How To Price Your Video Work | 3 Key Tips to Negotiate Rates
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- čas přidán 26. 06. 2024
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Chris Do, creative business strategist and founder of The Futur, joins us for a second part about pricing videography. Freelance video rates can be all over the place, especially when you put editing and motion graphics into the mix. What is the right way to price your work?
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Video Chapters:
0:00 - Intro
1:10 - Negotiation
11:13 - Tailor Your Approach
14:02 - Pricing
16:36 - Retreat and Follow
18:04 - Outro
#Videography #Business #Filmmaking - Krátké a kreslené filmy
Personally, as a content creator for brands, it’s dangerous territory to talk about views, likes, and click through. That’s up to the brand to guarantee it’s success, never the freelancer. What IS important to discuss is the purpose of the video or photos and where they intend to use the content. A good content creator should know best practices from short form social media platforms to long form, and how to best script out and edit the content to best match its final destination. Anything after delivering the final edit, is up to the client. Unless you’re planning on hand holding your client to map out a posting schedule, figuring out hashtags, and other best practices, you might as well become their marketing director as well haha
Good point! Totally agree!
I agree that it may add a level of complexity, but if you have the marketing/social media expertise/background, it can be advantageous to talk about the end results and how to move the brand and business toward specific goals through video content. I’ve had clients where I gave them a high quality video product but they had zero social media and content distribution strategy behind it. So even though they loved what i gave them, when it doesn’t move the needle for the business, they don’t often see the value in coming back to me for another one. They end up being a one-time client. Conversely, clients whom I have offered that extra level of insight and guidance have come back to me for additional projects because we were able to shepherd that first piece toward the goals they were really aiming for. Repeat business puts less strain on you to constantly secure new business every month.
That's what i was thinking too. Great point
David Flores That's exactly what I'm doing. The talk with the client was only about the value it will provide, and about what they want as their end results. I'm filming instructional videos for the brand for one flat fee, then I negotiated a follow up job to cut it to shorter videos for social media, I'll run the posting strategy, tagging, music....etc. This is going to be new money in, either as a monthly fee of another flat sum. The client is great and understands & appreciates the work put down.
Brendan Reilly It only has to be as a guidance, or just an advice, I have made same mistake, I guaranteed them the traffic in order to get the job, but when they failed getting traffic they started to blame me. Now I avoid giving promise about those things.
This has literally been the best help out there for videographers to price their work, needed this so much!! Thanks Chris and Indy Mogul!!
Rogue MT You’re very welcome
Amen to that!!!
Chris Do, has been an awesome help for any freelancer/creative professional/aspirant.
Indeed!
This is GREAT!
the client assuming a 30sec video takes 10 minutes to edit lmao it takes longer than that to even scrape through the footage
Fr tho 😂😂
Had an old client that asked for 5 social media videos. 15 minutes later, she comes over to my desk and ask how many have I done so far. I haven't even exported all of the footage yet
Shiiiiiiit.......sometimes it takes that long to find the right music to flow with the vision lol
Chris is the man. Thanks Indy Mogul for bringing him on. Got me from $1500 bids, to $20,000 bids in less than a month. (Not to mention, helping me stay clear of “problem clients” at the same time.)
By far, one of the best approaches to properly selling your work, that I've seen. I see so many professional producers and artists, getting frustrated in a daily basis because all they see/hear is the client's limitations to understand creative work and it's value. But we hear very little self criticism, and honesty when it comes to the way we communicate our work's value. The client doesn't necessarily have to understand your business and or how you construct your costs, but they need to understand the value that your work puts into their product/service. Awesome. Pretty cool how-to.
Mimo Reque Appreciate it Mimo
Personal Testimony, last week a prospective client delivered me a creative brief with a budget of $1000 to shoot and edit a video. By the end of our call, the budget exploded to a range of $2500 - $5000. Can you believe it? I'm currently creating a proposal of 3 solution-options that fall within that range! I've learned so much from Chris and Blair Enns.
That's great to hear!
@@indymogul oh yeah!
Well done.
To make something clear, this advice is better suited for seasoned filmmakers. You can’t be a rookie trying to charge someone $2k 😂😂
You cant even talk in this tone when youre a rookie. This is all a posed/staged call. Real clients are tough nuts to crack EVEN WHEN THEY APPROACH US, bec they have 1000's of alternatives to call and ask.
I really want to see how Chris would suggest pitching yourself to potential clients rather than negotiating with clients that have come to you?
Second that VERY much. Proactively looking for clients is different since you are in a lesser position (at the start).
RIGHT.
He has a book for that
@@slyasassin which book is it?
@@slyasassin Def interested in the name of this book
This reminds me of the phrase "If I had more time, I would have written a shorter letter." The amount of time it takes to edit, color, sound design and mix a :30 video is incredibly deceptive. Especially one you're proud of and that gets results. Great video as always!
Stopped working with nickel and dime "get a deal" people at one point. If that's their TOP #1 priority, not interested. Yes, I was a cocky little s**t, but eventually much happier and made more money in the long run.
I'm kind of in that world man. Its really hard getting people who will pay what id be happy with. Pricing has been the most difficult thing to do
Indy Mogul is the best! They’ve been one of the best film channels on CZcams for soooo long now.
This really helps me. Because about a year ago, I was intimidated by the negotiation process, and agreed to a $500 flat rate to photograph and film a wedding, which turned into a 14 hour day. And because I was swamped with other work, projects, and starting my own business, it took me over two months to get then their photos and video. Not my proudest moment, but we all make mistakes when we venture into new fields (told myself I’d never shoot weddings). But all that work wasn’t worth the $500, especially after I had to split it with my second shooter. But after watching these two videos, I feel more confident about how to go about accurately and appropriately negotiating my price for my work.
I understand you so well. I'm in the same problem and this is the reason why I've changed a lot of things about my pricing.
Of course, I lost a lot of gigs but the freedom is liberating. The pressure that comes when I'm bogged down by these low paying gigs is so much. I even got to a point where I noticed that this was affecting the quality of my work.
Stanley Makafui same. The quality of the video video I was editing was seriously lacking, especially when the bride and groom kept wanting the results, and I felt rushed to complete it.
Sounds like you did a $8000 job for $500 bucks.
The god thing is you won't end up making this mistake again lol
Live and learn.
this was more about "how to respect your price" as a videographer but great video bro! you're always asking the right questions!
Chris is one of the best business speakers for creatives. I’ve learned so much value from the last two episodes with him in it and damn, what powerful content. Thanks again guys! And Indy Mogul!!
thanks Corey. please check out our channel.
This is quality content right here. Ted turned Indy Mogul around fast!! Proud of you sir!
Great episodes! This info and scenarios are so helpful 🙌✨
Chris is a genius. I have learned so much from him and I'm glad that you make videos with him that are completely meant for filmmakers.
Question: I often hear people don't want to tell me their budget and want me to give a price based on their needs. Then when I give them the price they want say it's too high and that's the end of it, or they tell me it needs to be lower. How do I overcome this so I get more jobs? :-)
For me personally when they hit me with "Just give me a price?" I usually explain to them that we need a general idea so we can cater the project to them specifically. "Usually when people tell us just give me a price, they tend to have a budget in mind but keep that close to the chest. So when someone says they want 30 videos and we give them a quote for 10k, they are off-put of the idea of working with us, even though we could change some aspects of the project. So this communication helps us make that perfect project for you within your price point so we can continue to work on this project together." Let them speak
This usually works for me, there will be people that just don't know any idea for a budget and you'll have to just ask more questions to get an idea of what they think.
Hope this helps
This is such a good question! Happens the same to me
I think Chris addressed that. Have another look.
People aren’t always ready to buy. One way to save time is just to say up front, video packages start at $xx.
The Futur wouldn't that create a low anchor that would work against you ?
love the way dude didn't budge on his fee rate. no matter what. he said " u are paying 4 results..." that's what it is.
ok... this collab between Chris Do and Indy could be a master class. Thank You!!!
It was really well produced. Hats off to the IM team.
This video was more helpful than skillshare video about pricing I could find...
Seriously, this video is a gem!
Tarik B and yet this was free.
Really excited to be seeing Chris on the channel! I've been following the futr for half a year now and he's got some really amazing advice.
Thank you Chris. I've been following you for a few years and now i'm finally putting myself out there to represent myself as a business owner who can negotiate. This won't be easy, but i'm forever grateful for you knowledge and insights.
These videos have been immensely intriguing and awesome at not only helping work for yourself but the person/company trying to hire you.
I'm getting alot of energy from clients whom seem to be more in love with the event rather than results. They don't really promote or care how it comes out as long as they feel good as they do it. The attention algorithm is at an all-time high
BEST VIDEO for any Videographer starting to take his pricing/business more seriously THANK YOU definitely helpful for me and definitely going to apply it
One of the most beautiful youTube Cross-vers I've ever witnessed. So glad Chris is translating his awesome design business knowledge for the indie film world.
B. Moye Thank you
I love this video. I want more of this. Freelancing, work, hr per dollars. That's amazing
These are brilliant. Moses has the business owner down and Chris really illustrates how to patiently sell your services. Also count the number of times the client says "just". The word that devalues everything.
"just" is part of the negotiation vocabulary to minimize the task. it's fake.
This was AMAZING. I’m going to rewatch. Take notes. And implement in my next calls for video and photography !
WOW Straight to my favorite folder!!!! Great work!
Oh my God!!!!! Thank you so much for this video guys! Thanks Chris!. You don’t even know how much this has benefited to me!! I needed to see & hear this. Excellent advice and approach 💯💯 - also I love ur hat 🙂 God is actually the best designer just look at how beautiful all earth and space are, sometimes I look at sunsets and valleys and rivers and they look like a beautiful painting with matching colours and everything 💯
Bravo
Yes this is the content that we need as videographer. If we have super technical skill, top notch video gear etc etc but we can't market and do negotiation it won't mean anything. This is kind of content that you should make often. We already have too many technical content about video, i think negotiation and how you market yourself is more important than that. Most client doesn't know . doesn't care about our gear
Agreed
The video we asked for and the video we need. Thanks for this Ted and Chris.
This was the single best video I've seen on valuing your worth! This was instrumental. Thank you all so much for this!
Awesome!! Thanks.
Great video. The videographer isn't just being a videographer here, he's designing an entire performance marketing campaign. Not sure every videographer will be able to view their content in that light though.
THANK YOU for feeding us with this valuable knowledge TED. 🙏🙌
the reality
Videographer: my price is 2500$
Client: Ok, Goodbye
That's why it's great that there are tons of potential clients out there!
find one that can pay you what you're worth
Get on a zoom call like this, or better in person, and they will have a MUCH harder time ghosting you.
holy shit, this is such a good video indy, proud of you. enjoy every moment
Azam Jamal Glad to hear
@@thefutur done subscribe, you present yourself as a negotiator excellently.
Another fantastic video! So valuable. Thanks Chris!
One of the most helpful videos I have EVER seen ,thank you .
bruh.... I never thought I would say this, but damn it Do, you have gotten my attention.
Not that Chris Do didn't ever have my attention, but he breaks his videos up in such a technical way (which is super useful) -- but I never saw him in action. Love his work... but I love this conversation.
Thanks everybody
Appreciate it Chris.
Chris is the MAN. Unrivalled in the creative business video world.
Thank you Fraser.
This is like the avengers of creatives. Love the representation and the expertise being displayed here.
Krishna Yalla Glad to hear
This is GREAT ONE!!!! EXTREMELY HELPFUL!
This Guy is A business man on top of his other skulle. Thanks guys. This is what also came to Me from the discussion. 1. The need for Stills aligned for the video. People forget That part, sadly. Stills to create A Product and video to promote it. This is my situation. Perhaps these people need to deliver this message across onto both sides. More to buy and more to sell. I am quorious to see this guys performance??? Does he work abroad???
Amazing tutorial on pricing and the conversation to have with clients. Thanks for this!
Gold! Thanks so much for sharing!
These videos are just amazing! Super helpful. OMG, these techniques are usually paid here in Brazil!!!
This was gold! Awesome video, learned alot
im so happy i watched this , thank you!
Holy crap I am learning so much from this channel and Chris Do's channel. Thank you so much
Andrew Lee Glad to hear Andrew
Tanks Guys love this format! Moses and Chris talks are delightful and Chris is such a Good at negociating !
Thank you
These episodes are frekin' GREAT !
This was the best video ! Full of value thank you
This is all great content. I would have changed maybe 2 questions in that lineup personally, but overall this is PHENOMENAL ways to think and look at certain questions and how to word things.
To be honest in my opinion as a cinematographer and director I get the same point across but more family-oriented / friendship when speaking with people... The cinematographer in this video seems to have some type of Inferiority complex as with a lot of film people haveing that I have worked with. And I absolutely hate working with people like this with a passion. It just sounds more uninviting, you feel as if you as a customer receive a question that you might mess up with your answers and that feels like the end of the world bullying your customer to jump to your level of thought process instead of them coming up to it on there own by showing or leading. In my opinion, a lot more filmmakers should be more cheery, excited, but also getting the point across professionally, find out what your client wants, his ideas, dreams, goals for the shoot If I'm excited it makes them excited about it, for this, it's how much it's going to cost because of this, be strong in what you want as a Cinematographer but not a dick. I make it my job to steer that idea into a reality along with enhancing it. on what will work and won't work regarding cinematography etc. All these feeling of assholeness from people really needs to stop only use it if you feel threaten or people are testing you I have no problem with you coming in at the end and telling him a set price that's pretty much standard. Yes, I have the great assholeness too had to learn it but I choose not to use it and come at it more with a more family-oriented style of filmmaking all while holding confidence in what I am doing, and this has been working for me, I have worked with some people in Hollywood and for me, In my own experience and observation of studying people, I learned a lot of this from Steven Spielberg and how he works on set, you be an asshole when you need to be.
This Video was one of the best !!! Thank you 🔥
this so exploded my brain! totally changed the way I think.
Chris Do is a great negotiator. Those collab hits
Informative examples of conversing about reasons for prices, goals of the video, and calls to action since as a guitar composer who plays demos of music meant for films by showcasing originals in bk trailers, I'm considering doing demos of films w/ my music too so notes about the high degree of effort for short videos is enlightening. Grateful!
Brilliant guys, thanks so much!
This is great! Real world advice.. Massive thank you for all of this.
great episode! learned alot ! thank you
Chris do hell yeah!! Awesome crossover.
Best education I have received in years
Simply brilliant. Thanks for sharing.
I Haven't seen videos like this on the tube - This video will help me so much Thank you Indy!
Chris Do on TheFutur have a lot like this, though they are catered more towards designers
Check out our channel.
Great value in this video. Ive been getting a lot of requests for work recently, and this really helps frame the conversations 🙂👍
Glad to hear!!
@@indymogul would love to talk shop with yall on my video podcast. I've had john lee dumas, pat flynn, Ben leavit, marissa Romero, and many more. We should chat!
YES! Thank you for this great piece!
This is soo Great. Just amazing!
100% the best video I’ve ever seen on this topic!! 🤙🏼🤙🏼🤙🏼
This is THE video I needed right now. 1000👍
Incredible video brother! Thank you. This helps plenty
This the best kinda a content I have seen about this Topic , Thanks a lot !!
this was just brilliant for videographers, I can be a very poor sales person for even my own stuff. being a smart negotiationist and confident adds value to you in different ways
This is very helpful!!! thank you for this!
Chris Do is the best!!! 🤘🏼
I’ve been able to get these kind of prices for weddings, but that was based off my reputation than my negotiation. But local businesses definitely don’t want to pay that much. Hopefully I can use some of these techniques to get that.
This was excellent! I am just beginning. I am sure I will experience this.
Much needed advice... very much appreciated
He has the communication skills thnks for the video this was really helpful.
this a the one that i really wanted to see. i learned a lot
The most helpful video for videographer🔥🔥🔥🔥
Thanks for the video. Reallly helpful!
That was amazing, I’m a producer and musician but pretty much all of this translates
Fantastic video, thanks!
soo good bro!!! thank you for the real raw
This is a very real conversation. Especially for smaller business owners. My only warning would be to not giggle or laugh so much I’ve had potential clients completely flip out because they think I’m not taking their business and ideas serious enough by acting more happy or upbeat. Talking about return on investment is the best point to kinda anchor things off of. Project fees over hours is a good conversation to have to change someone’s perception about advertising and video work.
Eli, if keeping things light isn't your style, and you can't pull it off naturally, then don't do it. But I've closed $1m dollar commercials by getting clients to relax and laugh.
I watched this video last night and today someone asked me for a price and I mentioned a price I was nervous about and …… they said no problem !!! Ahhh this video helped so much
Great video! The first one was good, this one is excellent and with good explanation:D
Great tip. Thank you
That was really useful! I'm having to deal with this sorta things more and more now, there was some really good tips there. Most importantly I think you gotta stay cool and talk respectfully with potential and actual clients to keep a good relationship, no need to be nasty.
This was amazing.
the legend Chris Do
This episode was dope. Love the hat!
You may not believe this, but I'm wrapping up a videography project right now that most people would describe as a "nightmare project." I've learned so much from the experience though, but I just wish this video had been released a few weeks ago! I love the idea of 'flat-bidding'. It got me thinking about my CODB (cost of doing business) though.
Question: while I agree that a flat price is a good way to start, how to do you scale up your pricing for a larger project? Or is it that you have project packages based on... hours worked, # of videos delivered, back-end marketing metrics, marketing spent for the campaign??
This is gold!!!
You guys are awesome. Thanks a lot 🙏
Chris is great, has taught me a lot at thefutur!
Tate Dominguez Thank you
Amazing video. Thank you!