How to Optimize & Scale Performance Max Campaigns [Best Practices 2023]

Learn how to optimize and scale Google Performance Max Campaigns. Struggling to get results with your Performance Max campaigns? Not sure how you can optimize them? This is the video for you.
Need help with your Google Ads? Apply to work with us here - armenidigital....
Google Ads For Ecommerce Course - courses.armeni...
🔥 Get my FREE Google Shopping Checklist: courses.armeni...
🚀 Want me to look at your ads? www.armenisdigital.com
Other videos mentioned:
Performance Max Proper Set Up - • Google Performance Max...
Google Shopping Optimization - • Advanced Google Shoppi...
Google Shopping Optimization 2 - • Advanced Google Shoppi...

[@NikArmenis]

Want help scaling your Google Ads? APPLY BELOW⬇
nikarmenis.com/application

[@danielbe4264]

Maann, one of the best PMAX videos on the internet! One thing you can do with those products that you exclude, re launch them with Standard Shopping.

[@NikArmenis]

Thanks Bro - I actually have a standard campaign running alongside multiple Perf Max Campaigns at the moment. Weirdly they are both still running!

[@danielbe4264]

@@NikArmenis For sure, because different bids, times of the day, products, data points, you name it. Also launch a 0.10 cents catch all campaign for the whole catalog, one of the most profitable yet low volume campaigns (Evergreen, no need to touch it at all never:)

[@markpommett5712]

I have found max conversions works best for optimizing and scaling on lower budgets.

[@NikArmenis]

That's interesting - I can see it working well if all products are similarly priced. Max conversions tends to go a bit broader than max conv value. But overall i prefer to focus on value mainly in Ecom.

[@markpommett5712]

@@NikArmenis Agreed, I just found it struggles on new campaigns or low budgets. I actually was able to generate more revenue with max conv.

[@NikArmenis]

@@markpommett5712 makes perfect sense as it is feeding Google more data quicker. I recently did something similar with a saas business. I used multiple conversion events and assisgned a value to each. Each one was closer to a sale and more valuable. This meant that the algorithm got more data

[@alanschutz4910]

Great video

[@NikArmenis]

Glad you enjoyed it

[@emailtize]

I saw your early BFCM results - next level

[@NikArmenis]

thank you mate

[@AmmarAlfadel]

Thanks

[@NikArmenis]

Pleasure mate

[@danielbe4264]

Love the mustache 😁

[@NikArmenis]

haha thanks man - it's Mo-vember :)

[@ilyasgood526]

👍👍👍 Do winning products search

[@NikArmenis]

Sure thing man

[@SpeedbirdHeavy]

What would you say is the best kind of campaign to use on a new store? Thanks.

[@NikArmenis]

I'll do a video on this topic - simple answer for most is standard shopping. Otherwise Pmax is fine too