How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue

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  • čas přidán 7. 03. 2016
  • Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► po.st/SubscribeBritishVogue
    Series 2 Episodes:
    Episode 1: bit.ly/AlexaSeries2Ep1
    Episode 2: bit.ly/AlexaSeries2Ep2
    Episode 3: bit.ly/AlexaSeries2Ep3
    Click Here For Series 1: po.st/TheFutureOfFashionS1
    Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.
    CONNECT WITH BRITISH VOGUE
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    ABOUT BRITISH VOGUE
    British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.
    How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue
    / vogue
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Komentáře • 371

  • @internetcitizen6029
    @internetcitizen6029 Před 8 lety +903

    Please Vogue, make these series never stop.

    • @internetcitizen6029
      @internetcitizen6029 Před 8 lety +56

      +La Mode Operandi Seriously though Vogue....Keep Alexa, keep the series. Everything about this is so good!

    • @mariadrametenos3873
      @mariadrametenos3873 Před 8 lety +8

      YES YES YES PLS!!!!!!!!!! KEEP IT GOING!!

    • @achrisdesign
      @achrisdesign Před 7 lety +3

      Yes agreed, Alexa is an amazing interviewer.

    • @jjoshnip
      @jjoshnip Před 4 lety +1

      I am living for these videos!

  • @astylereel
    @astylereel Před 8 lety +1171

    This is such an enriching series. High school should focus heavily on introducing industries to students just like this so young people know how to start careers that they love.

    • @amyjohnston3993
      @amyjohnston3993 Před 8 lety

      +A S T Y L E R E E L by Shannon Kylí totally agree

    • @katebennett5338
      @katebennett5338 Před 8 lety +10

      +A S T Y L E R E E L by Shannon Kylí I totally agree! It would be great if schools opened up different career paths to young students and get them ready for what they want to do.

    • @NoteAndroid
      @NoteAndroid Před 8 lety

      +A S T Y L E R E E L by Shannon Kylí
      Yes and high school kids can be found at F.I.T. in NYC, just Google it or see link www.fitnyc.edu/precollege/high-school-programs/

    • @styleartisan5713
      @styleartisan5713 Před 8 lety

      +A S T Y L E R E E L by Shannon Kylí Exactly!!!

    • @JD-zw5os
      @JD-zw5os Před 5 lety +2

      I couldn’t agree with you more. However, speaking about here in the UK there are many obstacles to doing so, a major one being funding for state schools.

  • @victoriag.9524
    @victoriag.9524 Před 8 lety +206

    I love how 'back in the day' you could work for a retail company and you could move up and get recruited into corporate which leads to other job opportunities. Now, all I hear people say is "it's about who you know". SOME companies don't seem to value their long time employees like that anymore.
    Just speaking from experience.

    • @starylize
      @starylize Před 4 lety +1

      yeah...it sucks :/

    • @esikazemese
      @esikazemese Před 3 lety +1

      Way too many people EVERYWHERE... :/

  • @RanjiRamesh
    @RanjiRamesh Před 8 lety +527

    Loving this series.
    British Vogue is killing it with the insane quality of CZcams content.

    • @anitasseo
      @anitasseo Před 8 lety +3

      +RanjiRamesh YOU ARE SO RIGHT! Vogue [and especially Anna Wintour] has been a huge if not THE hugest promoter of FUR in fashion. That´s literally killing, my dear. And, let me tell you, dying by your genitals electrocuted... it´s not nice, cute and fashionable, at all... Don´t you think?

    • @anddogsaregonnabark
      @anddogsaregonnabark Před 8 lety +3

      +Aneeta TV That's so irrelevant. You can still love Fashion (Vogue) and not support Fur or Leather

    • @anitasseo
      @anitasseo Před 8 lety +1

      Giselle M Vogue is one of the main sponsors and promoters of the Fur Industry. If you buy and consume the "concept" Vogue (magazine, videos, websites etc), you promote the industry that promotes Animal Industry for Fashion. Meaning: you feed and, therefore, give the power to an enterprise that does something VERY wrong.
      In other words: 1+1=2. :)
      See? You can learn something new everyday.
      You´re welcome.

  • @shaniblack9697
    @shaniblack9697 Před 8 lety +60

    I totally get the kid clothes creep thing. Whenever I see normal shoes in baby form I feel like crying at how adorable they are

  • @southsides
    @southsides Před 8 lety +183

    yo i really like how opening ceremony has normal/average looking people working for them. not saying that in a bad way but shopping in a store with attractive staff is intimidating haha i can't be the only one

    • @Valentina_Salas18
      @Valentina_Salas18 Před 8 lety

      +Geoffery Matautia I feel your pain :P

    • @vivelafandom
      @vivelafandom Před 8 lety +33

      +Geoffery Matautia you know whose staff im intimidated by? mac cosmetics...lol...some of them look like they are going to participate in a drag show after work

    • @vishalkalia
      @vishalkalia Před 7 lety +1

      couldn't agree more. Normal people doing extraordinary hard work, Inspiring

    • @pebbswrld8334
      @pebbswrld8334 Před 6 lety +2

      vivelafandom deadd!😂😂

  • @claudiavalinotti6069
    @claudiavalinotti6069 Před 8 lety +139

    i just really really love Alexa Chung

    • @niihjulienne6353
      @niihjulienne6353 Před 4 lety

      There could have been no better host for this programme. Her sense of humour lightens the mood. She is a mood.

  • @indiahunnikin7117
    @indiahunnikin7117 Před 8 lety +166

    I wanna be a fashion ceo. inspired

  • @sophiepark7514
    @sophiepark7514 Před 8 lety +81

    I lowkey feel like in the future I will attribute this video as being the thing that was the turning point for my career and aspirations, thankyou British Vogue!

    • @dammyishie
      @dammyishie Před 4 lety +4

      I hope you're there now or almost there.

    • @esikazemese
      @esikazemese Před 3 lety +1

      @@dammyishie I was wondering the same thing!!!

  • @hebaabdalla9654
    @hebaabdalla9654 Před 8 lety +48

    I love that British vogue is actually listening to the people and providing more of these incredible doco's!! Long live alexaaa

  • @ashhleyz
    @ashhleyz Před 8 lety +194

    Alexa is such an awesome host!! So many hosts are shit and annoying and fake, but alexa seems so genuine and nice to everyone she talks to.

  • @fernandalemos1826
    @fernandalemos1826 Před 8 lety +125

    Hi Alexa ,
    Dont know how to start this but, your series were much more than the tip of the iceberg for me.
    Watching every episode, I realized how much I loved and could really succeed in fashion, although there is an entire pre-trial, from people around me, about it. "When are you going to earn proper money ? " hahahaah .... So , I quit my chemical engineering school in the third year and decided to attend an advertising and marketing graduation. It was not easy but extremely enjoyable and sense of freedom was beyond everything I could imagine ! And so, I also realized that I would love to specialize in fashion marketing .💡
    Alexa , I trust you so much, i have no idea how you and Vogue has helped me a lot in this jouney. Thank you so much!! Today, I can only ask you what advice would you give me to follow the fashion industry and which courses would be extremely useful and the most required for this path?
    Thank you for everything Alexa and Vogue !
    Kisses from a Brazilian FOFER . 😊✨

    • @laur280
      @laur280 Před 8 lety +3

      Well done for deciding to do what you love! I hope your dreams of succeeding in the industry come true, I'm sure it will! :)

    • @KryscyRose
      @KryscyRose Před 7 lety +4

      Fernanda Lemos how are you doinh right now? i wanna how your doing and did you regret stopping chemical engineering?

  • @sofiadg3933
    @sofiadg3933 Před 8 lety +56

    this is so inspiring, like really. I don't live in NYC or London, so I would LOVE to see how people around the world get to be in the fashion industry.

  • @SeageSpeaks
    @SeageSpeaks Před 8 lety +53

    I didn't even know I cared about any of this stuff before I saw Alexa Chung in the first series and got hooked. How is she so amazing as a human being?
    I find myself trying to figure out ways to incorporate what shes learning into my future career.

    • @dbwhab4150
      @dbwhab4150 Před 7 lety +2

      exactly! just found it to day and it's, y'know, exactly the thing I need right now and there's Alexa and it just couldn't be more amazing!!

  • @mrcstrash
    @mrcstrash Před 8 lety +82

    this series is everything

  • @logan9650
    @logan9650 Před 8 lety +26

    OMG I loved how she was trying the american accent

  • @amyjohnston3993
    @amyjohnston3993 Před 8 lety +10

    please put something like this in the magazine it would be a dream, like something exclusive to the series.

  • @bbsc551
    @bbsc551 Před 8 lety +17

    As a current fashion college student, this future of fashion series has been super informative and i can't be more appreciative. Thank you British Vogue + Alexa :). Side note: I want to know more about the whole process of how designers and creative directors create their collections from sketches to runway! Xx

    • @lizzie4791
      @lizzie4791 Před 4 lety +1

      Stacy what’s it like being a fashion student college? I’m interested in fashion and all that and would like to know more about it from someone that’s into it. Thanks

  • @hannahnomme9217
    @hannahnomme9217 Před 8 lety +4

    I love how this series shows that fashion is not pretentious - I think people are intimidated by the industry but this successfully conveys how it is accessible if you work hard and are honest in whatever role you pursue, just like all businesses really...?!
    When is the next part going to be posted??

  • @sarad.660
    @sarad.660 Před 8 lety +16

    omg i can't with alexa's style, i love this series, and i would like to see a day with alexa chung because for me, she is so inspiring.

  • @Dimasstywan
    @Dimasstywan Před 7 lety +1

    this documentaries gave me an idea to start my own brand, no matter how bad it's going to be, i will learn and work hard from my mistakes !

  • @alexasunshine83
    @alexasunshine83 Před 8 lety +38

    SO HAPPY THIS IS BACK OMG

  • @AgeofMinimalism
    @AgeofMinimalism Před 8 lety +4

    This series is just the best! I really enjoy all the insights and of course Alexa's way of presenting these x

  • @PrincessaAnastasiya
    @PrincessaAnastasiya Před 8 lety +31

    I'm so happy I discovered this, it's exactly what I've been looking for. I'd love to see this series delve even more into the nuances of running a fashion business, so each video peels back more layers. That would be really special and provide even greater value

  • @nelekrayl1162
    @nelekrayl1162 Před 8 lety +13

    this is the best! I hope this series never stops

  • @xIsadutch
    @xIsadutch Před 8 lety +18

    I enjoy watching Alexa Chung so incredibly much! Everything is shot gorgeous, and the editing is preciously. I love this so much

  • @DilyaLondon
    @DilyaLondon Před 7 lety +7

    I just love Alexa's sense of humor :D Amazing series! Thanks, British Vogue!

  • @sashakhan8701
    @sashakhan8701 Před 8 lety +1

    Really loving this series! This episode was my particular favourite after having started a blog myself and I really adore Leandra's attitude and the general way she comes across, she just seems so genuine and funny! xx

  • @nicolealexis8527
    @nicolealexis8527 Před 8 lety +1

    my favorite person in my favorite city! i love seeing how alexa moves through new york. i've lived here for years but its a place of endless discovery. so awesome.

  • @marianamejia6697
    @marianamejia6697 Před 8 lety +1

    i feel so inspired every time i watch any of the episodes of this series!!! please never stop!!!!

  • @mamzellecorine
    @mamzellecorine Před 8 lety +9

    Alexa Chung is my favorite! She is so authentic! I love it!

  • @Naarmmmm
    @Naarmmmm Před 8 lety +6

    Thank you Alexa and British Vogue for these awesome series! It's one of the best series I've ever watched. Period.

  • @michibuchinger
    @michibuchinger Před 8 lety +32

    Brilliant!

  • @estrelaconfusa
    @estrelaconfusa Před 8 lety +7

    THANK YOU this series is so helpful and entertainning

  • @Daria-fl2js
    @Daria-fl2js Před 8 lety +3

    I'm already in love with this

  • @trishplusmama
    @trishplusmama Před 8 lety +4

    opening ceremony is the chillest store without all the snobbery omg love it

  • @priscilafaz
    @priscilafaz Před 7 lety +4

    I'm so hooked with Alexa's Chung Vlog! I thought I didn't care about fashion, but I've seen now 3 on a row, she introduce you so well and so simple and cool =)

  • @Lisa-qt7pw
    @Lisa-qt7pw Před 8 lety +1

    Thanks for making this second part of the series. Very inspiring and eye-opening!!

  • @seanko5454
    @seanko5454 Před 8 lety +60

    videos like these are so helpful, i'm a high school student looking at careers in the industry and this was so amazing.

    • @brynlee8186
      @brynlee8186 Před 3 lety +1

      Hi, I realize this comment is very late and you may not even see this, but when I saw that you commented this 4 years ago, I realized you must have decide by now what you want to do. So what did you decide to go to school for/have a career in? And do you enjoy what you chose?

    • @xsthetic7239
      @xsthetic7239 Před 3 lety

      I also am curious what you ended up do8ng 5 years later.

  • @jenclay1819
    @jenclay1819 Před 6 lety

    So thankful for this series and how much it has contributed to me figuring out that I want to (and can) work in the fashion industry.

  • @backoflies
    @backoflies Před 8 lety +1

    These series are awesome. I'm learning so much with them. And Alexa is a plus, she's amazing.

  • @stephaniejohansson1938
    @stephaniejohansson1938 Před 8 lety +1

    Love!! So helpful and interesting !!!! Please keep doing these series!!

  • @arl0296
    @arl0296 Před 8 lety +1

    so content with the entire episode.. coming from medical background and having a great interest in fashion world is kinda two worlds pointing different direction but this has been an ultimate inspiration for us who is seeking a way to the fashion ..

  • @devanshi2193
    @devanshi2193 Před 3 lety +1

    So inspiring. Specially seeing business people entering the creative field. As someone who studied accounts and law and wants to get into a creative field, this is great to see.

  • @msscrazybuthappy
    @msscrazybuthappy Před 8 lety +1

    This is spectacular. Thank you so much for these! The insight is great and something most of us need x

  • @sadivisn
    @sadivisn Před 8 lety +3

    I can't thank you enough for filming this series and making the fashion industry seem that much more accessible. I have a degree in Translation and I'm studying an MA in Marketing and e-Commerce with the intention of getting into this industry. Now I feel I can actually make it. The series is truly inspiring and motivating, even if some videos don't necessarily deal with what I want to do in the future, I always learn something from them. Again, a huge thank you to the Vogue team and Alexa!

  • @Ardianax
    @Ardianax Před 8 lety +1

    i learn so much from this series even if i'm not in a fashion industry!!!!! AND ALEXA IS JUZZZ THE PERFECT ONE TO DO THIS

  • @melb2212
    @melb2212 Před 8 lety

    These videos are honestly amazing

  • @officiallydenni
    @officiallydenni Před 7 lety +2

    This series is AMAZING!! Mich needed as I launch my fashion platform! And embrace my new career✨ Loved you since the beginning of time Ms. Alexa💗

  • @eviebarnes1368
    @eviebarnes1368 Před 8 lety +1

    This is so exciting! So good to watch because it gives so much insight to what the fashion industry is like! xx Alexa you are absolutely adorable!

  • @r.c9047
    @r.c9047 Před 8 lety +1

    Loved this and love Alexas energy and bubbliness! Could you do a video that digs deeper into the different creative jobs in fashion business?

  • @saraawamleh2065
    @saraawamleh2065 Před 8 lety +2

    Love the series!!!!!! You guys inspire me to Love designing fashion clothes even more! This is a great series please keep doing videos!

  • @user-kk2ex9vu7g
    @user-kk2ex9vu7g Před 8 lety +1

    I love this so much, really motivational, inspiring and unique!

  • @alessandrasian9598
    @alessandrasian9598 Před 8 lety +8

    Can't wait to watch the rest of Series 2. ^-^

  • @MariaMaria-oc8sn
    @MariaMaria-oc8sn Před 5 lety +1

    Thank you so much for helping! It’s everything for me now, and it’s so amazing to understand who you want to be in your entire life

  • @dajuancao9058
    @dajuancao9058 Před 8 lety +2

    Luv Alexa! Luv the longer videos comparing to the last series.

  • @shannellegache3944
    @shannellegache3944 Před 8 lety +1

    Loving this content. There needs to be more job awareness among the youth of what is available in this industry, and many others.

  • @Valentina_Salas18
    @Valentina_Salas18 Před 8 lety

    this is perfect. !!! can't wait for the second part !!

  • @leeyiling2399
    @leeyiling2399 Před 8 lety +1

    Thank you so much for this informative series!

  • @RoseeElla
    @RoseeElla Před 8 lety

    Thank you so much! This series is giving me so much more confidence. I love business and financing but aspire to work in fashion field.

  • @argyalaila9558
    @argyalaila9558 Před 8 lety

    like seriously, i really2222 love this series. thank you. thank you so much.

  • @willemijnalma8096
    @willemijnalma8096 Před 8 lety +1

    Alexa, I think you are so good in presenting and I love your episodes. My interests in the fashion industry are increasing. Thank you, you inspire me. Keep continuing making the video's!

  • @xLouiseMair
    @xLouiseMair Před 8 lety

    Thank you so much Alexa Chung and British Vogue for this series!! So insightful and exciting to watch!!

  • @sanahadad9877
    @sanahadad9877 Před 8 lety +2

    THESE ARE SO USEFULLL THANK YOU ALEXA

  • @bunnyplusdeer
    @bunnyplusdeer Před 8 lety +1

    Great program! Great questions!

  • @rebeccaschmitt360
    @rebeccaschmitt360 Před 8 lety +2

    amazing! i'm studying economics as well and it's nice to hear people talk about their experience, because it can be hard sometimes if you don't know exactly what your job is going to be about. This gave a very good overview on the possibilities there are in the fashion industry or like in a process of creating in general. Seeing this inspires me and other people to study hard so you have all the opportunities in the end. sorry for my bad english, greetings from Germany!

  • @TessaHollySparkle
    @TessaHollySparkle Před 8 lety

    I mentioned this series in my last favourites video, so much love, so glad it's back! x

  • @mollymorgan1694
    @mollymorgan1694 Před 8 lety

    yass i was so excited to see this video - i adored series 1 and can't wait for the rest of season 2!!

  • @amieaviwell
    @amieaviwell Před 8 lety +1

    This is brilliant! Thank you for sharing!!!

  • @burner5673
    @burner5673 Před 8 lety +2

    Truly amazing series. Alexa Chung has a superb vibe

  • @LaurenBasamot
    @LaurenBasamot Před 8 lety +1

    Such an amazing video ! I love this so much!

  • @angelavinson276
    @angelavinson276 Před 7 lety

    love this! so much education and knowledge.

  • @auliawcksn
    @auliawcksn Před 8 lety +1

    this really inspires me alot, thanks british vogue & alexa chung!

  • @Jebbbbbbbbb
    @Jebbbbbbbbb Před 8 lety

    I love these series!

  • @Dreyah88
    @Dreyah88 Před 6 měsíci

    Alexa Chung asks great questions and delivers those questions wonderfully

  • @sanjurayan4938
    @sanjurayan4938 Před 3 lety

    Alexa is just delightful

  • @kellyrose6487
    @kellyrose6487 Před 8 lety

    Love this series!

  • @surrealbeauty4520
    @surrealbeauty4520 Před 3 lety +2

    This video is waaaayy ahead of its time

  • @paulinemikhailovna8588

    the series are so good I feel like I'm learning so much

  • @mel77750
    @mel77750 Před 8 lety +3

    I am so elated you guys have expand on Business in Fashion!!!! I actually want to go to NYC and study International Fashion merchandising and marketing. I am deciding whether to be a fashion forcaster or a fashion merchandiser for a brand you guys.You have help me narrow down my options.

  • @kathecarabali
    @kathecarabali Před 8 lety

    i love this type of content , can wait for the next one

  • @aimlady1
    @aimlady1 Před 8 lety

    I LOVE this series!!!

  • @cmwwan
    @cmwwan Před 8 lety

    Loved the opening ceremony interview!
    Genuine down to earth people.

  • @gaiacona_
    @gaiacona_ Před 8 měsíci

    It’s incredible how I can listen Alexa for hours and hours

  • @mackenziehuman7169
    @mackenziehuman7169 Před 8 lety

    I love this series !

  • @laur280
    @laur280 Před 8 lety

    I love these videos so much!

  • @mariadrametenos3873
    @mariadrametenos3873 Před 8 lety +1

    This makes me so so happy! I don't talk to many people about my serious views on Fashion and when I do they laugh! BUT THIS! This makes me realizes why I love fashion so much and need to be apart of it! THANK U VOUGE THANK YOU ALEXA!!💗💗💗

  • @AlfredoGimeno
    @AlfredoGimeno Před 8 lety

    Can't wait to watch the Series 2

  • @nessrineabid4464
    @nessrineabid4464 Před 8 lety +1

    Great series!! I would love to hear stories from backoffices; from the employees themselves ! keep it up Alexa

  • @littleladyfrom30
    @littleladyfrom30 Před 8 lety

    LOVE LOVE LOVE THIS

  • @sosoxsoso
    @sosoxsoso Před 8 lety +1

    Love this series❤️

  • @sharonku8710
    @sharonku8710 Před 8 lety +1

    i love opening ceremony!!!!!
    wish there will be more videos about it

  • @kpotato6080
    @kpotato6080 Před 8 lety +1

    Omg!!! Love it so much!

  • @ArcherSalon
    @ArcherSalon Před 8 lety +1

    Excellent!!! Well Done!

  • @vitriemaulani
    @vitriemaulani Před 5 lety

    this is such a good content, thank you!

  • @loveendy
    @loveendy Před 8 lety

    Love this episode! More these kind of videos please :)

  • @lamiaskender7050
    @lamiaskender7050 Před 8 lety +1

    JUST... THANK YOU FOR THIS BRITISH VOGUE!!!!!!

  • @rosycheeks6491
    @rosycheeks6491 Před 3 lety

    Great for recommending this series during a pandemic

  • @gnasza1233
    @gnasza1233 Před 8 lety

    Omg you inspire me so much

  • @songarinsk
    @songarinsk Před 8 lety +1

    I particularly loved this episode. as someone who is passionate about Fashion but instead has a Masters in science, this was very much enlightening and encouraging. thank you British Vogue!