALI
Patanjali offers foods items, beverages , cleaning agents , medicines and healthcare products and personal care products.
PRODUCT LINE
Since it is closely related in terms of functions and benefits.
FOOD ITEMS PERSONAL CARE
1. Honey
2. Spices
3. Ghee
4. Cookies
5. Noodles
6. Pickles
7. Mustard oil
8. Cereals
9. Oats
10. Rice
11. Pulses
BEVERAGES
1. Fruit juices
2. Health drinks
3. Herbal tea
CLEANING AGENTS
1. Toiletries
2. Detergent powder
3. Handwash
4. Soaps
MEDICINES AND HEALTHCARE
1. Ayurvedic medicines
2. Digestives
3. Chyawanprash
4. Badam pak
PERSONAL CARE
5. Conditioners
6. Shampoos
7. Facewash
8. Face cream
9. Oil
10. Toothpaste
11. Toothbrush
12. Bodylotion
13. Childcare
14. Eye drops
15. Shaving kit
ELEMENTS OF PRODUCT MIX
1. WIDTH = 5
2. LENGTH = 37
3. CONSISTENCY = Patanjali has various product lines which are all consumer related goods, So the product mix consistency is high.
4. DEPTH = since to know depth of product we know that patanjali is manufacturing its own product keeping Ayurveda in its mind so each product focuses on health basically.
Excellent effort Aanchal. Depth can be relooked.
@@MarketingPlatter okay sir
Brand - Samsung
Product category - Mobiles
Product line
1). Smartphones
2). Tablets
3). Wearables
4). Apps and Service
1). Smartphones
Galaxy Z (2)
Galaxy X (9)
Galaxy Note (5)
Galaxy A (12)
Galaxy M (7)
2). Tablets
Galaxy Tab S (5)
Galaxy Tab A (7)
Accessories (9)
Samsung Care (3)
3). Wearables
Smartwatches (9)
Smart Fitness (6)
Galaxy Watch LTE (1)
Galaxy Buds (1)
Galaxy Fit (1)
4). Apps and Service
Galaxy Store
Bixby
Samsung Pay
Samsung Health
My Galaxy
Elements of Product Mix
Width: - Width is described as the total number of product lines for a particular product category.
Here, we can see that we have a total of 4 product lines so therefore Width is 4.
Length - The total number of items in all the product lines are considered as length.
Here, the length is 19 as we have 19 products in total 4 product lines.
Depth - depth is considered as variants for each product.
Here depth is 82 as total variants are 82
Consistency - high Consistency as all the product line are linked to the portable devices
Geetika Bhandari
Delhi school of business
Excellent effort Geetika
Thankyou sir.
Submitted by: Monira Minto (Section B)
Dear Sir,
The elements of product mix for TV & AV category of Samsung are as follows:
1. Width:
The no. of product lines is 3,
therefore, the width is 3
2. Length:
If we count all the products in all the product lines within this category, then the length of the product mix is 11.
3. Depth:
The depth of the product lines are as follows:
a) TV = (2+13+16+13+13) = 57
b) Sound Device = (2+12+1+2) = 17
c) Lifestyle TV = (3+2) = 5
4. Consistency:
All the product lines are closely related as they are all used for entertainment purposes and some of them even used as complementary products. For e.g. Multimedia Speaker, Giga Party Audio, etc., and thus have high consistency
Here is the assignment's link, where complete explanation is provided:
drive.google.com/file/d/13DH4xUlV-UakJBmg2jjouwJk2xct1VDw/view?usp=sharing
It's a word document for a better representational purpose.
It can be directly viewed, though some misalignment may happen if not downloaded.
My view: I’m literally baffled upon seeing this many stock keeping units of products! It’s obvious that company wouldn’t be keeping that many SKUs if the consumers are satisfied with what they get. The data itself shouts that consumers need to practice mindful consumption. I clearly see a need of mindfulness and mindful consumption in today’s world while doing this assignment.
Thanks and Regards
Monira Minto
Wonderful Monira
Thank you so much Sir! :)
Product Mix Samsung Electronics:
*Product Lines:
a) PL 1: Television:- It has the following products in it:
i) Curved
ii) LCD
iii) QLED
iv) Plasma
b) PL 2: Mobile:- It has the following products in it:
i) Galaxy Series
ii) J Series
iii) S Series
iv) Note Series
c) PL 3: Kitchen Appliances:-It has the following products in it:
i) Microwave
ii) Convention
iii) Grill
iv) Oven
d) PL 4: Home care: It has the following products in it:
i) Vacuum
*Width of the Product Mix is 4 product Lines.
* Length of the Product Mix: Total no of items in each product line is 13 items.
* DEPTH is explained by taking the television line of SAMSUNG.
Products of television i.e. Curved, LCD, QLED & Plasma are further available in the following variants.
# HU7200, HU9000 & HU 5000 (Variants of Curved and LCDs)
# Uhd 72, T27 b75, T27 b300, S23 s300 & S23 a7.
# P42 h, E5500 & E450.
*Consistency: All the products are electronic appliances and are interrelated.
Excellent effort Aabha
Samsung offer products for:
Mobile, tv&av, appliances, computing (product categories)
Within its appliances product category, Samsung has product line of- home appliances (width-1)
to offer products likes -refrigerator, washing machine, air conditioner, cooking appliances.
#Refrigerator
1 French Door- French Door with Triple Cooling, (2) ,French Door with Digital Inverter Technology,693l (1),French Door with Family Hub 810L (1)
2. Side by side-
Side by Side with SpaceMax™ Technology (3),Side by Side with Twin Cooling Plus (1)
3.Top mount freezer-
Top Mount Freezer with Twin Cooling Plus™(5),Top Mount Freezer with Convertible Freezer (1),Top Mount Freezer with Digital Inverter Technology (1),Top Mount Freezer with Curd Maestro™ (2)
4.One door
-Single Door with Stylish Grandé Design (1)
#washing machine
1.FORNT LOAD
-Front Loading with Diamond Drum & Ceramic Heater (2),Front Loading with AddWash(1)
,Front Loading with Smart Check & Touch LED Panel (2),Semi-Automatic with Double Storm Pulsator (6),Semi Automatic with Easy To Move (3)
2.TOP LOAD
-Top Loading with Digital Inverter Motor (4),Top Loading with Wobble Pulsator(3),Top Loading with ActivWash+ (Built in Sink)(4),Top Loading with STS Pulsator (3) ,Top Loading with Magic Dispenser(4), Top Loading with Dedicated sink and water jet (1)
#air conditioner
1.Air Purifier
- Air Purifier Filter(2),Air Purifier with Fast & Wide Purification(2),Air Purifier with Intensive Triple Purification (1)
2.split AC- Split AC powered by Triple Inverter with Convertible Mode (2),Inverter Split AC powered by Digital Inverter with Faster Cooling (3),Triple Inverter Split AC powered by Digital Inverter 8-Pole (2)
#cooking appliances
1.Microwave oven-solo
- Solo MWO with Ceramic Enamel Cavity (1),Solo MWO with Auto Cook (1),Solo MWO with Dual Dial (1)
2.Convection-
Convection MWO with HotBlast - (2),Convection MWO with Hot Blast & Slim Fry (1),Convection MWO with Ceramic Enamel Cavity (1),convection MWO (1),Convection MWO with SLIM FRY™ (2)
width-1 product lines
length- 35 no of items (product mix),
depth- variants of each products - 35 different products in the appliances (product category),in every product depth has been specify (in terms of capacity) for example- in a product line of refrigerator - French Door with Triple Cooling has offered in (2) variants, IN a product line of washing machine
-Front Loading with Diamond Drum & Ceramic Heater offered in (2) variants as all explained in above.
consistency- high (all items are home appliances)
Excellent effort Barkha
1. Details of Product Mix
The file attached below provides the detalied product mix of Britannia.
drive.google.com/drive/u/1/folders/1o0fqxxXvFAKr8PT1uNTFXa0S7AkXyAvs
2. Website of the company from which the details of the Product Mix are taken-
britannia.co.in/
3. Elements of Product Mix
a) Width- It is shown by Total number of product lines in a product mix = 7 i.e.,
1. Biscuits
2. Breads
3. Dairy
4. Cakes
5. Rusk
6. Crème Wafers
7. Croissants
b) Length- Product mix length pertains to the number of total products in all the product lines in a company's product mix i.e.,
Biscuits-11+ Breads-4+ Dairy-4+ Cakes-7+ Rusk-1+ Creme Wafers-1+ Croissant-1 = 29
c) Consistency - Product mix consistency pertains to how closely related product lines are to one another--in terms of use, production and distribution. A company's product mix may be consistent in distribution but vastly different in use. In this case, Product Consistency is High, since all items are food and snack items and are used in the kitchen by the consumers.
d) Product Depth- It pertains to the number of variations available in a single product line.
In Product depth we are considering product line Cakes from all the product lines-
We have 6 different kinds of products within the product line of biscuits-
1. Gobbles- 6 variants
2. Tiffin Fun- 1 variant
3. Nuts & Raisins- 1 variant
4. Muffils- 3 variants
5. Layerz- 1 variant
6. Rollyo- 2 variants
7. Fudgeit- 1 variant
If, we add all the variants of this product line we will get the depth of Product line of Cakes-
So, the depth of Product line of Cake is =
15
Source- britannia.co.in/products/cakes
Sonakshi Bhatia
Section-B
Excellent effort Sonakshi
@@MarketingPlatter Thankyou sir
PATANJALI PRODUCT MIX:
Product Line
Natural Health Care, Natural Food products, Ayurvedic Medicine, Herbal Home care, Herbal Personal Care, Patanjali Publication, Samridhi card, Fitindia Category
Within Natural Health care, Patanjali Ayurveda offers a no. of products:
• Digestives
• Health and Wellness
• Chyawanprash
• Badam pak
• Ghee and Sugar
• Honey
• Health drinks
• Fruit Beverage
• Diet Food
All these products are similar in terms of end use.
Under Health Drinks, there are various products like Patanjali Amla Juice, Aloevera Juice With Fiber And Orange Flavour, Amla Aloevera Juice With Litchi Flavour, Amla-Aloevera With Wheatgrass Juice, Patanjali Tulsi Panchang Juice, Patanjali Arjun Amla Juice (L), Patanjali Karela Amla Juice, Patanjali Lauki Amla Juice, Patanjali Giloy Amla Juice, Aloevera Juice With Fiber, Patanjali Gulab Sharbat, Patanjali Khus Sharbat, Patanjali Mango Panna, Patanjali Brahmi Sharbat, Patanjali Bel Sharbat, and Patanjali Giloy Juice.
1. Width - is the total number of all product lines a company has.
Total no. of Product Lines = 8
2. Length - Total number of items for a product line.
Total no. of items in 1 product line (Natural Health care) = 9
3. Depth - No. of Variants of each product
Health drinks is offered in term of different kinds of products.
Depth for:
Health Drinks = 16
Digestives = 6 variants
Health and wellness = 20 variants
Chyawanprash = 5 variants
Badam pak = 1 variant
Ghee and sugar = 4 variants
Honey = 2 variants
Fruit Beverage = 10 variants
Diet Food = 8 variants
4. Consistency - How closely related are PLs in end use
It has various product lines which are all consumer related goods.
The Product Mix Consistency of Patanjali Ayurveda is high.
Simran Kaur - Sec A
Mukul Khandelwal
Sec B
Company: Pizza Hut
1. Product Mix Details
The file given below shows the details of product mix of Pizza Hut. For our ease, I have considered sub-category to product category to make it demonstrate in hasell-free structure.
drive.google.com/file/d/1693uJFq9MVIn5nB6KBJygezSGgtsciZ6/view?usp=sharing
2. Company website from which I have taken product mix details is
www.pizzahut.co.in/menu/pizzas (as assessed on Mar 4, 2020)
3. Elements of Product Mix
(a) Width: It is shown by number of product lines in a company's product mix.
In our case, It is 4, i.e., pizzas, slides, desserts and drinks.
(b) Length: It is shown by number of products available in a product line or an aggregate basis, it is total number of
products in the product mix.
In our case for product line Pizzas, there are 4 sub-categories and length is 26.
(c) Depth: It is shown by variations available for a single product in a product mix.
In our case in Pizzas, there is a depth of 104. It is due to the variety offered by the company.
The company offers 2 types of pizzas such as pan crust and stuffed crust which is available in 2 sizes such
as regular and personal. (as assessed through www.zomato.com/ncr/pizza-hut-kirti-nagar-new-delhi/menu
on Mar 4, 2020).
d) Consistency: It is shown by how closely related are different product lines to end use.
In this case, company mostly offers food items or consumables.
Excellent effort Mukul
Sanchit Khatri- Sec A- 2020-2022 Batch
Company name- Apple
Width: Apple have 6 product line-
1. Mac
2. iPad
3. iPhone
4. Watch
5. TV
6. Music
Length: Total apple consists 34 items under product line
Depth: Under iPhone they have 16 variants -
1. iPhone 12(4)
2. iPhone 11(3)
3. iPhone SE(1)
4. iPhone XS(2)
5. iPhone X(1)
6. iPhone XR(1)
7. iPhone 8(2)
8. iPhone 7(2)
Consistency: High as they are highly reliable.
Gaurav Arora
Section A
drive.google.com/file/d/1Yhnay6vRQAA2ZCOBDN3jMczaC7GHqtHG/view?usp=sharing
Correction:
Width of the product category is 5- boys shoes, girls shoes, boys clothing, girls shoes,
accessories and equipment.
Excellent effort Gaurav
This is better. Good Gaurav.
Janhvi singh drive.google.com/file/d/19ZT98H-qMFAqtlwKlsoQLaKJbXmks2VR/view?usp=sharing
Excellent effort Jahnvi
@@MarketingPlatter thank you sir :)
docs.google.com/document/d/1ERlZ_wDLfHZ8DRF2_tsswDqznI0TrFM-w9N027tiV_4/edit?usp=sharing
SUBMITTED BY- SAMBHAWNA JAIN
SECTION A
Excellent effort Sambhawna
DOCUMENT LINK- drive.google.com/open?id=1HluqP9QOuFbHzCccU3knEPXM5crMTWrI
SOURCE LINK- www.amul.com/
SUNMITTED BY-
PIYUSH WALIA
SECTION A
201907088
Wonderful Piyush.
Product mix of patanjali in terms of width, length, consistency and depth are as follows:
1. Width- patanjali has total 7 no of product lines. (Beauty products, food grains, food items, spices, ayurveda products, body care, miscellaneous)
2. Consistency- patanjali has numerous profuct lines which are all related to consumer goods therefore consistency is high.
3. Depth- I am choosing cream as one of the product of patanjali and different varieties of creams are as follows-
Foot care
Beauty
Anti wrinkle
Herbal shave
4. Length- total no of products offered by patanjali are 63.
Item blend of patanjali
1. Width-absolute number of product offering
Complete number of product offering of patanjali is 7.( patanjali and divya ayurvedic item, ayurvedic body care, excellence items, food grains, food things, spicies, different)
2. Length-The complete number of items offered by patanjali is 63.
3. Consistency-Patanjali has different product offering which are completely identified with buyer merchandise so the consistency is low.
4. Depth-we should discuss creams under excellence results of patanjali.
Creams
• Anti wrinkle cream
• Beauty cream
• Foot care cream
• Boro safe cream
• Herbal shave gel