Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)
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@JennyHoyos is an 18 year old CZcamsr, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.
She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.
Jenny can figure out how to make it viral.
So in this episode, you'll learn:
•How to make anything viral
•How to create the perfect Short
•The differences in Short form content platforms
•And a hot take you might not be expecting
🌐 Episode page: podcast.creatorscience.com/je...
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TIMESTAMPS
00:00 - The CZcamsr Who Solved Shorts
01:05 - How to Make Anything Go Viral
02:19 - What Makes a Good Short?
05:28 - Importance of Retention and Rewatchability
09:41 - Crafting the Perfect 1st Frame Hook
11:47 - Our Lovely Sponsor :)
12:53 - How to Generate Great Ideas
16:24 - Retention Mechanisms and Viewer Expectations
18:34 - Relationship Between Short Length and Retention
19:50 - Jenny’s Shorts Structure
24:07 - Jenny’s Video Making Process
26:13 - Finding Your Audience Avatar
28:26 - Differences Across Short Form Platforms
31:13 - Transitioning From Shorts to Long Form
36:03 - Jenny’s CZcams Hot Takes
***
CONNECT WITH JENNY
🌐 Website: shop.jennyhoyos.com/
📸 Instagram: / jennyhoyoslol
🎵 TikTok: / jennyhoyosfr
📹 CZcams: / @jennyhoyos
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
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TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
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thanks for having me!! 😁
if you want 1-on-1 help to go viral on shorts, feel free to book a call with me here: calendly.com/jennyhoyos/consult 🚀
Hi, Jenny!
Is there a trick to the timing of your short that generates the thumbnail?
I'm desperate to know. Thank you 😊
Legitimately the #1 most helpful video (of many hundreds!) I've watched. I applied these principles about 3 weeks ago and have seen about a 20x increase in views, retention, and subs. THANK YOU!! It finally feels like it's starting to click! 😄
Guys you are working super hard and smart . Best wishes to reach big heights🌈🏆💖💥🔔
@@DrawAndColorr Hey thanks for the kind words! Right back at ya! 😉
1000$ i just cant afford 😢
She is a scientist by mind... she studied her subjects, tested hypotheses, reviewed and drew conclusions before starting another hypothesis. Love it!
🎯❗️
She should study communication science
@@discobomber yeah right. communication scientists should study her
She is so smart!
Totally agree with you!!! ❤
Can’t believe someone who is 18 years old has mastered content creation like this. It’s incredibly impressive.
Conversely, speaking as one of the original late 70s/early 80s teenage computer "whiz kids" generation that stormed the world and taught everyone to use computers and then our generation proceeded to build out the modern internet for the world together, I for one, can't believe people under 18 all HAVENT figured it out, they have had longer than they have been alive to learn youtube for example.
Yeah but it really is a specific audience. The 5th grade thing is appealing to people with that kind of attention span. You really have to craft content for your niche's audience.
@@davidtinoco2484The 5th grade thing is a rule of thumb for majority entertainment - because kids spend the most time on here. Unless you are catering to a specific adult audience eg with Finance
@@HistoricMetalsshorts is only like 3 years old
@@schjo4635 That's a fair point, but if anyone should just assimilate new tech, its the kids who never knew a world without it.
Her instant replies reflect how knowledgeable she is. Straight on point, no gimmicks, no running circles and spirals like most pretend experts
And her results on her channel prove her talk isn’t cheap.
😂😂😂😂❤❤❤❤❤
That’s because she’s actually studied and did her research. She dominates the subject. I’m impressed! Such a young girl and so talented and focused!
Yea she’s very bright! You can tell she loves doing what she does which is just be her self❤️💯
im 30 😢
I can’t believe an 18 yr old speaks so intellectually and isn’t speaking without saying anything. She literally broke it down to a 1st grader’s guide to vitality.
This is more normal than you think. We like to think that an older person is more intelligent, but that's just prejudice. Lots of adults talking without saying anything.
1:11 story and twist
1:40 making personality
2:37 good hook
She sketches and thinks about visuals, and everything until something clicks = gotta put effort into the CZcams side too not just Art
4:00 readability checker
5th grade and under at least
5:54 diff CZcams page
6:30 deeply analyzing your own videos
7:20 every second counts in short
10:33 consistent thumbnail for a series
Makes bingeable
11:26 various hooks. Different hooks
12:56 videos ideas v videos created
13:26 generating ideas (how) (recreate, interest, AI, experience)
15:07 which videos make the ‘cut’
16:08 get opinion for concept
16:36 mechanisms - eg 3 steps, clock etc (visual aid and expectations)
17:36 why (hook) expectation (surprise) - twist
18:44 shorts 34 seconds
20:30 rough script. Per word count
21:02 spoken time to foreshadow (add expectation)
22:00 time guide (pacing break)
23:40 story telling. But : so : therefore
25:29 process
26:48 avatar (specific people)
28:29 instagram / tiktok
30:32 differences of platforms
31:20 long form
32:00 what does long form represent (growth)
32:56 money ?
34:00 audience (short v long)
36:00 ~ final question | shares do they matter? Retention ? Does retention matter? Viewers satisfaction
Thanks that's helpful
Up
Thank you very much❤❤❤❤❤❤❤❤
czcams.com/video/kxrIZEKjZog/video.htmlsi=j5aQfemktHkw0LpD
She really shared her 1 million dollar course in around 30 minutes
600 million views is not even 1million dollars in most cases
@@Bookish1995 It's just a figure of speech
@@Bookish1995Nowadays shorts make actually money tho.
@@Tudashow much? I'm curious
How much can you make from shirts?
Shorts are working great for me on my second channel. I mean, I am just small content creator and I work really hard (I also use a little bit of Famester, but that is a necessity nowadays). I just give all my videos a small initial dose of views and likes, and that caused them to spread literally everywhere, bringing more and more organic views day after day.
What’s famester?
What's your channel?
@@marialuna26215bots for views/comments. In order to potentially boost the algorithm to real viewers/followers.
@@marialuna26215 I believe it's a lie (advertisement for famester, i seen a post similar to this word for word earlier on another video 🤔
Just say you are marketing famester and cut the "second channel crap"
It’s amazing to see someone at 18 speak so authoritatively on a topic
As a shorts creator, she is definitely one of the few creators who beat CZcams shorts, I definitely took a lot of inspiration from her
awesome channel! Congratulations on your achievement!
dude this video is so packed with knowledge im so hyped about it lol😭
Same!
@@Later_Slatersup 😂 also yeah this vid is crazy
It's cool to see smart people doing well using their cognitive abilities. But at the same time it's kind of sad, tho, to see that there are so many stupid people giving attention and money exercising their idiocy and superficiality, consuming and supporting this human stupidity producing machine, Shorts videos.
It's one thing to be a good analyst but her ability to explain so thoroughly combined with relevant examples?? She's really a genius
Yeah hopefully she'll grow out of this youtube business and go work at SpaceX
@@atpdxSpaceX would be a waste of her talents
I’m just amazed she has had the time to do all this!
czcams.com/video/Zqkk9prxWHw/video.htmlsi=msrKLZlQVS_7e0lv
*Jenny is a beast for sharing her method, but Jay is a beast for learning from her on screen, and also taking notes for his viewers, thats top tier!* 💫
Top tier comment, teach us your ways
True!
If you are reading this, I hope your channel grows! Don't give up
This is very interesting. Watching from Jamaica 🇯🇲❤
@gregoryalfred22
Thank you. I’m glad I read your comment. Your kind words goes a long ways. 😊
Thanks Brother!
I hope too 😊
I feel like this was an entire content creation course that she just gave for free while having fun.
She’s amazing 🎉
He*
@@joshb6779 She*
yes, super generous
yes she just gave us the condensed version of her technique. very cool!
Yeah, she could have sold courses, but this guy was clever about mining her for profit.
She could be a college professor teaching this stuff. Her examples , everything , it is so good. So structured. So complete
those who cannot, teach.
are you a bot? this doesnt even make sense. she IS, and shes teaching. @@Maya-sv1pz
but she wont be because she doesnt a degree in media lol.. colleges are a joke
Makes more as a 1000 dolla consultant then any prof does 😅 brilliant. I would do it but my wife would kill me. 😅😅
czcams.com/video/Zqkk9prxWHw/video.htmlsi=msrKLZlQVS_7e0lv
watching someone this young talk about something this passionately really stops you in your tracks. this was great
It why but it almost made me teary eyed. Such a breath of fresh air and Inspo
czcams.com/video/Zqkk9prxWHw/video.htmlsi=msrKLZlQVS_7e0lv
truly great
You can tell how intelligent she is, just the way she explains it so easily and comes up with examples so easily. Also, the way she articulates shows it pretty clearly. And I literally could listen to Jenny the whole day.
czcams.com/video/Zqkk9prxWHw/video.htmlsi=msrKLZlQVS_7e0lv
So true 🇯🇲❤
She clearly loves analytics. Which is perfect for her because she enjoys the entire aspect of making these videos. Some only like the process of shooting and editing, but she loves the math of it and the viewer psychology.
So true
She could go SEO and offer services to lots of vloggers
This girl is unbelievable! PhD level analysis for Shorts. Totally smashed it.
Imagine having this kind of mindset at 18 years old!!!!!! If I were to just hear her speak, I would NEVER think she's only 18. I love hearing a younger person being so analytical. Thank you for this interview!
If you are reading this, 2024 will be the year you get monetized on Social Media.🚀🚀🚀 I started my channel because of this video. Let's channel all the positive vibes! See you on the flip side!
Exuding positive energy! Lots of good vibes zipping throughout the spheres
Thank you very much
Amen 😂😂
Thank u and wish u the same!
Agree that 2024 is HUGE for the GoGetters. So Go Get it Creators! ❤
-Coach Adam
i love her innocence and her willingness to share.. her ability to come up with answers and examples on the fly is phenomenal. She is a gem!
Young teenagers who have little life experience, won't have the same paranoid mentality and greed, like an adult would, who have been through many ups & down, in a dog-eat-dog world. Many adults, who claim they are CZcams Gurus, will never reveal this kind of technique so openly. The gems she dropped is priceless, and could be sold for a lot, if she decided to create tutorials
Her formula for generating viral shorts is mass producing/grifting low IQ content to little kids (been done before). She's very calculated and knows exactly what's she's doing. She just doesn't have any shame about it and does it with a smile. Far from innocent, if you ask me.
Wow. Her presentation throughout is impeccable. You can really tell how deeply she understands the platform and she communicates that knowledge so clearly.
She's a smart girl that could do whatever she wants... but will probably just get rich off social media and not have any real life skills. Social media isn't applicable to anything in the real world
I agree. This is so helpful!
czcams.com/video/Zqkk9prxWHw/video.htmlsi=msrKLZlQVS_7e0lv
best video
“Quantity makes quality.” This is true of all art forms. I’ve forgotten the author’s name of “Taking the Leap” (an art business book from years ago), but she graded half her class on a single piece submitted at the end of the semester and the other half on sheer quantity. The quantity group made great strides in their technique and creativity, while the single piece group got bogged down in perfectionism.
Love her insight into the science of creativity!
Crazy that the channel had less than 20k subs 3/4 months ago when this was uploaded, and has grown 3x since. Clearly putting it all to good use. Great job!
Super impressed by Jenny's maturity, presence, intelligence and conscientiousness. Had no clue she was only 18, that absolutely blew my mind. CEOs 2-3X her age should absolutely pay her for mentorship. Incredible
🎯 Key Takeaways for quick navigation:
00:00 🚀 Jenny Hoyos, an 18-year-old CZcamsr, has garnered over 600 million views in the past year on CZcams shorts.
00:25 🎬 Virality can be achieved by adding a compelling story and a twist, especially with shorts.
00:50 ⏰ Retention isn't as significant in short-form content on CZcams as many assume.
01:20 🎨 Videos can be made interesting if they have a story that the viewer can invest in, even if it's about mundane topics.
01:48 🍳 Personal experiences and a touch of irony can captivate viewers.
02:32 🎣 A good "short" video has a strong visual hook that can be understood even without audio.
03:01 🔁 Effective shorts compel viewers to re-watch, increasing retention.
03:29 🖼️ Visuals are paramount. When conceptualizing a video, the first consideration is its visual appeal.
03:56 📚 Content readability should be at a fifth-grade level or lower for better comprehension.
04:52 📈 Analyzing the readability and content of popular shorts can provide insights for creating effective shorts.
06:14 🔍 In-depth analysis of personal videos can yield insights on performance and viewer engagement.
06:55 📊 Consistent uploads and analyzing retention graphs can optimize video performance.
07:50 ⏳ Every second matters in a short video. Even a slight drop in retention can impact overall performance.
08:20 🔁 High retention and encouraging viewers to loop a video are crucial metrics in the success of shorts.
08:33 📈 Scroll through rate (STR) on CZcams shorts indicates viewer engagement; an average STR is around 70%.
08:48 🎯 Jenny's personal STR is 85%, but her video retention can exceed this due to re-watching.
09:13 🔁 For a short to go viral, a 90% retention rate is a good benchmark.
09:42 🖼️ The first frame of a CZcams short is crucial; Jenny often showcases a fast-food location rather than her face.
10:37 🔄 Consistent framing helps with branding and encourages playlist viewing.
10:50 🛠️ Jenny's video framing style was developed through trial and error, taking inspiration from others before refining her unique approach.
11:44 📝 When brainstorming, considering what another CZcamsr would do can help spark unique ideas.
12:11 💳 Uscreen is a platform for creators to earn from their videos with memberships and subscriptions.
13:07 📜 Jenny has a vast bank of video ideas; from a list of a thousand, she might only produce ten.
13:46 🌱 The best video ideas come from everyday life experiences, like making a garden or saving on food.
15:09 🔍 The selection process for which videos to make considers factors like personal interest, virality potential, and feedback from trusted team members.
16:30 🔄 A video's "mechanism" refers to the element that keeps viewers engaged until the end.
16:58 ✅ Structuring a video around "three steps" or "three things" provides a clear framework for viewers, enhancing engagement.
17:11 🎬 Setting expectations is crucial in video creation. However, it's often effective to provide a twist, defying those expectations.
17:37 🎁 Example: Creating a video about giving a unique $5 Mother's Day gift, then introducing a twist at the end.
18:34 ⏲️ The average length of popular videos on the channel is 34 seconds.
19:26 📊 For optimal virality, videos less than 30 seconds should have over 100% retention. Video length and retention rates are interconnected.
20:21 ✏️ A rough script is created before filming to provide structure. This typically includes hooks and foreshadowing, which are kept within 3 seconds or less.
21:17 📢 Foreshadowing in voiceover creates anticipation, setting an expectation for the viewer.
22:12 🎼 Proper pacing is essential to keep the viewer engaged without overwhelming them. Introduce pacing breaks without breaking the flow.
23:07 🎥 The video structure includes elements like problem-solution and the "but therefore" storytelling technique for more intriguing narratives.
24:31 🔄 The creation process involves brainstorming ideas, deciding on a video topic, creating a hook, recording, editing, and finalizing a script.
25:26 📜 The last line of a video is drafted before filming to provide direction, but leaves room for genuine reactions.
25:56 🎬 Jenny notices videos end abruptly, but in a way that's appealing.
26:21 🎯 While many creators target a specific audience avatar, Jenny considers her younger self and nieces as her audience.
27:44 🤔 The interviewer is curious about how creators think of their audience, given the vast range of viewership.
28:28 📲 Discussion about short-form content on Instagram reels, TikTok, and CZcams.
28:56 🎧 Mention of bonus audio-only episodes of Creator science.
29:24 🔄 Jenny's experience shows that content isn't universally successful across platforms. What works on TikTok may not on CZcams.
30:34 ⏱️ CZcams audience prefers a slower pace, while TikTok likes quick, information-dense videos.
31:16 📺 Jenny's future aspirations involve creating long-form content.
32:00 🏔️ Jenny feels she's reached her peak in short-form content and wants a new challenge.
32:55 💸 Surprisingly, money isn't Jenny's primary motivator in creating content.
33:52 🤝 Longer content forms a deeper, more personal connection with viewers due to extended time spent.
34:06 🌍 Jenny acknowledges that her long-form content might cater to a different audience than her shorts.
34:22 😂 Jenny recounts a humorous experience with a young relative who was surprised by the existence of long-form CZcams videos after being familiar with only shorts.
34:48 📺 Jenny observes that there's a distinct audience difference between those who watch shorts, long-form videos, and those who watch both.
35:17 🎥 Jenny shares that not all her shorts audience transitions to her long-form content and attributes this to audience preference rather than CZcams's algorithm.
35:45 👀 While some shorts creators blame CZcams for low views on their long-form content, Jenny feels that the creators themselves might be responsible for this disparity.
36:00 📊 Jenny mentions she averages 10 million views on shorts and 50k on long-form videos.
36:12 ❓ Jenny contemplates on things she believes about CZcams without concrete data; believes sharability of videos plays a role in their success.
36:42 📈 Cites an example where one of her shorts had a share-to-view ratio of 20% and a scroll-through rate of 92%, which she deems exceptionally high.
Made with HARPA AI
nice, HARPA Ai?
Great work HARPA! Keep it up 👍
Very nice and appreciated ❤ it is really helpful
Wow how do I use Harpa ai?
Thanks I didn’t have to watch the second ad because of this comment
I did a quick video about the best frozen pizza ever made, followed Jenny’s method from what I could remember, I improvised a little, and with that one video my stats jumped up an insane amount! Took me from an avg. of 20 views per video to 1.5k on that one CZcams short!
She answers questions faster than the host can come up with. She's amazing and the giggle after or before she answers. Brilliant.
Agree😊
She's a genius. I've dealt with many marketing pros over the last decade and she not only gets the premise of how important a story is to achieving virality, but also her execution of that is amazing. Btw, this is a 38 min video, and I normally don't watch all the way, this is a video that I watched all the way, being fully engaged the whole way.
Very well stated.
You have to give the host credit too...he asked the thought provoking questions and moved the interview along.
You'd think people would keep all that info to themselves - she's intelligent and generous with her knowledge!
If shes ready to spill the beans, just means she got what she needed and everyone else will be too late to the game.
@@traderzzz123 I don't agree - unless nothing and no one else is going to go viral ever again. There's so much info being dropped here. If others can't find any value/way to fit it to their own modus operandi, then.. it's on them.
@@traderzzz123 or that she realizes that she's giving general knowledge and that the opportunity is still huge but more competitive.
Sharing and giving as Mr Beast does is the secret 🤫
@@rainbow_flo um no, secret is how to get on that level to have enough resources and money to give away. You're skipping to the results, but HOW do you have enough to give away is the real question, durrrrr
She's extremely intelligent and spot on with the mass appeal bit. Not only are younger audiences going to get more views but it also allows those whose first language isn't English a higher chance to stay engaged and able to follow the content.
This is good insight. I am also small content creator with mainly some faceless content, and I started posting bunch of Shorts lately. The thing that worked best for me was giving my account small push in terms of followers, views and likes using fame-ster for a small price which later you easily return. This triggered organic growth and my channel exploded with views.
I was married to a Grammy award winning songwriter for many years, and the things she says sounds just like the way he went about writing hit songs.
Very cool
Incredible attention to detail
whats your favorite song they wrote?
That would be giving away too much info, I'm sure ;-) @@the_joy_n_sorrow
Wow.. who was that ?
18 and has already mastered creating viral videos 🙄… I’m 50 and barely know how to copy / paste
Still have time to learn
Advertise your resilency! People are AMAZED at 50 year olds in physically good condition. This is something younger people wont have much of an easy time getting an audience on. But older people- millions of views if your physically capable of what they think you cant do!
The kids don’t know what the “Save” icon is😂…they know it saves though
Jenny is brilliant and genius. Can you imagine she has a passion for mathematics, analytics and technicalities for these social media platforms? She really is so passionate about her craft in social media. The amount of detail she gave and the lessons we learned from this interview is insane. She could have sold it as a course, but she shared it with us for free. While many of us are just comfy about shooting and video editing. This young woman is a gem. Thank you, Jenny and Jay.
This is both amazing and depressing. 600M views in one year is crazy! She’s such a fantastic content creator. CZcams should reward such creators much more than they currently do. Assuming an RPM of $0.08, 600M views will get you $48k. From that, she pays her editor, who is probably not cheap considering her appraisal of his skills. Then she pays taxes. What is left resembles employment a few notches up from minimum wage.
For someone her age, that is still good money. But considering how thoughtfully and meticulously she goes about making shorts, I wish CZcams could figure out a way to reward such amazing creators who generate an astronomical amount of views for the platform. She absolutely deserves it.
They absolutely could figure it out; they don't want to. They want to keep all the profits for themselves. Y**T*** exploits their creators.
She has long-form content on YT as well as merch. Plus, she's on IG and TT. I guess that helps 🤷♀️
It isnt just about what it makes short term, 600 million views brings you an audience for future shorts/longer videos/other revenue streams. Also, $$$ amount vary on platform to platforms, i had a 90 second reel on facebook that got 5 million views and that alone brought in around $6000.
$48k is good money it's 4k a month, considering you spend $1000 on rent, $500 on food, you are left with $2500
@@MishaElRusito You missed the part about paying the editor and paying the taxes. And yes, I said that as an 18 year old, whatever happens to be left is still good. Hopefully she can monetize her shorts on other platforms to receive the money she truly deserves as an excellent content creator.
love the comment that said -She is a scientist by mind... she studied her subjects, tested hypotheses, reviewed and drew conclusions before starting another hypothesis. Love it!
She's a Data Scientist without even knowing it 👏
I am not a creator, I’ve thought about it, but she is so sweet, I was engaged throughout this whole video. She quickly knew an answer to everyone of your questions, and it just kept me wanting to watch more. I don’t know why YT recommended this to me, but I’m glad they did.
He did a GREAT job interviewing this young genius. He was able to get her to tell every industry revolutionizing idea she has come up with and provide actionable steps for free… I hope she takes as much away from this experience as he did. For those paying attention, this information could be life-changing.
I 100% agree
Simple writing 101. If anything it could be disheartening to most because what this video does best is highlighting how smart and talented SHE is lol
@@Loyalhusband I mean, you gotta be super insecure to be disheartened by someone else's smarts and talent.
She's now regretting she didn't turn her insights into a course or e book and cash in.
@@africkinamerican Did she say that? Because one of the best ways to "cash in" is to provide free value like this, this makes the people rush to ask you for more... that's when you charge.
this is probably the only video that really teaches you how to go viral and not just repeating what everyone already knows. Her examples are so simple but really teaches you what you need. I don't know who she is but I will definitely be following her now.
Jenny's strategy for viral content is spot-on! She knows it's about impact and shareability. That's why I use boost app social for my social media. It helps with everything from crafting bios to generating content ideas.
Yeah, it’s versatile and super helpful. It’s boosted my engagement across platforms.
I just got it. Thanks❤
Why not chatgpt
Jenny’s brilliance is evident, but can we also talk about how great of an interviewer you are? This is the first video/podcast of yours I’ve seen- and I must commend your ability to ask engaging questions that capture nuances without losing any of the insightful knowledge that she had to share. Both of you made the discussion enlightening and refreshing to watch. Well done!
i noticed this also :D
Exactly!! 👏🏼 This is my 1st time seeing Jay or Jenny! Let me start off by saying I...ENJOYED EVERY SINGLE SECOND OF THIS❣️
Y'ALL ARE REMARKABLE 💕
That thumbnail intrigued my curiosity and I was definitely not disappointed!
I'm thrilled to find y'all and subscribing NOW❣️ 😊
I agree fully
Same this is the first time I've seen this channel and it was a brilliant interview 👏🏾
YES SHE IS GREAT
This young woman is SO TOGETHER. What an inspiration
She is a forensic CZcams analyst. She knows her audience, has a story, hook and twist. Love it. Upload as much as possible. Looked at her attention graph. Cool. 50K views in 5 days I'd be happy with that! Last second it dropped. Every second counts in a short that's EPIC!
She’s brilliant
Yes she is so smart
Thank you so much to Jenny and to you! This is such a wonderful conversation and I appreciate all of the time and energy that went into it!
🎯 Key Takeaways for quick navigation:
00:00 🎯 Understanding Virality
- Jenny Hoyos discusses the concept of making videos go viral.
- She emphasizes that the first step is wanting to create the video, not just focusing on making it viral.
- Setting expectations and delivering on them is crucial for viewer engagement.
01:20 🧬 Personal Connection and Irony
- Jenny highlights the importance of adding a personal touch to your content.
- She gives an example of how personal connections and irony can make viewers invested in your story.
02:32 🪝 Elements of a Good Short
- Jenny explains what makes a good short video.
- A strong hook that can also work as a title and thumbnail is essential.
- The hook needs to be visual and easily understandable, even to a 5-year-old.
03:56 📊 Analyzing Readability
- Jenny discusses readability and its importance for short videos.
- She recommends aiming for a readability level of fifth grade or under.
- Avoiding complex terms can significantly impact readability.
05:34 🔍 Analyzing Thousands of Shorts
- Jenny explains how she analyzed thousands of short videos.
- She shares a method for accessing transcripts and analyzing readability.
- She notes that popular shorts often have low readability levels.
07:36 🔄 The Impact of Every Second
- Jenny emphasizes the importance of every second in a short video.
- She shares an example of how trimming just one second improved retention.
- High retention is crucial for short videos to go viral.
08:48 🔁 Rewatching for High Retention
- Jenny explains that high retention can be achieved through rewatching.
- She discusses scroll-through rates and their significance.
- Aiming for 90% or higher retention is ideal for viral shorts.
10:23 🖼️ Visual Hooks and Mechanisms
- Jenny talks about the visual nature of hooks in short videos.
- She gives an example of how framing a video with a clear visual element can make it memorable.
- Mechanisms, like setting up expectations and delivering twists, play a vital role.
13:07 🧠 Generating Video Ideas
- Jenny discusses her process for generating video ideas.
- Ideas come from personal experiences, AI-generated suggestions, and watching CZcams content.
- Living an idea and finding a twist can lead to engaging videos.
15:09 🗂️ Narrowing Down Video Ideas
- Jenny explains how she narrows down her video ideas.
- She emphasizes the importance of personal interest and feasibility.
- Collaboration with her video editor helps refine the ideas further.
16:30 🔄 Following Expectations with a Twist
- Jenny discusses the significance of setting and following expectations in videos.
- She mentions that delivering on expectations with a twist can engage viewers effectively.
- Examples of videos with clear expectations and surprising twists are provided.
18:47 🕒 Ideal Short Length
- Jenny reveals that her ideal short video length is exactly 34 seconds.
- She notes that this length has worked well for her and contributed to her videos going viral.
- Short length, combined with high retention, is a key factor in virality.
00:00 📺 Introduction to Jenny Hoyos
- Jenny Hoyos discusses her journey as a content creator, from starting on TikTok to focusing on CZcams shorts.
03:34 📈 Success with CZcams Shorts
- Jenny shares her experience with CZcams shorts and how she achieved remarkable success with short-form content.
07:29 💡 Structuring CZcams Shorts
- Insights into how Jenny structures her CZcams shorts, including the importance of hook, foreshadowing, and transition.
12:13 🎯 Targeting a Specific Audience
- Discussion on how Jenny thinks about her audience and how her content is tailored for a younger demographic.
14:33 🤳 TikTok vs. CZcams Shorts
- A comparison between TikTok and CZcams shorts in terms of audience preference and content style.
19:00 💰 Transitioning to Long-Form Content
- Jenny's motivations for transitioning to long-form content and the potential for growth and audience engagement.
22:44 🤔 Unverified Beliefs
- Jenny's unverified beliefs, including the importance of sharability and the idea that retention may not matter as much as people think in the CZcams shorts ecosystem.
Made with HARPA AI
thank you
Ok, these video notes are AWESOME! So well outlined! I took screenshots for my notes on this video cause it's a powerful video and powerful topic. Thank you! I always appreciate when I see video notes in a description or comment.🙂 At the end, it says AI. I'm curious how that would've worked to make such a thorough outline. Can you tell me more??
LIFE SAVER & LEGEND
Wrong. She said the ideal length is 42 secs
@@AnavonRebeur it is 34 seconds
Jenny Hoyos needs to be in a top tier PhD program. I am a PhD researcher at a top tier school. Jenny Hoyos is talking and thinking like an academic researcher. The way she is framing questions, dismantling assumptions with data through empirical testing, and using answers to her own questions to formulate new questions is what researchers do. More importantly, she says clearly what motivates her: the learning. Jenny's a researcher; she needs to be in a curriculum and environment that fosters her inquisitive mind and instincts.
You do this at any basic university in Europe....?
Yes, my partner is a Phd biologist, she does sound like her a lot 😊
Thats what Her love for learning is so evident. She has a very hungry mind! She is JOYFULLY figuring things out!
She would do great in business (Self employment) and not follow along with the system.
@@SuperSausage indeed these are not mutually exclusive.
This has to be one of the most vital videos on CZcams. You ask questions very surgically and that is appreciated. Jenny is so sharp it's crazy. Thanks for this, Jay! You have a new sub!
You Both were so awesome. Jay, I've never herd of you until today, so, obvs this is my first time seeing you as a host, so, with that said, and without seeing any of your other videos, let e say that O COMPLETELY admire one thing (I'm sure there's more) but what popped out at me was the following: When Jenny would mention something that you didn't know or were not aware of you seemed surprised (and it was genuine, because you were) you didn't hide it and you we'rent ashamed that you "didn't know" about said topic. That to me is REAL. you've gained a new sub,
She's a data science pro...scrape, analyse, master the key formulas and adopt it for any given idea 👏 Great video
I wouldn’t go as far as science a data science pro😂 but she’s a good analyst
@@NnamdiNw I disagree. She scraped the data to analyse it 😊
@@donna-elizabeth scraping data doesn’t make you a data scientist. A software engineer can do the same and it was a manual copy and paste job.
@@NnamdiNwWell I guess we'll agree to disagree 😊
@@donna-elizabeth are you data science professional? Because I’ve been a data scientist for 7 years now. I wouldn’t think this is a agree to disagree situation 🙂
I never heard of either of you until today. Your video popped up as a suggestion, and I had to comment. I am so awed by the respect you show Jenny. You mention that she is a young creator, but you address her like she's a CEO or something. She obviously knows what she's doing. I love seeing young people recognized and respected for their talents and skills, and loved the (seemingly genuine) respect you showed her! I have so much respect for both of you!
Good observation!
Same here 😅
Same exact feeling! It was great seeing this interaction!!
Agreed!
So smart, articulate and logical. She's amazing and was a pleasure to listen to!
Thank you to both of you for doing this. This was so helpful. Her excitement is so contagious.
Thanks for this. Jenny is an inspiration. I'm 77 and I'm just getting started. I understand her wanting to move on to long form videos. I've been having so much fun learning something new. I made a 1 minute 20 second video that I'm so proud of. Never thought I could do something like that.
That is amazing!! 😍
this is probably one of the most helpful videos our there on how to make CZcams shorts - and pretty much short content in general! the examples are soo clear and helpful to visualize.. great interview!
Jay, thank you for this video and for your expert interviewing! Jenny, thank you for sharing these gems about Shorts creation. I've had fun adding shorts for my viewers but I need to dive into the stats more than I have. So far, most of my shorts have been music clips of live performance without text or voiceover. I plan to look more at the stats and get into the perspective of my avatar more to get a feel for what makes sense on my recording artist / music channel. Thanks again!!
Watching this felt like I took a mini course on social media virality. Jam packed with powerful content.
FOR FREE 😄😄😅
This girl is so brilliant. She deserves all the success she has found. Thanks for sharing
THIS is great! I'm ad executive turned CZcamsr and basically you''ve broken down what we have to do in a 30 second commercial!! This is great and very detailed!!! Excellent advice!....Tremendous!!!
Jay, thoroughly enjoyed this interview. Jenny, your enthusiasm for creation is truly evident here.
Does anybody else feel like there's just so much to learn, you'll never get your head around it all?
Specialisation is key
Focus on one thing like her
No - Only a fool would try to know everything
Allow yourself to immerse yourself in it as it arises while remaining detached from outcomes or expectations. At the beginning, see yourself as a sponge. Simply consume this content because you find it interesting, and make mental notes of those things that you found particularly intriguing. Then, start your own journey of trial and error. Remember those things that caught your eye before and see if they can be applied to your situation. That's it. Naturally, one or two things will most strongly draw your attention. You will focus on those to the exclusion of all else once you have become resolute.
That isn’t true, you simply learn one thing at once until you understand it well, if you were immortal you could learn everything, and being immortal is biologically feasible with modern medical technology
This was a not just a shortrs MASTERCLASS, but on storytelling and video content in general. I was taking notes the whole time. Thank you for this amazing interview!
me too
me too@@LifeOdysseyMotivation
Jenny is such an inspiration. And you Jay, you're such a great interviewer. So present and aware, which makes you ask great questions to your interviewees :).
Fascinating! Well done. Great questions and great answers!
🎯 Key Takeaways for quick navigation:
00:11 📊 Jenny Hoyos, an 18-year-old CZcamsr, has achieved remarkable success with shorts, garnering over 600 million views in a year with an average of 10 million views per video.
01:08 🌟 According to Jenny, making anything go viral involves adding a compelling story and a twist, especially in the short-form content space. A good story can make any topic entertaining.
01:20 👤 For Jenny, personalizing content and creating a sense of investment for the viewer is crucial. Having a personal why or goal in the content can engage the audience.
02:32 🎣 Jenny defines a good short as having a strong visual hook, something that can be used as a title and thumbnail for a longer video, and an engaging story that keeps the viewer watching and re-watching.
03:14 🧠 When generating ideas, Jenny often sketches or visualizes what the video's first frame should look like. The visual element is critical in creating an effective hook.
04:10 📖 Jenny uses a readability checker to ensure her content is understandable to a fifth-grade level or lower. She learned this from analyzing thousands of popular shorts.
07:50 🔄 High retention is vital for shorts, and Jenny aims for at least 90% retention. Rewatching plays a significant role, and she believes viewers should watch it again for maximum impact.
08:33 🔄 Jenny's average scroll-through rate is around 85%, and she encourages a high scroll-through rate by making content that keeps viewers engaged till the end.
09:27 🕒 The ideal length for Jenny's shorts is 34 seconds, as her most popular videos are of this length. Balancing length and retention is essential for achieving virality.
16:03 🔄 Setting expectations and delivering on them is crucial for Jenny. She often adds a twist to keep viewers engaged while still following through on the initial promise.
17:11 🔄 Jenny employs the "three-step mechanism" as a hook, telling viewers there are three steps or things to do in the video, making it easy to follow and engaging.
20:37 📝 Jenny Hoyos plans her video content by starting with a rough script, estimating word count, and including a hook and foreshadowing.
21:46 📹 Jenny focuses on creating content that speaks to her younger self and her younger audience, like her 10-year-old nieces.
29:38 📊 Jenny discusses how content performs differently on platforms like TikTok, CZcams Shorts, and Instagram Reels, and how audience preferences play a role.
32:12 📈 Jenny is transitioning towards creating long-form content because she sees it as a new challenge and an opportunity for personal growth.
36:27 🔄 Jenny believes that sharability may play a significant role in content performance, though she hasn't conducted a detailed analysis yet.
37:09 ⏱ Jenny has observed that retention doesn't always correlate with the success of a video, citing examples where high-retention videos didn't achieve expected views.
touch some grass.
It's my AI brother, relax@@DoYouSmokeKush
Thank you for this
Thanks for this summary. Brilliant
Damn mate, thanks.
I'm stunned... Just amazed at how young this creator is but the amount of analysis done, the knowledge shared, the energy, every spoken details is mesmerizing.
Thank you for this interview. I love the positive energy!
It's giving ADHD with a new hobby. I live.
From the past 15 years I wanted to start a channel and finally pushed myself to just do it, family and friends don’t really care. Anyone reading this, just keep going by providing value, stay strong, patient, optimistic and you will get there!
So Genuine...sweet spirit....humble... Great heart.... God bless you Jenny!
She’s clearly intelligent . I think she would succeed in basically anything she does
10 years ago i wouldve agreed with you. now at 25+ ive seen so many intelligent people do stupid stuff, in few cases cost their life; i completely believe that success comes from the hand of God
@@whannabi yep exactly. they realy threw it away.
hopefully her intelligence will be put to good use to do more than just flash hamburgers on the screens of all these poor poor poor "5 year olds" that are being "hypnotized" for clicks
like maybe end wars in the world
or end poverty and create lasting social changes that bring "balance" to the human race ...
....i doubt it tho ...she gonna go work for the corporations to keep raping the environment and enslaving the masses
Intelligence is extremely far from the main factor of success those days.
@@jas_bataillewhy do you think that?
Great video. She definitely knows business. I am also doing shorts and reels, and I feel like CZcams Shorts are future because people have short span of attention now, and it's really popular with Gen Z. That's why I am trying to make content for both platforms, but I generally put my focus on short and expressive videos (and then I use a little bit of Famester as it makes it a lot easier to get into loop). Easy business honestly.
Yh, Famester works really good for me as well
I'm curious about the short attention span trend; is it a generational thing, or a youth thing? In other words, is the generation that is preferring short form right now going to age into longer form videos, or keep watching short form?
Just started and love her! At the beginning about the stove being broken so she has to raise money, being invested, and having a story is so true. What solidifies this is... think about how you feel when a story gets cut short or no end??? Its soooo frustrating.
Thanks for sharing!
Superb conversation. Thanks Jenny and Jay.
She's blown my mind. she's Intelligent and very focused on understanding all the technicalities behind creation. her results are more than fair. Jay conducted the interview very well in an insightful and scrutinizing way with very assertive questions.😀
I'm amazed that I couldn't stop watching. Jenny is delightful. So bright, sweet and fun. She deserves all the credit for her success.
I went to animation school for many years. And I must say this is brilliant and most importantly her approach curiosity and humour is contagious.
Jay you really are a master in asking the pin point questions intuitively that really answer our doubts. It almost seem telepathic. Thanks buddy.
I hope she graduates to movies one day. She’s clearly got a deep comprehension of storytelling.
She is genius 💖
There's 0 overlap imo
Like I don't believe MrBeast could produce a good movie
Nahhh, would be waaay too self-conscious, formulaic, and cookie-cutter and, therefore, verrrry predictable, cliche, and would have no reeeeeal suspense, or Truuue creativity.
Those kind of movies are sooooo tiiiiired, worn out, and genetally just total crap.
Additionally, quite sadly, 'thanks' to AI, movies as we know it are juuust about done and dead.
The world just 3 or 5 short years from now will br barrrrrrely recognizable.
And that's all iffffffff humans are even still around, then.
He*
I prefer art over cunning manipulation
This video is such a gem. One of the best videos anyone could watch on YT right now to learn not only about YT shorts but in general how content creation works. The kid is brilliant.
there isn’t a word to describe this level of genius. Jenny needs to be compensated accordingly.
Trust me, she getting paid!
yes there is, the word is manipulation
But Wall $treet $hareholders need their Profit$ 📈
He is. That's how youtube works. He's getting at LEAST $20K per month.
She's not concerned about the money, because she's only 18. She doesn't understand her own genius yet.
This young lady is wonderfully well spoken and thoughtful in her actions. Parents did a great job and so has she.
What a delightful & clever young woman! Thoroughly enjoyed this interview!!! ❤
This woman is legit a very clever data analyst. NSA should hire her
My thoughts exactly
To say Jennyhoyoslol is amazingly talented is an understatement. I think what amazes me the most is her ability to contextualize her process.
I was not aware of this young lady; but she is very intelligent and offers fantastic advice. TY & she seems like a genuinely wonderful person.
It's awesome to see someone this young talk so passionately about something. Really makes you pause and appreciate it.🤩🤩
I need to take notes from her parents. This kid is a genius.
This young woman’s analytical skills are other worldly! Thank you.
and she wastes it on making her generation addicted to nonsense.
she could use those skills for things that actually benefit society.
have u seen her shorts?
she's just an algo-hacker
I’m so impressed with how mature her thoughts are about all this stuff. And the interview was excellent as well - great questions.
This is the best video on shorts I've ever seen.
Thanks for the very helpful tips.
Please bring her back for another talk like this for her long form content, but wow! This is so valuable! Thank you both! Respect ✊🏽
I randomly came across this video and learned so much. Obviously, passion for your craft played a huge role in her success. You can tell by how excited she is to share her findings and experiences. Great content, man! Subscribed..
The way she explains her work shows she’s great teaching skill. Love her method, word choice etc. are all just great. Great psychology behind her videos to suit the viewers interest.
I learned a lot from Jenny,, especially about how important it is to make every moment matter in short videos. You explained really well how making videos for different places like TikTok and CZcams isn't the same. Hearing about how you found success first on TikTok and then changed your strategy for CZcams really showed me to adjust and try new things when creating content.
Her answers follow her shorts plan. It's great for teaching people. I wish I had that habit today. I have learned a lot from this video.
Here's what I mean -
She answers every question with the same pattern as her shorts. Here's what I gleaned so far.
Step one: Foreshadowing - Direct answer in her own words.
Step two: Transition - "Let me explain what I mean by that"
Step Three: explain the idea simply
Step Four: Full explanation - review the simple explanation with more details.
Step five: Review - complete the foreshadowing by adding in the full details to show how the foreshadowing was a complete concise answer.
This is a fantastic interview strategy and helps me understand her.
It is great to see how completely she can teach the process in every answer and how closely her answers follow the five step coaching method used by adult education to promote learner retention of a topic.
As GenX I have a lot to learn from GenZ about explaining topics as directly, completely, and concisely to anyone regardless of their background, worldview, or education.
Bravo 👏.
Thanks for publishing this interview.
Interesting breakdown, I have to go back and watch again because I didn't notice this pattern.
it would mean, the uncontrollable obsession and addiction I saw in her talk, lil swallowed her.
Generally I have a negative view of people who are just "farming for views" but Jenny seems like a genuinely lovely person. I love that you can feel her passion and energy about this topic through the screen, and the content she makes is entertaining and uplifting. These platforms need more of that! Wishing her success.
Jenny you have your mom's gorgeous smile. This was so inspiring. You have an effervescent personality and also make it look really fun.
Wasn't expecting much from a Shorts creator
But impressed by the level of analysis and strategies
This girl is a genius ❤ So much professionalism into her hobby at such a young age. That’s extremely rare. I didn’t have that kind of focus at that age, let alone now!